Chapter Eighty-Six: Layout of "Transformers"

After the meeting, Zhang Junyi left Huang Xizhao of Li's TV, Wang Bin of Yitian Comics, Shangguan Xiaobao and various department managers of Yitian Corporation. Pen, fun, and www.biquge.info

Under the leadership of Zhang Junyi, everyone returned to Zhang Junyi's office.

After everyone sat down, the secretary Zhuang Jing served tea for everyone, then left the office and returned to his office outside.

Zhang Junyi first handed Shangguan Xiaobao two comics that he copied from his previous life: "Slam Dunk" and "Transfigurative Golden Steel"

Zhang Junyi's selection of these two comics has his own considerations, and "Slam Dunk" is of course to expand the influence of "Yitian Comic Weekly" in the RB comic industry and increase the sales share of "Yitian Comic Weekly" in RB.

After a period of development and expansion, the current Yitian Comics Company has become well-known in the RB comics industry, and after the accumulation of several comics some time ago, it has firmly established a foothold in RB.

Zhang Junyi's goal is to steadily develop Yitian Comics' share in RB to the top of the RB market. Although it may not be as unrivaled as in Xiangjiang, it must occupy at least one-third of RB's market share.

Zhang Junyi through the memories of his previous life, but he clearly knows how profitable comics will be in RB in the future, and it is not an exaggeration to say that it is a cash cow.

Therefore, Zhang Junyi will copy all the RB comics in the memories of his previous life from time to time, and then feedback them to the RB comics market through Yitian Comics Company.

The way to use the enemy's wisdom crystallization to fight the enemy, Zhang Junyi is definitely handy now, and he is even more happy. After all, Zhang Junyi's impression of the island country is quite sinister, except for some small movies.

"Slam Dunk" can only be regarded as a small part of Zhang Junyi's encroachment on the RB comic market, and compared with "Slam Dunk", Zhang Junyi's attention to "Transformers" is definitely quite high.

In the memory of Zhang Junyi's previous life, "Transformers" can definitely become a rather large swallowing machine in the future, of course, it is not a comic, compared with the comics of "Transformers", Zhang Junyi values the toy peripherals and film and television copyrights of "Transformers" more.

Through the memory of his previous life, Zhang Junyi knows that "Transformers" is definitely one of the most successful commercial animations in history, and its success in the toy market and audio-visual market is unprecedentedly huge, so that in the 80s, it once swept the world, and a "transformers" craze arose in many countries in Asia, Europe and the United States, making "transformers" a household name all over the world.

In his previous life, Zhang Junyi remembered that at the beginning, "Transformers" was not called Transformers, but was called a robot that could transform at the beginning.

THE IDEA OF TRANSFORMABLE ROBOTS WAS FIRST PROPOSED AND USED IN THE ACTUAL PRODUCTION OF TOYS BY RB TOYS TAKARA, WHO IN 1983 LAUNCHED TWO TRANSFORMABLE ROBOTS CALLED DIACLONE AND MICROMAN, WHICH RECEIVED UNPRECEDENTED PRAISE IN THE AMERICAN MARKET AND SOLD AMAZINGLY, THESE TWO ROBOTS ARE THE PREDECESSORS OF TRANSFORMERS.

The essential difference between them and the later Transformers is that although they can be transformed, DIAKRON is still a human-controlled mecha in terms of setting, similar to the combat mecha settings in the Gundam and Macross series, and it is still just a combat tool, and it is the American toy manufacturer Hasbro that really gives them soul and life, so the real birth of Transformers began in 1984.

IN 1984, HASBRO ENTERED INTO AN AGREEMENT WITH TAKARA, WHICH ALLOWED THEM TO USE THEIR PATENTS AND IMAGES TO DEVELOP AN AMERICAN VERSION OF THE TRANSFORMATION TOY, AND TO SUPPORT THE SALES OF THE TOY, HASBRO ALSO PARTNERED WITH THE AMERICAN COMIC BOOK GIANT MARVEL (AND DC AND THE AMERICAN COMIC BOOK PUBLISHING GIANT).

The most epoch-making thing is that in the manga produced by MARVEL, the shape-shifting robots are brought to life for the first time. In order to promote the toys through multiple channels, Hasbro produced a three-episode commercial cartoon for the robots, which was paid to television stations to air as commercials, and MARVEL's comic series was released at the same time.

In the story, the robots are divided into righteous Autobots and evil Decepticons, and the early criteria for dividing them are whether they can transform into cars or airplanes, and the same setting is adopted in the comics, but the story is completely different. It's called Transformers - MorethanMeetstheEye. (translated as Day 1, Day 2, and Day 3 in China) soon became the most-watched animated film in the United States at the time.

For the American people of the sixties and seventies, after the rebellion and liberation of the era had just begun to fade, for the generation of people who had returned to their minds, this kind of animation and toys with novel ideas and fascinating plots but still conservative values just suited their needs, which was also the factor of the times when Transformers could achieve great success.

The three-episode animation is also a little unfinished, so the situation is forced, Hasbro has been widely praised in animation and toys, and the money is rolling in while constantly developing new products to meet market demand, and at the same time having to continue to produce animation, which has kicked off the more than 20-year-long Transformers legend.

This is also the reason why Zhang Junyi attaches so much importance to "Transformers", and for such a huge swallowing monster, Zhang Junyi has to pay attention to it, so Zhang Junyi took out this comic two years earlier than in his previous life for this layout.

After handing over the two comics to Shangguan Xiaobao, Zhang Junyi immediately said to Wang Bin: "Mr. Wang, since "Yitian Comic Weekly" is so popular, then I think we can also distribute these comics in the form of a single comic book in the future. ”

Hearing that Zhang Junyi began to prepare for expansion again, Wang Bin, president of Yitian Comics, officially couldn't ask for it, and hurriedly said: "No problem, Zhang Sheng!" I'll do it as soon as I get back! ”

After explaining the matter on the side of Yitian Comics, Zhang Junyi asked Wang Bin and Shangguan Xiaobao to go back.

What is a little ridiculous is that since Shangguan Xiaobao took the comics handed to him by Zhang Junyi, he has been immersed in the comics, as for what Zhang Junyi said to Wang Bin later, he didn't hear it at all, until Wang Bin pulled his arm next to him, Shangguan Xiaobao came to his senses and exited Zhang Junyi's office with Wang Bin.