【Chapter 1041】 Travel Giant (Subscription Requested!)
When Li Da's family arrived at the 'Jinghu Scenic Area', many tourists who came to the scenic spot in various ways were also gearing up, ready to spend a good time here.
These tourists may be repeat visitors to the scenic spot, fans like Li Da, and even Xiao Feng's overseas fan groups, who come to this small mountain village in the northwest of Yunnan with different moods and purposes to find their own peace.
Li Da's family booked the 'Binhuju Inn' on the shore of Jinghu Lake, which is also one of the only 88 remaining folk inns in 'Ginkgo Village', and the usual rooms are in short supply. Li Da booked three months ago to grab this lake-view snow mountain suite, which is suitable for family vacations.
In front of the huge floor-to-ceiling glass windows in the living room of the suite, you can see the Biluo Snow Mountain in the distance, and the small terrace soaks a cup of 'Mengyao coffee', listening to the waves and watching the beautiful scenery from afar, which is really a great thing in life!
The cost of a week's price for a lakeside suite has reached an astonishing 5000RMB, and it takes months in advance to book it, which shows the degree of popularity.
When Li Da's family arrived at the inn, it was just before 10 o'clock in the morning, and after they rested in the room for a while, the innkeeper came to knock on the door and invited them to the restaurant for dinner.
The B&B inns in the 'Mirror Lake Scenic Area' provide tourists with three meals for free, and because these inns are for high-end customers, they also make every effort to arrange the three meals.
The ingredients are all top-quality ingredients purchased from the 'Jinghu Group' and 'Wharton Group' or organic ingredients obtained by the villagers who pick, hunt and breed in the mountains, which alone is incomparable to most restaurants. In addition, the kitchens of these inns are also helmed by chefs of the highest level, so that guests can enjoy the feeling of being at home.
After eating the rich and distinctive ginkgo delicacies, Li Da's family basked in the warm autumn sunshine and walked along the lakeside plank road. This kind of intimate moment with nature is rarely experienced in a big city.
In just one noon, Li Da's family fell in love with the leisurely and tranquil 'Ginkgo Village', and they were looking forward to the next vacation life.
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Aside from the beautiful scenery and cultural landscape of the 'Mirror Lake Scenic Area', the most impressive place here is the food everywhere, which is also an important element of the rapid rise of the scenic spot.
After years of development. 'Jinghu Food City' has become one of the most well-known food night market streets in the country, welcoming guests from all over the world with its enthusiasm every day.
The 'Ginkgo New Area' now has a long-term population of 500,000, and most of these residents are middle-class people with high incomes, and their pickiness about food has formed a stable source of customers for the food city.
In addition, the 'Jinghu Scenic Area' has an average of 12,000 tourists per day, and the number of people even reaches an astonishing 100,000 during holidays, especially during the Golden Week.
Almost from 7 o'clock in the morning to 3 o'clock in the morning, the 'Jinghu Food City' is almost in a state of bustling. Especially after nightfall, it becomes the most lively place in the entire 'Ginkgo New District'.
Here, people can eat a variety of authentic foods from all over the world, and a well-developed logistics system can bring the freshest ingredients by air, further enhancing the reputation of the food city.
In the process of the growing popularity of the food city, the 'Jinghu Company' played a crucial role in it, and it was the 'Jinghu Company', which owns the entire property rights of the food city, rented the shop to gourmet owners from all over the world at a lower price, which created a agglomeration effect.
Furthermore. 'Jinghu Company' also stipulates in the lease contract that once the store maliciously carries customers, shoddy goods and other behaviors. There will be two yellow card warnings and the third will result in termination.
In fact, this is also the position and policy that the "Jinghu Company" and the "Ginkgo New Area Management Committee" have always adhered to in the development process of the scenic spot, which makes the "Jinghu Scenic Area" rarely appear in various phenomena that make tourists disgusted since the development of the "Jinghu Scenic Area" for 8 years, and also makes the development of the scenic spot more rapid.
In addition to the various provisions made in the lease contract in the food city. 'Jinghu Group' also used the huge influence of the Xiao family in 'Ginkgo Village' to bind the family's dividends with the industries run by the villagers, which improved the villagers' sense of service from another aspect.
Many scenic spots have also tried to replicate the practice of 'Jinghu Scenic Area', but most of them have failed, because the management committees of these scenic spots do not have enough control over the businesses in their jurisdictions. There is not enough influence.
'Mirror Lake Scenic Area' is completely different, since the development can be regarded as the private property of the Xiao family, even if the later opened up many fields to foreign capital, but the influence of the Xiao family in the scenic area is still unmatched.
In this case, the various rules set by Xiao Feng have been perfectly implemented, which also makes the 'Jinghu Scenic Area' the best scenic spot in China, and there is no one.
Tourists come to the scenic spot, not only can enjoy a variety of meticulous and thoughtful services, but also do not worry about all kinds of tricks, which undoubtedly makes the mood of travel better.
Especially in recent years, 'sky-high shrimp', 'sky-high fish', 'sky-high toilets' and various forced shopping behaviors have emerged one after another, which has made many tourists afraid of travel.
In this case, the performance of the 'Mirror Lake Scenic Area' is like a clear stream, attracting the attention of the people across the country, and its reputation is rising.
When more and more tourists poured into the scenic spot, the merchants who relied on the 'Jinghu Scenic Area' to obtain huge benefits also had to sigh at Xiao Feng's foresight, and set strict rules when the scenic spot was empty, instead of waiting for the problem to be exposed and then tinkering.
People who are familiar with the development trajectory of the 'Mirror Lake Scenic Area' can't help but nod secretly, 'The super-rich have no luck', Xiao Feng can create a huge fortune of tens of billions of dollars in just eight years, and he has enough foresight!
Nowadays, 'food' has become one of the two major signboards of 'Jinghu Scenic Area', and has won unanimous recognition from the outside world!
There are even many gourmets who claim that the taste of some foreign delicacies in the 'Jinghu Scenic Area' branch is even more authentic than the head office in their place of origin, which has also become a mystery.
In fact, only Xiao Feng knows in his heart that the drinking water used by all the restaurants in the 'Jinghu Scenic Area' comes from the 'Qingling Mountain Spring'. The mineral water fused with the 'Space Spirit Spring' can naturally cook more delicious, and secondly, the organic ingredients produced locally in the 'Xiaojia Farm' enhance the quality of the food to a certain extent, making tourists forget to return!
Although Xiao Feng is busy with training, competitions and dealing with the group's major matters, and has little time to return to 'Ginkgo Village' every year, he still pays close attention to the various situations of 'Jinghu Food'. I saw that the food sign I founded was getting brighter and brighter. Seeing that the rules he set had been implemented perfectly, Xiao Feng's inner satisfaction was no less than earning 100 million US dollars!
According to incomplete statistics, the number of customers received by 'Jinghu Food City' in 2016 is likely to exceed 10 million, creating a turnover of more than 3 billion RMB. Behind the huge capital flow, the upstream and downstream industries of the catering industry in the 'Jinghu Scenic Area' have created more than 20,000 jobs, making it one of the pillar industries of the 'Ginkgo New Area', and a large number of mountain residents have been lifted out of poverty and become rich.
If the direct beneficiary of the rapid development of 'Jinghu Group' is the Xiao family, tens of thousands of employees and partners, the 'Jinghu Scenic Area' is the main driving force for the comprehensive development of 'Ginkgo New Area'.
It is precisely because of this that Xiao Feng even did not hesitate to reduce the income of the 'Jinghu Company'. It is also beneficial to more businesses and tourists, and truly make the 'Jinghu Scenic Area' a well-known signboard.
It is precisely because of Xiao Feng's concept that the highest ticket price of 'Jinghu Scenic Area' is only 20RMB, and even this ticket was canceled after New Year's Day in 2016.
Nowadays, tourists come to the 'Jinghu Scenic Area', parking is free, tickets are free, and only a few items such as ropeway, horseback riding and playground are charged, and the charging price is about 30% lower than that of the same grade scenic spot. Desperately raising ticket prices across the country. When the money was desperately circled, the measures of the 'Mirror Lake Scenic Area' can be described as earth-shattering. Jaw-dropping.
In 2015, the financial media once calculated such an account for the "Jinghu Scenic Area", and the "Jinghu Scenic Area" lost more than 500 million RMB in tickets and other charging items, which is an unbearable burden for any scenic spot management company.
However, the "Jinghu Company", which is backed by the "Jinghu Group", did not make a profit and had financial pressure, so it reduced the tickets and fees. On the contrary, it can attract more tourists to the 'Mirror Lake Scenic Area', and the consumption of these tourists in the scenic area makes up for the loss of tickets.
However, anyone can figure out this truth, but it is really difficult to implement, and only the 'Mirror Lake Scenic Area' will have this special situation.
All in all. From its inception to the present, the 'Jinghu Scenic Area' can be regarded as a wonder of the Chinese tourism industry, and its successful experience cannot be replicated by other scenic spots.
After all, not every scenic spot has the support of 'Jinghu Group' and Xiao Feng behind it!
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In fact, while the 'Jinghu Scenic Area' is developing rapidly, the second battlefield opened up by the 'Jinghu Group' in the United States also has an outstanding performance.
Relying on the 'Mirror Lake Ranch' and the 'Dream Ranch' built in the Rocky Mountains, although it has been open to the public for just three years, it has become an important part of the tourism map of the 'Mirror Lake Group'.
In recent years, with the continuous growth of domestic residents' income, outbound travel has become a part of many people's daily life, and after Hong Kong, Macao, Taiwan and Southeast Asian attractions, North America and Europe have become a new choice for the middle class.
At the beginning, the "Dream Scenic Area" focused on "cowboy and ranch culture in the western United States", attracting many young people who pursue quality of life. The high-quality services provided by 'Jinghu Scenic Area' and 'Brilliant Travel Agency' also make the reputation of the scenic spot better and better, and more domestic tourists will focus on the 'Dream Scenic Spot'.
Of course, Xiao Feng also played a very important role in it, after all, 'Dream Ranch' and 'Dream Scenic Spot' are both industries under his name, and it is reasonable to attract a considerable number of fans.
With the abundant financial support of 'Jinghu Group', 'Dream Scenic Spot' has been included in the world's advanced ranks in terms of both software and hardware, and has the potential to become a world-class scenic spot. In particular, after the opening of the Dream Zoo, the largest wildlife park in North America covering an area of more than 50,000 acres, the attraction of the Dream Attraction to global tourists has increased by several notches.
Today, the Dream Zoo has more than 100 species of the world's endangered species, including pandas, Siberian tigers, golden monkeys, etc., and more than 1,000 other rare animal species, and has a very high status in the field of zoos in North America.
In the first three quarters of 2016, the 'Dream Scenic Area' received a total of 1.5 million tourists, of which more than half were international tourists from China, making it the largest destination for Chinese tourists in North America.
The rapid increase in visitor flow has brought greater popularity to the 'Dream Scenic Spot', and the meticulous and thoughtful service and colorful tourism projects of the scenic spot have made tourists full of praise.
For Chinese tourists, although they set off with the team of 'Brilliant Travel Agency', they never encountered forced shopping, desperate travel and other bad things, which made their travel easier.
The itinerary designed by "Brilliant Travel Agency" for domestic tourists is quite classic, tourists can not only browse the super cities of San Francisco, Los Angeles, New York and other megacities in the United States, but also experience the pastoral pasture scenery of North America at "Miracle Farm", "No. 2 Winery" and "Dream Ranch", so as to achieve the perfect combination of modern city and traditional countryside.
In particular, visitors can enjoy hot springs, food, and ranch life in a relaxed and comfortable way, and visitors with children can also take their children to participate in various parent-child activities at the 'Dream Zoo' and 'Dream Ranch', which is fascinating.
Unconsciously, the 'Dream Scenic Spot' has become an important node for many Chinese tourists to travel to the United States, and even many self-guided tourists, business people and international students are admiring the 'Dream Scenic Spot' to have a glimpse.
Because of the popularity of the 'Dream Scenic Spot', the industrial development of the 'Mirror Lake Group' in Montana and California has received strong support from the local government, after all, they have created tens of thousands of jobs, which is something that every ruler cannot ignore.
It is foreseeable that with the increasing number of Chinese outbound tourists, the reception volume of 'Dream Scenic Spot' will have more room for development, and a behemoth is gradually forming.
Once the annual reception of the 'Dream Scenic Area' reaches 3 million and the number of Chinese tourists exceeds 2 million, it will become an important part of the 'Jinghu Group's expansion of influence.
Xiao Feng originally developed the 'Jinghu Scenic Area' just to increase some income for the villagers, but he never imagined that the 'Jinghu Company' would become a giant in the tourism industry.
The world is unpredictable, and this is the case! )