ZHANG JUNYI REMEMBERS READING A COMMENT ON THE INTERNET: SAKAGAKI, THE HEAD OF TECMO'S MAIN DEVELOPMENT TEAM NINJATEAM, FORGOT TO GO TO WORK IN ORDER TO EXPERIENCE "ZELDA 64" ALL NIGHT, AND HE SMILED AFTERWARDS AND SAID TO A FAMI REPORTER: "This is the first time in my life that I miss work to play a game, and I'm afraid there will never be such a thing in the future, right?"

FAMI gave the first 40 perfect score in the history of "The Legend of Zelda 64", and the summary comments of Hamamura Correspondence and others represent the voices of most players: "A perfect score does not mean that this game is flawless, and giving such an evaluation is nothing more than to express our highest respect to the production staff for their unremitting pursuit of the essence of the game!"

Compared to Mario 64, Nintendo's information development department engineers have reached a new level of understanding of the presence and depth of three-dimensional space, and the problem of changing perspectives has been effectively improved.

The work completely inherits the core elements of the 2D Zelda era, such as exploration and puzzle solving, and the sense of accomplishment after solving the puzzle cannot be described in words.

The battle scenes are very powerful, and the boss battle is a double challenge to the player's operation skills and thinking. The game's script also follows the cinematic creative approach, although it is still the old routine of heroes saving beauty, but the plot with the "Ocarina of Time", a prop that travels through time and space, as the main line, adds a sense of mystery.

In the future world, the adult Link and Princess Zelda have an inseparable love because of the common battle, and when Link returns to the real world alone and meets the young Zelda again, the emotion is like a long-lost dream that cannot be found... The deep meaning of this is worth repeating.

Nintendo's N64 console ultimately did not achieve its expectations of becoming the dominant player in the TV game industry, but the high quality of Nintendo's original games represented by "Mario 64" and "The Legend of Zelda 64 - Ocarina of Time" made Yamauchi's oath that "N64 will change the game" did not become a fool's mouth, and the perfect evolution of Nintendo's double masterpiece became an important milestone in the evolution of the TV game industry from the 2D era to the 3D era, and Nintendo's understanding of gameplay was once again recognized by most practitioners.

Compared with Nintendo, the acquisition of Atari is undoubtedly much simpler, after all, Zhang Junyi should have a golden finger given to him by God, if there is no accident in the shares, according to the calculation of time, Zhang Junyi knows that Atari will soon play himself off.

However, although Atari played a game of not dying, Zhang Junyi still agrees with the acquisition of this company from the perspective of the company's development needs.

Therefore, after relaxing his mind a little, Zhang Junyi picked up another stack of materials on the desk in front of him.

Originating from a 25-year-old young man who started his business from scratch, "Atari" was born shortly after the birth of the microprocessor, and the first microcomputer "Cowherd Star" had not yet been born. Initially, only 12 were produced, and the game of playing table tennis was simulated with a simple dotted and wired interface, establishing the status of the ancestor of arcades.

In 1972, Atari's founders, Bushnell and Dabney, launched the first arcade machine, Pong, which was initially produced with only 12 units, simulating the game of playing table tennis with a simple dotted and wired interface, thus establishing the status of the ancestor of arcades.

In fact, Zhang Junyi is still admirable to the truth about this Bushnell's life experience.

In his previous life, Leonardo DiCaprio, who successfully played the role of flying tycoon Howard Hughes in "The Aviator", later signed a biopic "Atari". The protagonist of the film is Nolan Bushnell, the inventor of the world's first commercial coin-operated game console.

Bushnell was born on February 5, 1943, on the shores of a salt lake in Utah.

In other words, Bushnell's Atari company, ahead of Apple, ignited the myth of a new generation of entrepreneurship in Silicon Valley. As soon as Atari came out, the entrepreneurial model of big entrepreneurs like Ford, Morgan, and even Hewlett and Packard was overshadowed. A group of new tycoons wearing T-shirts are beginning to take to the stage. In front of him was Jobs, and in front of Jobs was Bushnell.

Bushnell entered the engineering department of the University of Utah in Salt Lake City in the '60s. During the summer vacation, stalls are set up in front of the circus to sell pachinko, chewing gum and other gadgets.

Wearing a bells and whistles T-shirt, long hair is unkempt, and there is no sense of happiness.

In the evening, he appeared in the school computer room and played the video game "Space War", which was addictive.

He knew that if he had a slot for coins on his computer, he would soon become a millionaire. But to do this with a $4 million mainframe is undoubtedly to shoot a sparrow with an anti-aircraft gun.

In 1971, at the age of 25, he heard and witnessed the entrepreneurial stories of Hewlett-Packard and Intel. Moreover, the sharp price reduction of integrated circuits made him feel closer and closer to his dream.

So, he worked in the company during the day and designed his game console in his small home at night, and his wife gave him $500 as a start-up investment, and let his youngest daughter go upstairs to sleep in a bunk bed with her sister, and let her bedroom be used as a workshop.

As the saying goes, whoever underestimates the intelligence of Americans will get rich, and this sentence is a famous saying of Bushnell, and Zhang Junyi also agrees with it. Bushnell knew this, and this time he was determined to design a simple game console that would make even kids and bar drunks understand.

This game console is called "Ping Pong" and is an electronic table tennis game. Bushnell was determined to proceed cautiously. He chose a restaurant for a test sale. Within a day, the hotel owner called him to complain that the game console was broken. In fact, the machine is not broken, but the one-gallon-sized cash box is full of money, causing a "blockage".

In this way, a whole new era of video game consoles began. Traditional games such as billiards, board games, table tennis, and cards are all overshadowed. People condense their passion into screens, joysticks, and a few button keys and electronic beeps.

Bushnell resigned from the company and founded his own company, Atari, on the basis of $500.

The first console was installed in November 1972, and about 10,000 units were sold the following year. In 1973, Atari sales reached $3.5 million, and in '74 they soared to $15 million.

The whirlwind of electronic table tennis swept through the United States at that time.

Bushnell, one of Silicon Valley's most imaginative figures, suddenly became the center of attention. Life magazine called him "Ted Turner of Silicon Valley," and his management was rather loose, with his attitude that "we're all brothers."

Every time a new employee arrives, he shakes hands vigorously and grins at each other, and the company has a party on vacation, with plenty of beer and cannabis.

And usually use the name of the company's female employees as the code name of every new game console that has a sprout, Bushnell told the reporter of "Happiness" magazine: "I remember most clearly Allet, good guy, how beautiful she is, with the thinnest waist, I think she is 'super ping'".

This management style also brings chaos. When Bushnell realized that he was not qualified as a leader, he wisely stepped down from his day-to-day business post.

In 1976, at the age of four, Atari earned nearly $100 million a year.

Bushnell, who owns half of the shares, began to show his head and enjoy himself. He divorced his former wife and agreed to the San Francisco Times to take a picture of him with a beautiful woman in a steaming bathtub. Holding a carnival dance party at the company's headquarters, he and his subordinates dressed up as bandits.

The integrated circuit invented by Noyce and the microprocessor invented by Hough did not have time to change the computer market, but first made the game console ubiquitous and extremely prosperous. It is because of Bushnell that the world is different from the past, and so are the children.

By the end of 1976, Attari was in full swing, but the fierce exclusion of the industry had suffocated him.

In 1977, Bushnell and his men were no longer on their own. Piles of obsolete game consoles began to weigh down the company.

Warner spent four months in painstaking negotiations with Bushnell. In the middle of the process, Bushnell's ex-wife came in again to get a share of the shares from him, and started a lawsuit, which was like adding fuel to the fire and making things even more difficult.

It wasn't until 1977 that it all came to an end, when Warner bought Atari for nearly $30 million. Bushnell received $15 million, and he worked symbolically for a while at the company before walking away with a kind of "let the flood run after I'm gone" dashing.

This only made him famous: this eccentric, once a playful and confident fellow, a backward California engineer, blinded one of America's largest and most famous companies, took tens of millions of dollars, and left the bank laughing all the way.

By 1982, the company's revenues had grown to $2 billion, but that was the last glory and the initial frenzy and fun was gone. The killing of the islanders also caused the industry to start starved of oxygen.

And there has been a nationwide anti-game console movement as parents increasingly worry that their children's money for lunch at school is being eaten by video game consoles.

Zhang Junyi remembers that in February 1983, Attari announced that he would lay off 1,700 employees within two weeks. This is the largest one-time layoff in Silicon Valley's history.

By October, the company had lost more than $500 million. This figure was larger than the annual profits of the six largest companies in Silicon Valley at the time. The biggest headache was Bushnell, who, sooner or later, came out like a ghost to announce that at 12 midnight on September 30, 1983, when his non-compete pact with Atari expired, he would make a comeback and produce consoles again.

As a result, a company with $2 billion in revenue and hundreds of products was scared half to death by a person who couldn't produce a real product, just talked. Soon after, they announced that they had reached a settlement with Bushnell.

After paying Atari an undisclosed sum of money, the patent was retained. This time, Attari didn't fire a single shot, and he walked into the bank triumphantly.

Attari finally fell, and Bushnell once again quit the console industry.

Obviously, Zhang Junyi knew that Bushnell was out for good this time.

This game machine king, completed his mission. Zhang Junyi knows that for a long time in the future, the protagonists of Silicon Valley have been Apple's Jobs and Woznek.

But Mr. Chang knew that after a brief period of retirement, Mr. Bushnell was back on the road, this time in a new form of investment, called the Pisa Times Theater System, an entertainment center for the whole family to enjoy.

Mom and dad and kids come to his entertainment center to try Italian pizza, and while they wait for the pie to bake, the kids can play games with free coins, while the parents rest in the neighboring room, perhaps enjoying a piano performance by a fat hippopotamus or a song sung by a robot. When they leave, they leave behind a few dozen dollars of money, and Bushnell can walk into the bank with a smile.

Mr. Bushnell owns half of the company, which also has a children's computer camp, a charter airline, a microwave parts company, a restaurant and a high-tech company.

Although Zhang Junyi admires Bushnell's talent, Zhang Junyi feels that he can only watch from a distance and cannot recruit such talent, after all, although Bushnell's talent has to be given a thumbs up, but his ability to die is also not inferior to his talent, so Zhang Junyi is absolutely impossible to put such a time bomb on his side.

Talents like Bushnell are not the same kind as Miyamoto and Yokoi.

Why does Zhang Junyi not pay as much attention to Atari as Nintendo?

For Zhang Junyi, who has memories of his previous life, he knows that soon Atari will fall into a quagmire that he can't pull out, so Zhang Junyi will seem so calm and calm.

The Atari collapse that occurred in 1983 in my previous life has always been a joke known to a small number of economics majors and people in the gaming circle.

In the previous life, Warner, the parent company of Atari, spent 6 weeks making "ET Extra-Terrestrial", the most famous IP bad work in history.

During the Christmas season of 1982, E.T. the Alien sold 150 copies, and Atari prepared 4 million copies. The extra 250 cartridges ended up in the garbage town of Alamogordo, New Mexico, along with some other unsellable inventory.

Under the policy of "quantity over quality" implemented by Atari, the game hardware & software manufacturer at the time, nearly 10,000 games appeared on the American market within a year. The large number of homogeneous garbage games completely discouraged American players, and eventually led to the market crash of Christmas 1982. In the four years since, no one in the United States has dared to talk about the gaming industry, and the local console market has completely disappeared.

Atari lost control of the North American market, and the nearly three-year ice age shrank the original $3.2 billion game market to about $100 million in 1985, a drop of more than 97%, and some experts predict that it will take 20 years for the American game market to recover.

It was in this opportunity that Nintendo learned the lessons of the crash and established a "royalty system" on the "red and white" FC to control the quality of game software, and "Super Mario Bros. debuted" set off a frenzy in North America, and it took only three years to restore the market to the situation of ATARI's heyday.