At 19 o'clock in the afternoon of February 18, 2018 local time in Los Angeles, the "Mengyao" landed smoothly at Los Angeles International Airport, and Xiao Feng's family and the guests who went to the "Ginkgo Village" for the New Year walked out of the cabin in turn.

The climate in Los Angeles in winter is close to that of Ginkgo Village, and even Los Angeles, which rarely snows, is warmer than Ginkgo Village, so everyone will not have too much discomfort.

Bidding farewell to friends and family to board the luxury convoy that came to pick up the airport, Xiao Feng and his assistant team turned around and boarded the 'Nini', and then flew straight to Charlotte.

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Charlotte, the largest city in the southeastern state of North Carolina in the United States, is only 370 kilometers from Atlanta, the capital of Georgia, and is the 18th largest city in the United States, with a population of more than two million.

For Chinese people, they know the term 'Charlotte' more because of a comedy movie "Charlotte's Troubles" a few years ago, but it is never associated with an American city.

Of course, veteran fans who know a lot about the NBA will know that the city is home to one of the NBA's youngest teams, the Charlotte Hornets (Bobcats).

In 2004, the Charlotte Bobcats joined the NBA, and in 2014 they officially changed their name to 'Charlotte Hornets', and thus accepted the history of the Hornets from 1988-2004.

The reason why Chinese fans are familiar with the Charlotte Hornets is not because the team has an excellent record, but because its owner is the most well-known superstar in the entire NBA, Michael Jordan!

In 2010, the Bobcats entered the "Jordan era" when the NBA Board of Directors approved Michael Jordan's $275 million deal to acquire the Bobcats. With this move, Jordan also became the first major shareholder of the team in the history of the league as a professional player and the second black boss in the NBA, and will be the only black boss in the NBA.

When the team's record was not good, the popularity of Jordan, the big owner, seemed to be the most favorable weapon for the Charlotte Hornets to promote the outside world, and it was difficult for fans not to understand.

Originally, Charlotte was supposed to hold the All-Star Weekend last year, that is, in 2017, but because Kobe Bryant was about to retire, Charlotte voluntarily gave up the right to host the 2017 All-Star Weekend in Los Angeles.

For this reason alone, Lakers fans and countless Chinese fans have a good impression of the Charlotte Hornets, and this year's All-Star Weekend voting session has also received strong support from the majority of Chinese fans.

Late at night Eastern Time, the 'Nini' landed at Charlotte Douglas International Airport, and the Lakers had already prepared a team to welcome Xiao Feng, George and others.

This time, George Morgan didn't just come to watch the NBA All-Star Game, but came to Charlotte to work.

Charlotte is the second-largest banking center in the United States, home to the world's largest banks, Bank of America and Merrill Lynch, and the headquarters of Midland Bank, one of the top five banks in the United States. Midland Bank was acquired by Wells Fargo Group, the world's sixth-largest bank, in 2008, and Charlotte became the eastern headquarters of Wells Fargo Group.

Charlotte is a highly modern industrial and commercial city, the most important financial, trade, and transportation center in the Southeastern United States, and the fastest growing city in the Southeastern United States. Charlotte employs 256,000 people, about 120,000 of whom work in the financial industry, and has total bank assets of $46 billion. A strong financial sector has laid a solid foundation for Charlotte's economic development.

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After more than ten hours of flying, Rao is Xiao Feng is physically and mentally exhausted, he didn't care about saying goodbye to George, and hurriedly boarded the team to the hotel where the Lakers stayed, ready to rest and wait for tomorrow's All-Star Game.

Over the past two days, All-Star Weekend has been underway, including the Rookie Challenge, as well as the Skill Contest, Slam Dunk Contest and Three-Point Contest.

According to the information received by Xiao Feng, Zhou Qi's performance in the Rookie Challenge was quite eye-catching, and his all-around performance of the triple-double helped the World Stars team to victory, further cementing his foundation for winning the Rookie of the Year award.

Currently, Zhou Qi is ranked No. 1 in the NBA's official Rookie of the Year rankings, and he is expected to become the second Chinese player to receive this honor, along with Xiao Feng.

In the three-point contest that Xiao Feng paid attention to, Curry finally won the championship as he wished, and his 28-point performance in the finals was also quite amazing, but the lack of opponents still made him extremely regretful.

Overall, this year's All-Star Weekend is not weaker than usual in terms of excitement and popularity, and Xiao Feng's absence does not see too many problems for the time being.

Back at the hotel, Xiao Feng didn't care about understanding the current situation of the team, and fell asleep when he entered the room, although he also slept on the 'Mengyao' for a while, but the changing time zone and bumpy itinerary could not always be compared with a stable bed.

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Xiao Feng slept dimly this night, and when he got up, it was already more than twelve o'clock at noon the next day, and he was resurrected with full blood after sleeping for more than 12 hours.

After a big meal at the restaurant, Xiao Feng finally attended a series of activities in good spirits under the leadership of the official NBA staff in the square near the 'Time Warner Center Court', the home of the Charlotte Hornets.

As an NBA player, Rao is Xiao Feng is the team owner, but he also has to follow many rules of the NBA league.

In fact, from the perspective of Xiao Feng's own interests, he attends more events to better promote the NBA to the world, which also helps to enhance the market value of the Los Angeles Lakers, which is a win-win result.

Because of his wonderful performance for two consecutive years, Xiao Feng has replaced Kobe Bryant and become the first active player in the NBA, and his fans are all over the United States.

Although there are still bad habits such as 'race, race, discrimination, and vision' in the United States, the worship of the strong by human beings will not change because of the color of their skin, and Xiao Fengzheng's almost inexplicable wonderful performance on the court has made people forget his nationality and skin color, and it is reasonable to have a large number of fans.

When Xiao Feng appeared at the event, thousands of fans lined up to sign autographs gathered in a short period of time, holding Xiao Feng's posters, wearing Xiao Feng's jerseys, and chanting 'Wind, Wind'!

The Chinese media reporters who were interviewing at the scene saw this scene in front of them, and they felt a sense of pride that Xiao Feng was, in a sense, the first Chinese superstar with huge international influence.

Xiao Feng has beaten all American superstars in one of the proudest programs in the United States, and even made many NBA players idolize him, which is unprecedented.

In the past, when Chinese media reporters came to the NBA for interviews, although there was no obvious act of 'discrimination' between the NBA officials and the American people, it was more just a perfunctory routine.

After Xiao Feng shined in the NBA, Americans' attitude towards Chinese media has changed dramatically, for example, the application for interview permission for reporters can be approved quickly, and even many media reporters can follow the team on a special plane and interview many exclusive materials.

For example, the best media seats for each game of the team will have a certain number of people, and before that, Huaxia media didn't want to think about such a good thing, but now everything is not a problem.

In addition to Xiao Feng's outstanding performance in the competitive field to win enough respect from the Chinese, Xiao Feng, as the big owner of the NBA team, the aura of "the richest man in China" also invisibly helped Chinese media reporters in the United States.

The United States is a world of heroes with capital, Xiao Feng is one of the top ten super-rich people in the world, and has a good relationship with many top consortia and wealthy families in the United States, which means that Xiao Feng has great energy.

The ability to 'watch the dishes and dishes' is not only unique to the Chinese people, but also the crooked nuts, because of Xiao Feng's huge influence, Lao Mei also looks at his compatriots differently!

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It is precisely because the interview environment of Chinese media reporters in the NBA has been fundamentally improved, coupled with the wonderful performance of Xiao Feng, Jeremy Lin, UAE and Zhou Qi in the NBA, that the Chinese and even East Asian media who have come to follow and report on the NBA for a long time have shown a skyrocketing trend.

At present, including Huaxia National Television, Haizhou Satellite TV, Inspur, Penguin.com and other heavyweight media in China, there is a team that has been following the Lakers and NBA games for a long time, and the media in Xiangjiang, Baodao and other places have also followed up.

According to the NBA's official press conference before the All-Star Weekend, more than 60 Chinese media and 40 Asian media reporters submitted requests for interviews, accounting for more than half of the international media covering the All-Star Weekend!

From the number of media reporters, it can be seen that the NBA, especially Xiao Feng, has a huge influence in China and East Asia, because of the relationship between skin color and cultural background, Xiao Feng has become a representative of the yellow people's foreign cultural import.

In the depiction of many Asian media, Xiao Feng has become an 'Asian hero' because he broke the monopoly in the sports league dominated by black and white people, giving more yellow people spiritual encouragement!

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The huge sensation caused by Xiao Feng's appearance at the event was also seen by NBA league president Silva, although he was somewhat unhappy in his heart, because this is not a white man, nor an American, but he can still see the vast Asian market and huge interests behind Xiao Feng!

This year's All-Star Game is expected to have more than 600 million Asian viewers watching the broadcast in front of the TV, and the huge population base means more broadcast costs and advertising revenue, and no one will have to live with money!

Therefore, even if Xiao Feng became the 'first person in the NBA', it is not quite in line with the so-called 'American dream', but the official can only pinch his nose and admit it.

In the promotional video of this year's All-Star Weekend, the number of appearances and length of Xiao Feng are very consistent with his current identity, even if he is absent from the full two-day event, the NBA official still lists him as the target of key publicity.

Judging from the effect, after Kobe Bryant's retirement, fans who urgently needed idols quickly locked on Xiao Feng, so this All-Star Weekend did not have the expected recession, but because Xiao Feng and the Chinese market became more lively with you.

In the past two days, there were many more Chinese fans on Charlotte Warner Times Center Court than in previous All-Star Weekends, and these Chinese fans were very popular with them, whether it was merchandise, high-end hotels, and luxury stores.

It is foreseeable that as long as Xiao Feng and the Lakers' Chinese elements are maintained, the NBA can win more benefits from the huge Chinese market.

However, if Silva knew that Xiao Feng would announce his retirement after winning three consecutive championships, I am afraid that he would spurt out a mouthful of old blood.

In the past two years, he has constantly adjusted the NBA's strategy, in order to make full use of Xiao Feng's huge influence in China and even Asia, further promote the internationalization of the NBA, and win more benefits. The premise of all this is based on Xiao Feng's continued play in the NBA, but Silva only considers the great attraction of the honor and financial benefits brought by the NBA championship to ordinary people, but ignores that Xiao Feng is not an ordinary player.

With more than $40 billion in assets, Xiao Feng is a veritable super-rich man who is not playing in the NBA for money, but just by chance.

When Xiao Feng loses his freshness in the NBA, it's time for him to leave!

This year's NBA All-Star Weekend is the first time Xiao Feng has participated as the NBA's number one star, and it is also the last, which is quite interesting to say.

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After participating in the autograph event in the afternoon and going to the surrounding welfare homes and schools with the United Arab Emirates and others, Xiao Feng's activities in the All-Star Weekend were left with the All-Star Game in the evening.

Xiao Feng and his entourage returned to the hotel for dinner, rested, and set off for Time Warner Center at 6 p.m., where tonight's game will be broadcast via satellite to more than 160 countries and regions around the world, with no less than 1.5 billion viewers!

This is the best basketball league in the world, and the huge influence it represents behind it is unimaginable to ordinary people, and the huge industrial chain derived from it is also the content that many economic experts talk about.

All-Star Weekend is a basketball carnival, and most of the players will show up with their families, but this time because the children are too tired, Xiao Feng let them stay in Los Angeles to rest.

But just now on the phone, a few little guys chattered non-stop, saying that they wanted to support Dad's game in front of the TV, hoping that Dad would perform well.

For Xiao Feng, the encouragement and support of the children is undoubtedly the biggest motivation, although his physical strength and condition are not at their best, but he is still confident to win the MVP of the All-Star Game, which is a father's commitment to the children!

At 20 o'clock local time on the 19th in Charlotte, the much-anticipated NBA2018 All-Star Game officially began, and all fans focused on Time Warner Center Court! (To be continued.) )