The praise of "Popular Movie" once again pushed Shen Lin to the forefront. Pen % fun % Pavilion www.biquge.info

Shen Lin's fans, under his appeasement, did not use the so-called title of 'master' much, but some media with ulterior motives often used this word!

attracted many netizens to complain, saying that Shen Lin is worthy of the title of master.

"After making two big-selling commercial movies, I don't know what my surname is?"

"Lao Mouzi doesn't dare to say that he is a master, why should Shen Lin?"

"Resist Shen Lin!"

There must be a sailor in this with a rhythm!

Shen Lin saw all kinds of grievances in his eyes, and everyone said, 'Next stop, master!' Mind you, there's a premise for that!

The previous praise of "Time", Shen Lin could still hide from it, but this time it was just in time for the promotion period of "Chinatown Veteran", at this time, it was impossible for Shen Lin to keep a low profile no matter how much he wanted to!

The most frequently asked question is 'what do you think of the audience's praise for you'

I really want to go straight back' what kind of praise from the audience? Isn't it all the rhythm you bring! ’

Of course, you can't do this on the surface, and you have to shake your head to show that you are far from being a master.

Later, I was really annoyed by the question, so I had to expose an article on Weibo

"The master's thing always has a lot to do with your background and era. For example, in a country where there is no finance, you say that I am a financier, which is a ridiculous thing. In backward areas, there are no film masters who can lead the world with value.

The film master is as cutting-edge as scientists, and it is a matter of exploring the world and discovering human beings.

I can't do it, and this era itself is a second-rate era, how can it be possible to give birth to first-class masters? ”

Fortunately, this "Chinatown Veteran" is jointly produced by three companies, and the combination of interests is a bit huge, coupled with the strong support of Shen Lin's fans, some unfavorable remarks on the Internet quickly disappeared.

Even so, there are still some media who sing about Shen Lin's "Chinatown Veteran"

also gave three plausible reasons: first, Shen Lin directed an action movie for the first time, and he was born; second, the subject matter is old-fashioned, and it is difficult to come up with new ideas; Third, the production cycle is only half a year;

In this regard, Shen Lin had only one response: read it later!

……

The trailer of "Chinatown Veteran" has been sprinkled all over the major websites, and this time, Shen Lin uses a quick edit, directly intercepting the wonderful pictures and wonderful lines, which makes people eager to know the whole story after watching it.

Sun Honglei's box office appeal is not too strong, Lin Gengxing has only been popular for less than half a year, let alone any box office appeal, Huang Bo only has the actor as an actor, and the box office appeal is far from being shown, as for Xu Guangtou, before "Thai Embarrassment" came out, he was a second-tier actor!

Everything has to rely on publicity!

Lao Mouzi is so awesome, before "Three Guns Shooting Surprise" is launched, he also has to go to "Avenue of Stars" to promote, the reason is the same!

This time, the publicity strategy took the form of viral marketing.

In Shen Lin's words, 'Let everyone who goes online know that "Chinatown Veteran" is about to be released! ’

A person who has the desire to watch movies, first of all, he must be a netizen!

It's not realistic for you to let the old people living in the mountains watch Shen Lin's movies.

The so-called viral marketing is a product of the Internet era, which refers to the spread and spread of information or concepts like a virus, and the use of rapid replication to reach thousands or millions of audiences.

There are many benefits of viral marketing, which can maximize the popularity of the movie, but there are also disadvantages, once the quality of the movie does not meet expectations, there will be more criticism, Shen Lin is not afraid of these, if he doesn't have a little confidence, he won't choose this movie!

"Happy Camp", "Interview with Yang Yan", "Happy Comedian", the relay publicity of the three programs, really made most people online and offline know the news that Shen Lin's new movie is about to be released.

……

May 2012 is a good schedule for domestic films that want to pursue the box office, except for a "Avengers", there are hardly any movies that can be called opponents.

By the way, there is also a "Men in Black 3", but that is a deleted version, besides, Will Smith's influence in China is far less than that of Nicolas Cage, the king of bad movies, and the box office explosion is not very likely!

So many sixth-generation directors have chosen to release their movies this month, Zhang Yang's "Flying Over the Madhouse", Wang Xiaoshuai's "Me 11", including Gu Changwei's "Dragon's Head", the media evaluation is not too bad, and even some film critics interviewed the sixth generation, saying, 'China can do without Shen Lin, but there must be a sixth-generation director!' ’

directly compare Shen Lin with these literary film directors, and then conclude that Shen Lin's achievements in movies can never be compared with these people!

It is clear that it is to use Shen Lin's fame to hype, but even so, the market still doesn't buy it.

The audience is unwilling to accept niche literary films!

Together, none of these three films received more than eight percent of the schedule!

Theaters are very practical, if your movie doesn't make money, it deserves to be taken down!

As a result, you can see from major talk shows, including film magazines, that these directors are complaining about their films, anyway, in their opinion, the audience's reluctance to go to the cinema to watch their films is a loss!

On May 11th, many movies were selected to be released, including "Shadow Lover" starring Zhang Baizhi and South Korea's Oba Kwon Sang-woo, starring Zhang Dongjian Oba, "Landing Day" starring Fan Ye friendship, and "Chasing the Murderer" by Liu Qingyun's baby partner, all three movies, all hit the street!

"Shadow Lover" even staged a two-day tour of the theater, which was directly released by many theaters!

Zhang Baizhi's box office performance fell to the bottom, and since then, no big production has dared to look for her.

"The Day of Landing" is a masterpiece that has been precipitated for 7 years after director Jiang Digui and "Taiji Flag Flying", it is estimated that the precipitation time is too long, and the whole movie has an indescribable weirdness, not only the Korean box office is ridiculously bad, but the Chinese box office can reach 8 million!

As for "Chasing the Murderer", not to mention, Liu Qingyun is not an actor with box office appeal, let alone Baobao, plus director Peng Fa is obviously not skilled enough, so he can only piece together some shots, so it is reasonable to have a box office score of less than 20 million!

On the 18th, another HK Tianwang led the movie "Floating City Tycoon" was released, this time it was Guo Tianwang, the facts have long proved that the box office appeal of Tianwang is not worthy of his name, the box office results of 4.5 million in the first week, and the production company Xinbao Entertainment that lost money all killed!