The filming of "My Sassy Girlfriend" is in full swing, and the whole crew doesn't listen to what is going on outside the window, seven days a week, and the only theme every day is work and work.

While they were concentrating on filming, a lot of big things happened in the entertainment industry.

One of the most striking is the birth of a singer.

On November 7, 2000, the small-eyed, curly-haired boy released his first album "Jay", which did not cater to the mainstream R&B and New Hip-Hop genres, and swept the entire Chinese music scene as soon as it was released, changing the history of the discourse music scene.

The era of Zhou Jieba's stick has just opened.

Also debuting in the same year as Dong Chou is Sun Yanzi, who released her first album of the same name and won this year's album sales championship.

The album's title song "It's Dark" is even more popular all over the country, widely sung, and also won the Best Composition Award at the 12th Golden Melody Awards.

She herself also won the Golden Melody Award for Best Newcomer with this album, and her limelight is even higher than that of Jay Chou.

This year, the man has Zhou Jieba, and the woman has Sun Yanzi, and the two are the brightest new stars in the Chinese music scene.

However, Sun Yanzi is obviously lacking in stamina, and the more he lags behind Jay Chou, the more he will be, and the two are no longer singers of the same level in the end.

The music industry is not peaceful, and the film and television industry is also full of ups and downs.

The biggest winner in the film and television industry this year is the writer "Gu Classmate", a "Butterfly Effect" is still in theaters, and another new movie was officially launched some time ago, and the limelight is completely overpowering famous directors such as Feng Xiaogang, Zhang Yimou, and Chen Kaige, who are higher than his generation.

But it's not easy for Director Feng Da to make a big news, the popularity of the movie is not enough, add a few more firewood to it, and the fire will naturally flourish.

Feng Xiaogang, who has always relied on Chinese New Year films to support his courage, changed his mind this year and filmed a film "A Sigh" that reflects the middle-aged people's extramarital years, beating the introduction of the blockbuster "Mission Impossible 2", and being overwhelmed by the newcomer's new film "Butterfly Effect".

Director Feng once said in an interview: "We can't compare to others at the box office, so we can win more awards than whoever wins!", and even boasted about Haikou in front of the media on the spot, saying that "A Sigh" will definitely win awards, and he is very confident in his new film.

But unexpectedly, at this year's Golden Rooster and Hundred Flowers Film Festival, "A Sigh" was rejected and did not win a single award.

This is really embarrassing, Feng Xiaogang is very indignant, and claims that "as an alternative to the film industry, he has parted ways with the so-called experts", which has attracted media reports and reprints.

Of course, it's not over yet, otherwise it wouldn't be sensational enough.

Dramatically, the controversy over the Golden Rooster and Hundred Flowers Award has not yet been extinguished, and Feng Xiaogang's "A Sigh" won five major awards from the Cairo Film Festival.

They are Best Picture, Best Screenplay: Feng Xiaogang, Wang Wei, Best Actor: Zhang Guoli, Best Actress: Xu Fan, and Performance Encouragement Award: Wu Xu.

The Cairo Film Festival is not a pheasant film festival, but an authentic international A-category film festival.

There are many film festivals in the world, some of which are of a local and regional nature, such as Golden Horse, Golden Statue, Hundred Flowers, etc., and there are also those that are not subject to regional conditions, commonly known as international film festivals.

As for the international A-category film festival, it is a film festival certified by the International Association of Film Producers and has credibility in the world.

At present, there are a total of 15 international A-category film festivals in the world, among which Cannes, Berlin and Venice are the three major film festivals in the world recognized by the International Film Producers Association.

"Category A" here refers to classification, not classification.

Category A is the "non-specialized category of competition" international film festival, which is the real international comprehensive competition film festival, and the gold content of each trophy is the highest among international film festivals.

There is also category B, the "special category of competition" international film festivals, which have a specific theme, and must meet this theme in order to participate in the election.

Category C, "non-competition", film festivals that do not evaluate awards at all, and only screen, do not even have awards, let alone win awards.

The last one, the D category, "short films and documentaries", is basically to recognize short films, because there is also a documentary unit in the A category, so all the participants in the D category are short films, which are not films in the real sense at all.

The most commonly heard are international A-category film festivals, mainly because there is no need to list B, C, and D categories.

Category A simply put, it is the best competition film festival in the world according to the International Association of Film Producers.

So is the so-called A-category film festival important?

It depends mainly on the perspective from which they are viewed.

In the fifties and sixties of the last century, Cannes and Venice jointly suppressed Berlin and prevented the association from including Berlin, so Berlin did not receive the title of A for a long time.

Berlin broke its head and wanted to be rated in the A category, and the Venice of Cannes did everything to suppress Berlin, from this point of view, the A category is very important and has a lot of gold content, and many filmmakers are fascinated by their awards.

From another point of view, the most famous IP series of movies in the United States - the Marvel Universe movie series, that is, the comic book of superheroes.

It is impossible for almost all Marvel movies to win awards at international A-class film festivals, and it is estimated that even participating in it will be enough to choke.

The daughter of Wu Tianming, the director of the movie "Hundred Birds and Phoenix", once said: "The history of world cinema will not leave a place for Marvel." ”

In a way, those A-category film festivals coincide with the views of the director's daughter.

The point is, does Marvel care?

If you want to say that the most successful cultural export case in the global entertainment industry, it must be the Marvel system of the United States.

As of 17 years, the total global box office of all Marvel movies is $18,445,000,000!

The average box office per movie is $558,500,000!

It's all about knife music!

Think about how many people around the world have gone to watch Marvel movies, and what young person doesn't know Spider-Man, Iron Man, Fantastic Four, and Captain America.

This is just the simple box office income of the movie, and Marvel's peripheral income is not counted.

What is cultural export?

To put it more vulgarly, it is to use the cultural products of one's own country to make money from foreigners.

Marvel has made a lot of money from people around the world, who in the world's entertainment industry can achieve a more successful cultural export than this?

The films in those international A-category film festivals are all added together to be eligible to compete with the box office of Marvel movies, and it is not certain who wins or loses.

From this point of view, Class A is the icing on the cake, which can't increase your box office and lose your culture.

"A Sigh" was a great success at the Cairo Film Festival, and for a while, the Chinese film industry media praised Feng Xiaogang again and rushed to report it.

Between the lines, it is indispensable to satirize the domestic Golden Rooster and Hundred Flowers Award.

Feng Xiaogang himself was even more proud, and said another sentence at the celebration banquet after returning to China:

"I heard that Gu Xiaodi's new movie has already started to be filmed, it's called "My Sassy Girlfriend", right? It just so happens that my next movie is also in preparation, everyone is going to be released next year, and we will compare again next year to see who has more box office and who has won more awards!"

The next day, it was immediately on the headlines of the entertainment pages of various magazines.

Director Feng's new movies haven't started filming yet, so they began to hype up the heat, and by the way, he also helped "My Sassy Girlfriend" also hype.

After Gu Zhi heard about this in the crew, he really couldn't cry or laugh, and he didn't know whether to thank him or hate him.

However, no matter how many awards are won and no matter how full of words, "A Sigh" is still hung up and beaten by "Butterfly Effect" at the box office.