Chapter 54: Wutai Mountain
Zhang Heng asked someone to collect information about Xiangjiang TV the next day.
At present, there are two radio stations and three television stations in Xiangjiang, namely Heung Kong Radio, Commercial Radio, TVB, Lidi TV and Jiayi TV, which is located in Jiulongtang Broadcasting Road, in the north of Xiangjiang Jiu LC District, known as Xiangjiang Wutai Mountain.
Radio Television Hong Kong is the oldest radio station in Hong Kong, and its main function is to promote government policies and produce educational and information programs, but it is only a radio station, and I am not interested in it when I see this Zhang Heng.
However, Zhang Heng found that this year, it merged with the educational television station under the Heung Kong Education Department to have TV dramas, documentaries, comprehensive programs, cultural and educational programs, and educational television, but Heung Kong Radio did not have an independent TV channel and needed to borrow other TV stations to broadcast it.
However, Heung Kong Radio focuses on current affairs, education and niche interests, less entertainment, low ratings, and is owned by government agencies, so Zhang Heng gave up paying attention to it.
Although Commercial Channel's channel Thunder 881 Commercial One is the radio station with the largest number of listeners in Hong Kong, its credibility ranks third in Hong Kong, and it has always been popular with Hong Kong citizens, but its limitations make Zhang Heng not choose it.
TVB is the first television station in Hong Kong to obtain a free TVB license, so it is commonly known as "Hong Kong TVB" or "TVB", "Tricolor", providing free and diversified TV entertainment to 2.37 million households in Hong Kong 24 hours a day.
In Hong Kong, TVB's five free-to-air TV channels account for 80% of the weekday prime-time viewership, the flagship Cantonese and Chinese TV channel Jade is the most watched TV channel in Hong Kong, and Pearl is also the English TV channel with the highest number of viewers in Hong Kong.
It can be said that TVB is now and will be the largest TV station in Xiangjiang, so Zhang Heng is very interested in TVB, but unfortunately it is too difficult to acquire it, and now TVB is controlled by Li Xiaohe, Qi Dezun, Run Run Shaw and others, especially Run Run Shaw's desire to control is very strong, Zhang Heng remembers that later TVB TV seems to be the last one he embezzled step by step, how could he let himself get involved!
Zhang Heng set his sights on Li's TV station again, Li's TV station is a free-to-air TV station in Hong Kong history, and it is also the first TV station in Hong Kong, and it is also the world's first Chinese-language TV station, which can be described as profound, but Zhang Heng found that its owner is Li's voice, and according to the information Zhang Heng learned, Li's voice is a company that discriminates and excludes Chinese.
Zhang Heng remembered that in his previous life, in the 80s, Li's voice wanted to sell Xiangjiang Li's TV station as a branch to alleviate the crisis of the head office because of problems in her own operation, and at that time, a tycoon named Qiu Degen in Xiangjiang wanted to take over, but Li's voice would rather sell the TV station to an Australian consortium at a lower price than to Qiu Degen, who bid a relatively high price at that time.
So Zhang Heng has no way to deal with it at present, and has to give up his thoughts about it.
The funny thing is that in 82, because of poor management, the Australian consortium finally packaged and sold Li's TV station to Qiu Degen, which was later renamed Asia TV.
In the end, Zhang Heng only set his sights on the last TV station in Xiangjiang, that is, Jiayi TV, referred to as Jiashi, which is the third free commercial radio station in Hong Kong.
The data shows that Jiayi TV has produced TV programs including "The Legend of the Condor Heroes", "The Legend of the Condor Heroes", "Dream of Red Mansions", etc., so the strength and heritage are not bad, Zhang Heng also found that the famous Tsui Hark, Zhou Liang Shuyi, Zheng Yuling, etc. all worked in the TV station.
And Zhang Heng remembered that Jiayi TV Station was unable to make a profit for a long time, so that the shareholders did not want to inject capital into it, and finally closed down in July next year.
However, the word bankruptcy has always been a thorn in the coffin, and Zhang Heng is very uncomfortable, so Zhang Heng studied the reasons for the collapse of Jiayi TV, and found that as one of the licensing conditions of Jiayi TV, Jiashi was required to use part of the time to broadcast educational programs.
Zhang Heng thought about it for a while, Zhang Heng also watched the educational program in Xiangjiang, Zhang Heng fell asleep when he watched it, it can be seen how boring it is, people are playing wonderful TV series, but you are putting on boring educational programs, it's strange for someone to watch it.
No one watches it, which leads to low ratings of TV stations, low ratings mean that there are fewer people who advertise in Jiashi, and if the advertising fee does not go up, it will not be able to break even, and there will be no profit shareholders who will inject capital to improve the situation, Jiayi TV can be said to have fallen into a vicious circle, and in the end there is only a dead end.
Zhang Heng was also a little hesitant, although Zhang Heng knew some interesting educational programs, but educational programs are educational programs after all, and it is impossible to be more attractive than TV series, even if it is a wonderful educational program in later generations, it is impossible to suppress TV dramas for a long time.
However, after careful consideration, Zhang Heng still decided to buy this TV station, because Zhang Heng believed that Jiayi TV would definitely be able to carry forward in his own hands.
Zhang Heng wants to acquire Jiayi TV and must first know about its shareholders, and through investigation, it is found that the largest shareholder of Jiayi TV is He Zuozhi, and He Zuozhi is also the founder of Hong Kong Commercial Radio.
Through the investigation and some information of his previous life, Zhang Heng found that He Zuozhi's strength was still very strong.
Ho Zuozhi, whose ancestral home is GD Bao'an, is a Hong Kong entrepreneur, founder and honorary chairman of Commercial Radio.
It can be said that he is a huge rich, he founded a commercial radio station in 1959, and Jiayi TV in 1975, and now he is a wealthy family with assets close to 10 billion.
And he is also the illegitimate son of He Dong, a famous gentleman in Hong Kong, this He Dong is a man of the year in Xiangjiang, Zhang Heng is now a man of the year in Xiangjiang, but compared with He Dong at that time, he is also a small thing.
He Dong is a famous comprador, entrepreneur and philanthropist in Hong Kong, and He Dong is also the first richest man after the opening of the port of Hong Kong, and the He QD family he founded can be said to be the first family in Hong Kong in the early 90s.
Zhang Heng called to meet He Dongzhi, He Dongzhi heard that Zhang Heng, who had recently become famous in Xiangjiang, was going to meet him, and after thinking about it, he agreed to meet, and he was also curious about what this rising star was looking for him, and at the same time to see what kind of person this young man who had recently become famous in Xiangjiang was.