"The Butterfly Effect" has a good reputation in all aspects of the Internet, and it is not lower than Gu Zhi's expectations, nor does it exceed his expectations.

Unlike most of the praise on the Internet, in reality, "The Butterfly Effect" has received far more bad reviews than praise.

The Internet is always the world of young people, especially from primary school students to college students. In 2000, many people came into contact with the Internet because of the buckle, and only then did they know what it means to go online.

Those who have leisure to play on major forums are either those who have higher education and a wide range of knowledge, they are usually exposed to all kinds of new things, and there are not a few who study abroad, and they are much more eager for the emerging platform of the Internet than ordinary people.

But this group of people is only a small minority of netizens, who are willing to accept things they have never seen, and are interested in innovation far more than the same convention.

The rest of the netizens are a group of "primary school students", which is not a derogatory meaning, but more to describe the simple and unpretentious style of this group.

They don't go online to innovate or discover anything new, and even playing games is just a bonus value that the Internet brings to them.

Its real purpose is only one - to play.

Games, tearing, flirting, bragging, watching small movies in island countries, these were the few entertainment activities they had at that time, and the Internet brought them spiritual satisfaction.

Elementary school students' ability to accept new things is completely related to whether it is fun or not, and the more interesting things are, the more people will play them, and the more energy they will put into them.

For example, games and novels are very interesting things that will be sought after by so many people.

There is another situation, a new thing may not seem fun, but the more people play it, the less fun becomes fun.

For example, the non-mainstream funeral love family that is popular throughout Southeast Asia, and the Martian script, which is inexplicably incomprehensible, has been imitated by countless young people.

The group of "elementary school students" is generally considered by the public to be receptive to new things, but in fact it is just that they have a lower lower limit and a higher upper limit, in other words, there is nothing they can't play.

However, these are the characteristics of the era when the Internet was just emerging, and later the Internet developed, diverse information became more and more accessible, everyone became more and more precocious, and at the same time, there were more and more people with ulterior motives, and the group of "primary school students" probably really only existed among primary school students.

To get back to the point, a film of this genre like "The Butterfly Effect" has never appeared before in China, and it is a completely market-oriented film.

Whether it is from the content of the film or the publicity, it focuses on the perspective of marketization.

The marketization of Chinese films began with Feng Xiaogang's Chinese New Year films, which tore a gap in the vast number of domestic films that are "rich in profound practical significance", so that ordinary audiences can also enjoy the fun brought by movies.

It's not bad to reflect on society and human nature, but you can't just let the audience empathize and reflect on themselves, and don't let people relax and adjust their lives.

Most people are tired enough to go to work and school, and it is enough to be aggrieved enough to intrigue and deceive in society every day.

Watching a movie is nothing more than trying to forget about reality and find a resting space for the brain in just two hours.

A movie has to make people feel the suffering of the world, the life is not easy, the heavens are unfair, and the society is unscrupulous, so why should people go to watch your movie, the world is not like this every day.

Feng Xiaogang successfully opened an opening, but this opening is too small to accommodate comedies, not commercial films.

And he himself looks down on this type of movie, and wants to develop in "depth", and he makes it just to make money for Huayi.

It wasn't until Zhang Yimou's "Hero" came out that Chinese films began to move towards real marketization, which is the so-called blockbuster era.

The original small slit-like hole was directly torn apart under the brute force impact of the national teacher.

For this alone, Zhang Yimou is great, and his promotion of the Chinese film industry is almost unparalleled.

It is hard to imagine that Zhang Yimou, who is already known as a master in his original field, would turn his back and make a pure commercial movie like "Hero".

What kind of abuse and criticism he will endure in the country, he already expected it when he made a decision, right?

National teacher, national teacher, is he still a little bit of a pioneer for domestic films?

The marketization of domestic films started with "Hero", but now there is an extra "Butterfly Effect" out of thin air, which is also a commercial film, and it is definitely far inferior to "Hero" in terms of influence, but it is no problem to tear a medium hole on the basis of Director Feng.

Of course, there will be no less criticism that should be endured.

In traditional media, including newspapers, film magazines, television, etc., the bad reviews of "Butterfly Effect" by major professional film critics are mainly concentrated in the aspects of not reflecting the humanistic spirit, out of touch with reality, crazy dreams of content, empty spiritual level, and no social value.

Many filmmakers of the older generation have also spoken out, accusing the creators of "Butterfly Effect" of not understanding movies and not understanding society.

Among them, there is a newly famous director who has joined the criticism arena - Jia Zhangke.

Jia Zhangke has made two films, "Xiao Wu" and "Platform", which won the Youth Forum Award at the Berlin Film Festival and the Best Asian Film Award at the Venice Film Festival respectively.

He is a humanistic theme director who focuses on domestic realistic themes, and has always been obsessed with the style of critical realism, and is deeply loved by various foreign awards, and the general public in China knows that he is really not much.

As soon as the movie he made appears, he will automatically add a hat of "good movie", and in the eyes of many literary and artistic young people, the Huaguo under his lens is the real Huaguo.

Some fans have always admired Jia Zhangke for not surrendering to Hollywood movies and not sinking into ethereal and unrealistic themes.

That's right.

However, I don't know if they have ever thought about why it is so easy to win awards for films that show the type of poverty and ignorance in China?

Has Jia Zhangke surrendered to major film festivals a long time ago?

The domestic audience has long been abandoned by him, haven't they?

Hollywood is run by foreigners, and film festivals are also run by foreigners, how can making commercial films is the surrender of Chinese films to Hollywood, and making films that specialize in criticizing Chinese realistic themes is not a surrender to Western ideology?

This time, Jia Zhangke did not brainlessly criticize "The Butterfly Effect", but only accused the film of paying too little attention to reality and too much attachment to fantasy.

Gu Zhi didn't care about these criticisms at all, and they all accepted it peacefully. He also often called Ning Hao, Liu Ye and Tang Wei, telling them not to think too much, and if they were scolded so uncomfortable, they would pay attention to the box office results.

Different from the mainstream voices in traditional media, the box office of "Butterfly Effect" has been rising, reaching 14 million in a week, far behind "A Sigh" and "Mission Impossible 2", becoming the box office champion of the week.

The momentum of the box office is strong, the fame of several main creators has also increased significantly, and the media interviews are even more unstoppable.

And the impact on Ning Hao and them is far more than that.

As for our classmate Gu, for him, everything has just begun.