Li Mo smiled silently. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Hu Yongyi was anxious: "What's more, Li Dong, what about the sales channel?"

Lanko belongs to L'Oréal's top brand, and the sales and logistics channels are naturally a family. Even if L'Oreal sells Lanko to Yimei, the sales channel is gone, and without the sales channel, Lanko may decline quickly in the hands of Yimei, which means that more than two billion US dollars may be lost.

Li Mo continued to smile and remain silent.

Chen Yuanli suddenly smiled.

"What are you laughing at...... Li Dong, it turns out that you have already arranged it......" Hu Yongyi suddenly came to his senses.

That's the Yili outlet.

Those who were allowed to be demolished and rebuilt, Li Mo asked people to build two small podiums next to the outlet store, and those who were not allowed to be demolished and rebuilt, Li Mo also went upstairs and downstairs, some left more than 100 square meters, some left more than 200 square meters, and then closed them.

Some reporters have curiously asked, even if the current housing prices are not too high, but for the current prices, these shops are still a place where every inch of land is valuable, why not use such a large space?

One of the podiums was left for Yimei.

Yimei is divided into two parts in the future, one part is cosmetics, including hair care products, and it is also divided into multiple sub-brands, Lu Nong, light fragrance perfume, Duoduo, strong fragrance perfume, respectively from Li Shimin's Lu Nong Xi Xiaoxiao, the wind is strong and the light residual fragrance, Yang Sheng'an's picks from the golden millet branches, and inserts the fragrance of dark clouds.

Skin care brand, Yunrong, Yunxiang clothes, flowers want to look. Green daisies, mascara, lipsticks. These more foreign brands are mid-to-high-end brands after Yimei, as well as Yimei itself, which is a popular brand. Hair care and hair care, Cuisi, Silk Fu, Wuyun, Fengya, etc.

Then there are cleaning categories, toothpaste, toothbrushes, hand sanitizers, laundry detergents, detergents, etc., and Yimei has also launched more than a dozen sub-brands.

According to the major categories of goods, they are two categories: makeup and toiletry.

Shampoo, conditioner, facial cleanser, balm, etc., also belong to the category of shampoo and care, but they are related to hair and skin, and can also be classified as a beauty salon, and then it is the washing and care of daily life. Li Mo is divided according to the latter, and the latter will definitely not be sold on the side of Yili. But the former can be sold next to the Yili outlet store, one is clothing, the other is beauty salon makeup, which is quite complementary. If Lan Kou can be acquired, it will pull Yili's compulsion.

Transform these spaces a little, and hundreds of outlets will immediately appear in Yimei...... And Hu Yongyi immediately thought of a lot, the business district of the megacity can be used as a high-end brand outlet, and the rest of the business area can be used as a mid-range or mid-to-high-end brand outlet. As for L'Oréal's sales channels, to hell with it, even the logistics channels have been solved.

"It doesn't matter which side of Mattel you have, right?"

"No, I have already negotiated with them, these podiums or subspaces will be left to Yimei and Yihua in the future, and as for the down payment and monthly payment advanced by Yili, Yimei and Yihua will repay it in full in the future, and will pay 10% of its interest every year. At the same time, Mattel must be kept secret. ”

The main Yili shareholders are relatively simple, Li Mo's, Mattel's, as for the domestic, there is also a small part of the shares of the Modu government, but they look at foreign exchange, so what space are they in the mood to see?

"This is one thing, and the second is that soon, when the policy is clear, I will open a number of supermarkets across the country, maybe hundreds of large supermarkets, maybe thousands of supermarket chains. ”

"Wow......"

"Last year, when I went to the United States, Walton, the owner of Wal-Mart supermarket, invited me to have a chat, hoping that I would not enter the European and American supermarket industry, and promised to let my company's products enter their supermarkets and give some preferential policies. But I didn't agree, because I think it will be more convenient to have your own supermarket, and each product has a good sales channel, and with a supermarket, there must be a logistics company, because there is a supermarket commodity circulation, the logistics company can become bigger and stronger, the more commercial goods, the lower the cost, which greatly reduces the transportation cost of supermarkets and outlets. In addition, Yifu is developing some organic vegetables and fruits, which will definitely not be sold at a high price in China for the time being, but they can be shipped abroad for sale, which must have its own supermarket. Of course, I didn't want to make enemies on all sides, so I didn't agree at the time, and I didn't completely veto. A few days ago, Walton heard about Iraq's invasion of Kuwait and knew that I had successfully shorted in Japan and had the capital to build a number of supermarkets, and he called again, and soon we were going to negotiate this matter. Regardless of whether the negotiation is negotiated or not, there will be many sales channels abroad. ”

Wal-Mart supermarkets are now very large, as long as they can give some care policies to Yimei's products, Wal-Mart supermarkets alone can increase Yimei's overseas sales.

.“ Li Dong, you are really strategizing and winning thousands of miles away...... But L'Oréal may not sell Ranko. ”

"Yes, why run a business, its ultimate goal is to make money, it's just a matter of more money and less money. In addition to money, there are other reasons, L'Oréal has several sub-brands, and Lanko is just one of them. They handed over the technical achievements to us, and they also kept the technical backup, good talents, and well-located outlets will also be hidden by them, even if we don't agree, we have to acquiesce in their various practices. And what you said, sales channels and logistics channels, these two major channels support the performance of Lanko, but when we acquire, they will only calculate the performance of Lanko, but will not calculate the contribution of the performance of the two major channels to Lanko. Some customers may be lost because of this acquisition, and they will also calculate the loss of this loss. Therefore, even if they sell Ranko to us, they can quickly support another sub-brand to take the position. Or buy a top cosmetics company and let it replace Lanko, but between the one in and the other, L'Oréal may make a profit of more than a billion dollars, do you say they don't agree? Or put it this way, in the future, Yimei will support several sub-brands into top brands, and someone will contribute the amount of purchasing power equivalent to more than two billion dollars at the moment to acquire one of the sub-brands, will you agree?"

"Why do you have to buy Lanko instead of an independent brand, like Maybelline?"

If you want to buy Maybelline, you must also pay a premium, but the overflow will not be too strong, at least not like the acquisition of Lanko, which is equivalent to actively sticking out your neck and letting others slaughter you.

"I have a few considerations, the first consideration, although the acquisition of Lanko, we will suffer a lot of losses, but as long as the acquisition is successful, Yimei will inevitably start the signboard at once, just the publicity role can be worth hundreds of millions of dollars of advertising, and more importantly, save the development time of the enterprise. The second consideration is that Lancome can be transliterated as Lanko, orchid, cardamom years, and if translated into this name, it will be a big success in the Chinese market. The third consideration is that the purpose of Yimei is not the purpose of Yili, Yili started as a mid-range product, and Yimei will also make mass products, so it is very similar to L'Oreal's corporate purpose. L'Oréal is involved in almost all aspects of the beauty salon and makeup industry, and Yimei is a small brand of L'Oreal, but it is more comprehensive than it, because Yimei also has daily life care products. While L'Oréal will keep some talent, we can also openly retain some talent. And the headquarters is in Xiangjiang, which is Xiangyugang, and these people will not exclude it. Then these talents entered Yimei, and they quickly made up for Yimei's biggest shortcomings. ”

Hu Yongyi's face flushed.

If it is really like Li Mo's management, with her ability, she is not too sure that Yimei will be managed well.

In fact, Li Mo doesn't know much about the makeup industry, although he learns more about chemical engineering, at least in this, he doesn't have much foresight, only knows two, the first is that the sales of domestic daily chemical products will be very large in the future. Second, many national brands have been acquired by foreign capital, such as L'Oreal's acquisition of Little Nurse, Meiji, Yuexi, Johnson & Johnson's acquisition of Dabao, as well as Mejiajing, Johnson only used 12 million yuan this year to acquire Mejiajing in the form of a joint venture, but quickly tossed more than 300 million sales a year to only 6 million, the government of the magic capital can't stand it, and used 500 million yuan to recover the trademark, but after Johnson's toss, Mejiajing's vitality was greatly damaged, and it can no longer recover the original grand occasion.

Many, many, Coty acquired Ding Jiayi, Unilever acquired Zhonghua toothpaste, Henkel acquired Childface, Procter & Gamble acquired Panda, Meijie acquired Vitality 28, and Beiersdorf acquired Sibao Daily Chemical...... Except for a few brands such as Modu Jiahua, almost all the slightly famous brands have fallen. Even if it was acquired later, it was greatly damaged because of the toss, and the river was declining, and it could never recover.

Therefore, Li Mo said: "There is another reason, the path taken by L'Oreal is the path that Yimei will take in the future." After you go back, write a letter, and then copy it in the name of Hong Kong and send it to all domestic daily chemical companies, if they are interested in selling their well-known brands, please contact Yimei. This is the beginning, after all, it doesn't take much money to acquire domestic brands, and when Yimei stabilizes and starts to make profits, it must be moderately acquired with some world-renowned brands as needed. ”

Then the talents under the name of Lanko, who have grown up in the L'Oréal system, can bring valuable experience to Yimei. Coupled with a good sales channel and a large market in China in the future, Yimei can set sail smoothly.

Li Mo also emphatically said: "Brand is important, technology is also important, and talent is more important." ”

"Domestic enterprises, ah......"

"What about domestic companies? What do you do with foreign companies? Remember, Yibao is now a Hong Kong enterprise, and after the merger, if it is a disobedient worker, if it is a lazy worker, if it is a troublesome worker, it will be fired. You will do what Yile does. ”

Li Mo's real intention is not only to maintain the national brand.

This proposition is too big, even if he makes a lot of money from shorting this time, he can't afford it.

The main thing is that he does not enter mergers and acquisitions, after 92, a large number of foreign capital entered, they will inevitably buy well-known brands, and then hide them, Yimei will eventually face the result, that is, foreign companies are crazy encirclement, and even some unconscious leaders can help foreigners speak.

With many domestic brands in hand, it is equivalent to having multiple resistances.

In fact, as long as the domestic market is guarded, it will not take ten years for Yimei to develop into a real daily chemical giant.

Besides, he has created so many conditions for Yimei.

There is also the problem of cost, if it is a merger and acquisition now, it is really cheap, it can be said that Yili's catwalk expenses in the Italian World Cup are enough for Yimei to merge and acquire several national brands.

"When it comes to mergers and acquisitions, I would also like to talk about it. Yile's parent company is equivalent to Rongdeke, and Rongdeke was also acquired, but the original Rongdeke is only a small business, and there is no corporate culture conflict. The same is true for Yili's parent company. Yi'an was developed from scratch, and there is no cultural conflict. As for Yibao's mergers and acquisitions, there are more companies, but it turns out that including Square Enix, are all companies that are going to the end or are not famous, so it is easier for Yokoi Junhei to integrate, and later acquired Namco, although Namco is a medium and large enterprise, but Yibao is almost integrated, the scale has surpassed Namco, and the CEOs are all Japanese, especially Yokoi Junhei is quite famous in the Japanese game industry, so there is not much conflict in corporate culture. However, Yimei's merger and acquisition is different, whether it is Lanko or Maybelline, for you, they are behemoths, especially Europeans, they have gone into decline, but the pride of Europeans has not diminished, and many Europeans look down on Chinese. Although if the acquisition is successful, it will save three years of development time for Yimei, but if the integration is not good, it will be a failure. ”

The two nodded solemnly.

There are many examples of successful mergers and acquisitions, but there are also many examples of mergers and acquisitions that have failed.

Most of the reasons for failure are the clash of corporate cultures.

Fortunately, Yimei is now a blank slate, without its own corporate culture, as long as you adapt to each other, the problem will not be too big.

But there is no year of chaos, it is not expected to be able to integrate well.

If the integration is good, it will be easy to absorb some domestic brands.

"Finally, there are talents, in addition to the talents of Maybelline and Lanko, you also have to tap some talents from various headhunting companies, especially management and marketing talents. ”

The two walked out of Li Mo's house with very solemn expressions.

They were in a secondary position at the time of the acquisition, mainly to let Zevman lead people to negotiate with the two companies, but in this way, it was a huge stall, and it was tantamount to having nothing to control the stall. The two of them thought about these two world-renowned daily chemical brand companies...... There are also so many outlets that Yili intends to vacate, although they have been honed for a long time, they don't have much confidence in their hearts.

However, we must first formulate detailed plans and corporate rules and regulations, and then arrange the construction of production bases and headquarters, recruit and train employees, dig talents, and prepare for future publicity and marketing......

In fact, Li Mo also knew that they lacked confidence.

Especially Lan Ko, the two of them couldn't control the scene at all.

Li Mo has other arrangements.

If you ask him to divide the CEOs under him, the top one is not Huang Tairen, nor Brady, who has hardly worried about him, but three people that Hu Yongyi didn't expect, Jobs, Professors Jacobs and Zhang Zhongmou.

Jobs excelled in rigor, the crazy pursuit of new technologies, and the strict requirements for work and production.

Professor Jacobs is strong enough in his heart, and he also has the means, Shengsheng suppressed so many companies that he didn't dare to say a word, and Apple later "revolted", which also made Jacobs suppress for more than ten years, and he couldn't bear to resist. Even if it is resisting, if the big Apple company resists, it feels like a little girl, and she is saying aggrievedly, officials, stop bullying slaves......

Zhang Zhong seeks to win in the long term.

Li Mo planned to transfer Hawk and Jacobs to the town.

Even now, L'Oreal's market value is more than $10 billion, but the publicly invisible wealth in Limer's hands has actually surpassed L'Oreal. Li Mo insisted on not going public, and once he was listed, his wealth data would rise further.

As the most important confidant under Li Mo and the spokesperson of all assets, Hao Like is not qualified to play a big name in front of him, no matter what kind of unruly talent. has to play, even Hao Like can't look down on him, does this kind of person want him to do it?

Although Jacobs doesn't understand the fashion industry, he is not only dark enough, but also cautious, has superb control ability, and also has a strong layout and planning ability, which can greatly make up for the shortcomings of Hu Yongyi and Chen Yuanli.

And it just so happens that at present, Qualcomm is not mainly based on business, but continues to engage in various research and development, and several students under him are enough to be competent. At least in this year, he can still spare time, and by the way, he also guides TSMC, anyway, it is in the development zone, and several companies are next to each other.

But this acquisition of Lan Kou was indeed Li Mo's temporary intention, mainly because of the verbal agreement between him and the Bank of China, the Bank of China promised to take out a loan, and the funds he had on hand became more abundant, so he simply played a bigger game.

Zhang Zhongmou, Tong Zixian and others also arrived in Xiangjiang, they looked at the planning map of the Shajiao Development Zone, and listened to Wang Weiguo's introduction, and the group was all dumbfounded.

It is not only the five major landmarks of Shajiao International Center Building, Chuanfan Hotel, Lotus Floating City on the Sea, Shajiao Tower, and Yi Building, because to protect the ecology of dozens of square kilometers of Yinzhoutang, Li Mo has done it more thoroughly.

The pier is placed on Baishazhou Island, which is not large, so a long artificial island is built to the west, and the pier is placed on the north side of this artificial island, so that a good haven can be formed.

However, after Li Mo turned around in the development zone for a few days, he had a wonderful idea, built an artificial embankment of several hundred meters to the south on Baishazhou Island, and then created two artificial islands, the small island planned to build a tall golden lighthouse, and planted some wind-resistant flowers and plants under the lighthouse, and the big island created a boat-shaped island, and then directly transformed into a huge ship of Zheng He's treasure ship when he went to the West, with six big white sails on it, which is actually six buildings, all of which are places for eating, drinking, and living. There is a narrow waterway between Ship Island and Pagoda Island, which is just enough to moor some yachts for tourists to take to the open sea.

Then build a pontoon bridge to the west to pave to Emeizhou Island, the meaning of this treasure boat island is that the ships are coming, there is a place to eat, drink and have fun, of course, it can also be used as a tourist attraction, and at the same time can effectively protect the sewage in the north will not be washed into the waters of the Australian pond because of the backflow, and can play a role in further blocking the typhoon, making Baisha Port a real sheltered port.

It has also become the sixth largest landmark in the development zone.

Other plans must also be beautiful.

Of course, Li Mo has undoubtedly created a beautiful external environment for the two companies...... But how much does it cost?

Wang Weiguo snapped his fingers and said arrogantly: "Mr. Zhang, Mr. Tong, I don't know why the boss can take a fancy to you, maybe you do have some ability, but I think the main thing is that everyone is compatriots." Even if you are capable, you should not compare with the ability to make money. ”

Zhang Zhongmou listened, speechless and ashamed......