Chapter 86: The Golden Globe Awards and Public Relations

The origin of the Golden Globe Awards is very interesting, in 1943, there were eight European and Asian journalists who specialized in Hollywood, and formed a hometown association, which was fixed at a fixed time every year, and everyone was in touch with each other. Pen, fun, pavilion www. biquge。 info

After all, these people are engaged in Hollywood feature reporting, and movies are definitely the subject of their conversation, and then these people do a bunch of inexplicable awards to entertain themselves.

This award is the Golden Globe Award.

In fact, the Golden Globe Awards had no influence at all at the beginning, and its professionalism and authority were also questioned, because there were too few judges, and it was easy to be bought!

For example, in 1982, it awarded Best New Artist to Pia Zadora, who starred in "Butterfly", but everyone knows that it was her multimillionaire husband who hired a group of public relations to "buy" the award for his beautiful wife.

Since the beginning of the 21st century, the Golden Globe Awards have become more and more difficult.

At the beginning, the Golden Globes were actually representatives of "mavericks", they stood outside the Oscar academic judges, helped the audience speak, and awarded awards to some mainstream works and actors who were insulated from the Oscars because of their subject matter, and it existed as a supplement to the Oscars.

But then, for the sake of business, the Golden Globes began to shift direction and appeared in the image of an Oscar weather vane.

In recent years, the distribution of Golden Globe awards has gradually deviated more and more from the Oscars, and it is not as maverick as it was at the beginning, but it has deviated from the psychology of speculating on the Oscar academic school.

This is very embarrassing! Its authority is even more shaken!

Many big-name movie stars don't even win the Golden Globe Award, and Sean Penn is a typical character!

In 2004, the Golden Globe nominated Sean Penn for Best Actor, who was absent!

In contrast, Sean Penn showed enough importance to the Oscars, not only in person, but also in his acceptance speech, showing enough respect.

This stark contrast also makes the Golden Globes lose face.

Sean Penn is not a special case, George Clooney and Woody Allen have all missed the Golden Globes!

This makes the situation of the Golden Globes even more awkward.

In fact, in North America, there are Oscars for film awards, Emmys for TV awards, and the Golden Globes are like a hodgepodge, but none of them can compare to the delicate and delicious food that others specialize in.

The Golden Globe Awards are like a chicken rib, tasteless to eat, and it is a pity to abandon it.

Of course, although the Golden Globe Awards are constantly questioned in terms of professional authority, because of the success of commercial operations, the Golden Globes are still a very important award in the world, and being able to attend the Golden Globes Awards can still attract the attention of the world.

Compared with the Critics Association Awards, Film Critics Awards, including the Guild Awards, which are highly praised in terms of professionalism, the Golden Globe Awards still have enough advantages in terms of business, popularity, and attention.

Therefore, at present, the Golden Globe Awards are still the most watched awards ceremony in addition to the Oscars.

The Hollywood Foreign Press Association, which organizes the Golden Globe Awards, has fewer than 100 members, and only 85 members actually have the right to vote!

Not to mention that compared with the 6,000 judges of the Oscars, even the judges of the Directors Guild of America are far higher than this number.

Another point is that the members of the Foreign Correspondents' Association today are neither foreigners nor real journalists, but mere critics or brokers active in Hollywood.

True professionals never have much to say about the Ballon d'Or.

Just look at the media comments to know that people will emphasize the Oscar winner, but will not make a big deal of the Golden Globe award, Martin Scorsese and Xiao Lizi have been fighting for the Oscar, and they have long been recognized by the Golden Globe Award.

The former won the 2003 Golden Globe Award for Best Director for "Gangs of New York", and the latter won the 2005 Golden Globe Award for "The Aviator".

But what about Oscar?

It's a long way away, Martin Scorsese won the best director for "The Departed" in 2007, and Xiao Lizi is still struggling!

Why didn't they stop because they won the Golden Globes, but pursued the Oscars even more frantically?

Because the Oscar is the highest rating in the industry.

The Golden Globe Awards were adjusted in 2002 and moved forward by half a month, so it became the current situation: after the Golden Globes were awarded, the Oscars would announce the list of nominees, which made the Golden Globes a big publicity platform for the Oscars in a certain sense, which is often favored by Hollywood studios.

Therefore, even if the professional authority of the Golden Globe Awards is insufficient, there are still a large number of film companies flocking to it.

And the Golden Globe Awards are currently the most watched awards ceremony in addition to the Oscars, Emmys, and Grammys, which is enough to prove its success in the commercial field.

Nearly 20 million viewers per year!

For the general audience, the Golden Globe Awards are definitely a gluttonous feast for stars!

On January 12, 2014, the 71st Golden Globe Awards were grandly announced at the Beverly Hills Hilton Hotel.

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At this year's Golden Globe Awards, Shen Lin is ready to be a spectator, and he knows that "Dallas Buyers Club" will not win the best picture, let alone the best director.

According to the PR strategy he agreed with Bill, "12 Years a Slave" had to win Best Picture in order to keep the label of political correctness on the film!

We don't talk about movie quality, we only talk about political correctness!

The Oscar judges must be kidnapped and made them 'realize' that "12 Years a Slave" is nothing but political correctness!

How can this impact be maximized?

Follow the example of Harvey Weinstein back then.

Harvey's biggest rival for "The King's Speech" was of course David Fincher's "The Social Network," which won the Golden Globe for Best Director and Best Picture in a Drama.

In particular, "The Social Network" was praised by film critics, calling it "another David Fincher work that shocked the whole of Hollywood"

However, it didn't work, Harvey knew very well that the Oscar judges didn't want to be puppets of others, and he knew that many Oscar judges hated film critics, so he publicly said that "Oscar judges have their own aesthetic judgments, and of course they will not be swayed by the tastes of film critics." ”

Then, he freed up his energy to get the three major guild awards and realized the final turnaround of "The King's Speech".

Bill and Shen Lin agreed to give up the Golden Globe Award and switch to the three major guild awards!

Of course, the abandonment mentioned here does not mean doing nothing, the public relations procedures that actors should go through still have to be done, after all, Matthew and Jared are indeed worthy of the title of actor, as long as there is a little guidance, the actor award should be nine out of ten!

Shen Lin is not Ang Lee after all, he can't be so ruthless!