Chapter 167: The Silent Majority
Cui Zhengzhi's "Provoking Fire" has 40,000+ ratings on Feixun Music Network, and careful people who click on the comment area of the album can find that the comments in it are obviously polarized.
More than half of them are positive, and many of them are "top thumbs up" reviews, such as "It's so good!", "It's a wonderful album!", "Support Zhengzhi Oba" and other 10-point good reviews, and there are a lot of repetitions of the same content.
The comments are densely packed up and down, and the formation is very neat.
It smells of false prosperity.
Of course, there are some good reviews in detail, but compared to the bad reviews, there are undoubtedly a lot less.
The low score of the bad review is more practical and real than the high score of the positive content, many members who bought the album do not have a high evaluation of "provoked", the general opinion is that the album is too Korean in style, giving them the feeling of being the same, without too many surprises and highlights.
Some people said that they regretted buying it, although it was only 8 yuan, it was enough to buy a single "Provoke Fire".
Others ridiculed that the songs on the album were like Korean plastic surgery — all poured out of a mold, and several songs were so similar that they looked like twins.
Some people even shouted for a refund!
In contrast, the number of comments on Lu Chen's "You at the Same Table" is also about 40,000, which is less than that of "Provoking Fire".
But more than 90% of the comments on this album are positive reviews, and most of the comments are substantial, not the kind of fixed and simple replies.
Some people like "You at the Same Table", some people like "Those Flowers", some people praise "Love in the Dust", and some people have listened to "The Brightest Star in the Night Sky" dozens of times, but they haven't gotten tired of it.
A Feixun Music member with the ID "Morning Star" said in the comments: "I like Lu Chen's album because it brings me back to my good school days. I thought of my first love, of my brother who slept on my top bunk, of those who liked me and those I liked, of my youth that I couldn't go back. ”
"Although I have heard most of the works in the live version, the full album is still very different, and the arrangement and accompaniment are very well done. 8 dollars is a great value for money, and I would prefer to be able to buy a CD. ”
Another ID called "World Traveler" wrote: "I have long watched Lu Chen's singing in China, and there were a few songs that really moved me at that time, so after knowing that he released the album, I bought and downloaded it as soon as possible, and I was not disappointed, and I felt really good." ”
"For this album, I want to say, Lu Chen. You're an extraordinary singer-songwriter!"
There are many similar comments, and some people even tell about their youth.
Such a comment atmosphere is in stark contrast to "Provoke Fire"!
At the same time, it deeply irritates someone.
Bang!
A valuable brand-name mouse slammed into the desk, and the plastic at the bottom suddenly split apart, revealing the circuit board inside, and he died of exhaustion.
Cui Xiuyin, who heard the movement in the room, hurried over, still holding her mobile phone tightly in her hand.
She looked at her brother sitting in front of the computer with great concern and opened her mouth. But I don't know what to say.
Originally, she and Cui Zhengzhi were supposed to leave Huhai for Shacheng today, but they were delayed because of album sales. The subsequent itinerary and announcement arrangements have to be changed, and the consequences are very troublesome.
It's just that Cui Zhengzhi's mood is so bad that Cui Xiuyin doesn't even dare to persuade more.
She knows her brother's character too well, she is used to smooth sailing, and once she encounters setbacks, she will be upset and irritable, and all kinds of bad tempers will follow. Now just breaking a mouse is fine.
Today is September 11th, and the total sales of Lu Chen's "You at the Same Table" album exceeded 150,000, and the big hit is a foregone conclusion.
There is even hope for the achievement of [Platinum Record]!
Cui Zhengzhi's "Provoking Fire" sales dived directly, barely exceeding 90,000, and the gap is so big that people are desperate.
In just three days. It was as if he had fallen from heaven to hell.
Even if this sales result is very good.
After a while, Cui Zhengzhi asked, "Sister, did the company call you again?"
Cui Xiuyin sighed and said: "Yes, the company is very angry, it has stopped promoting the new album, and it will no longer buy the charts, so you must rush to Shacheng tomorrow, otherwise"
"And your parents also called and asked how you were doing. ”
Cui Zhengzhi was bored in the hotel for two days, and he did not answer the phone without issuing an announcement, and the company was furious.
Although she used the excuse of illness to prevaricate, she couldn't hide it from others after all.
Cui Zhengzhi reached out and closed the laptop, rubbed his face vigorously, and said in a hoarse voice: "I know, we will go to Shacheng tomorrow, and you can rearrange the rest of the itinerary for me." ”
"Good!"
Seeing her younger brother cheer up again, Cui Xiuyin was also very happy: "It doesn't matter if you lose this time, you will have a chance to defeat that Lu Chen in the future!"
Cui Zhengzhi nodded vigorously.
But his mind was still full of the comments he saw on the Internet, the bad reviews of himself and the praise of Lu Chen, as if they were like sharp thorns, stabbing him to the point of madness!
Lu Chen!
Choi Jung-ji firmly remembered this name, and he vowed to wash away today's shame one day!
On September 12, "You at the Table" sold more than 180,000.
On September 13, it exceeded 200,000.
September 15th, 250,000!
In 7 days, this album created the best weekly sales record of Feixun Music Network in half a year, and even surpassed the albums of many domestic first-class singers, becoming the most outstanding new album sales in the past few years.
In contrast, Cui Zhengzhi's "Provoking Fire" is much inferior, with a total sales of 110,000 in 7 days, less than half of Lu Chen!
So far, there are a lot fewer voices on the Internet about Lu Chen's swiping list.
The reason is very simple, because everyone knows that Lu Chen is an independent artist, and there is no powerful entertainment agency behind him, if it is possible to buy a sales of 20,000 or 30,000, it is completely different to reach this level.
The online sales of singers' albums are different from physical record sales, and the sales in the first week often account for about 50% of the total sales, and the 250,000 weekly sales mean that "You at the Table" is likely to break the 500,000 mark eventually.
500,000 copies means the certification of [Platinum Record], and it also means 4 million sales!
According to the 50% sharing ratio and deducting 10% of the tax, Lu Chen can get a full 1.6 million!
How much does he invest in this album, it is estimated that it is only hundreds of thousands.
All the songs were written by Lu Chen himself.
It's a lot of money!
I don't know how many people in the industry are red, and more people feel incredible.
Why did this album, which already had a live version and had no large-scale publicity and hype, sell so well?
On the evening of September 15, Chen Guodong, who was certified as a "lecturer in the music department of Beijing Normal University" on the V number of the Inspur blog, posted a long blog post titled "The Silent Majority".
As a university lecturer, Chen Guodong has little to do with the entertainment industry, but in the pop music scene, his name is widely known, he is a well-known music critic, and he is a contributor to many music websites and magazines in his spare time.
In this long blog post, he focused on Lu Chen's album, which has been widely concerned by the industry.
At the beginning of the blog post, Chen Guodong said that he participated in the orientation party of the Normal University on the 10th, and heard four songs at this party, namely "You at the Same Table", "Brother Sleeping on My Top Bunk", "Those Flowers" and "The Brightest Star in the Night Sky"!
These four songs are all from Lu Chen's "You at the Table" album, and all of them have been welcomed by the students, and the playing and singing of several boys even attracted warm applause and applause from the audience.
In contrast, several popular song and dance programs have had a mediocre response.
And this caused Chen Guodong to think deeply, why Lu Chen's campus folk songs are so popular with college students, and they are sold so hot on Feixun Music Online?
He analyzed that it should be this album that touched the feelings of the "silent majority".
The so-called "silent majority" is actually ordinary young people and ordinary pop music lovers, who live around you and me, some on campus, some in society.
They like to listen to pop music, but they don't chase stars much, and if they want to listen to songs, they go to the Internet to search for their favorite free downloads, and they don't easily express their opinions.
This huge group is often ignored by entertainment agencies when they are promoted, because they are not like the fan groups of celebrities who can bring them huge profits.
As a result, the market trend of pop music is catering to the fan base, and the most popular European, American, Japanese and Korean styles are the best proof, and entertainment companies and singers and stars are changing tricks to meet the needs of these people.
The decline of the original power of domestic music has a lot to do with this bias!
But are the "silent majority" willing to passively accept it?
The answer is clearly no.
They even include some celebrity fans, who have long been tired of imitating and copying European, American, Japanese and South Korean entertainment atmosphere, and don't want to listen to the same fast songs and saliva songs, but they are helpless.
Because that's the way the whole market is.
However, Lu Chen's birth is like a fresh wind blowing into the pop music scene, and his original "campus folk songs" undoubtedly let people see the new hope of local originality!
So the energy that had been accumulated for a long time exploded, and the most direct reaction was to drive the sales of "You at the Same Table", there must be many people who usually listen to free songs, and they are also willing to pay 8 yuan to support Lu Chen.
Therefore, Lu Chen was able to defeat his opponent Cui Zhengzhi with the momentum of destroying and decaying.
The latter is precisely the representative of Hallyu music.
This is support, but also a silent struggle, the power of the "silent majority".
At the end of the blog post, Chen Guodong believes that the domestic pop music scene should really start to reflect!
Don't ignore the "silent majority" -
The second more is sent, asking for subscription support !! (to be continued.) )