Chapter 992: The Death of the Chinese Record Industry

Duanmu Linsha and Xia Shamo embarked on a flight to the United States, and it happened that on this day, "Poison" released a new album every year, almost without warning, GG Music Network changed the homepage advertisement of the website early in the morning, and under normal circumstances, the homepage recommendation is five albums in rotation, but on this day, only the new album of "Poison" - "Bell in the Opposite Direction" hung alone on the homepage. Pen × fun × Pavilion www. biquge。 info

For the Chinese music scene without Cheng Xiaoyu, the only thing worth looking forward to is "poison", the whole album is still twelve songs, in addition to the already exposed "I miss you so much", there are also eleven new songs "The Bell in the Opposite Direction", "Back to the Past", "Listen to Mom", "You Can Hear", "Fireworks Are Easy to Cold", "Ten Years" (Dr. Chen), "Love is Doubt" (Dr. Chen), "Soy Milk Fritters" (Lin JJ), "Flower Field Wrong" (Wang Lihong), "Love is Simple" (Tao Jiji), "Ordinary Friends" (Tao Jiji).

This time only the digital album was launched, the physical album needs to be pre-ordered, and the digital album only needs 36 yuan, which is about 30 yuan cheaper than the physical album.....

Regarding the pricing of the album, Cheng Xiaoyu is not clear, anyway, he has not received a penny, all of it is donated to GG's charity fund, speaking of which Cheng Xiaoyu is really big-hearted, "GG" is also a "Xiyu" competitor, and Cheng Xiaoyu does not mind giving "GG" the opportunity to make money.

The reason, of course, is that "GG.com" has established a separate "JAY Charity Fund" in the "GG Charity Fund" for him, and has built 223 schools in four years, rescued more than 17,000 seriously ill patients, and donated more than 31,000 out-of-school children. The credibility is very high, and Cheng Xiaoyu is also one of them, but he has never fulfilled his obligations except for donations, and Liu Bin went on his behalf.....

Because Xia Shamo will arrive tomorrow, it is not only Duanmu Linsha who will come with Xia Shamo, but also Chen Haoran's girlfriend Mo Lingshu, so Chen Haoran, who was brought to New York by Cheng Xiaoyu, also returned to Los Angeles.

And Justin. Bieber participated in a variety show in New York and didn't come back, Cheng Xiaoyu and Wang Ou picked up Chen Haoran, who was carrying a large stack of materials, and drove towards the booked restaurant.......

Chen Haoran first said congratulations to Cheng Xiaoyu, because "Horror Movie" has Catherine. Blanchett's direct blessings, as well as Staven. With the indirect blessing of Bell, the North American box office has exceeded 200 million, and according to the analysis of box office analysts, it is likely to reach 250 million in the end, which has been determined to be the biggest dark horse of the year, and this number is far beyond Cheng Xiaoyu's expectations.

Coupled with the overseas box office and "Horror Movie" is about to be released on New Year's Day, in addition to various expenses, this movie is expected to bring Cheng Xiaoyu at least 250 million US dollars in net income, and whether the final net income can reach 300 million depends on whether the Chinese market is strong, but no matter what the result is, such a speed of collecting money is much more efficient than robbing a bank.......

But for Cheng Xiaoyu, two billion US dollars is still an unattainable number, and while driving, Cheng Xiaoyu asked with great concern: "What is the situation of Baidai now?" ”

Chen Haoran said: "The situation is not very good, the European Taifeng company took the opportunity of the financial crisis in 09 to acquire the 'EMI EMI Baidai' for 2.4 billion pounds, and the 'Citibank' acted as an adviser to Taifeng in the 09 mergers and acquisitions, and at the same time provided Taifeng with a loan of 2.5 billion pounds, from which it earned tens of millions of pounds. As a result, this year, because the 2.4 billion pounds Taifeng could not get out, 'Citibank' took the opportunity to control 'EMI'...... Now Taifeng is in a lawsuit with Citibank over this matter...... It is estimated that if the result of the dispute is out, 'Momoyo' will be sold by Citi..... Sony, Universal, and BMG are waiting for the corpse to be dismembered! ”

Hearing Chen Haoran's words, Cheng Xiaoyu frowned and asked, "Why would a giant like Baidai cross?" ”

Chen Haoran shook his head and said with a wry smile: "Although EMI once became the world's largest record company, with the overall decline of the world's record industry, the economic crisis and serious operational problems, it has reached this point today......"

Wang Ou asked a little puzzled: "Since the record industry is sluggish, why do you want to grab it?" The stock price of 'Shanghe' has fallen and fallen, and it is said that domestic record companies are about to lose their ability....... Xiaoyu, why do you spend a lot of money to buy a foreign record? ”

Because of Cheng Xiaoyu's acquisition of EMI, Chen Haoran also made a very detailed analysis of the Sino-American record market, he said: "I'll say it for Xiaoyu!" The situation in foreign countries is different from ours in China...... Although the recession in the record industry is overall, foreign record companies are doing much better than domestic record companies..... Because the bargaining power of foreign record companies is much stronger than that of domestic companies, several major record companies have completed the integration and concentration of the industry through capital mergers and acquisitions in the early years, ensuring their bargaining power over downstream channels. The four major music websites in the United States, eMusic, allMusic, Songza and iTunes, one of which is controlled by Universal, one is controlled by Sony, and one is controlled by Warner, and the one with the largest number of downloads belongs to Apple, and our three major music websites in China do not even have a record company as a shareholder, which is a matter of vision.... The second is that the number of copyrights of our Huaxia record company is too small, resulting in low bargaining power, the three giants Sony, Universal and EMI, the world has acquired so many record companies, the European and American record markets are basically monopolized by the three major record companies, according to distribution statistics, the share of the three major record companies is more than 86%, if you take away these three companies, the music platform can hardly provide basic music services, this monopoly has created a strong voice of the three major record companies, so in copyright maintenance, song library sales, The upstream content side of the U.S. record industry, record companies, have strong market bargaining power.... Just like this time Sony and Universal acquired EMI, the biggest obstacle is the antitrust investigation...... However, there are too many domestic record companies, the history is too short, and the copyright is relatively scattered, not to mention the international monopoly, not even the domestic monopoly, so there is not much bargaining power for companies that have mastered the digital platform channel......"

Cheng Xiaoyu also nodded and said: "It's true, the share of online sales in the United States copyright owners can be as high as 60%, while the share of copyright in China varies depending on the size of the company, the original share of 'Shanghe' is only 25%, but the number of music libraries of 'Shanghe' is less than one percent of any of the three giants, after all, the history of our Chinese pop music only started in the eighties and nineties, and others have a history of more than 100 years...... This also leads to different consumption concepts of the audience...... I've been visiting some American video stores these days and found that vinyl sales are pretty good in the United States....... And in our Huaxia almost no one buys vinyl records...."

Chen Haoran glanced at Cheng Xiaoyu and said, "I didn't expect you to notice it too!" In the United States, vinyl records account for 8 percent of music revenue, while CD sales account for 14 percent, declining, and the download market accounts for 57.6 percent of the entire American music market. According to the U.S. market, this year's Huaxia record company is even more difficult, although the record market is not very depressed, but the record company's profits have declined sharply is certain, because the money has gone to the pocket of the digital platform, and this year's competition is particularly fierce, TV stations began to compete for the record company's job, throughout 2013, most of the newcomers in Huaxia are not from the record company, aside from a group of singers operating on the Internet, other newcomers are almost all from singing talent shows, As a result, the television media, the main propaganda position of the record companies, began to invade the record industry, which was simply worse for the record companies......"

Cheng Xiaoyu was stunned for a moment, he didn't expect that the idea of the "Super Girl" talent show he gave Li Xiaoqiong would accelerate the decline of Huaxia Records, Li Xiaoqiong now put aside "Shanghe" and Xiangnan Satellite TV to establish "Tianyu Media", monopolized and signed the hottest "Super Girl Talent Singer", and Cao Danian and some other old people left "Shanghe" together......

And because of the emergence of self-media and online music platforms, famous singers who have set up their own studios when their contracts expire, take over commercial activities by themselves, and do not work for record companies.

All of a sudden, the record company was in a quandary.......

Cheng Xiaoyu smiled bitterly and said: "If you can't push a newcomer, you can't completely blame the TV media, and also blame our music market and record companies for not being mature enough, every newcomer in the United States has the opportunity to release films, and at least 3 films, and the record company will train them to find markets and exports." But in our Huaxia basically, the first record is not popular and does not sell well, so it is difficult to have a second album, and in fact, a singer has to be cultivated for a long time. ”

Chen Haoran said: "Not only that, our Huaxia Record Company values stars too much, ignoring producers and musicians, stars and companies account for the majority of music income, musicians and producers can only drink soup, if there is no sales share, one of Xiaoyu's songs can only be sold for fifty to one million, which is already the most expensive price....... This has caused the most embarrassing situation for Huaxia Records? Even if a good singer is cultivated, there are no good songs, why? Because Niu B's musicians, now many have quit the record company and made music for themselves, which is more promising than staying in the record company, they can write and sell by themselves, and even sing by themselves, as long as the anti-war is recorded, it can be sold on the shelves, no need to spend high costs to carve into albums, no transportation costs, and no need for major audio-visual stores in major cities across the country, "Poison" is the most successful model, a faceless person can sell the album for diamonds, they just need to sell a platinum, There is no need to release physical records, so that the role of the record company as a content party is reduced to a minimum......"

Cheng Xiaoyu nodded and said: "Indeed, the competition in the underlying market is too fierce now, and the reason why traditional record companies want to sign long-term contracts to squeeze singers is also helpless, because the burden of cultivating newcomers is too heavy, and the chain of interests is too long, resulting in low income in all links. Some companies sign a lot of newcomers, but there are few brokers, or the brokers only care about making money, and do not consider packaging, planning, publicity, etc. Sun Jingyao told me that she didn't know who her agent was, no one told her how to be an artist, how to make a record, and there was no connection to negotiate resources, today this agent took her today, and after a while she changed again, because she was not famous enough, the result of this is that many people can't be artists, let alone be a good singer, at this point, Huaxia Record Company is too young after all, too little experience, and does not have a mature management system and cultivation system like European and American record companies, or even neon record companies...... ”

Chen Haoran said: "It can be said that the malaise of Chinese traditional record companies is mainly their own problem, many companies have lost their sensitivity to the times, in fact, the decline in record sales of Chinese traditional music companies is not only affected by the impact of the Internet, but also because they have no ability to make blood, they are all assuming who can become stars and who can be popular, all of them are living in an era of quick success, most record companies usually can't find their own direction, basically a black eye, if not Xiaoyu, Huaxia Records may have collapsed long ago...... Because Xiaoyu's 'idol project' pointed out a way for the Huaxia record industry, the new music style he brought forcibly renewed the life of the Huaxia record industry....... But now all this is becoming more and more powerful as the digital platform channel becomes stronger, the big names are becoming independent, the new talent is becoming more and more difficult to cultivate, and the life of the record company is becoming more and more difficult, so it is even more difficult to retain key music talent, which forms a vicious circle. ”

Wang Ou was dizzy when he heard what the two said, and shouted: "You two stop, I'll summarize...... That is, whether it is Huaxia or the United States, music is still very profitable, but the situation of record companies in the United States is still relatively good, and the survival situation in traditional Chinese record companies will be very bad..... Right? ”

Cheng Xiaoyu and Chen Haoran said in unison: "Yes...."

Wang Ou asked puzzledly: "But Xiaoyu makes movies so profitable...... Is it necessary to go and buy Momoyo? That's more than two billion dollars! There is no digital platform channel under EMI......"

Cheng Xiaoyu said with a smile: "In the international music industry, Baidai has the copyright of 1.25 million songs, Sony has the copyright of 750,000 songs, and Universal has the copyright of 800,000 songs. There are only more than 10,000 songs, and the 1.2 million songs mastered by these 100 generations also include a lot of Chinese songs, and most of the Chinese music before 1950 was from 100 generations, including Zou Xuan, Hu Di, Nie Hai, Xian Xingyun, etc., who were thunderous back then....... You must know that Shanghai Baidai is the predecessor of Shanghai Records, not only the late generation of singers, Hong Kong's Luo You from 79 to 93 years, has also been working for Baidai's ......"

Then Cheng Xiaoyu said: "In addition, EMI also owns a large number of copyrights in the field of classical music, and its performance lineup includes the BBC Symphony Orchestra, the Royal Philharmonic Orchestra, the London Philharmonic Orchestra and other well-known orchestras...... Maestro Muti, Plevin..... Violinist Menuhin, Perlman..... Cellist Dupree .... Singer Caruso, Schwarzkopf .... Pianist Patty, Ashkenage and many more... Maestro Karajan, Furtwingrad...... In the field of pop music, EMI has documented the entire development of pop music, with the famous emperor rock band The.Beat, pop superstars Michael.Learns.To.Rock, Richard.Marx, Enigma, Beach.Boys..... As well as Chinese violinist Chen Yunmei, musical theater queen Sarah Brightman and many other famous pop musicians ....."

The restaurant booked was right in front of him, and after Cheng Xiaoyu found a parking space and parked it, he said in a firm tone: "I am determined to win a hundred generations, and for a person who likes music, this opportunity should not be missed....... And although EMI does not have a digital platform channel...... But 'Xi Yu' can have ....."

(First of all, thank you for the reward of the Five Yuan Order, thank you for the reward of too little sleep, thank you for the reward of the Supreme Taiye, thank you LeoFlandre for the reward, this chapter is written in detail, because many people do not understand why the record company will collapse under the condition of Huaxia protecting copyright, and there are many reasons for this...... Record companies such as Shanghe are only big Chinese record companies, while Sony and Universal are international music oligarchs...... This is the essential difference...... Therefore, Huaxia Records, which cannot judge the situation, if it does not deeply examine itself and transform, so even if there is no threat of piracy, it will either collapse or be acquired by giants....... The next chapter is about to appear...... )