On September 23rd, after the live TV broadcast of "Happy Camp", I went back to the hotel at night and slept a big lazy night, and got up the next afternoon, and the four of Gu Zhi flew back to the capital.

The 28th is the day when "Butterfly Effect" will be released on the first day, and Gu Zhi's anticipation is accompanied by faint unease.

China Film has been promoting for more than half a month, and it has made this movie known to the vast majority of audiences who should know through traditional media channels.

The topic marketing on the buckle group is still continuing, so that many young people and college students know about the movie, and stimulate their desire to take the initiative to learn about the movie.

Two professional film reviews written by Gu Zhi himself have been fermented on major online forums, and in just three days, thousands of reprints and comments have been aroused.

Netizens have not seen "Butterfly Effect" and "Mission Impossible 2", the two current popular movies, and at this time, two high-quality film reviews stood out before the release, which directly caused a sensation in film and television-related topics.

This is equivalent to a so-called insider suddenly appearing and exposing an unknown and intriguing secret to everyone.

Although this secret is essentially a rootless thing, it can always get the attention and trust of the majority of netizens.

Many people have seen the trailer and promotional poster of "The Butterfly Effect" on TV, and now with this conclusive film review, they are more and more curious and excited about this "first science fiction movie in China", and they have made up their minds to go to the cinema to see it.

On the contrary, there are many people who criticize "The Butterfly Effect" on the Internet, criticize these two film reviews, and insult the people who write the film reviews behind their backs.

On the one hand, these people accused him of collecting money to brag about domestic films, asking for money and not conscience; On the one hand, he began to vigorously brag about "Mission Impossible 2", boasted about Wu Yusen, boasted about American blockbusters, and tried his best to belittle "Butterfly Effect".

Gu Zhi really doesn't understand this kind of person, obviously he hasn't seen two movies, why did he rush to advocate foreign movies in the first place.

It's okay to advocate foreign movies, after all, this can only represent personal preferences, and others have no right to force him to like domestic movies.

But why do you have to blindly belittle domestic movies while advocating it?

And it's not just in the film and television industry, there are many cases where this kind of behavior happens.

A thing that I don't know about obviously, no matter what I don't know, no matter what, anyway, I blow a wave of foreign countries first, as long as it's foreign, it's definitely the best.

Then I started to scold Hua Guo, no matter whether you are good or not, whether you are doing it right or not, as long as it is Hua Guo, it is the worst in the world, worse than the island country, better than Ah San, and even worse than the three fat next door.

And it is definitely not right for the country, first a group of people came out to scold the ruling party of China, then a group of people scolded the government organs of China, and finally a group of people scolded the entire Chinese people, and directly deducted a big hat of brainwashing for others.

You reason with him, he talks to you, you intercede with him, he changes the topic with you, and in the end he scolds directly if he can't talk about it.

It's been coming and going for more than ten years, and it's always been like this.

These people have seen a lot in their previous lives, and they don't bother to pay attention to them now. Anyway, they will definitely not support the box office of "Butterfly Effect", and for Gu Zhi, they are the most worthless group of users.

Arguing with this kind of person is a pure waste of time and life.

Instead of fighting for them, it's better to put more effort into sleeping.

So far, the publicity that can be done has basically been done, and everything depends on the results after the release.

"The Butterfly Effect" will not hold a premiere because the main creators are not big enough names, and the box office of the movie is still unknown.

Relying only on China Film, if its own strength is not strong enough, even if the premiere is held, not many celebrities will be invited to come over to help.

Gu Zhi and Ning Hao didn't want to humiliate themselves, so it was better to release it normally with peace of mind.

In addition, the crew of "Butterfly Effect" will also not go to the roadshow.

In 2000, there was no such thing as a roadshow, not even a roadshow.

It was not until 2002 that the "Hero" of the National Teacher was born, and the "roadshow" began as a way of publicity.

In the first few years, film peers didn't call it the word "roadshow", and for general domestic films, roadshow was to hold a movie premiere in the five core cities with the highest box office in Beijing, Modu, Yangcheng, Shenyong, and Chengdu.

Only when a few big directors, such as Zhang Yimou, Feng Xiaogang, and Chen Kaige, are released, they will take the stars to go to a few more cities and hold a few more premieres.

So it's a little more accurate to use the word "premiere tour" than "roadshow".

Fast forward to 2010, after the domestic box office explosion, the situation of tour began to increase significantly, and the premiere tour slowly became a stop after stop, city after city roadshow.

Now China Film has not arranged a premiere tour for the crew of "Butterfly Effect", the reason is the same as not holding a premiere, the main creator's fame is not enough and his value is not enough.

Moreover, China Film has invested too much in the promotion and distribution of the film, and more than the production cost of the film itself.

Counting the actors' salaries, crew salaries, special effects production fees, props costs, and all other film production costs, the cost of "Butterfly Effect" is just over 3 million, and the exact figure is 3,019,252.

So far, the publicity and distribution expenses of China Film have reached 5.53 million, and the sum of the two expenses far exceeds Gu Zhi's original estimate of the budget of 5 million.

With such a large-scale and large-scale propaganda formation, if this is repaid, it is estimated that it will be difficult for Gu Zhi to get Zhongying in the future...

No, it is difficult to get investment and support from the entire mainland film and television industry.

Success or failure is here, just wait for the movie to be released!

Feng Xiaogang's "A Sigh" has been screened in six cinemas in Beijing on the 20th, and on the 26th, Gu Zhi saw a relevant news reprinted from the Beijing Youth Daily on Xinlang.com and the audio-visual entertainment page.

"A sigh" jumped to 1.2 million at the weekend box office"

Feng Xiaogang's tragic feature film "A Sigh" is very popular and has attracted strong social attention. From its release last Wednesday to the weekend of the 24th, the box office has reached 1.2 million, which has made the managers of the six theaters that have auctioned the premiere rights a week ahead of the previous week in their hearts, and it is almost no problem to achieve the target sales. ”

After reading this news, Gu Zhi has a new understanding of Feng Xiaogang's box office appeal.

It was only released in six cinemas in the capital, and it reached a box office of 1.2 million in five days, which is already very good in China, where the economy is just starting.

You must know that China's per capita GDP is only 7,941 yuan, which means that the GDP per person is less than 8,000 yuan a year, and watching movies is a relatively luxurious entertainment activity.

When it was released nationwide on the 28th, Gu Zhi was worried that "Butterfly Effect" might not necessarily be able to compete with Feng Xiaogang's box office appeal.

He learned from China Film that the proportion of films given by theaters to "Butterfly Effect" is 23%, which is the same as "Mission Impossible 2", slightly lower than the 34% of "A Sigh".

The release time of the three films will be at least one month, after which whether "The Butterfly Effect" and "A Sigh" will continue to be screened is mainly up to the theater company's discretion.

At present, there are fewer films released each year, and many films have long running times, and as long as they can bring revenue to the theaters, there will always be a schedule, unless the film copy of the film has reached the end of its wear and tear life.

And "Mission Impossible 2" is an imported film, and it is impossible to show it indefinitely due to contract restrictions and box office sharing. The theater chain does not have the power to decide the screening time of imported films, only China Film can decide, otherwise the box office will not be settled.

During the same period, in addition to these three popular movies in the ring, there are also "Happy Times", "Say Hello to You", and "Emergency Landing" will also be released, and the rest of the filming volume in theaters will be given to them.

Gu Zhi has never even heard of the name of the movie, it must be on the street, and it does not pose a threat to the three families.

Now the entire Chinese film and television industry is waiting for the coming of the 28th to see what the outcome of this three-legged melee will be.