Chen Feng's documentary was paid to be broadcast on video websites, and the revenue exceeded 100 million yuan in just a few days, which undoubtedly gave a shot in the arm to the payment system initiated by Youku.com in China.

Because of Chen Feng, the reborn person, the Youku network of this time and space was founded a few years earlier than the original time and space, first seized the opportunity, and then formed a strategic partnership with YouTube in the United States, and the starting point at the beginning was much higher than the starting point of other video websites that have emerged in China in the future. Nowadays, although it does not dominate the domestic online video market, it has accounted for more than half.

Previously, Youku.com has been in the stage of continuous money burning, and a super-rich person like Chen Feng can support this continuous money burning action alone without blinking.

But the management of Youku.com can't continue to burn money like this, and Chen Feng also gave them guiding advice, in addition to charging advertising fees, that is, establishing and improving the charging system and intellectual property protection system. At a time when many other websites in China are still tolerating and broadcasting many pirated film and television works at home and abroad, Youku.com has carried out strong measures to eliminate and review this kind of piracy by netizens, although it lost a lot of network traffic at the beginning. But because of the strong technical support and financial support of Youku.com itself,It is unique among similar video websites in China,Last year, it basically achieved no buffering for playback。

This alone overshadows other domestic videos. Because it is difficult for them to do this, in addition to technical reasons, to do this is the support of hardware, especially the support of the server group, and this requires a large amount of capital investment.

In this continuous money-burning action in the same industry, not everyone can do this without blinking.

Furthermore. It is the protection of online film and television copyrights, Youku.com has invested heavily in the early days of the year to acquire the exclusive network broadcast copyright of many domestic and foreign film and television works, many of which are free for netizens to watch, but there will be advertisements inserted. Paid users who are mainly registered members will not have ads.

This measure has made many people pay one after another, because they can watch the genuine version for free, and it is a high-definition picture. This is naturally willing for those netizens who will not lack these dozens of membership fees a year.

Those who don't pay like to watch free netizens, have genuine high-definition film and television works to watch, and of course can endure that minute or so of advertising. What's more, there are also advertisements on other video websites in China.

As a result, the overall traffic loss to the website is not significant. And those genuine film and television works that must be paid to watch are indeed a bit unpopular. Not too many people are willing to spend a dollar or two or even a few dollars on the Internet to watch a movie or TV series. Because piracy can be seen everywhere.

Therefore, Youku.com took the lead in implementing the charging system, which was not favored by the industry from the beginning. It's not that I think the system itself is wrong, but I think that the time of Youku is too early. If their video sites want to make money, of course, they will eventually turn to fees. But the cultivation period of this market may take several years, or even more than ten years. It has only been a long time since the establishment of Youku.com, so industry peers are not optimistic.

The development of the first two years seems to have just verified the vision of industry peers. Sure enough, there has been no progress in the charging system on the side of Youku.com. It's only a small number of people who really pay. On the contrary, because Youku.com took the lead in cracking down on piracy of film and television works and protecting online intellectual property rights, a lot of users were lost. Cheaper peers.

But now the paid broadcast of Chen Feng's documentary has been made all of a sudden, and the income has exceeded 100 million yuan in just a few days, which is really blind to the eyes of industry peers. At the same time, it also made them realize that their original idea of market cultivation was too conservative.

As long as the work is good, these domestic netizens are completely willing to pay.

At the same time, the relevant departments in China have also significantly stepped up their efforts to crack down on piracy of film and television works on the Internet. One of the above notices came down, in addition to Youku.com. Other video websites have been ordered to rectify within a time limit and delete the infringing pirated film and television works.

And Youku.com has also benefited greatly because of this policy, and with Chen Feng's exclusive online broadcast right of this documentary, Youku's market share has exceeded seventy percent at once.

Chen Feng's documentary was broadcast on video websites for a fee, and its revenue exceeded 100 million yuan in just a few days. This undoubtedly gave a shot in the arm to the payment system that Youku took the lead in China.

Because of Chen Feng, the reborn person, the Youku network of this time and space was founded a few years earlier than the original time and space, first seized the opportunity, and then formed a strategic partnership with YouTube in the United States, and the starting point at the beginning was much higher than the starting point of other video websites that have emerged in China in the future. Nowadays, although it does not dominate the domestic online video market, it has accounted for more than half.

Previously, Youku.com has been in the stage of continuous money burning, and a super-rich person like Chen Feng can support this continuous money burning action alone without blinking.

But the management of Youku.com can't continue to burn money like this, and Chen Feng also gave them guiding advice, in addition to charging advertising fees, that is, establishing and improving the charging system and intellectual property protection system. At a time when many other websites in China are still tolerating and broadcasting many pirated film and television works at home and abroad, Youku.com has carried out strong measures to eliminate and review this kind of piracy by netizens, although it lost a lot of network traffic at the beginning. But because of the strong technical support and financial support of Youku.com itself,It is unique among similar video websites in China,Last year, it basically achieved no buffering for playback。

This alone overshadows other domestic videos. Because it is difficult for them to do this, in addition to technical reasons, to do this is the support of hardware, especially the support of the server group, and this requires a large amount of capital investment.

In this continuous money-burning action in the same industry, not everyone can do this without blinking.

In addition, it is the protection of online film and television copyrights, and Youku.com has invested heavily in the acquisition of exclusive online broadcast copyrights of many domestic and foreign film and television works at a low price, many of which are free for netizens to watch. It's just that there will be ad breaks. Paid users who are mainly registered members will not have ads.

This measure has made many people pay one after another, because they can watch the genuine version for free, and it is a high-definition picture, which is naturally willing for those netizens who will not lack these dozens of membership fees a year.

Those who don't pay like to watch free netizens, and there are genuine high-definition film and television works to watch. Of course, I can also tolerate that minute or so of advertising. What's more, there are also advertisements on other video websites in China.

As a result, the overall traffic loss to the website is not significant. And those genuine film and television works that must be paid to watch are indeed a bit unpopular. Not too many people are willing to spend a dollar or two or even a few dollars on the Internet to watch a movie or TV series. Because piracy can be seen everywhere.

Therefore, Youku took the lead in implementing the charging system, which was not favored by the industry from the beginning, not that the system itself was wrong, but that the time of Youku was too early. If their video sites want to make money, of course, they will eventually turn to fees. But the incubation period of this market can be several years. It is possible even for more than ten years. It has only been a long time since the establishment of Youku.com, so industry peers are not optimistic.

The development of the first two years seems to have just verified the vision of industry peers. Sure enough, there has been no progress in the charging system on the side of Youku.com. Only a small number of people are really paying, but because Youku took the lead in cracking down on piracy of film and television works and protecting online intellectual property rights, it has lost a lot of users and cheapened its peers.

But now the paid broadcast of Chen Feng's documentary has come out all at once. In just a few days, the revenue exceeded 100 million yuan, which really blinded the eyes of industry peers. At the same time, it also made them realize that their original idea of market cultivation was too conservative.

As long as the work is good. These netizens in China are completely willing to pay.

At the same time, the relevant departments in China have also significantly stepped up their efforts to crack down on piracy of film and television works on the Internet. According to the above notice, in addition to Youku.com, other video websites have been ordered to rectify within a time limit and delete the pirated film and television works related to infringement.

And Youku.com has also benefited greatly because of this policy, plus it has the exclusive online broadcast right of Chen Feng's documentary. The market share of Youku exceeded seventy percent at once.

Chen Feng's documentary was paid to be broadcast on video websites, and the revenue exceeded 100 million yuan in just a few days, which undoubtedly gave a shot in the arm to the payment system initiated by Youku.com in China.

Because of Chen Feng, a reborn person, the Youku Network of this time and space was founded a few years earlier than the original time and space, and it was the first to seize the opportunity. Moreover, it formed a strategic partnership with YouTube in the United States, and the starting point at the beginning was much higher than that of other video websites that have emerged in China since then. Nowadays, although it does not dominate the domestic online video market, it has accounted for more than half.

Previously, Youku.com has been in the stage of continuous money burning, and a super-rich person like Chen Feng can support this continuous money burning action alone without blinking.

But the management of Youku.com can't continue to burn money like this, and Chen Feng also gave them guiding advice, in addition to charging advertising fees, that is, establishing and improving the charging system and intellectual property protection system. At a time when many other websites in China are still tolerating and broadcasting many pirated film and television works at home and abroad, Youku.com has carried out strong measures to eliminate and review this kind of piracy by netizens, although it lost a lot of network traffic at the beginning. But because of the strong technical support and financial support of Youku.com itself,It is unique among similar video websites in China,Last year, it basically achieved no buffering for playback。

This alone overshadows other domestic videos. Because it is difficult for them to do this, in addition to technical reasons, to do this is the support of hardware, especially the support of the server group, and this requires a large amount of capital investment.

In this continuous money-burning action in the same industry, not everyone can do this without blinking.

In addition, it is the protection of online film and television copyrights, Youku.com has invested heavily in the early days of the year to acquire the exclusive network broadcast copyright of many domestic and foreign film and television works, many of which are free for netizens to watch, but there will be advertisements inserted. Paid users who are mainly registered members will not have ads.

This measure has made many people pay one after another, because they can watch the genuine version for free, and it is a high-definition picture, which is naturally willing for those netizens who will not lack these dozens of membership fees a year.

Those who don't pay like to watch free netizens, have genuine high-definition film and television works to watch, and of course can endure that minute or so of advertising. What's more, there are also advertisements on other video websites in China.

As a result, the overall traffic loss to the website is not significant. And those genuine film and television works that must be paid to watch are indeed a bit unpopular. Not too many people are willing to spend a dollar or two or even a few dollars on the Internet to watch a movie or TV series. Because piracy can be seen everywhere.

Therefore, Youku took the lead in implementing the charging system, which was not favored by the industry from the beginning, not that the system itself was wrong, but that the time of Youku was too early. If their video sites want to make money, of course, they will eventually turn to fees. But the cultivation period of this market may take several years, or even more than ten years. It has only been a long time since the establishment of Youku.com, so industry peers are not optimistic.

The development of the first two years seems to have just verified the vision of industry peers. Sure enough, there has been no progress in the charging system on the side of Youku.com. Only a small number of people are really paying, but because Youku took the lead in cracking down on piracy of film and television works and protecting online intellectual property rights, it has lost a lot of users and cheapened its peers.

But now the paid broadcast of Chen Feng's documentary has been made all of a sudden, and the income has exceeded 100 million yuan in just a few days, which is really blind to the eyes of industry peers. At the same time, it also made them realize that their original idea of market cultivation was too conservative.

As long as the work is good, these domestic netizens are completely willing to pay. (To be continued.) )