In today's materialistic era, Wang Dong is undoubtedly a rather outlier existence, he writes essays and film reviews, and only speaks according to his heart's wishes, rather than driven by interests. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Such people are rare and rare, so Wang Dong is respected by many people, and has his own influence in Xiangjiang literature, including the film and television industry, and the number of comments and retweets of his blog posts has always been very high.

Wang Dong has written a lot of film review articles, mainly focusing on films produced in Xiangjiang, because in the past ten years or so Xiangjiang films have flourished and declined, so he criticizes more and praises less, leaving a harsh impression.

So when Wang Dong's long film review article praising "A Chinese Ghost Story" came out, it inevitably caused a small sensation inside and outside the circle, and even those who don't usually watch movies became interested in this film - is it really that good?

Some people are amazed, some are curious, and some are skeptical, but on the Hong Kong Island blog, there are many people who support Wang Dong's views, and those are Hong Kong netizens who have watched the film.

"A Chinese Ghost Story is a good movie, highly recommended!"

"It's been a long time since I've seen such a sincere ghost movie, the characters are first-class, at least 9 points. ”

"The special effects are also good, although there are not many shots, but they are very exciting, I like Yan Chixia very much!"

"I took my girlfriend to see it tonight, and the 70 yuan was worth it, and then when I came out, my girlfriend saw that the surrounding figures had to buy a set, and it cost a few hundred yuan, and the wallet was crying. ”

"Compared to "A Chinese Ghost Story", "Painted Skin" is simply scum!"

In the Internet era, everyone is a netizen, and freedom of speech has reached an unprecedented level, and anyone who registers an account on a blog forum can speak freely and express their opinions.

The same is true for film critics, who used to be ordinary viewers who could only watch film critics express their opinions in newspapers or on television, but now they can participate in it themselves, and everyone can be a film critic.

Although the feelings of ordinary netizens cannot be compared with Wang Dong's film review articles, whether it is the depth of content or the depth of thought, their feelings are the most intuitive and real, and their influence is more extensive.

The praise of "A Chinese Ghost Story" has spread from the Hong Kong Island blog to the Hong Kong Island forum, especially in the film and television section, and has become a hot topic at present.

Unlike those water armies who take money to post rhythmically, most of the commenters of "A Chinese Ghost Story" are senior IDs, and their posts are more substantial and reputable.

In the film and television version of the Hong Kong Island Forum, it is very rare for such a one-sided wave of praise to appear.

Even if there are voices criticizing "A Chinese Ghost Story", most of them use the word "flaws do not hide Yu", thinking that the shortcomings of the film cannot cover up the advantages, which is also worth recommending.

Many people believe that this is one of the best films produced in Hong Kong in the past decade, with strong local characteristics in terms of story, background, special effects, and soundtrack.

These praises and recommendations from the Internet have affected many ordinary netizens, which naturally played a good role in promoting the box office of "A Chinese Ghost Story".

The power of word-of-mouth is powerful!

On February 23, the box office of "A Chinese Ghost Story" reached 5.77 million, rising for two consecutive days, and the number of online bookings increased significantly, and most of the prime-time tickets in theaters were booked out on the 24th.

Under such circumstances, coupled with Jiayang Pictures' all-out public relations, on the 24th, the film schedule of "A Chinese Ghost Story" soared to 35%, showing a blowout trend.

The market is very sensitive, and the market is very realistic, whether it is a large cinema chain or a small and medium-sized theater, of course, they are willing to reserve valuable audience seats for those popular films, regardless of what the film is.

"A Chinese Ghost Story" not only has excellent box office sales, but also has a good reputation, and it is a Hong Kong-made co-production, but the peripheral products are also very popular, and in the eyes of the theater, it is simply a hen that can lay golden eggs.

Especially for peripheral products, in the past, the shops in the theaters sold the peripherals of Hollywood blockbusters, although they sold very well, but the purchase price of these peripherals was very high, and the profits left for the theaters and theaters were low.

In contrast, the peripheral products of "A Chinese Ghost Story" give the theater a much higher share.

No one will be afraid of money, so without Lu Chen's studio communicating with Jiayang Pictures, many theaters took the initiative to put the peripheral products of "A Chinese Ghost Story" in the most conspicuous position, and also put out large advertisements to prevent the audience from ignoring the past.

On February 24, the box office of "A Chinese Ghost Story" continued to rise with the increase in the film scheduling rate, reaching 7.24 million, completely crushing other films released at the same time, including a Hollywood blockbuster that has been in theaters for three weeks.

"A Chinese Ghost Story" is a hit, and it is about to become a hit, even those with prejudices can only remain silent and cannot criticize - the film did not even buy a dollar at the box office.

As for the "Painted Skin", which was once vigorously publicized and soared at the box office, the box office fell below one million on the 23rd, and even only 580,000 on the 24th, which is simply miserable.

And the scheduling rate of "Painted Skin" has dropped to less than 10%.

Clear-eyed people know that Huaguan Pictures and Xingyi Entertainment, the producers of "Painted Skin", have given up, they have invested too much budget in the early stage, and the high box office piled up at high costs is just a flash in the pan.

Therefore, as long as the heads of the two families are not too stupid, they should make a wise decision, "Painted Skin" has been a big defeat in the Hong Kong Island market, and the only choice is to move to the mainland market.

According to the judgment of industry insiders, "Painted Skin" is likely to be released in Xiangjiang Cinema in advance.

In late February 2017, the fiasco of "Painted Skin", which invested more than 100 million yuan, became one of the backgrounds of "A Chinese Ghost Story", which swept the market unstoppably!

On Monday, February 27, the official V of the Hong Kong Island blog of "A Chinese Ghost Story" announced that the film had a cumulative box office of 45 million in six days of release, becoming a well-deserved box office champion, and also greatly refreshing the previous record set by "Painted Skin".

In addition to the beautiful box office, "A Chinese Ghost Story" also sold another 24 million peripheral products.

The former is just fine, and the latter is simply blinding the eyes of insiders.

This kind of peripheral sales is not lost to many Hollywood blockbusters at all!

How much is the investment in "A Chinese Ghost Story"? 30 million, and the cost will almost be recovered within a week of release, and all the rest will be profitable, and there is a larger mainland market.

As a result, many Xiangjiang film companies are red-eyed and plan to follow the trend and make a profit!

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