Chapter 54: Television Stations
54
The day after the acquisition, Fang Jianhui came to the TV station headquarters building at No. 81 Broadcasting Road. After meeting with the management, assuring everyone that he would not change the existing management, and then held a general meeting of the all-hands staff of Leigh TV.
At this time, Li's TV station, although it was still suppressed by wireless, was full of vitality. The management includes: Managing Director Huang Xizhao, Channel 1 Program Director Mai Dangxiong, Deputy Director Huang Sen, Ou Daming, Assistant Directors Xiao Ruoyuan, Shi Nansheng, Li Zhaoxiong, etc., as well as producers Xiao Sheng, Xu Xiaoming, Liang Tian and others, all of whom are the choice of the moment.
The main actors are Liu Songren, Wan Ziliang, Huang Yuanshen, Li Hanzhi, Wang Zhong, Liang Xiaolong, Jiang Dawei, Yue Hua, Zhang Guorong, Lin Guoxiong, etc., and the actresses are Michelle, Yu An'an, Wen Xueer, Wei Qiuhua, Zheng Wenya, Chen Xiuwen, Bao Qijing, etc., are also full of talents.
In the large canteen on the fifth floor of Li's headquarters, Fang Jianhui walked onto the temporary podium, and when he appeared, the employees of Li's audience 'coaxed', and they all showed joy.
From the general manager to the grassroots employees of Li's TV station, since they heard the news of the shareholder change, they all wondered who the new shareholder was and how they behaved. Recently, although the receiver of the wind transmission will be Fang Jianhui, before it is finalized, he is always not completely relieved, and now that he sees him, he is really relieved.
Fang Jianhui rose like a comet in two years, two American films dominated the annual box office, two Xiangjiang movies, one is the first box office in the history of Xiangjiang, and the other "My Sassy Girlfriend" became the first box office in the history of Xiangjiang to break 20 million, an album helped Teresa Teng win the crown on the American Billboard, the acquisition of Fox Films, and the formation of the Fox TV Network.
Moreover, Fang Jianhui is still very handsome, handsome and very likable, men think he is kind and think that he cannot have bad intentions, and women are even more infatuated, thinking that he is the ideal Prince Charming. Of course, this is the credit of Fang Jianhui's "appearance is justice".
Fang Jianhui on the stage spoke very succinctly: "My name is Fang Jianhui, and many people must know me." The audience burst into laughter.
"I am now the chairman of the board of directors of Leigh's TV, and today is my first day in office, so I will announce two things without delaying everyone's time:"
"The first thing is to give out awards, all employees, all of them will be given a one-time reward equivalent to two months' salary. Fang Jianhui said: "I know that because of last year's poor performance, during the Chinese New Year last year, everyone didn't have a dime of year-end bonuses." What I want to say is that it's not everyone's fault that the performance is not good, and your efforts are obvious to all. Two months' salary is paid, one of which is regarded as the year-end bonus of the previous year, and the other is regarded as a welcome gift for my new appointment. Then he turned to Bai Annie, who was next to him, and said, "The money is paid by me personally, don't take the account of Li's TV." ”
Li's TV is now only more than 400 people, and the two-month salary is not even a few million, Fang Jianhui's new official has been raised, and he is used to buy people's hearts, so he naturally has to be generous.
"The second thing is a salary increase, all positions, with reference to the standard of the wireless station opposite, will be 20% higher than the same position of the wireless station. As soon as these words came out, the audience was in an uproar. Fang Jianhui pressed down with his hand and said: "For example, for example, the monthly salary of the wireless security guard is 2,000 yuan, and our security guard will be at least 2,400; the producer of wireless is 20,000, and our producer will be no less than 20,0004, and the annual salary of the general manager of wireless is 500,000, and our general manager will be at least 600,000." ”
He joked again: "I just said that the annual salary is 500,000, just as an example, don't take it seriously, General Manager Huang's annual salary is confidential." As he spoke, he made an apologetic gesture to Huang Xizhao, the general manager on the side, and Huang Xizhao smiled and signaled that it didn't matter.
In the midst of cheers and whistles, Fang Jianhui continued: "20% is the bottom line, not the upper limit, if the performance is outstanding, it is not a problem to float higher." ”
Fang Jianhui finally said: "Say a thousand things and ten thousand, I just hope that everyone will roll up their sleeves and work hard to defeat wireless as soon as possible." ”
Mai Dangxiong answered at the right time, raised his hands high, and roared: "Down with wireless!", what kind of cheering is not as good as money, after Fang Jianhui's bloody Li employees, like a forest of arms followed up, "Down with wireless! Down with wireless! Down with wireless!" The roar was deafening.
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Let's first take you back to the history of Heung Kong TV:
Since the launch of Jiayi TV in 75 years, Hong Kong has three TV stations, TVB, Lidi, and Jiayi, and has been fighting for ratings in Hong Kong's TV market for several years.
Li's TV was first established, on May 29, 1957, Li's Yingsheng (the predecessor of Li) was launched, becoming the world's first Chinese-language TV station (note: Huaxia's CCTV was launched the following year), but to watch Li's TV needs to install a special receiver, and you also need to pay a monthly viewing fee, therefore, in the fifties and sixties, Li's TV is just a small number of rich people's high-level entertainment.
On November 19, 1967, 10 years after the opening of Li's station, TVB was officially established.
TVB is taken from the English TelevisionBroadcasts Limited, also known as Hong Kong Television Broadcasts Limited, the founders include the "Causeway Bay Land King" Hysan family member Mr. Lee Siu Wo, the chairman of the Shaw Brothers Company, etc., the first chairman was Li Xiaohe, and the Hong Kong Governor Tai Lun Toe took a helicopter to the scene to preside over the opening ceremony.
Xiangjiang people are accustomed to calling TVB "wireless" or "Wuji", because compared with Li's, wireless does not need to lay wires or technicians to install it, only one antenna, you can watch color content (at that time, Li's was still black and white). What's worse is that watching TVB is free!
Not only is the implementation of the free policy, compared with Li's main elite flavor program, at the beginning of the birth of wireless, it has decided to take the funny and localized "teacher milk station" route.
'Free viewing' + 'programs close to the people', TVB has not only successfully popularized the leisure culture of "TV" to all walks of life, but also made itself rapidly grow into a super station that can compete with Li in two or three years.
After six or seven years of continuous losses, in 1973 Lidi finally made a major reform: the broadcast format was changed from wired to wireless, and the paid form became free, but unfortunately it was too late, and by 1975, wireless had completely overwhelmed Lidi in ratings.
In 1975, the already competitive television market added a new rival, the Heung Kong Jiayi Television (English: CommercialTelevsion or CTV, abbreviation: Jiashi) launched on September 7, 1975, and was the third free-to-air commercial television station in Hong Kong. The headquarters of the three TV stations are located on a small hill on the broadcasting track, and there are also Xiangjiang Radio and Commercial Radio nearby, so the people of Xiangjiang nickname the broadcasting channel 'Wutai Mountain'.
Jiashi is the first TV station in the world to adapt Chinese martial arts novels into TV dramas, and Jiashi is the first TV station to adapt Jin Yong's martial arts novels into TV series, and its production of "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes" are regarded as classics by TV fans.
In the same year, the old Li's TV finally woke up, Huang Xizhao became Li's first Chinese general manager, he boldly used newcomers McDonald Bear, Li Zhaoxiong and Tuyong Bear ("Li's Three Heroes"), plus "Li's first talent" Xiao Ruoyuan, etc., the star-stellar Li's is also a strange trick, and gradually regained the lost ground.
In 1978, Jiashi invested heavily in poaching from the wireless station, recruited the general manager of wireless and a number of capable generals, and almost hollowed out the TV production department of TVB. On July 1, 1978, Jiashi launched the "July Offensive" to carry out large-scale propaganda activities in Xiangjiang, and in June, there was a so-called parade of floats of artists from all over Taiwan, and from the end of June to the beginning of July, full-page advertisements were published in major newspapers, and on the 29th, it was said that "the day after tomorrow is not suitable for socializing"; on the 30th, it was said that "it is not suitable for birds to fight tomorrow"; on July 1st, it was said that "it is not appropriate to miss today", and the so-called "should not be missed", which means that Jiashi's new program has been launched. After that, there were 'inappropriate' for several days, such as 'it is not appropriate to use force', 'it is not suitable to go out for dinner', 'it is not suitable to chase stars', and so on. Audio cassettes were also distributed at the Tsim Sha Tsui Pier to promote the new programmes. The "July Offensive" included a number of major dramas: "The Love History of Celebrities" starring Lucy Cheng and Michelle, "The Golden Knife Lover" directed by Xu Ke and starring Yu An'an, plus "Mystery Theater", "The Pioneer", and "Hello Night", which was pioneered by Hong Kong television media at the time.
Unfortunately, the "July Offensive" was actually a return to the light of Jiashi, and after the launch of the "July Offensive", the results and ratings growth were not as expected, and at the same time, due to the large amount of money spent, Jiashi's working capital was quickly exhausted. On the morning of August 21, 1978, Jiashi suddenly issued a statement announcing that it would cease operations due to financial difficulties, and posted a notice outside the gate of the headquarters, saying that Jiashi would stop broadcasting that day.
After the collapse of Jiashi, Xiangjiang's TV market has changed back to the situation of wireless and Li's hegemony.
On September 1, 1980, Mai Dangxiong and Xiao Ruoyuan launched the "Thousand Sails Simultaneously" September offensive, aiming at the broadcast mode of wireless "long drama + unit drama + happy tonight", and broadcast 3 dramas such as "The Kindness of the Earth" all night, and put forward the slogan of "Watch Li tonight, tomorrow night, and tonight".
"A Thousand Sails at the Same Time" is the most "aggressive" decision in the history of Li, and many well-made dramas are like a thousand sailboats entering the sea, making TVB retreat like "autumn wind sweeping away leaves";
At that time, Li's ace drama "The Grace of the Earth", a total of 70 episodes in 3 units, Michelle , Liu Songren , Yu An'an , Bao Qijing and other stars of Li, after 15 episodes were broadcast, the wireless cut Zheng Shaoqiu, Zheng Yuling, Li Siqi starring "Turn", with "SH Beach Dragon and Tiger Fight" and "King of a Thousand Kings" to deal with, so that TVB's smash hit "Jade Theater" has since become history.
The short-lived glory of the "Thousand Sails at the Same Time" period quickly passed, and the talented Xiao Ruoyuan still worked hard to create a series of high-quality TV series, narrowing the gap between Li's and wireless.
At present, the ratings of Li's and wireless are about four or six, five or five when they are high, and three or seven when they are bad.