Chapter Seventy-One: The Past and Present of the Alumni Directory
Xu Qinning's gift to Cheng Xiaoyu was a IPHONE3G she bought in Hawaii, and she also gave Su Yuxi one.
Cheng Xiaoyu looked at the new IPHONE3G and felt that time was pressing.
In about a year and a half, the IPHONE4 that claims to change the world is about to appear. Where to start with smartphones will usher in a new era.
When Cheng Xiaoyu returned home, he called Wang Dongliang and asked about the progress of the purchase of alumni records.
At this time, Wang Dongliang had already contacted Wan Gang, the vice president of Slender Fox, who was in charge of the interactive product business, and Wan Gang and Wang Dongliang's friends had worked together and had some friendships.
When Wang Dongliang invited Wan Gang to dinner, he asked Wan Gang straight to the point if Slender Fox had any intention of selling the alumni directory. It is not specifically stated who wants to buy it.
Of course, Wan Gang thought that he wanted to buy it, but this matter was not something that Wan Gang could decide, and he had to consult Zhang Chaoyang, the president of Slender Fox.
The industry is very familiar with the situation of the alumni directory, after all, as the largest community network in the past, it was acquired by Slender Fox, which still caused some sensation back then.
But to this day, the alumni directory at this time has only a little symbolic meaning for the thin fox, and it is more of a burden.
Although it is not something that Wan Gang can decide, there is nothing that makes Thin Fox happier than someone who is willing to be the head of this wrong. At the moment, Wan Gang told Wang Dongliang that as long as the price is right, there is nothing that cannot be discussed.
The two talked happily, and as soon as Wan said that he would report to the president, he gave Wang Dongliang a letter.
Wang Dongliang still made a lot of effort to Cheng Xiaoyu's entrustment, and sent all the information he could get about Slender Fox's acquisition of CHINAREN to Cheng Xiaoyu by email.
In 2000, Slender Fox once issued additional shares, relying on the money from selling stocks, and spent 30 million US dollars to acquire ChinaRen, the first community website in China that is about to be unsustainable, and the alumni directory is a pillar product of chinaren.
Zhang Chaoyang, CEO of Slender Fox, and Chen Yizhou, the founder of ChinaRen, both studied physics at MIT. In February 2000, the management of the two parties began to contact each other, but the plan was put on hold due to the lack of agreement on the purchase price. In early August, the two sides returned to the negotiating table, and "all the talks took place in secret in the hotel". The final signing was completed on the 12th.
According to Wang Dongliang, after ChinaRen ran out of money, he could have continued to raise funds and operate independently, but Chen Yizhou believes that even if he continues to do it himself, it will be difficult to become a top few, so it is better to join others and strive to become a part of the top few. For Slender Fox, "relying on the merger can have a good management team and staff team come in, and can achieve complementarity in business", Zhang Chaoyang once described as: a match made in heaven. Relevant comments believe that the acquisition of Tongguò and ChinaRen's "disguised" listing are a smart move.
The number of employees will reach 550 after the merger, because the cash expenditure caused by the acquisition will be tied in the first quarter of next year, and the run-in between the two sides will be completed in one or two quarters. CHINAREN IS FULLY INTEGRATED INTO SKINNY FOX.
But now it seems that this is clearly a failed merger, and Wang Dongliang has also discussed with Cheng Xiaoyu why this merger is a failed case.
First of all, Chinaren has not been able to provide direct purchase possibilities, if there is a possibility of buying zài, Chinaren does not need to sell, Sohu must re-induce purchasing power, and no website has succeeded in inducing purchasing power, and the development of an effective inducing purchasing power strategy can exceed the wisdom limit of the current management team of all websites. What's more, the community of Chinaren is not a community built to stimulate consumption.
Secondly, students are the most unstable group, Chinaren's community may be very good, but it is not unsurpassable, because its community can become a selling point of not many things, that is, if you want to do what you want to do like Chinaren, as long as there are some new selling points, it may be better than it, with the same 30 million US dollars of capital to build a new community from the new time may be shorter than the time for Slender Fox to integrate Chinaren, the creativity of the community is not nothing, but too much, Chen Yizhou They are just closer to the capital。
Moreover, Chinaren is a community that relies on advertising, and when it is merged into Sohu, if it cuts advertising costs, will it still be able to maintain the original number of visits, and if Sohu continues to implement Chinaren's original money-burning strategy, will it accelerate the demise of Sohu itself?
In the end, there has never been a successful merger in the online world, and the best literary download site was quickly turned into garbage after being acquired by Myrice, and Chinaren is no exception, for the simple reason that the ability to integrate resources surpasses the limits of the wisdom of all current website teams.
The conclusion is that the result of Thin Fox's acquisition of Chinaren is likely to catalyze two websites that are being spammed into China's largest Internet garbage.
The two have made countless phone calls for this matter, and they are even more diligent than lovers. Wang Dongliang saw a first-class foresight from Cheng Xiaoyu, and also saw his humble desire for advice and his scientific research spirit of studying to the end if he became interested in something.
This made Wang Dongliang feel that Cheng Xiaoyu was definitely not a stupid B who bought alumni records and burned money to play, but an investor with his own ideas, goals and lofty ideals.
The two of them have also deeply discussed the survival of the current community website, Cheng Xiaoyu of course knows that most of the current websites, not only including the community website, the biggest puzzle is that in addition to advertising, there is no profit point.
There is a huge flow of people, but it cannot be converted into cash.
However, such confusion is simply a joke in front of Cheng Xiaoyu, who is hanging. Cheng Xiaoyu casually talked about some future trends, vigorously developing wireless services, such as ringtones, pictures, short film downloads, etc.
Develop a browser game.
E-commerce.
Advertising is not just a simple page to come out, but to integrate a promotion plan for the current hot spots, after all, advertising is the survival of a community website.
Create new channels for mobile phones and cars to attract advertisers.
Of course, there are many powerful Cheng Xiaoyu who didn't say that he didn't plan to make wedding dresses for others.
After hearing this, Wang Dongliang was deeply inspired, and he admired Cheng Xiaoyu's business acumen. These solutions are not something that a person with deep wisdom who has been immersed in the Internet industry for many years would not have thought of at all.
But when Cheng Xiaoyu met him, he didn't even know how to open a website, but he just read a lot of books on Internet technology and his own perception of surfing the Internet, and he could come up with very operational ideas, which was a bit incredible.
After Wan Gang received Wang Dongliang's willingness to buy, he discussed it with President Zhang Chaoyang. Later, I talked to Wang Dongliang and proposed a price of 20 million.
Obviously, this is something that Cheng Xiaoyu can't bear, and the thin fox net is opening his mouth widely.
AT FIRST GLANCE, IT TOOK $3,000W FOR THE ACQUISITION OF CHINAREN BY SLENDER FOX.COM, AND NOW 2,000W HUAXIA COINS ARE SOLD, WHICH IS ALREADY A LOSS OF MONEY.
But back then, it was the acquisition of a company, which had a large number of Internet elites, managers and technicians, which is a value that cannot be ignored. After the completion of the merger, the campus network also brought a large number of hits to Slender Fox.
And now all Cheng Xiaoyu wants is a bunch of numbers that are no longer useful to Slender Fox.com, and a domain name.
Cheng Xiaoyu clearly knows that a well-known domestic portal in his previous life, a fox, closed ChinaRen in 2012, which had been operating for 10 years.
Because his cousin worked for a certain fox and stayed in the management department of the alumni directory. So what ChinaRen died of, Cheng Xiaoyu also understands a little.
First, [high-level power struggle ~ department profit] After ChinaRen was acquired by a fox~ ChinaRen business department has been living in the struggle for rights and interests between personnel between departments. In the end, the business department was split, the maintenance was limited, and the original personnel were lost......
Second, [the imbecile product manager slashed several fatally] several fatal product structure integration adjustments accelerated ChinaRen's death (the most lethal is the inclusion of the alumni product line in a certain fox white society, the cutting of the kids kindergarten product line, etc.);
Third, the last fatal blow of [Abandoned Wilderness] is that with the launch of a certain fox ** in 2012, ChinaRen was ordered to do all that can be done is to import users**, leaving only one intern to update the homepage, at this time the alumni directory is basically about to run out of breath.
In the end, until there is no personnel to maintain, the content monitoring background will collapse immediately and be abandoned in the wilderness.
The river of 80 million users finally dried up little by little until it stopped.
How much similarity there is between the skinny fox in this life and a certain fox in the previous life, Cheng Xiaoyu has no way to judge.
But obviously, although the Thin Fox alumni directory at this time has not yet reached the last step, it is not far from the last step.
They don't have the same vision as Cheng Xiaoyu, so they naturally can't see that social networks are the future, so the closure of the alumni directory should only be a matter of time.
Cheng Xiaoyu couldn't wait to step on the road to success with the remorseful body of the thin fox, but now what he needed most was an excellent puppet.
After a period of understanding, Cheng Xiaoyu felt that Wang Dongliang was still a good person, with business ability, communication ability, work ability and character were okay, and he was also a qualified puppet candidate for him.
He felt that it was necessary to talk to Wang Dongliang in detail and seriously at this time. For Cheng Xiaoyu, the acquisition of alumni records is incomplete, and the establishment of social networks is imperative.
And now he is alone, without any help, and it is almost impossible to complete a task like a social networking site, so he must convince Wang Dongliang to resign to help him.
Cheng Xiaoyu did some preparations, and directly booked a ticket to Beijing the next day, as for the start of school tomorrow, he didn't care so much.