Chapter Twenty-Seven: Word of Mouth and Advance (Part 5)
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So, whether it's for Marvel movies or Chris Evans, it's based on most of the facts!
After the promotion of "The Jimmy Tonight Show", Shen Lin returned to the hotel where he was staying.
He is still a little bottomless about "Interstellar", which will be released tomorrow.
After all, the family part of the film has been reduced on a large scale, and it is really difficult to judge whether the audience can recognize it or not!
β¦β¦
In April, New York had many more movie commercials, especially the billboards in Times Square, which were occupied by many upcoming Hollywood blockbusters.
Zhu Weijie is a Chinese, ordinary office worker, the company is near Times Square, and he has to pass by Times Square every day to work, and those colorful movie posters will naturally fall into his eyes.
"I don't think there will be any good movies this month!"
Like many Americans, Zhu Weijie also has the habit of going to the theater to watch movies.
Passing by Times Square on this day, I said to a colleague I met on the way, "I haven't been to the theater for several weeks, and I'm just waiting for the summer vacation in May." β
The colleague, who was also Chinese, named Dormond Lee, shook his head and said, "You're not interested in Marvel movies, but you should like this movie!" β
"There will be a movie called "Interstellar" released tonight, the first Hollywood big-budget sci-fi film directed by your compatriot Shen Lin!"
Dormond pointed to the electronic screens in Times Square, one of which was playing a trailer for Interstellar.
On the screen, Matthew looks up at the starry sky, and a beam of meteors crosses by.
"This is a big-budget sci-fi film?"
Zhu Weijie was a little hard to believe.
When he walks in Times Square these days, he always sees the trailer of this one, to be honest, it doesn't look like a science fiction movie at all!
It's so literary!
"Will you go and see it?" Dormond Lee stretched out his hand and pushed Zhu Weijie, who was lost in thought.
"I should go, after all, it's the work of him and Matthew again!" Zhu Weijie looked at the time: "Let's go, there is still half an hour!" β
""Dallas" is indeed a good movie, and Matthew's acting skills are okay, but it is far worse than Marvel's superhero films!" Dormond kept shaking his head, "I still prefer more entertaining Marvel movies!" β
Hearing him say this, Zhu Weijie couldn't help but pause, "Entertainment? Please, Dormond, you're thirty, not those underage kids! Marvel's films are indeed more cheerful, but they are made for children, don't be so naΓ―ve! β
"That can't be helped, there is still Scarlett in "American Team 2"!"
"Look at the list of starring actors!"
Zhu Weijie led Dormond to a poster with a strange face, clearly writing 'Starring: Matthew McConaughey, Scarlett Johansson'
"Is Scarlett in there too? Then I'll check it out! β
Dormond muttered a few words, and then looked at Zhu Weijie: "Okay, let's go together at night!" β
Scarlett Johansson's influence in North America is really not covered!
It can make the protagonist in "King of the Sea 2" say, 'In an ideal world, everyone would want to sleep with Scarlett Johansson!' β
It can be seen that Scarlett's sexiness is already a nationally recognized fact in the United States!
Entering the company, the offices of the two were very close to each other, and Zhu Weijie clearly saw that Dormond took advantage of this free time before going to work, opened Google's search page, typed in the name "Shen Lin", and then many pages about "Interstellar" popped up.
Dormond clicked on one of them with great interest, Zhu Weijie smiled, didn't care about him anymore, opened the booking website and looked, today is Friday, and the movie tickets for "Interstellar" began to be booked as early as Monday!
Log in to the website, click on the "Interstellar" area, look at the theaters where it is screened, and find the most suitable one.
Although it is impossible to attend the early screening at the Chinese Theatre in Hollywood, there is still time to check out the early screening after work!
β¦β¦
The second weekend of April is just around the corner.
"Team America 2" is still strong, with a box office of $74 million in five days from Monday to Friday, with a cumulative box office of nearly 170 million!
Predictably, the biggest rival of Interstellar this weekend will have to be Team America 2!
Big-budget movies will have a test screening stage before their release, and the test screening of "Interstellar" performed very well!
"We'll tilt our media resources appropriately in the face of Interstellar!"
Cook Dick, who was sitting on the left side of his office, spoke.
This is good news, Shen Lin nodded, "I looked at the feedback data of the test screening, and the publicity effect is very good, and it is basically within our expectations." β
For the promotion of a certain film, the film company will not just focus on swiping water army and advertising, but will also conduct targeted surveys so that the strategy can be adjusted in time according to the feedback.
"That's right, the main thing is that the Super Bowl ads are doing well!"
Cook nodded, "I should have staggered the time of "Team America 2" at that time, like you said, directly with "Super Hacker"!" β
Cook's tone was full of regret.
The key is that the reputation of "Team America 2" is really good, and it is very likely to affect the box office revenue of "Interstellar"!
Also, Cook didn't expect the test screening of "Interstellar" to have such a high reputation, with a praise rate of 88% from test screening media reporters, an average score of 8.8 points from 16 professional film critics, and an A+ score from 380 ordinary viewers who participated in the test screening!
It's been a long time since Disney has had such a high-reputation work!
This is also the biggest confidence that Disney can help "Interstellar" win 3,200 theaters to open at the same time!
At the same time, Disney's distribution confidence has increased, and it has adjusted its box office expectations for Interstellar: the opening weekend box office has been raised to $55 million from $40 million, and the North American goal has changed from $100 million to 150 million dollars.
Yes, they never expected the North American box office to recoup their costs!
One of the reasons is that this movie is not a 3D movie!
The price of a 3D movie ticket will be a third more expensive!
Also, this is an original sci-fi film, and there is an unwritten rule in Hollywood, never expect an original movie to win at the box office!
The ones who can receive revenue are often the peripherals and DVD shares.
Although judging by the word-of-mouth of the test screening and the effect of theater reservations for tonight's early screening, "Interstellar" is likely to reach more than $6 million at the box office today.
With more than $6 million, it can rank in the top 20 in North America!
But after all, this has the bonus of "Dallas" Best Picture, and you need to keep your sanity!
What if, the North American audience doesn't appreciate his re-editing style?
Or, the audience couldn't understand the reaction, what should they do, Shen Lin got on the business bus to the Chinese Grand Theater in Hollywood with a tangled feeling.
That's right, the North American premiere of "Interstellar" was held at the Chinese Grand Theatre in Hollywood.