The online game "Smiling Proud Jianghu" is the fist project of Happy Mutual Entertainment in 2018, and the entire company has invested a lot of manpower and material resources for this martial arts online game, and has also invited foreign aid, and finally launched and operated as scheduled on New Year's Day in 2019. Pen & Fun & Pavilion www.biquge.info

On the day of the 1st, a total of 10 groups of servers were invested, and all 10 groups of servers were full in just half an hour, and a large number of players were waiting in line outside the line.

Although Happy Interactive Entertainment was prepared, it never expected that it would become so popular, and it immediately expanded 5 sets of servers, but the result still could not fully satisfy the enthusiasm of players.

By the 7th, the number of servers of "Smiling Proud Jianghu" surged to 50 groups, and the number of daily active players exceeded one million.

The point is that this well-built game has a very good reputation in the market, and since the open beta for a week, various review articles have flooded the game forums and Feixun groups, and the game fan group has been formed.

On January 10th, Happy Interactive Entertainment officially launched the game recharge point card, which is divided into two purchase channels: online and offline, and the sales of digital point cards exceeded 30 million on the same day, and more than 90% of players bought monthly cards.

By the 11th, that number had surged to 100 million, and if one player bought a monthly card, there were 2 million players who became paying users, and that's just the beginning!

Such dazzling results indicate that the success of the online game "Smiling Proud Jianghu" has been unstoppable, as long as the operator does not take the initiative to die, there will be no problem in becoming popular for two or three years.

And the success of the online game "Smiling Proud Jianghu" has also caused great repercussions in the two circles.

First of all, of course, the circle of online games, as a newly rising dark horse, Happy Mutual Entertainment has attracted a lot of attention because of the success of casual mobile games such as "Happy Farm" and "Angry Birds", but not many people were optimistic about the IP online game of "Smiling Proud Jianghu" before.

Because this market has long been killed into the Red Sea, large game companies at home and abroad are fighting extremely hard, from the computer to the mobile phone, it can be said that there is gunsmoke everywhere.

As a new company, Happy Interactive Entertainment has no problem playing casual games, but the production and operation of large-scale online games is another matter.

In the eyes of large companies, the qualifications of Happy Mutual Entertainment are still too far behind, and there is no background at all, and it may be possible to make some money by relying on IP, but it is just a flash in the pan.

The other is the theme, the current mainstream online games on the market are mainly shooting, real-time strategy and fantasy RPG, including most of the player group, and "Smiling Proud Jianghu" is an unprecedented martial arts class, and the mountain monster is not so easy to do.

There is also a clear lack of investment in the promotion of Happy Mutual Entertainment, and it is rare for various media to see the advertisement of "Smiling Proud Jianghu", that is, relying on the company's founder Lu Chen to beat his popularity on the blog, which is quite low-key.

With all this, how can people believe in the inevitability of the success of "Smiling Proud Jianghu"?

Before the open beta of "Smiling Proud Jianghu", there were many voices in the game circle, and many people questioned the strength of Happy Entertainment, suspecting that this was another piece of IP to make money.

However, the fact has given these skeptical voices a strong response, and the online game "Smiling Proud Jianghu" has just been launched, which has been a great success, not only attracting a large number of players, but also converting a large proportion of players into paying users.

This is quite an achievement!

You must know that the current popular game in the market is free-to-play, which relies on the sale of game props such as gold coins, gems or skin cards to achieve profits, and the point card charging model adopted by "Smiling Proud Jianghu" is more like a regression.

Because in the past, online games were all selling point cards, and later free games became popular, especially in the current era of mobile games, the most successful games can earn more than a billion a month by selling props!

"Smiling Proud Jianghu" did not take this road that has been proven to be very rich, and it also wants to make a lot of money, which is inevitably a little incomprehensible.

As for the other circle, that is the entertainment industry.

In the past, it is not without precedents for movies, TV series and novels to be adapted into games, especially popular online novels, it is common to adapt movies and television first and then release games, but this kind of IP suitable for adapting games has basically not had much success after it is actually made into a game.

The series of successes won by "Smiling Proud Jianghu" are extremely dazzling.

Some people estimate that according to the current trend, the online game "Smiling Proud Jianghu" can bring at least 5 billion operating income to Happy Interactive Entertainment, and with the success of this game, Happy Interactive Entertainment has been eligible for listing.

And Lu Chen owns 70% of the shares of Happy Entertainment!

This is very jealous, the terrible thing is that the series of IP adaptations of "Smiling Proud Jianghu" is just the beginning, Chenfei Media also owns all the copyrights of "The Legend of the Condor Heroes", "The Legend of the Condor Heroes" is a martial arts masterpiece after "Smiling Proud Jianghu", and the current sales of the novel have exceeded the former, and the value of IP is immeasurable.

In addition, Chenfei Media also announced that it owns the copyright of three other martial arts novels of "Remembering the Present and the Ancient", namely "The Legend of the Condor Heroes", "Dragon Babu" and "The Legend of the Deer and Ding".

At this point, Lu Chen's martial arts big IP plan has been presented in front of everyone's eyes, he holds a large number of shares in Chenfei Media, Star Factory Media and Happy Entertainment, and his ambition to build his own entertainment dynasty with the help of a series of martial arts IPs can be said to be obvious!

Even if this entertainment dynasty is still just beginning to take shape, Lu Chen is already standing at the top of the entire entertainment industry, above all celebrities.

He is young enough and has a talent that no one else can match, and his rise is irresistible!

Looking back on Lu Chen's star journey, it has only been more than four years since his debut, how can it not be emotional?

In contrast, Lu Chen's third album "Lu Chen" was a big hit, but it didn't seem very eye-catching.

Because no matter how much Lu Chen's album sells, it can only prove that he is a successful singer, and his career has long been no longer limited to pop music, but has expanded to a broader world.

Now when insiders talk about Lu Chen, in addition to envy, jealousy and hatred, at most they can say that he has not won enough awards, and he does not have the title of singer and actor, but in China, these honors with low gold content are just icing on the cake for top stars.

Everyone also believes that Lu Chen will have a bumper harvest in this year's music and film and television awards, because no one can ignore his success and the miracles he has created!

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