Li Mo finished singing.

"Lee, you are truly a great genius. Nicole said excitedly.

If it weren't for her husband by her side, she would have wanted to throw herself into Li Mo's arms.

Tom applauded happily as well.

He has seen the outline, but with this theme song, even Li Mo is ready to build a real mosquito bomber to shoot for real filming, I believe this film will also be very popular.

What to do?

It was his wife, after all.

Others applauded.

Some people also heard that one of the several long songs that Li Mo made up at the Seoul Olympics was very similar to this song, of course, there must be many different places, the lyrics are different, and the song is longer.

Kevin was so anxious that he scratched his ears and cheeks, just like the bonus effect of "My Heart is Eternal" on Titanic, this song will also play a bonus role in this movie, and if it is filmed, it will undoubtedly be a hit. But he signed several contracts, and he didn't dare to break the contract.

"Kevin, don't worry, this movie has to make the flavor of "Gone with the Wind", "Out of Africa", and "The Legend of Giants". ”

"Oh, oh," Kevin was even more excited.

"During this time, I was still in the United States, and by the way, I took the time to write out a more specific outline of it, and then handed it over to a certain film company, and after the script was settled, I handed it over to you, and you took the time to brew all the details of it this year, and start shooting next year. Kevin, this movie is divided into three parts, Australia refers to the natural scenery of Australia, especially the scene of driving cattle has to be filmed well, this is what you are best at, I'm not worried. But this Australia is serving the troubled times, that is, the situation before and after the war of World War II ignited Australia. But both of these have to serve love, love is the most important thing, you have to shoot that delicate and sad feeling. ”

"Lee, that sounds like a great task. ”

"If you shoot well, you're great, and if you don't shoot well, you're nondescript. ”

"Kind of like Gone with the Wind?"

"One thing, the two are still different, so I set the character of the male protagonist to be uninhibited and firm in his heart, yearning for freedom, but on the outside he is a shy appearance, and the male protagonist of Gone with the Wind is too strong. ”

"Li, it's not strong, it's domineering. Nicole corrected.

"It's almost, but the hero of this film also loves the heroine, so it's dangerous outside, he risked the danger to rescue the heroine, and risked the danger to buy a ticket for the heroine, in fact, in history, after the bombing that day, it took many months for the Japanese to come back to Darwin Harbor to bomb, but in the bureau, no one knows what the Japanese will do tomorrow, so he hopes that the heroine will leave as soon as possible. ”

In a movie, there will always be small faults.

But the big logic must make sense, otherwise the audience will be uncomfortable watching it.

Cameron also squeezed over.

Now is the saddest time for him, or the saddest time for Colombia.

As we all know, the first "Terminator" of the old card only cost $6.4 million, but it earned more than $38 million at the box office in North America.

For this movie, the box office is too low.

However, neither Lao Ka nor the governor were very famous at the time, and the movie couldn't afford to hire big names, and there was not even a distribution company to help him release it, and Orion released it for him. The reputation is low, the distributor is not strong, the theater is not optimistic, there are few films, and there is almost no publicity cost, fortunately, it has a good reputation, otherwise the box office will be worse.

Later, Lao Ka filmed "Alien" and "Snowpiercer", which is not a big hit, but it is also a small hit. However, a "Abyss" was extinguished again, that is, the fame that was finally accumulated, which made this movie lose again.

Thankfully, Sony came to Colombia, and the Japanese wanted a blockbuster movie to prove themselves, and they liked monsters, or mechanical films, and the first Terminator had accumulated a good reputation. So they bought the rights to it and asked Lao Ka to come out and shoot its sequel.

The Japanese are not short of money, and Lao Ka keeps improving, constantly exceeding the advance, making the production cost of this film reach more than 110 million US dollars, and it is also the first blockbuster in film history to produce more than 100 million US dollars. Li Mo's "Jurassic Park" can't be counted, the second part exceeded $100 million, but the actual production cost of the first part released on Christmas did not exceed $100 million.

The Japanese are depressed, don't give money, a lot of money has already been spent, give money, this production cost plus the cost of publicity, how much box office will have to be recovered? You must know that this year, the North American box office can reach 150 million, and the global box office can reach 300 million US dollars, even if it is a big hit. Of course, it can reach 300 million US dollars, plus the surrounding profits, and can barely keep the cost, but in recent years, there have only been more than a dozen movies in Hollywood that have reached $300 million at the global box office, and most of them are still movies planned by Li Mo.

The old card had to desperately ask for money, and the Japanese were desperately bargaining, and it was normal to exceed the budget, and you can't exceed it so much.

So Lao Ka was working on the post-production of special effects for this movie, and at the same time he was arguing with Colombia.

Colombia was depressed, and Lao Ka was equally depressed.

"Cameron, I don't look right. ”

"Li, it's hard to put into words. ”

"What difficulties did you encounter?"

"It's my new film......" Cameron suddenly stopped, because he also heard a rumor that Sony had bought the R&D personnel of Li Mo's new battery company, which made Li Mo feel unhappy, and he didn't hand over the script to Colombia this year.

Li Mo is rich, but he has a conflict with Sony, how can he persuade Li Mo to come up with a sum of money to invest in his movie?

Lao Ka didn't mention the new film, Li Mo couldn't think of it, and when he mentioned the new film, Li Mo also remembered, Terminator 2! Lao Ka also said this on the phone last year, and Li Mo's answer at the time was, congratulations, it must be a big hit.

He asked, "Is that the Terminator sequel you were talking about?"

"Hmm. ”

"When will it be released?"

This has to be asked, it is a big guy, and several of its own films must avoid its schedule, otherwise it will be a lose-lose situation at least.

Cameron sighed.

"Lack of funding for production?"

"Lee, you've heard about it too?"

Not only did he hear about it, Li Mo knew better, if he hadn't promoted it himself, it was Lao Ka's blockbuster that opened the curtain on Hollywood's big production. A simple reason is that even if "Blair the Witch" has a return of hundreds of times, the net profit earned by deducting the distribution cost is not more than 30 million US dollars. If the blockbuster of Lao Ka deducts the cost of publicity and distribution, the rate of return will not exceed 100%, but as long as the surrounding area is developed, this blockbuster can still bring a net profit of more than 100 million US dollars. The multiple of the rate of return is important, but for the giants who are not bad at money, the total amount of return is even more important!

Of course, what you earn makes and what you lose.

Coupled with the arrival of new technologies, Hollywood has officially entered the era of big productions.

In fact, this prologue has to start from the end of the seventies, first "Star Wars" and "Jaws" sounded the first horn, "Terminator 2" and "Jurassic Park" sounded the second horn, "Toy Story" sounded the heaviest horn, why do you say that, its appearance means that computer technology has basically entered a mature stage, "Titanic" sounded the final horn, from this film, computer technology and commercial blockbusters have been perfectly combined. And then a new world unfolds before the eyes of Hollywood studios......

But success is also Xiao He, defeat is also Xiao He, Hollywood is obsessed with the visual enjoyment brought by computer special effects, and pays less and less attention to the storyline, popcorn movies seem to be getting better and better, but there are fewer and fewer excellent movies like "Forrest Gump" that are both good-looking and in-depth.

Secondly, this series of movies seems to be famous, but it doesn't actually make much money, the first one no one pays attention to, the second one makes money, and the third one seems to have reached more than 200 million US dollars when I heard that the production cost seems to have reached more than 200 million US dollars, so it is a small loss, needless to say, even if there is support from the Chinese market, it is also a small loss.

The latter few films have little to do with Lao Ka, and Lao Ka began to move towards the road of demigods because of this film. The highest-grossing movie in history is not "Avatar", it must take into account inflation, so the first is "Gone with the Wind", the second is Titanic, and the third is Avatar. Three, two of which are from the hands of Lao Ka!

However, this is not the most difficult time for Lao Ka, the most difficult time is when he is working on the post-production of the Titanic.

In fact, in the past few years, Lao Ka has followed Li Mo and made some money.

But Lao Ka is not Jobs after all, he invested less at the beginning, and he shared a lot of money, but it is far from being comparable to the production cost of "Terminator 2" this time, and Lao Ka's non-stop ** in recent years, coupled with the fiasco of "Abyss", a lot of money has also been tossed out.

Li Mo said: "Cameron, how much is missing, go contact Hao Lick tomorrow, and I will ask him to lend it to you." ”

"You want to invest?"

"You don't know my relationship with Sony, I lend it to you. It was a big hit at the box office, so give it back to me. If the box office is not good, it can be regarded as my friend's solution. ”

"Li ......"

"I once told a story about Bill Gates, there is a poet named Li Bai in my country, he has a friend named Wang Lun, sent him away, Li Bai wrote a poem, the peach blossom pool is thousands of feet deep, not as deep as Wang Lun to send me love. If a friend is in trouble and doesn't help, is it still a friend?"

Lao Ka was very moved.

The others were also a little embarrassed when they heard it.

But Li Mo thought to himself, he had to inform Paramount and MGM. The spy movie must be released at least three weeks earlier than the Terminator, and the nun is also crazy to be released at least three weeks later, otherwise the box office will lose a third or even more than half.

After getting Li Mo's promise, Lao Ka's brows finally relaxed. Li Mo still had a lot of communication tonight, and he didn't bother Li Mo anymore.

Li Mo glanced at Nicole's evening dress again.

Nicole finally noticed this time, and she said with some embarrassment, "It's the Oscars tonight, and I want to dress a little grandly." ”

Yili asked Nicole to endorse them and gave a lot of money.

This endorsement is not only for them to shoot commercials, but also for some important occasions, they must also wear Bess costumes, such as Brooke Smalls who came in Bess evening dresses tonight. Of course, Beth will also send someone to design the clothes for them.

But Nicole was wearing an evening dress...... I can't see the brand, it seems to be custom-made, but it's definitely not Bisi clothing.

Although Nicole can dress like this, strictly speaking, she violates the spirit of the contract.

However, Li Mo was not displeased, and asked: "Nicole, what I ask next is very important, I hope you will answer me sincerely." Isn't Bess's evening dress not too expensive, and you feel like you've lost your class?"

If Li Mo's words were transmitted back to China, many people would scold him.

But that's true, Bessi's most expensive clothes are less than $10,000, but some of the evening dresses ordered by these stars can easily cost tens of thousands, or even hundreds of thousands of dollars. Are Mr. and Mrs. Tom the poor money-bearers? For such an important occasion, Nicole must have wanted to dress better.

This must also be asked clearly, Bisi's positioning is a luxury brand, not afraid of expensive, just afraid that these rich people will not recognize, and they will not be able to go up or down, but this brand has burned a lot of money and messed up.

Nicole nodded helplessly.

Li Mo took Le Yijuan to find Taylor Nierjie in the crowd and told him what had just happened.

"Taylor, do you still remember how many times the price of Yili clothing in China has increased?"

Taylor must have remembered that in order to avoid the impact of Yili clothing prices in China on overseas regions, Yili's price rose several times, and last year, China's exchange rate was adjusted twice, and Yili rose twice, but instead of affecting sales, the price increase caused sales to surge. This sales is volume, which is the number of pieces of clothing, not sales. However, due to Li Mo's large-scale expansion in China, even backward provinces have opened several direct sales stores, resulting in poor overall profitability.

Li Mo continued: "At the beginning, we couldn't let go of the pricing of Bess and didn't dare to set the price higher, and second, we were somewhat affected by Yili's price positioning, and we actually made a serious mistake. When you go back, you can prepare to start at $2,000, and adjust the price by 10 percent every two thousand dollars, and adjust the selling price by 20 to 50 percent. ”

That is, two thousand dollars a piece of clothing, adjusted to two thousand two hundred dollars. $4,000 for a dress adjusted to $4,800. The six-thousand-dollar dress was adjusted to seven thousand-eight-hundred. $8,000 for clothes was adjusted to $11,200 and $10,000 for $15,000.

"In addition, if the customer needs it, Yili can send various design masters to parachute in, design for her, and cut the clothes herself, of course, the price is also more considerable, each piece of clothing starts at 50,000 US dollars, if Yili is the top design master, the top silk, the top embroidery, can be capped to 200,000 US dollars. ”

Le Yijuan's cold face finally appeared a flush, she was really a little dizzy, a set of clothes of 200,000 US dollars, changed to RMB, how much does it cost?

But what she didn't know was that tonight, at least nearly 100 ladies wore evening clothes, and the price exceeded 100,000 US dollars.

Taylor had a calculation in his mind.

She did make mistakes last year and was a little complacent.

But she is a capable, very intelligent woman.

Li Mo was very angry this time, it's not that he is stubborn, what I say is what, basically right, he still follows the advice, such as the French underwear brand, he transliterated it as Ruoshi, Chen Yuanli felt that it was inappropriate, and changed it to Baofu, and he immediately agreed.

What angered Li Mo was that the company had a tendency to escalate him, as well as Mattel's restlessness.

There could be three consequences for Li Mo to do so.

The first consequence is that some customers buy goods with a relatively cheap mentality, only buy expensive ones, not buy the right ones, and the more the price of Bess rises, the more they want to buy. Anyway, it's very expensive, two thousand dollars, is there any difference between two thousand two hundred dollars? This is clothes, alas, not a computer.

Then it will boost sales, get more profits, and at the same time quickly erect the top brands.

The second consequence, Bess dares to raise prices, and she must have the confidence to raise prices, which will give customers an impression that this brand is even better than she originally imagined. I can't afford to buy some of the price increases, but some of them haven't, and that's the clothes under $2,000, which are actually the bulk of Biss sales. Then it will form the same strategic strategy as Yili, it doesn't matter if the high-end brand doesn't make money, it doesn't matter if the small loss is in, the Yili brand clothing can be recognized by customers, and the sales volume will be boosted, and the company will be profitable by a large margin.

In fact, once a single piece of clothing exceeds $2,000, there are very few customers who can afford it, and not many people who can afford it may not care about the difference of a few hundred dollars.

The third consequence, that is, the part that has increased the price cannot be sold, and some customers who have not increased the price continue to disapprove, which is a very bad consequence.

Taylor estimated it in his mind, and was surprised to find that the third possibility was even less than 30 percent, of course, the first possibility was about 30 percent, and the second possibility was more than 40 percent.

Think about it, a brand that dares to shout 50,000 to 200,000 dollars for a single piece of clothing, using the best silk materials, all hand-embroidered and cut, even if it has a relationship with China, is it expensive to spend a few hundred dollars, a thousand dollars a piece?

While the two were talking, Brooke Shield, dressed in Bethle's evening dress, walked over.

"Lee, she's your girlfriend?"

"It's my sister, come, let me introduce you, this is my sister Le Yijuan, this is Miss Brooke Small. ”

The two beauties shook hands.

"Lee, congratulations. ”

"Thank you. ”

"Lee, can I ask you to do a dance?"

"Beauty's invitation, how dare you disobey, but I really don't have time tonight......"

It's not night, it's almost night.

"Next time, Miss Xiaosi, can you ......" Li Mo suddenly thought of an interesting question: "Is your insurance still valid?"

Brooke giggles and says, "You want to tear up this insurance?"

Le Yijuan was a little confused when she heard this.