Shen Lin did not specifically target the meaning of "Loyal Yang Family General", but simply analyzed why this blockbuster cost 200 million yuan did not achieve satisfactory box office results. Pen & Fun & Pavilion www.biquge.info

In fact, many investors should be able to see that in the past two years, costume blockbusters have become more and more obviously not recognized by the market, and in the 2012 National Day file, "Tongquetai" joined by Zhou Runfa became a big loser; During the Chinese New Year, "The King's Feast" and "Blood Drops" were even more word-of-mouth box office failures, especially the final box office of "The King's Feast", which took a long time and invested a lot, only exceeded 50 million yuan, which was a big surprise.

In Shen Lin's view, this is the normal self-regulation of the film market, almost a 10-year cycle, Hollywood has also had a wave of costume epic films before, and when a wave passes, there will be new replacements, which is the renewal of the film's survivability, and there is no need to worry.

It's just that with the development of the domestic film industry, after realizing that similar styles will make the audience bored, they are not able to solve it, of course, they have also made efforts.

For example, Chen Kexing used two films "Martial Arts" and "Blood Drops" to try to use "Martial Arts" to counter martial arts and package modern stories in ancient costumes.

However, both films did not do well at the box office and lost a lot, and Chen Kexing, who lost money, was a little skeptical about life!

Lu Chuan's "The King's Feast" goes too fast, metaphorizing, paying tribute, subverting... There are a lot of chewing points for film critics, and for ordinary audiences, it is just an obscure and gloomy movie, and even the original selling points of men like Wu Yanzu, Zhang Zhen, and Liu Huohua have also been lost, and the box office ended dismally.

Shen Lin has a filming plan for next year, "Rusty Spring Knife", a standard costume martial arts film, and he doesn't want to be a typical figure of box office failure.

Maybe it was because Shen Lin's tone was too earnest, or maybe the Wang brothers suddenly discovered their mistakes, in short, they actually apologized!

Solemnly @ Shen Lin, I said a bunch of good things, which probably means 'Director Shen, you are really level, what you said is really good, we will definitely look forward to you in the future!'" ’

Depend on! What do you mean? Want to kill me?

Shen Lin only analyzed it superficially, and he didn't know that the two brothers had received clear instructions from above, so that they could not target Shen Lin!

As for why he supports Shen Lin. Hehe, it's hard for the country to get a talent in film, so it's better not to be spoiled by these people!

……

"Bad movies need publicity, and good movies certainly need publicity!"

In the light conference room, Da Lao Wang, Shen Lin, Li Xiaoping and several other shareholders sat together to discuss the publicity strategy of "Strange Her".

"This time, the main hit is set on Yang Yang and Li Ying, in addition to the necessary variety shows, we must arrange more test screenings! Starting tomorrow, we will directly launch the tour test screening in first-tier cities! We must let the good reputation of this movie cover the first-tier cities and even the second-tier, third- and fourth-tier, we give up! ”

"Strange Her" is, after all, a small and fresh comedy that relies on the plot to win, and the main creators except for Huang Bo do not have too clear market recognition.

Even with the blessing of Shen Lin's screenwriter, the director is a newcomer, and the starring role is Zhao Liying.

is different from "To Youth", with the natural blessing of Xu Jinglei, Zhao Liying and Yang Yang do not have many fans, if you want to form a movie-watching tide, you must occupy the market before the release of "Iron Man 3" on May 1st!

That's "Iron Man 3", Marvel!

"Also, on April 20th, we are holding an early viewing event. This movie focuses on word-of-mouth marketing! ”

Shen Lin said very clearly.

In fact, some people have proposed to simply make some tricks to change the file of "Iron Man 3", but to be honest, moving to May 1 is already very criticized in itself.

Originally, "Iron Man 3" was going to be released on April 24, but if it weren't for the protest in terms of light, do you think they would be rescheduled to May 1?

"Today's market capacity can definitely accommodate two movies with completely different audiences to grab the box office!"

The final word is the final word, which can be regarded as setting the publicity strategy of "Strange Her".

But these are not enough, the main thing is that the gimmick is insufficient!

If it was another schedule, Shen Lin didn't have to worry so much at all. After all, his golden sign is there, and he can open the schedule at the end of April and even May, damn it, "Iron Man 3", "Django Unchained", "Crazy Primitives", three Hollywood blockbusters before and after.

If you don't pay attention, you will be overwhelmed by these blockbusters!

"Contact the princess and ask her to sing the theme song of "Strange Her", which is the song "Our Tomorrow"!"

With the blessing of the queen of heaven, the force was immediately improved.

"By the way, isn't there a Korean group that is very popular now? Let them send one of the most popular to sing this song too! ”

After thinking about it, Shen Lin added another suggestion.

"Okay, I'll try to get in touch!"

"Well, "Beijing Meets Seattle" can earn 500 million box office, there is no reason for our film to be worse than it!"

Shen Lin looked at the few people present, and then said: "Please everyone for this promotion, I hope to create a good box office result!" ”

Shen Lin didn't say the latter words, it was already very clear that he was about to go to the United States, and he couldn't take care of many things!

"Actually, Huang Bo can also make a fuss, his role in it is really ......"

One shareholder proposed a new point of communication.

During this time, Huang Bo was almost mythologized, "Chinatown Veteran", "Thai Embarrassment" plus "Journey to the West", and by the way, there was also a "One Hundred and First Marriage Proposal", four consecutive movies were big hits, and the box office results of nearly 5 billion were high, and he became the most powerful actor in China's box office appeal for a while!

"Brother Bo is filming Director Zhang's "International Market", that movie is the key for us this year, there can be no mistakes, and it must not affect Brother Bo's state!"

Shen Lin waved his hand and rejected the proposal.

You can't be so shameless, especially after Shen Lin experienced an experience of being an actor, he understood that a good role is definitely unattainable for the actor himself.

Huang Bo heard that he deliberately lost 20 pounds for Chen Li in "International Market", and even Director Zhang, who rarely praises people, praised him!

Now is the most critical time for the filming of "International Market", you make a phone call and say that you need him to promote the movie, out of the responsibility of an actor, Huang Bo will definitely appear, but in this way, it will definitely cut off his perception of the role of Chen Li!

Once an actor withdraws from the role, it will be difficult to re-enter!

Especially a tragic character like Chen Li.

Therefore, when directing a play and inviting actors, many big-name directors will deliberately write an item in the contract: "When changing actors, they must not leave the crew during filming!" ”

This is also the time when many movies are promoted, you can clearly see that some actors are obviously starring, but they do not participate in the promotion of the crew.

"As long as we occupy the market before the release of "Iron Man 3", I can guarantee that the box office of this movie will definitely be higher than 500 million!"