Movie peripheral products refer to products developed according to the characters, scenes, props, logos, etc. in the film, including toys, clothing, accessories, audio and video, books, daily necessities, etc., mainly relying on the popularity and influence brought by the release of the movie. Pen & Fun & Pavilion www.biquge.info

In Hollywood, the United States, movie peripheral products have long formed a huge and mature industry, and many movies may only earn back their costs at the box office, but they still make a lot of money by relying on the sales of peripheral products.

According to the statistics of the Motion Picture Association of America in 2016, in the Hollywood film industry, peripheral products contribute more than 30%, and two-thirds of the revenue of many movies comes from the sales of peripheral products!

This is undoubtedly an extremely tempting piece of cake.

However, the cake is delicious, but it is not easy to eat it, and China and Xiangjiang also started the development of movie peripheral products very early, but the result is completely unsatisfactory.

Two years ago, Baodelon Pictures, a predator in the Xiangjiang film circle, invested 170 million yuan to shoot the Hong Kong comic adaptation of "Super Might", intending to copy the Hollywood model, show its strength in the field of peripheral products, and create a big IP of Hong Kong-made comic heroes, which can be described as ambitious.

However, this Hong Kong-made blockbuster, with a total investment of more than 200 million yuan plus publicity expenses, only won a box office of 68 million in Hong Kong, and the box office in the mainland only barely reached 300 million, making a mess.

At that time, Powerdelon Pictures also invested 12 million on the periphery of "Super Might", ordering a large number of puppet figures, prop models, accessories, daily necessities, etc., and as a result, Xiangjiang and the mainland only sold a total of 5.1 million.

You must know that the profit of movie peripheral products is very high, the cost of a set of puppet figures is one hundred, the sales price is at least three or four hundred, and the sales of 5.1 million are relative to the input cost of 12 million, which is simply a loss to grandma's house.

"Super Mighty Hero" still borrowed the fame of the original comics to sell some peripherals, otherwise the loss would be even worse!

In the end, Powerlon Pictures was forced to destroy a large backlog of finished products, which became a joke in the industry.

In fact, if it weren't for the overconfidence of Baodelon Pictures that led to a misprediction mistake, the peripheral sales of 5.1 million would still be okay, because most of the mainland and Xiangjiang movies have no peripherals, and some are just low-cost poster photos and the like.

The example of "Super Mighty" has also made people in the industry shy away from peripheral products, and they watch Hollywood blockbusters eat meat in large quantities, and it has become the most common phenomenon to envy and not do anything.

So when everyone learned that the peripheral products of "A Chinese Ghost Story" sold 2.65 million on the first day of release, the first feeling was that they didn't believe it, they didn't believe it at all!

"A Chinese Ghost Story" is not a play adapted from popular comics, and it lacks a fan base of the work, although everyone is familiar with "Strange Tales from Liaozhai", but this is a ghost film, and it is not right to be suitable for the surrounding genre in the first place.

However, it is even more impossible to say that sales are fake, first of all, neither Lu Chen's studio nor Jiayang Pictures have the ability to let the theaters in Xiangjiang cooperate with them to fabricate data, and secondly, there is no need for this at all.

Because the sales of peripheral products are not to buy the box office, isn't it foolish to spend money to buy your own peripherals?

So when it was confirmed that the news was true, everyone's second feeling was incredible.

It's really incredible!

But believe it or not, industry professionals' evaluation of "A Chinese Ghost Story" has suddenly risen a lot.

This movie has a trend of becoming popular!

It's very simple, if movie audiences don't like movies to a certain extent, how can they be willing to pay for peripheral products that are more expensive than movie tickets?

sold 2.65 million on the first day, how much can be sold in those four weeks of release?

Xiangjiang can sell so much, so how much can the mainland mainland, which is Lu Chen's home field, sell?

No one can make an accurate estimate - it's a shame to say more or less.

Everyone also has to admire Lu Chen, selling so many peripherals, first of all, we have to shop so many goods, plus stocking inventory, Lu Chen dares to throw money at the peripherals that are regarded as forbidden areas by countless peers, whether it is courage or confidence, it is undoubtedly super strong.

And he has a good chance of winning!

This made more people pay attention to "A Chinese Ghost Story", and insiders who had been watching coldly or disdainful of the film changed their minds, and many people even made people book movie tickets for "A Chinese Ghost Story".

No matter how much newspaper websites advertise, it is better to see is believing!

……

"There are not many people I really admire in my life..."

Seeing Lu Chen, Zhou Yi said with great emotion: "Lu Shao, you are definitely one of them!" ”

As soon as he got the first-day box office and peripheral sales data of "A Chinese Ghost Story", the behind-the-scenes boss of Jiayang Pictures couldn't sit still and went to the studio to find Lu Chen in person.

Zhou Yi is not a boring person, and in fact, Jiayang Pictures is not the most important industry under his name, but this heavy sales data makes him unable to keep his composure.

More than 2 million sales of peripheral products!

Thanks to policy factors, after the films made by Heung Kong Film Company are released in Hong Kong, the share ratio is much stronger than that of its mainland counterparts, almost 55 percent.

In other words, with a box office of 1 million, the film can get 500,000 or more, which is one of the important reasons why the local market in Xiangjiang is small, but so many film companies can survive.

But 50% or 60% of the box office share is compared to the profit of peripheral products, which is scum!

As a successful businessman, Zhou Yi knows the tricks.

What made Zhou Yi feel ashamed was that when Lu Chen decided to invest a lot of money in ordering "A Chinese Ghost Story" peripheral products, he was against it - "Super Hero" can be learned!

However, Lu Chen was stubborn and would rather invest all than give up, and Zhou Yi finally reluctantly agreed to Lu Chen's surrounding development plan out of consideration for maintaining the relationship between the two parties, and there were still knots in his heart.

Thinking about it now, if he missed it at that time, it is estimated that his intestines will be repentant at this time!

"Boss Zhou praised it falsely..."

Lu Chen smiled and asked Zhou Yi to sit down and talk, and asked his assistant Li Zhen to pour tea for the guests.

Originally, Zhou Yi didn't come, but he was also going to talk to the other party.

Zhou Yi said solemnly: "I came over this time, first of all, I apologize to Lu Shao, as a partner, Jiayang Pictures did not do my best in the past, and I ask Lu Shao to forgive me!" ”

As he spoke, he actually stood up and bowed down to apologize to Lu Chen!

Lu Chen hurriedly got up and said, "Boss Zhou is serious, there is no need for this, there is really no need!" ”

Speaking of which, in the early days of cooperation, especially in the face of threats from the Jiang family, the performance of Jiayang Pictures at both ends of the first rat made Lu Chen very dissatisfied, but the back was still very good.

Without the strong support and cooperation of Jiayang Pictures, "A Chinese Ghost Story" would not have been released so smoothly.

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The first one is sent. (To be continued.) )