[Chapter 630] Propaganda Strategy

The two class reunions did not happen to those bloody things, which made Xiao Feng and Xu Mengyao quite happy, and they decided to hold a grand class reunion in Ginkgo Village next summer, inviting Peking University, Harvard Business School, Haizhou University of Technology, and even the best students of middle and high school to come to their home.

Ginkgo Village is Xiao Feng's hometown, and it is also the place where Xiao Feng and Xu Mengyao met and fell in love, which is of great significance to them, and it is quite appropriate to put the party here.

In the face of Xiao Feng and Xu Mengyao's invitation, most of the students said that as long as time permits next summer, they will go to northwest Yunnan to see what the most beautiful alpine pastures in the world are like.

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After the class reunion, Xu Mengyao and several college classmates started a crazy sweep in Beiping, anyway, there will be no airline weight restrictions when they go back this time, and it is also appropriate to bring more gifts to their families.

From the old lady's favorite ancient books to the children's toys and clothes, there are a few large boxes crammed, but fortunately, in addition to Xiao Feng's humanoid wallet, there are also several security personnel who can act as porters on this trip.

Back in Ginkgo Village, everyone has a share, even Yang Yuanhang and other high-level executives of the 'Jinghu Group' have not been left behind, but everyone is happy.

With new toys and books, Nini temporarily forgave her parents for sneaking out to play, and her little mouth, which was supposed to hang an oil bottle, quickly regained a bright smile.

However, in the following time, Nini was not so easy, the print advertising shoot for 'OLLO' children's clothing continued, followed by the outdoor TV commercial for Audi cars, and the little one now has his own schedule, plus a temporary assistant to help her sort everything out.

Nini's situation is not bad, because all the advertisements are filmed in Ginkgo Village and 'Ginkgo New District', and only a small number of promotional activities need to be carried out in other places. As for the other daddy cute babies who became popular because of the "Where Are You Going, Dad" program, they naturally don't have this kind of preferential treatment, they have been flying all over the country for a long time in the past, and their schedules are full.

During this period of time, major media have continued to comment and discuss with the audience and readers, after the child star becomes famous, is it good or bad?

There are some opinions that after child stars become famous, they often occupy a lot of time by various commercials, activities and programs, which will make their growth much different from ordinary children. This kind of long-term life in the spotlight will inevitably affect the child's worldview and values in the process of growing up, and may do more harm than good.

Some people also believe that child stars are not a flood beast, as long as parents grasp the number and frequency of advertising shooting, and minimize the attendance of various activities, they can still create a good environment for children to grow up.

In the midst of this big discussion, Xiao Feng and Xu Mengyao have been approved by the media and the public, believing that their efforts to put the advertising shooting location at the door of the house will undoubtedly make the child much easier.

At the same time, Xiao Feng donated the endorsement fee to the 'Ginkgo Foundation', which made everyone speak highly of it, perhaps the donated funds cannot be compared with the huge assets of the Xiao family, but it represents a spirit of charity.

These days, all media outlets have been doing their best to find out the size of the endorsement contracts signed by Xiao Feng's family with four multinational companies, which has kept this topic on the hot list.

In this regard, the marketing centers of the four companies are also quite cooperative, constantly releasing some specious news, and attracting more media to take the initiative to report.

I have to say that Xiao Feng's idea has indeed saved a lot of publicity funds for cooperative enterprises!

In the future, as advertisements continue to be placed, the details of these contracts will be announced one by one, adding another fire to the product promotion!

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Just when the advertisement for the 'OLLO' costume was still being filmed, the series of advertisements shot by Xiao Feng's family for 'Jinghu Dairy' began to be broadcast on CCTV and major provincial TV stations at the same time!

In order to achieve synchronous broadcasting, the marketing department headed by Yang Hao has been running around major cities across the country in the past month, and finally coordinated the advertising time of various TV stations, and at the same time broadcast it to audiences across the country.

Xiao Feng also watched the effect of the broadcast on the TV at home, and felt quite satisfied, this is also the first time that Xiao Feng's small family of four appeared on the screen at the same time.

'Today I watched the advertisement for 'Jinghu Dairy' and was very happy!'

Xiao Feng took a selfie with the advertising screen as the background, posted it on his neck, and called on his fans to watch it.

Today, the total number of fans of Xiao Feng Wave Net Bib has exceeded 33 million, and it is still climbing rapidly at a rate of more than 50,000 per day, and is expected to exceed 40 million within the year, creating a benchmark in the history of Zào Bib development.

Although Xiao Feng is not the first star with more than 40 million fans, he is the most special one, and even his situation has been interpreted by many media, thinking that this is an irreproducible miracle.

I have to say that Xiao Feng's appeal is not small, and many fans pay special attention to the time when the advertisement is played, and the various versions of the advertising film left by 'Jinghu Dairy' on the official website, Inspur Network Video, Qibi.com, Penguin Video and other websites have also become the target of netizens to watch and download.

In just 24 hours, the total number of views and downloads of the commercials filmed by Xiao Feng's family has reached one million, which is even more attractive than some popular TV series.

In the advertisement, Xiao Feng and Nini, the daddy cute baby, are naturally an important factor in attracting fans, of course, Xiao Feng's wife and children have also attracted a lot of curiosity!

After watching the commercial, fans and viewers were attracted by the beautiful picture of Jinghu Ranch, and they couldn't help but become interested in the product as 'the world's best milk source'.

Although the series of advertisements of 'Jinghu Dairy' did not have much creativity, the collective appearance of Xiao Feng's family of four and the beautiful scenery of 'Jinghu Ranch' still added a lot to the advertisement.

For a while, the number of customers who increased because of the attraction of advertising was quite large, and Yang Hao looked at the sales number that was constantly feedback, and he couldn't keep his mouth shut!

The only thing that makes Yang Hao depressed is that the output of 'Jinghu Ranch' cannot keep up with the increase in sales, and the happiness of short supply will continue for a period of time in the future.

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In the coming year, these works will be featured in major fashion magazines, website pages, store signs, and various packaging packaging for 'OLLO' clothing.

It can be said that the image of Xu Mengyao and Nini will be promoted like never before, and 'OLLO' clothing has invested tens of millions of dollars in the mother and daughter, naturally hoping that they can drive future sales.

In the next three years, every time a new style is launched, 'OLLO' clothing will go to Ginkgo Village to shoot a series of print advertisements for Xu Mengyao's mother and daughter, in line with the company's publicity strategy.

The print advertising shooting of the 'OLLO' costume has come to an end, and the kindergarten has officially opened, and Nini's role in the TV commercial can only be moved to the weekend in the future.

In order to take care of Haier's sales boom before and after the National Day, Procter & Gamble and Audi made Haier's advertising shooting earlier, and began filming at the end of August.

Because of the shooting experience of the previous two sets of advertisements, Xiao Feng's family has obviously made great progress, and the shooting speed has accelerated a lot.

Before Teacher's Day, Haier's print and TV advertisements were filmed one by one, and when the advertising samples were sent back to Qindao for review by Mr. Zhang Ruiming, the old man nodded and praised!

In this way, Xiao Feng's family's Qindao Haier advertisements began to land on a large scale in major media, from traditional print media to TV commercials, large screens in city squares, to the Internet, mobile phones and other new media, Xiao Feng's family can be seen.

Compared with the investment of 'OLLO' clothing, Haier has a lot of money, and the faces of Xiao Feng's family immediately occupied the attention of audiences and readers across the country, and the sensational effect is self-evident.

Some media pointed out that in the second half of 2012, in addition to the end of the world predicted by the Mayan civilization, most of the hottest topics in China revolved around Xiao Feng's family.

Xiao Feng and Nini's "Where Are You Going, Dad" program has caused huge repercussions across the country, and has been hailed as a new beginning of Huaxia variety TV programs,......。

In particular, Forbes magazine hinted that Xiao Feng and the Xiao family's wealth in 2012 increased quite rapidly, and is expected to break through last year's ranking, and the position of the richest man is close to the foot. Such news suddenly made the influence of Xiao Feng's family not only limited to the entertainment industry and advertising circle, but also spread to the financial and financial circles, and the weight was heavier!

The popularity of Xiao Feng's family also made the senior executives of 4 multinational companies very happy, and originally thought that the huge endorsement fee was the result of a premium, but as long as Xiao Feng continued to sit firmly in the position of the top ten richest people in mainland China, there were countless topics around them.

It is also a pity that many companies have not been able to win the favor of Xiao Feng's family, and they have missed this infinite scenery.

When the 'OLLO' clothing announced that the cost of Xu Mengyao's mother and daughter's three-year speech was only 10 million RMB, countless people regretted it. In particular, the marketing directors of some children's clothing brands regret their original stinginess, if they are willing to increase the offer, maybe the participants of this publicity feast are themselves!

However, the matter has come to this point, no matter how much remorse is to no avail, with the advertising of 4 companies on the market one after another, the consumption boom caused by Xiao Feng's family is also generated, which makes the company see the immediate effect.

In the information age, the promotion of corporate image and publicity strategy are very important!R1152