【Chapter 1206】 Advertising Endorsement (Subscription Requested!)
During the Thanksgiving holiday, the Lakers sat at home against the Spurs and Mavericks, two Western powerhouses, and won consecutive victories and continued to lead the NBA record list. Pen @ fun @ pavilion wWw. biqUgE。 info
The media and fans have become accustomed to the Lakers' strength, and the defending champion is still the strongest contender for the championship this season.
The Lakers' soaring progress in the regular season did not make headlines, and Xiao Feng, who appeared in the stands of Staples Arena, was the real protagonist.
Because Xiao Feng's assets are expected to reach a staggering $80 billion by the end of 2018, he may historically break into the top three of the world's richest list and become the world's top super-rich!
Compared with other gray-haired super-rich people, Xiao Feng, who is 32 years old every year, can be described as a young man, and he is also the richest post-85 generation in the world!
Although the revenue data of 'Jinghu Group' in 2018 has not yet been concluded, and there is a certain difference in the asset statistics of 'Jinghu Group' and 'Xiao Family' from the outside world, many media and appraisal agencies have a general scope of the assets owned by Xiao Feng.
Therefore, when these estimated data began to appear in major media and networks, public opinion was in an uproar, and it turned out that Xiao Feng's personal assets had swelled to such an extent unconsciously!
…………
The heated discussion in the media did not disturb Xiao Feng's rhythm of life, he is still the otaku who lives in a simple way, and it is not easy for the media to find him for an interview.
The media can be described as 'love and hate' for Xiao Feng, what they love is that all kinds of news about Xiao Feng can always attract the attention of viewers and readers, and get the favor of advertisers, and what they hate is that Xiao Feng has always been non-violent and non-cooperative with the media, and it is quite difficult to interview him.
After all, Xiao Feng is not a simple idol star, he does not make a living from media publicity and reports, and he will not have any impact on the development of 'Jinghu Group' because of media reports.
Therefore, Xiao Feng is still full of confidence in front of the 'uncrowned king'!
Recently, I heard that Xiao Feng will shoot a series of advertisements on locations and studios around Los Angeles, which also makes reporters from major media run around Los Angeles like chickens, hoping to be able to shoot Xiao Feng working on the set!
During this time, Xiao Feng will usher in a busy schedule, because most of the advertising shoots of major sponsors are concentrated during this time.
At present, Xiao Feng has 12 advertising contracts, including 'Jinghu Group', covering medical food, housing and transportation, financial services and luxury goods.
Xiao Feng is also currently the world's highest-paid super idol in advertising endorsements, with an annual advertising income of up to $200 million, which is not comparable to ordinary stars.
Although Xiao Feng is not the kind of person who likes to be in the limelight, for the sake of the children's future, he still overcame all kinds of difficulties and shot advertising videos and print promotional photos for advertisers.
With an annual advertising fee of $200 million and matching charitable donations from various sponsors, nearly 2.5 billion RMB can do a lot for children in poor areas in central and western China, and have the potential to change their lives.
Therefore, Xiao Feng is full of enthusiasm for the advertising shooting at the end of each year, hoping to do something meaningful with his own efforts.
The image spokesperson of 12 multinational companies, which means that Xiao Feng's large posters and advertising videos will appear in every corner of the world, which plays a vital role in maintaining Xiao Feng's popularity.
Although Xiao Feng has announced his retirement from the NBA, his image continues to appear in people's eyes, as if he never left.
According to some media investigation reports, in the world, Xiao Feng's popularity is even higher than that of American President Hillary Clinton and the Russian Tsar, and the aura of idol superstar, super-rich and so on adds a bit of brilliance to him.
The major sponsors also know that Xiao Feng is not an ordinary star, so they also accommodated Xiao Feng in the time of advertising shooting, and everyone almost made an appointment to form a group to come to Los Angeles to shoot an advertisement.
Because it is not the first time that such a group has been formed to shoot an advertisement, the coordination and cooperation between the major sponsors are quite tacit, and it has even reached an astonishing level.
For example, 12 sponsors jointly funded a project team to coordinate shooting resources and time arrangements, and share resources in studios, photographic equipment, advertising planning and other factors, which not only improves efficiency, but also greatly reduces advertising costs.
At the same time, the cooperation between the 12 sponsors also promoted mutual understanding, and eventually many companies formed strategic partnerships, which was also a bonus.
From the end of November to Christmas every year, Xiao Feng's more than 100 catties are basically handed over to the sponsors, just like marionettes at the mercy of others!
Insurance companies and mobile companies are the easiest to shoot advertisements, after all, they don't need too many special effects and actions, especially Xiao Feng's family mobilized to shoot the insurance company's advertisements, and the scene was even more enjoyable.
The Audi commercials were shot the hardest, even though a lot of special effects technology would be used in post-production, but Xiao Feng himself still had to drive different models of cars on the road to facilitate the photographer to capture the best pictures.
At the beginning, the news of Xiao Feng's filming of location advertisements had not yet been leaked, and the filming went quite smoothly, after all, the disruption was minimal.
However, as time goes by, the major media know Xiao Feng's whereabouts well, after all, the advertising project team has such a huge target, and it would be really embarrassing to lose it!
In the end, not to mention the onlookers of hundreds of media reporters when shooting on location, even when shooting in the studio, a large number of reporters and fans gathered at the door.
Xiao Feng also deeply feels that even if he retires, in the eyes of the media and fans, he is still a popular superstar!
However, despite the constant siege of reporters and fans, Xiao Feng still maintained the habit of not speaking much and rarely answered reporters' questions.
However, the more Xiao Feng is like this, the more it makes the reporters crazy, for them, Xiao Feng can say a word or two, which is a guarantee of sales.
In these days, the easier it is to get something, the less precious it is!
…………
After nearly a month of intense shooting, Xiao Feng finally completed the shooting of all the advertising videos and promotional photos of the 12 sponsors, which made him breathe a sigh of relief.
You know, in the past four weeks, he has been able to sleep an average of 6 hours a day, and he has worked more than 14 hours a day, excluding eating, sleeping and necessary routines!
From childhood to adulthood, this is the busiest period of Xiao Feng's work, and the whole person feels that he has been squeezed clean.
Xiao Feng even can't understand the lives of those superstars, they are shooting film and television dramas, photo albums, magazine covers, advertisements almost every day, and they have to fly all over the world to attend various events, which can be called super iron men!
Although these stars are glamorous in front of the camera, the sourness behind them is only clear to themselves.
This is also an important reason why depression is quite common in the entertainment industry, huge pressure, tight schedules and irregular life, it is easy to collapse!
Rao is Xiao Feng's great achievement in refining qi, and his physical fitness is much better than that of ordinary people, so he can persevere. If it were someone else, I'm afraid I would have died of overwork!
These promotional photos and advertising videos taken by Xiao Feng will appear in front of the eyes of people around the world after New Year's Day.
I have to say that Xiao Feng has now become an idol of young people around the world, because of him, the sales data of major brands around the world has increased significantly, so even if the major sponsors invest tens of millions of dollars in Xiao Feng and the 'Ginkgo Foundation' every year, it is very worthwhile.
For example, when Audi hired Xiao Feng as its global image spokesperson, they began to conquer cities in Asia, suppressing the two major competitors of Mercedes-Benz and BMW, and becoming the leader in mid-to-high-end car sales in Asia.
At present, because of Xiao Feng's advertising effect, many entrepreneurs and super-rich people in China prefer Audi A8, and the Audi car that integrates technology and fashion has set a model in China's high-income class!
Audi cars are just a microcosm, 12 sponsors have driven sales because of Xiao Feng, Xiao Feng's huge influence can be seen!
The 12 sponsors have tasted the sweetness of the world's other super brands, and they have sent invitations to 'Jinghu Group' and Xiao Feng's personal assistant Ma Xiaotian, hoping to hire Xiao Feng as their global brand ambassador.
It's a pity that 12 sponsors are already Xiao Feng's limit, Xiao Feng can spend a month a year shooting commercials and promotional videos, purely for more children to get help. But Xiao Feng doesn't want to put more time and energy into advertising shooting, after all, he still has his own life and a family that needs to be accompanied!
Therefore, Xiao Feng asked Ma Xiaotian to reject the intention of these brands to seek cooperation, and made a stand on the scarf!
…………
While Xiao Feng was busy shooting commercials, the 'Dream Ski Resort' in Montana had already ushered in several heavy snowfalls and even heavy snowfalls, and the ski resort began to welcome this year's visitors!
From the end of November to the end of March, the best season at Dream Ski Resort is when skiers from all over the world come together to enjoy downhill downhill and delicious food!
Today, Dream Ski Resort is one of the most well-known ski resorts on the North American continent, and although its history cannot be compared to that of skiing in the Swiss Alps, it has developed its own character.
Every year at the beginning of December, the World Cup takes place at the 'Dream Ski Resort', where the world's top skiers will showcase their skills to a global audience.
Therefore, every winter, the 'Dream Ski Resort' is crowded and lively.
The popularity of the 'Dream Ski Resort' has also driven the flow of visitors to the entire 'Dream Ski Resort', and the number of tourists received every day has not decreased due to the deterioration of the weather, but has increased slightly.
In addition to skiing, another thing that tourists like most about the area is the endless hot springs!
At the junction between 'Dream Ranch' and 'Dream Scenic Area', the development of Hundred Eyes Hot Spring has made it a world-class hot spring resort.
After enjoying the speed and excitement of the ski resort, it is a paradise on earth to return to the hotel to soak in the hot springs and enjoy a variety of food and wine!
As the reputation of the 'Dream Scenic Spot' is getting better and better, more tourists are constantly attracted and become fans of the scenic spot.
According to the Dream Resort, in the 2017-18 ski season, the resort received a staggering 800,000 visitors, with an average of 200,000 per month. This data makes the reception volume of the 'Dream Scenic Area' in winter not much different from that in summer, and the 'ski season' has become an important time for the scenic spot to attract tourists.
It is expected that in the 2018-19 'ski season', the number of visitors to the 'Dream Scenic Area' will reach 1 million, a significant increase of 25% year-on-year.
In fact, the popularity of the 'ski season' is just a microcosm of the 'dream scenic spot', which is standing tall in the North American tourism market with an unconventional development trend.
In 2018, the number of visitors to the 'Dream Scenic Area' is expected to reach 2.2 million, of which the summer golden season and the 'ski season' account for more than 70%.
Of the 2.2 million tourists, 1.5 million are from China, and the 'Dream Scenic Spot' has become one of the most common attractions for Chinese citizens to travel to the United States, which further enhances the influence of 'Jinghu International' in the United States.
Recently, it has been reported that the 'Mirror Lake Group' intends to list the 'Dream Scenic Area' on the NASDAQ in the United States, which also makes many investment institutions and consortia ecstatic.
After all, Dream Scenic is a company with annual revenues of more than $3 billion and a net profit of no less than $500 million, and if it can go public, its market value will not be less than $7.5 billion.
This gossip has spread more and more widely, and it has also made more people see the win-win cooperation of Xiao Feng and even the 'Xiao family', and they have also become more supportive of the development of 'Jinghu International' in the United States.
At the end of the day, no one wants to find out if the rumor is true, because when the lie is told a thousand times, it becomes true!
Once the public listing of the 'Dream Scenic Spot' is widely circulated, Xiao Feng will have to comply with public opinion to promote the IPO process, which is undoubtedly the best news for the consortium and investment institutions.
Of course, this kind of trick can only be used in the 'dream scenic spot' which involves less and is not large-scale industry, if the protagonist of the rumor becomes 'Jinghu Dairy', I am afraid the effect will be completely different!
In this winter, both Xiao Feng and the various industries under the 'Jinghu Group' have ushered in a lot of harvests.
It's been a great winter and a great end to 2018! )