The establishment of a clothing store is not Zhang Heng's idea for a while, Zhang Heng is laying out in advance for the fashion luxury brand that will be built in the future.

The luxury brand is a very big cake, and in terms of profitability, it is not much better than real estate.

As far as Zhang Heng knows, from the global luxury brand list publicly released by the World Luxury Council, the world's largest luxury research and management organization, in his previous life.

Founded in 1910, the value of the world's famous luxury brand Chanel has reached nearly 20 billion euros, equivalent to more than 100 billion yuan, and the 2016 annual financial data released by Chanel shows that the Chanel Group's global annual revenue is 5 billion euros, and the net income is 2 billion euros, which is equivalent to more than 10 billion yuan.

The Giorgio Armani Group, which is still a small storefront, also had a revenue of 2.65 billion euros in 2016 and a net profit of 1 billion yuan, or more than 7 billion yuan.

And these are the amounts that have been reached in the face of the shrinking market share of luxury brands.

Zhang Heng plans to build his own fashion and luxury brand, starting with clothing.

And these world-renowned luxury brands all start from clothing, such as Armani, Versace, Don Conaer, etc.

These luxury brands are first making women's clothing series, men's clothing series, and then step by step to promote cosmetics, skin care products, perfumes, men's watches, women's watches, perfumes, glasses, silk scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products, mobile phones, furniture products and a series of products, so as to create a fashion empire.

The core thing of a luxury brand is its fabric and fashion designer, the fabric can be found, and the designer Zhang Heng values two people, that is, Donna Karan and Gianni Versace.

Donna Karan is a famous American fashion designer, the founder of the New York Donna Karan Company and the DKNY clothing brand, of course, Donna Karan is currently only the creative director of a company.

Her products include men's and women's ready-to-wear, shoes, bags and accessories, underwear, watches, and fragrances, all of which bring together different cultures and their unique life atmosphere to make a new interpretation, depicting the atmosphere of different cultures and different lifestyles in a more avant-garde, fashionable and casual way, and reflecting the unique charm of her design in a completely different language.

In the special street shapes, bold runway installations, and music, you can feel the authenticity that DKNY exudes that is lacking in traditional fashion - dismantling complex mixes and matches to make them look more simple and ordinary, and then combining these fashion elements to look like there is no disguise.

Gianni Versace's design works are mostly based on the gorgon Medusa in Greek mythology as a spiritual symbol, and the bright colors on the clothes are inspired by ancient civilizations such as Greece, Egypt, and India.

Now that these two people have not made any big achievements in the fashion industry, Zhang Heng thinks that they can still try it.

Compared with fashion luxury brands, real estate brands are more moisturizing and silent, and real estate will definitely attract a backlash from ordinary people in the end, so Zhang Heng will only use real estate as a pedal to step onto the world stage.

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The next day, Zhang Heng came to Zhong Chuhong's house again, Zhang Heng discussed with Zhong's father about the specific situation of the company and agreed to Zhang Heng's suggestion, Zhang Heng invested 10 million plus several stores and a field to account for 90% of the company's equity, and Zhong's father occupied 10% of the company's shares in the form of Zhong's clothing store and talents.

After talking about the company's problems, Father Zhong raised several questions about clothes, that is, some things designed by Zhang Heng cannot be maintained for a long time to maintain their unique design, and they will be deformed after several cleanings.

There are also several women's clothes designed by Zhang Heng, which can be said to have changed the wearing trend of Xiangjiang, but although these designs are good-looking, many customers feel very comfortable after wearing them, no elasticity, and a very poor sense of wear.

Zhang Heng couldn't help but fall into contemplation when he heard Zhong's father's words, this problem belongs to the fabric of the clothes and some technical problems, most of the clothes in later generations have good elasticity, then it must be caused by the difference in fabrics, of course, there are some technical problems in the production process, after all, Zhongfu's clothing store is just a small workshop, as for what kind of fabric and technology Zhang Heng doesn't know too much.

However, this issue is very important, this is the key issue of whether a garment factory can survive, and these problems will have an impact on Zhang Heng's subsequent plans.

Several clothes designed by Zhang Heng are designed according to some excellent designs in the previous life with some simple modifications, especially the jeans design, which is known as the first versatile clothing in later generations and can be worn all year round.

In terms of women's clothing, it is known as the clothing that best reflects women's figure and curves in addition to cheongsam, and choosing different jeans can make women of different sizes have different charms, and can even cover up many women's leg defects.

For example, one of the straight-leg pants and small bell bottoms can make women with thick legs look toned and slender, and tight pants can make fat women slim, thin women become sexy, and so on.

Zhang Heng shook his head after thinking for a long time and said, "This problem, I will ask if there is any new technology abroad that can solve it." ”

Zhang Heng paused and said: "Uncle, go back and purchase a batch of fabrics from each place, and then according to the characteristics of the fabrics in each place, we will determine which fabric is suitable for which scheme." ”

Zhang Heng saw that Father Zhong understood what he meant, and continued: "Tomorrow I will send some staff and financial personnel over, now the company's start-up capital is 10 million, go back to my uncle to plan, if the purchase of how much equipment and how much it costs to set up a factory, these can be directly paid by finance, first recruit some employees to build the framework, and I will inject capital if it is not enough."

"Okay, Ah Heng, don't worry," Father Zhong said calmly

"Then it's troublesome uncle, we started from scratch, it's more difficult, please ask uncle to bother more," Zhang Heng said with emotion.

Then, after the two discussed some problems, Zhang Heng went back to solve the problem of fabrics first.

When he returned home, Zhang Heng immediately called the animation company in the United States, and Zhang Heng explained some technical problems about the fabric of the clothes.

“…… Okay, that's it, do it as soon as possible" Zhang Heng hung up the phone after speaking.

After hanging up the phone, I couldn't help but think to myself, it seems that a special office is going to be set up in the United States, and I can't always ask someone from the animation company to do these things every time, which is not efficient, and it may not be able to do it well after all, it is not professional.