And with the growing of the company, the number of employees has increased exponentially, and the distance between Xiangjiang and the United States is so far away, Zhang Junyi also realized that he needs more and more the existence of a similar advisory group or a think tank group, Zhang Junyi knows very well in his heart the importance of a group like this, after all, with the development of time, the memory of the previous life will become more and more different with his continuous intervention, and when the historical development of the memory of the previous life is really changed beyond recognition by his own intervention, it will be too late for him to imagine the present。 Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Although now their own Yitian Group has established a think tank for its own service for some people, it is a little exaggerated, but it is not unacceptable, after all, their own enterprises are not a large multinational group, but Yitian is small but has all kinds of organs, the establishment of a very professional consulting team for the company's management is incomparably huge, their own things are known, and this can also better liberate themselves, both for the company and for themselves are of great benefit。

Thinking of this, Zhang Junyi supported his elbow on the armrest of the boss's chair, shook the wine glass in his hand with one hand, took a sip, squinted his eyes slightly, and continued to think about what happened just now.

The formation of a think tank is not immediately and quickly established, after all, to paraphrase a famous Internet sentence in the previous life: what is the most important thing in the 21st century, talent!

Talent is not so easy to meet, after all, for Zhang Junyi, what is a talent, what is suitable for himself is a talent, otherwise, even if this person is talented, it is not suitable for him, it is useless.

Besides, the talent who is suitable for himself must also be able to use it for himself, and a talent whose mind is not on himself is not good, after all, he will spend time cultivating him, and he will be easily poached by others at that time, so he will soon become a joke!

For this matter, Zhang Junyi knew that he was in a hurry, it was good that he had this idea in his head, and the rest of the things still needed to be solved little by little.

Zhang Junyi knew that what he needed to solve urgently now was the issue of the novel published by Xin Pao, or the TV series shot by the TV station, and the film company made the movie.

After all, whether it is "Xin Pao" or Li's TV station and film company, the good results achieved so far are all obtained by plagiarizing the works that became famous in his previous life as a copyist.

Zhang Junyi's solution to this problem is not that he will not plagiarize those works in his previous life, but now that he is indeed lacking in skills, it is impossible to spend time on these things, so he has to think of a proper way to solve these things.

Thinking of the new "New Newspaper", all of a sudden, another thought suddenly popped up in Zhang Junyi's mind, that is, is he getting the free newspaper out in advance now?

In a past life. The sudden appearance of more than 210 free newspapers around the world is not an accidental phenomenon. The case of England is perhaps the most typical, as the free newspaper needs to be on the Underground, the main mode of transport in a densely populated city, to be successful, and at the same time, it needs to be in a mature newspaper market to grow.

According to a report by Dr. Piate of the University of Amsterdam in the Netherlands, the world's first free newspaper was born in Stockholm, Sweden in 1995, and by the 21 st century, free newspapers had appeared in more than 20 countries, mainly in Europe.

In 2000, the first free newspaper in Asia was launched in Singapore, and the first free newspaper in the Americas was launched in Chile.

Zhang Junyi remembers that at the beginning of the 21st century, free newspapers first appeared in Xiangjiang in China, and then spread to the mainland.

It was not until later, with the development of video and the Internet, that print media, especially newspapers, had shrunk across the board, and the plummeting circulation of paper media led to a loss of confidence in newspapers. Most newspaper groups have turned to the Internet, but some have discovered another piece of the media pie – free newspapers.

In his previous life, Zhang Junyi searched through the Internet, and in some countries, the success of free newspaper distribution not only brought new growth space to the newspaper industry, but more importantly, it cultivated the reading habits of the younger generation.

The success of free newspapers in many countries has led to a renewed confidence in the fact that newspapers are still loved. Thus, free newspapers grew from Europe to the rest of the world.

With the emergence of free newspapers has had a strong impact on traditional newspapers, many fee-paying newspaper groups have had to launch free newspapers one after another. The Swiss prefer free newspapers. The Swiss still prefer print media such as newspapers and magazines, and while sales of paid newspapers are declining, free newspapers retain a large number of readers.

In previous lives, many commentators argued that free newspapers were often poorly designed and used the worst paper in order to reduce costs. In fact, the opposite is true, and the free newspapers in England are more beautifully designed than the traditional tabloids. AL TRIVINO, THE DESIGNER OF THE LONDON PAPER, BELIEVES THAT THE NEWSPAPER SHOULD FIRST HAVE THE STYLE OF A LONDON NEWSPAPER, AND AT THE SAME TIME, IT SHOULD HAVE THE STYLE OF A EUROPEAN NEWSPAPER. It should look clearer, more modern, cleaner, a combination of tradition and modernity, and a multicultural expression. AL TRIVINOR'S WORDS ARE POINTED.

When the newspaper came out, its style was still recognized by mainstream reviews. IN ITS MASTHEAD, THE WORD LONDON IS TRADITIONAL BLACK, AND THE WORD PAPER IS IN A RARE PURPLE, WHICH IS VISUALLY A COMBINATION OF TRADITION AND MODERNITY. In its design, there is white space between lines and word spacing, the font size is large, the paper is of high quality, and the printing is in full color. Both the quality of newsprint and the quality of layout design are better than newspapers such as The Sun and the Daily Mirror, and on par with The Guardian and The Times. In my opinion, this design has three purposes: one is that there is a machine vibration on the subway, and large characters are needed for reading convenience, the second is that its readers are young people who like to have a fancy style, and the third is that it makes money from advertising, and when the newspaper is clean, it will match the quality of advertising.

LODNDON PAPER, LIKE OTHER FREE NEWSPAPERS, IS AIMED AT A MORE UNIQUE MARKET, WHICH IS NOT READERS OF SERIOUS NEWSPAPERS OR TRADITIONAL TABLOIDS, BUT PEOPLE WHO NEVER READ NEWSPAPERS. In its search for its readership, the Daily Mail found a huge space for non-Times readers, the progressive middle class, and the free newspaper found a group of people who never read newspapers. This readership is very distinctive: they are professionals who commute to and from work on the subway every day, they are the most purchasing and qualified ABC1 readers in the British readers' survey, they are young and have purchasing power between 18 and 34 years old, they are also the people who use the Internet the most, and they are people who do not have time to read newspapers. ACCORDING TO A SURVEY BY TNS IN ENGLON, 49 PER CENT OF READERS UNDER PAPER35 PER CENT ARE LONDON, 39 PER CENT FOR METRO AND 22 PER CENT FOR THE LATE LONDON.

SEVERAL READER SURVEYS IN THE UK HAVE FOUND THAT WHETHER IT IS LONDON PAPER, LITE, OR METRO, THEY HAVE THE HIGHEST PROPORTION OF ABC1 READERS. Their readership is very consistent. Reader is a vague word, and when looking for a location, you can make a newspaper with a position by grabbing a group of people. In the readership and newspaper positioning of the four major newspapers in the United Kingdom and traditional tabloids, terms such as political affiliation, class affiliation, and family subscribers or office subscribers are the main indicators to be considered. However, the group of people found by the free newspaper is a strong group that has been overlooked.

Through systematic research, Zhang Junyi knows that the distribution of free newspapers is one of the core links of free newspapers, and in order to gain distribution advantages, it is necessary to first grasp the monopoly line rights.

In 1999, when the free morning newspaper METRO of the United Press Group was launched, it had bought the exclusive right to deliver the free newspaper from the early and high-quality London Underground, and it shared not only the use of the underground station with its own free evening newspaper, but also the use of the trash cans allocated by London's own money. AS A RESULT, MURDOCH'S LONDON PAPER WAS RELATIVELY PASSIVE IN ITS DISTRIBUTION, AND IN OCTOBER 2006, IT SIGNED THE RIGHTS TO SELL NEWSPAPERS AT 10 TRAIN STATIONS OF NETWORK RAIL, SUCH AS PADDINGTON, A STATION TO THE WEST, AND WATERLOO TO THE SOUTH. This rail network is a city rail on the outskirts of London, and the quality of readers is honestly inferior to that of the Underground. So, it tried to find ways elsewhere, such as giving it to pedestrians on the road, putting it in a Starbucks coffee shop for free, etc.

Therefore, if you want to make a free newspaper an instant hit, it is not possible to succeed by patting your brain, there are many levels involved, and there will be a lot of interests at the level that will be leveraged.

As for the profitability of free newspapers, it is quite simple, and that is advertising. The only business model of a free newspaper is advertising, so its content and layout design ultimately aim to bring readers to such advertising appeals.

In 2005, after the metro newspaper "Metropolis Daily", two free daily newspapers, "Toutiao Daily" and "AM730", were launched in Xiangjiang, intensifying the competition in the newspaper market.

In fact, when Metropolis Daily, a wholly-owned subsidiary of Swedish Metro Newspaper International, appeared in 2002, other traditional paid newspapers in the Heung Kong newspaper market were accommodating, perhaps because not many people were optimistic about the newspaper at the time. In the following three years, Metropolis Daily achieved considerable market space and established its own brand image.

Metropolis Daily broke even 14 months after its launch and has begun to make a profit. According to Zhou Rong, director of business development in the Asia-Pacific region of Xiangjiang Metropolis Daily, the newspaper's annual advertising volume is 200 million to 300 million yuan, and the profit is 30%. Optimistic about the profitability of free newspapers, Heung Kong Sing Tao News Group Limited invested in the establishment of Headline Daily, and later launched the only weekend free newspaper in Hong Kong, Express Weekly. Subsequently, Shi Yongqing, a famous real estate tycoon, invested 100 million yuan to establish "AM730".

According to the figures provided by the Heung Kong Publishing and Sales Notary Association, the three newspapers have a total circulation of 1 million copies per day, all over Hong Kong. The total daily sales volume of the traditional paid newspaper market in Hong Kong is about 1.2 million copies. In terms of circulation, free newspapers account for almost half of the newspaper market. The emergence of a number of free newspapers intensified competition in the market, and traditional paid newspapers were quick to respond, and in mid-October 2005, The Sun, a subsidiary of Oriental Press Group, announced that the retail price would be reduced from $6 to $3.

Of course, although Zhang Junyi is very optimistic about the development of the new field of free newspapers in Hong Kong, this does not mean that Zhang Junyi has to give up the operation of the paid newspaper of "Xin Pao", these two aspects actually take into account different news fields, after all, it is only the 80s, and there is no invasion of the Internet, so the paid newspapers still occupy the favor of the majority of readers to a certain extent.

After all, if the general public in Hong Kong wants to understand current affairs news, they still have to understand it from print media and TV news, and as for the development direction of free newspapers, there is one aspect, that is, advertising.

However, as for whether to immediately establish a free newspaper, it still depends on whether the top management of "Xin Pao" can withstand the pressure of the entire Xiangjiang paper media, after all, the establishment of a free newspaper has to be directly opposed to the bosses of all the paper media in Xiangjiang.

Well, from some aspects, Zhang Junyi has some meaning of killing and burying in it, and a new direction has been figured out, as for whether it can be formed, whether it can form specific content depends on the meaning of the entire high-level collective of "New Paper", after all, when the time comes, Zhang Junyi pats his ass and goes to the United States, and everyone can't find themselves by then, hehe, all the firepower should be directed at the top of "New Paper".

After all, the interests of the establishment of the free newspaper are not the interests of a certain paper media in Xiangjiang, but the interests of all the paper media in Xiangjiang, and they do not know that this method was conceived by Zhang Junyi alone, and it is estimated that all the high-level leaders of "Xin Pao" will become the public enemies of all the paper media in Xiangjiang at that time.

No matter what, Zhang Junyi knows that his position in Xiangjiang is here, and there are not many people in Xiangjiang who can make himself scruple, except for a limited few, other families or forces can no longer threaten him at all, and there is no force in the field of paper media in Xiangjiang that he has to take care of, but he is not allowed to take care of it does not mean that "Xin Pao" No, after all, the senior management of Xinbao is also a normal person, they just work for themselves, so they can't be allowed to think about it when the time comes, this is something that offends the entire industry.

Well, when the time comes, how they decide will depend on their own, a new development channel for them to figure out, whether they decide to do it or not, is their own business, after all, they are not their nanny, it is impossible to think about everything for them.

Isn't there an old saying, benefits and risks coexist, and if you want to get as much benefit as you have to pay a lot of sadness, anyway, no matter whether the senior management of "Xin Pao" wants to run this free newspaper or not, Zhang Junyi will set him up, hundreds of millions of profits a year, since you think of it, you can't let it go, no matter how small the mosquito is, it is also meat, and the profit of hundreds of millions of Hong Kong dollars cannot be regarded as mosquito meat, if the "New Paper" does not do it, it will be good if you can't pull up a team to be responsible for this matter.