Chapter 238: Little Lady

"That Zhang Ting......"

Li Mo said, and Run Run Shaw immediately sent someone to find this woman on the other side of Wanwan, to be precise, she was also a serious little girl. Pen? Interesting? Pavilion wWw. biquge。 info is beautiful...... Of course, it's not as good as Guan Zhilin, at this time Guan Zhilin is in her prime, with her appearance at this time, counting forward and backward, I really can't find a few stars who can compare with her, and even say so, even Lin Qingxia and Wang Zuxian at their peak can only be similar to her. Otherwise, Shaw would not have acceded to her request.

However, Li Mo said that cucumbers and cabbage have their own love.

If Li Mo likes Zhang Ting's type, Zhang Ting has many advantages, such as the age difference is not much, only two years older than Li Mo, and the difference of two years is almost negligible.

From all aspects of mannerisms and walking...... Run Run Shaw was not easy to ask, but he judged that it seemed to be a place, as a Chinese man, or a Chinese man in the mainland, how much he valued it, Run Run Shaw understood.

When he spoke, he was a little restrained, and his demeanor was quite decent, but he had to compare with Li Mo, who coaxed Americans around from the age of ten, which must be too high for ordinary people, and Run Run Shaw himself could not do it.

The height is not high, only about one meter six or four five, not as good as Guan Zhilin, but there are really a lot of advantages, especially when he smiles, he shows a neat mouth of teeth, and two deep dimples appear on his face, which can really be described by Gu Pan Shenghui.

It's inevitable to be young, but Li Mo is a little bigger, does he have to make him like mature women?

Run Run Shaw "understood" and immediately took out the money to buy a small apartment for her, without signing a contract...... Then I was thinking about how to arrange Li Mo, the "little lady".

Thinking of what Li Mo said, he is also a smart person, not in the United States, how close the mainland is to the Xiangjiang, but it is separated by a barbed wire, at least the changes in the Special Administrative Region, he can see it.

He also pondered the thoughts of China's top leaders, and after seeing this earth-shaking change, is ideology still so important?

But he also did not expect that there would be an even bigger farce the year after tomorrow, if it had not been for the Gulf War that shocked China, he did not know when China would be able to let go.

Shaw thought that instead of waiting for China to get better, it would be better to show favor at this time.

It shows that Li Mo's words have had a great impact on him.

In fact, Li Mo is also bringing a lot of money back...... Including opening a company in Modu, it also proves that Li Mo himself is very optimistic about China's future.

He discussed with his subordinates and decided to shoot a costume drama, filming indoor scenes in Xiangjiang and outdoor scenes in China......

After the discussion, Run Run Shaw called Liu Xiangzhong and told him about the matter, asking Liu Xiangzhong to ask if he could come to China to take location in China, and second, to ask what about this Zhang Ting? Do you sign the contract, or do we sign the contract? In his opinion, it is best to let Liu Xiangzhong sign the contract, don't think that which little gangsters in Xiangjiang are very rampant, they are also afraid of the mainland, and the chief designer is an iron-blooded master. Liu Xiangzhong has a mainland background, which is a little better than Shaw's protection effect.

Huang Tairen and Zhou Guoqing listened to it with relish, and Li Mo was also listening, and burst into laughter after listening.

"Uncle Sixth can really think more...... Huang Tairen, Zhou Guoqing, do you really believe it? ”

The two shook their heads, but this head shook very against their will, Huang Tairen was still making small movements under the table, and the gesture was a photo, Uncle Liu, you should show us the photo, and see what the little boss's "little lady" looks like......

Li Mo also continued to laugh, saying: "I accidentally saw her advertisement, heard about some of her deeds, and felt that she was not easy. It happened that when Uncle Sixth told me about Miss Guan, I talked about her by the way. You know, in the future, I will inevitably have to deal with various actors and models, and occasionally bring one or two artists or models, which means that I want to raise a little girl, so how many little girls do I have to be prepared to raise? Don't think about it, even if it's an heir, it's too early to think about it. ”

is that there is an heir, and at this time Li Mo has an accident, and this big mess has to be over. Because in this decade, or even twenty years, Li Mo's various industries must also develop with the help of Li Mo's foresight. It is the clothing industry, if there is no Li Mo's drawings, relying on Yili's designers, they may not be able to quickly establish Yili's brand.

"Uncle Liu, what TV series is Uncle Sixth going to make?"

"He's going to make a costume film."

"You told him that you could come to the mainland to make films...... In this way, let him come to the magic capital himself, I have some ideas to talk to him. Li Mo thought for a moment and said.

Run Run Shaw is obviously not a very good partner, but in Li Mo's heart, as long as he is patriotic, especially patriotic Xiangjiang people, it will be easy to do, which is the most important premise.

"Zhang Ting......"

"Just sign with your broker."

As for what to do after signing the contract, Li Mo didn't say, and Liu Xiangzhong didn't ask. With the resources in Li Mo's hands, it is too easy to become a popular star, although Zhang Ting is from Wanwan. But Liu Xiangzhong didn't believe it in his heart, in case Li Mo really took a fancy to this little girl and didn't protect him well, it would be a dereliction of duty...... And he also agrees with Li Mo doing this, otherwise Li Mo will never emigrate, and one or two children will continue to develop at the current expansion rate of Yi Group in the future, and in a few decades, there will inevitably be a serious heir crisis.

Zhou Guoqing didn't believe it either, and asked: "BOSS, is she a little girl?" ”

"Little ghost, and you, don't do anything about the little girl! But since I'm promoting, it can be regarded as fate, Huang Tairen, how are the senior technicians in the company doing now? ”

"I can't take it over yet, but they're making rapid progress."

Li Mo nodded, some people said that China's copycat ability is unparalleled in the world...... But have you ever thought that there are a few countries that can succeed in copycating, but Japan and the United States, this is also a manifestation of wisdom. The reason for the large-scale copycat is the lack of attention to intellectual property rights.

I spent countless money to develop a product, but it hasn't been launched yet, and there are already a lot of copycat products on the market, so why should I develop it? Later, intellectual property rights and technology patents were more and more protected, and various technologies quickly exploded.

Therefore, Li Mo has always been not optimistic about the future of India...... Not to mention that India has all kinds of difficulties, but are there fewer difficulties for China? The reason why China can succeed and India will never be able to keep up in the future is that one race is diligent, one race is lazy, one race is smart, and one race is relatively stupid, and it is difficult to drive the rapid development of more than one billion people by relying on a very small number of smart and diligent people.

Li Mo said Yili again......

Yili has several means of operation and publicity in the future.

The first is the model catwalk, which is divided into two ways to walk the catwalk, one is Yili and the other is Alice.

Alice's English is Adalheidis, where adal means noble, typical, role model, so Alice has become the favorite name of girls in the Western world, transliterated into Chinese name, which is also good, love, beautiful and silky......

To this end, Yili Company joined forces with IoStudio to exchange the rights of the remaining two series of cartoons in Li Mo's hands for the copyright of Disney's other big IP "Alice in Wonderland" and "Alice Through the Mirror".

But Disney is not very interested in this big IP, because in 46 they spent five years and three million dollars to make an Alice in Wonderland cartoon, and instead lost a million dollars.

A million dollars in 46 years, that's worth the old money.

If they feel that these two novels can continue to be brought to the big screen, IoStudio will continue to co-produce with Disney, and Disney will enjoy a greater proportion of derivative dividends.

Io Studios spent more than $2 million to reclaim the remaining rights to the two novels.

Yili follows the middle-class model, and the catwalk is also popular, and in the future, a large number of models will be used in front of each branch to walk the show several times a year. This is also the reason for looking for models from Eastern Europe, cheap.

Alice's catwalk takes the high-end route, which is very similar to Victoria's Secret, which will select the most beautiful and handsome male and female models, and even invite some beautiful stars to walk the catwalk in some top competitions, the difference is that Victoria's Secret only shows underwear. Alice is a multi-faceted display, clothing, underwear, ribbons, scarves, ties, belts, bags, shoes, hats.

Alice will not only be shown at the Super Bowl in the United States, but also at other major tournaments, such as the European Cup, the World Cup, and the New Year's Party in Yonew Times Square, USA......

This costs a lot of money and even causes the Alice brand to lose money in the next few years, but the advantage is that it can establish the brand in a short period of time.

Another different place, Alice has greatly advanced the time, Victoria's Secret will not launch this strategy until 99, during the intermission, a group of beautiful models suddenly appeared on the runway, and then caused an Internet disaster, countless people flocked to the Internet to see the beauty, the poor network suddenly stuck, directly affecting the live broadcast of the Super Cup.

The second is the difference between the two.

Yili is aimed at the middle class, and each clothing must be carefully designed, but Alice is more careful, and even some products are all handmade, and better and more expensive materials will be used to get the recognition of consumers.

The third is the difference in sales.

There is no way to sell on behalf of the country, and as a result of the consignment sales, God knows if the shopping malls are selling real Yili clothing?

Therefore, in China, direct sales stores will be opened in the most prosperous areas of major cities.

In foreign countries, there are two forms of direct sales and consignment sales, and the consignment sales must be some powerful businessmen, so as not to affect the brand of Yili.

Direct sales are the same as in the country, and open a store.

This also has the advantage that now except for Japan, housing prices in various other countries are expensive, but compared with later, they are not too expensive, even in the United States. Although you will pay a small amount of house tax and bank interest every year, it is worth investing just because the property appreciates in value. Especially for real estate in China, not to mention the profits brought by direct sales, these properties alone may appreciate dozens or hundreds of times in the future!

In addition to the decoration money, you can also use these properties as a mortgage to reduce the cost of quickly setting up the store at first, so that you can quickly sell various direct sales stores around the world.

There is a difference between Alice and Yili, Alice only sells directly, even if it is abroad, it will not let any merchant sell on behalf of her.

The second is the difference between the outlets, each outlet store at least maintains three or four floors, the following is Yili products, very humane arrangement of some chairs and sofas, put some magazines, its role is ...... As long as the men who have accompanied their wives to go shopping, they have a deep understanding that when they go to the shopping mall, especially when they go to various clothing stores, even if Bruce Lee comes, they will make women lie down with tiredness. With these sofa chairs, you can let your boyfriend or husband sit and rest for a while. I believe that except for a very small number of domineering wives, the rest of the women will welcome this measure.

But when you go to the Alice section on the top floor, there are not only sofa magazines, but also a free cup of strong top coffee, and as for which coffee brand it is, there will be some negotiations soon, and I do this to promote your brand and be able to supply our coffee at a discounted price.

However, if you want to enter the Alice area on the top floor, it is not easy, you must spend a lot of money to apply for a VIP card first, as for the few people who will go to the top floor because of this regulation, Li Mo does not consider it at all, what he wants is that there are few people, anyone can come up, can it still be called a high-end brand?

The décor is more elaborate and luxurious.

The service was more enthusiastic.

However, in order to prevent unsalable, the number of each clothing is not large, and there may be reservations, but there are some humanized measures, there is really no stock, each waiter will measure the customer's body and size, and then bring these sizes to the headquarters, designed by Yili company.

The fourth is advertising promotion, in addition to the use of model catwalk promotion, the use of Mattel doll promotion, Yili company does not plan to sponsor sports stars or movie stars or events like Nike, Adidas, Reebok and other well-known sports brands, although Li Mo can use his foresight to sign contracts with some future successful stars at a low price in advance, but too much, it will definitely attract the attention and suspicion of some people.

You can play the role of a wise man, but you can never play the role of God Almighty.

What Yili did was to sponsor some movies, which was simple, Li Mo already had many big IPs in his hands, and once his venture capital was recovered after more than two years, he had more big IPs. Then negotiate an agreement with the stars who shoot the movie for portrait rights, and also make their portraits into derivatives for sale, no matter how much these derivatives can be sold, but it is conducive to brand promotion.

Joining forces with Mattel, Yili and Velvet Dirk can also be shameless, and some of the puppets in the animation can also be dressed up in games......

Finally, all clothing must not be bizarre, no matter how good the creativity and trend are. Also, except for some underwear, the outer clothes cannot be "full thin and transparent", and every style must be made so that most people in Europe and the United States can wear it on the street. Of course, there will be some "full thin and transparent", but it is not a style designed for some prostitutes, it must be high-end, and there will be no physical object, only some drawings, which are designed for some celebrities on the catwalk. If someone wants it, it will be customized, and if no one wants it, it will always be a drawing.

will burn a lot of money, this is also what Li Mo said to John, don't think that giving you 30% of the shares is less, really giving more, with your Mattel's current embarrassing situation, just the problem of funds, you Mattel can drag you Mattel bankrupt!

After Taylor Nierjie and Tina Mordoni were hired by Yili, they came to Yili and were dumbfounded when they saw this proposal.

Nierjie asked, "Little boss, do you have so much money?"

Li Mo said, I wrote this plan book, and I have already considered the issue of money, so you don't have to worry.

Then Nierjie began to storm in the company, this kind of creativity, this kind of ambition, even if a product has not yet come out, it also means that Yili has an infinitely bright future, and it cannot be ruined because of its own serious mistakes.

Of course, without this plan, Mattel would not have agreed to Li Mo's cooperation.