Monday, April 25, fine.

At 7:45 a.m., Meng Jiancheng stood in front of the subway platform, waiting to go to work with the office workers around him to start a busy week.

The capital is very large, but there are more people, every morning and evening rush hour, there are a lot of people commuting with the help of the subway, and the carriage is often crowded like canned sardines, which is also one of the characteristics of the capital.

Meng Jiancheng has long been accustomed to this kind of life, he chose to stay in Beijing after graduating from university seven years ago, and was lucky to find a job in a foreign company, with a good salary and treatment.

Three years ago, he took out the money he had saved through hard work and the support of his parents to take out a loan to buy a two-bedroom apartment near the subway station on the fifth ring road, and finally put down roots in the capital.

Approaching the age of establishment, Meng Jiancheng, or more precisely, his parents' wish is for him to quickly marry a daughter-in-law, start a family, and have a child to continue the offspring.

Meng Jiancheng also thought about it, but unfortunately most of the girls in the capital are very realistic, he just has a small house with a loan, which is obviously not enough to find the other half who can satisfy him.

In this regard, Meng Jiancheng is still very open-minded, he believes that as long as fate arrives, the ideal partner will naturally appear.

Fate is not enough, and reluctant pursuit will not lead to good results.

So when he usually rests, Meng Jiancheng often asks three or five friends to ride a bicycle to the wilderness.

In fact, he has always had a dream, that is, to spend two years or even more to walk through the mountains and rivers of the motherland, enjoy the magnificent scenery of Tiannan, Haibei and Haibei, and it is not in vain to walk in this world.

It's just that reality suppressed dreams, and also suppressed Meng Jiancheng's heart of literary and artistic turmoil.

Standing in the crowd, his gaze unexpectedly fell on the LCD screen hanging on the pillar next to him.

This kind of 19-inch multimedia LCD screen is very common in subway stations, and the content broadcast is basically an advertisement in addition to subway safety knowledge and life knowledge, which is an important channel for subway companies to generate income.

There are still 2 minutes before the next subway arrives, Meng Jiancheng is too lazy to take out his mobile phone, bored to read the advertisement.

Meng Jiancheng scoffed at the long black and blinding hair of the models in the advertisements - they were all fucking routines, and they seemed to be just a mold, as if those advertising designers had graduated from the same school, and there was no creative sincerity.

Then the screen went black and the sound from the speakers stopped.

The next moment, a new picture quietly appeared, blue sky, white clouds, the empty green prairie, a long road to the sky from thin to clear, the musical accompaniment sounded, along with the surrounding voices into Meng Jiancheng's ears.

"Wandering, on the road, are you going to go, viavia. Fragile, proud, that used to be me"

As the song appears, a white station wagon appears in the advertisement, and the camera in the air closely follows the vehicle, and the background switches from the grassland to the snow-capped mountains, the Gobi, the desert, and the coast

"I have crossed mountains and seas, I have also passed through the sea of people, I once had everything, and in the blink of an eye it was like smoke, I used to be disappointed and lost all directions, until I saw that the ordinary is the only answer!"

There are lyrics at the bottom of the screen, and Meng Jiancheng can be sure that this is the first time he has seen this obvious car commercial, and it is also the first time he has heard this song.

In this bustling subway platform.

He suddenly felt that somewhere in his heart, some deep emotion was touched!

He stared at the screen in a daze, as if his heart had followed this station wagon to the ends of the earth, to the desert grassland, unrestrained pursuit of the wind, and the freedom of his dreams.

However, something broke through the ground in the heart and sprouted and grew!

The commercials are long, the aerial scenery is beautiful, the soundtrack and the songs and themes are perfectly blended, and it is not the kind of crude and brutal sales pitch that uses strong stimulation to attract the eye, but like a spring breeze and rain, it affects people's senses silently.

Meng Jiancheng stared at the screen in distraction, this was not the most creative advertisement he had ever seen, but it was definitely the most beautiful!

And it is not only Meng Jiancheng who is staring at this advertisement, but many people around who are waiting for the subway to arrive are also watching, listening, and feeling the charm brought by the picture and music.

Eventually, the wagon returned to the bustling city, the door opened, and a young man got out and stood in front of the car.

He's tall and straight, and his smile is sunny and charming, which complements a brand new station wagon!

Lu Chen!

Meng Jiancheng recognized the characters in the advertisement at a glance.

He is also a lover of pop music, and he knows that this newly rising music talent in the music scene has not only listened to Lu Chen's songs, but also bought Lu Chen's genuine CDs.

Meng Jiancheng likes Lu Chen's folk works very much, and he has listened to the album "You at the Same Table" many times, no wonder I feel very familiar when I listened to this advertising song just now, and it is indeed a unique style in the same vein.

The picture turned black again, and four handwritten characters of "Ordinary Road" appeared on it, followed by the logo of China Motor, the model logo of "R100", and the words "grand launch on April 23".

This ad is really good!

Meng Jiancheng's profession intersects with the advertising industry, so his ability to appreciate advertising works is still a little stronger than ordinary people, and in his opinion, this advertisement is first-class in terms of creative conception, shooting pictures and soundtrack songs.

A good advertisement does not need to yell at the audience, the kind of ad that wants to rip off other people's brains and instill advertising intent into the brain will only make people disgusted.

A good advertisement should be moisturizing and silent.

Meng Jiancheng couldn't help but take out his mobile phone.

However, when he wanted to check the China Automobile R100 through his mobile phone, he was stunned to find that there were many fewer people around him - it turned out that he had missed the subway train he had just arrived.

Meng Jiancheng smiled dumbly, but he didn't pay too much attention to it, because the next subway would arrive in 10 minutes.

He was in time to get to work.

Enter a keyword and the browser's link ad pops up immediately.

Envision R100 is a new model of station wagon just launched by China Motor, which is currently sold in the 4S store of China Motor, which makes Meng Jiancheng excited, this new car is very good in terms of appearance and configuration, and the minimum price of the basic model is only 120,000.

He also has to pay more than this amount a year, and R100 pays installments with very low interest!

Meng Jiancheng has always had the idea of buying a car, on the one hand, he needs to commute to work, and on the other hand, he likes to travel far away, and it is too convenient to have a car.

In the future, it will be more convenient to have a girlfriend to go out to play, and you can also drive back when you go home for the New Year, and the compartment of the station wagon is large enough, and it is no problem to put down a bicycle in the rear row

Meng Jiancheng actually didn't want to admit that he was deeply moved by this advertisement and provoked a commotion!

He opened a new link page and filled in his personal information and mobile phone number to book a test drive.

At the same time, the advertising "Ordinary Road" of China Motor's Vision R100 also appeared in the media of major cities across the country, such as high-speed rail stations, subway stations, bus stations, TV screens and print newspapers and magazines.

The idea of this commercial was provided by Lu Chen, and the theme song of the advertisement was also created by him, and it was signed in February and has not been broadcast until now, because the filming process took more than a month.

China Motor invested heavily in this advertisement, and many shooting teams went to all parts of the country to shoot live, most of the shots used high-end drone aerial photography, and the various materials shot were as long as hundreds of hours.

The final commercial was edited into versions of different times, with the 2-minute and 30-second version shown on the multimedia screen at the subway bus station, and the 30-second and 15-second versions played on the TV version.

China Motor intends to use this advertisement to open up the market of the urban middle class, aiming at the young group who pursue emotional style.

The same advertisement also appeared on major portals, and its theme song "Ordinary Road" quickly spread among Lu Chen's fans.

A lot of fans don't have any idea of buying a car, but they all love the ad and the song.

Because he focused most of his energy on filming TV series, Lu Chen has not released new songs for a while, and recently he has only helped Chen Feier produce a new album, and he has not come up with any works.

"Ordinary Road" is undoubtedly a surprise that Lu Chen gave to fans, although it is an advertising song, but the strong folk style, slow lyrical rhythm and Lu Chen's excellent interpretation make this song have a different charm, and it is undoubtedly a real sincere work.

On the same day, Lu Chen released the lossless audio source version of "Ordinary Road" on his blog, providing fans with free download and trial, and the number of downloads exceeded 100,000 in 2 hours!

At the same time, Chen Feier's new album "Woman Flower" continued to soar on Feixun Music and crowdfunding networks, and the total sales of records successfully exceeded 1 million, creating the fastest domestic pop music album to exceed one million sales in the past decade!

Chen Fei'er was obviously not satisfied with this, she did not rush to hold a celebration party, but continued to tour major cities across the country, trying to push the sales of the album to the point of being admired.

In fact, her current achievements are enough to make people look up, even those with prejudices have to admit that with this "Woman Flower" album, Chen Feier's transformation is very successful.

In the future, her name of "Sweet Song Queen" can be completely changed to "Love Song Queen"!

As the most important contributor to the success of Chen Feier's new album, Lu Chen's name has a deeper and broader influence in the pop music world.

The first update is sent, asking for subscription support !! (to be continued.) )