Chapter 30: Mission Impossible
At the beginning of September, half a month has passed since the beginning of autumn, and the weather in the capital is no longer as hot as the hot summer.
After more than a month of overtime, the post-production of "The Butterfly Effect" was finally completed.
Originally, Ning Hao reserved two months for the entire post-production team, just take your time unhurriedly.
But at the beginning of August, Han Sanping suddenly found Gu Zhi and Ning Hao, who were still in a leisurely editing, and added a violent catalyst to them.
"Xiao Gu, Xiao Ning, the factory has decided, "Butterfly Effect" will be released nationwide on September 28. You hurry up and finish the later stage, there are still some publicity activities in the later stage that need the main creators to be present, don't delay. ”
Han Sanping used to be the deputy director of Emei Film Studio and Beijing Film Studio for 16 years, and after the merger of Beijing Film Studio into China Film, he still talked about the factory according to his previous name, when he talked to his own people.
"September 28th... Wasn't Director Feng's "A Sigh" also released on that day? Why do you want to fight him, third master, there is no need for us to release it at the same time as him. ”
Ning Hao questioned directly.
They learned the specific release time of "A Sigh" from Liu Qi before, and they thought that they must avoid this time period, so as not to clash head-on between the two sides and affect each other's box office.
Although this movie is not Feng Xiaogang's typical Chinese New Year comedy, it still bears the name of director Feng Da, even if the content is not pleasing, the box office will not be too bad.
Gu Zhi himself is very confident in the quality of the film "Butterfly Effect", but this is also the first time he has localized a foreign film on the big screen, and it is still unknown whether the audience can accept this type of film.
Now I have to PK with Director Feng Da head-on, and the odds are completely incalculable.
"Not only Feng Xiaogang's "A Sigh", but also an American blockbuster that has just been introduced by the factory will also be released at the same time in September."
"What!"
"Which blockbuster?"
Gu Zhi hurriedly asked.
"Mission Impossible II."
"Huh?"
What movie is this? Why haven't you heard of it?
Gu Zhi paused for a moment after listening, and suddenly didn't react to which blockbuster it was.
Han San commented on his ignorant expression, and then explained:
"The spy war film starring Tom Cruise, the work of Hong Kong Island director Wu Yusen, this is an account-sharing blockbuster exclusively introduced by the factory at a great price."
Listening to Han Sanping's words, Gu Zhi can be regarded as understanding which blockbuster this is.
"Mission Impossible 2"!
He also remembered that the name that Han Sanping had just said came from there.
Different regions will have different translations of foreign films.
The translation of "Mission Impossible" is a translation from the Crooked region, which is completely translated from English, and the translation is very common without errors.
Hong Kong Island also has its own translated name, called "Professional Secret Service", not to mention this, which is both ordinary and vulgar.
The translation of "Mission Impossible" is the mainland's own translation.
This film was introduced to the mainland by China Film from the first part, and the title translated by Shangyi at that time was called "Mission Impossible", and the subsequent films continued the translation of the first part.
It can be said that this translation name completely takes into account the three main points of translation, which is catchy, good to listen to, and easy to disseminate.
In contrast, the translations of the names of Wanwan and Hong Kong Island are simply abused to scum.
Hong Kong Island and Wanwan have always been strange in the translation of the titles of foreign films, especially on Hong Kong Island, most of the translations are vulgar and cannot be called "god" translations.
I don't know which tendon of Han San's comment is twitched today, not to mention the good "Mission Impossible", but to say a translation name from Wanwan.
"Mission Impossible 2" was very strong at the box office, with the box office approaching $60 million in the first three days of its release in North America, and the final total box office reached $543 million, making it the highest-grossing film in the world in 2000.
But "Mission Impossible 2" is the most unsightly movie in the series, known as a well-packaged fast food blockbuster, and director Wu Yusen has also been scolded by many fans because of this movie, and even the extreme statement that "Wu Yusen is dead" has appeared.
Gu Zhi doesn't remember the box office situation of "Mission Impossible 2" in the mainland in the last life, but even if its quality is not up to par, with the name of an American blockbuster, it can definitely be regarded as the strongest opponent.
"Third master, the movies are all piled up in September, and China Film also let "Butterfly Effect" be released at this time, what does it mean?"
Isn't this someone deliberately harming "The Butterfly Effect"?
A movie composed of pure newcomers, as soon as it was released, it encountered two tough opponents, if this is not considered a malicious sniper, Gu Zhi really can't think of any other reason.
Han Sanping's face was embarrassed, he looked at Gu Zhi, then at Ning Hao, and sighed lightly.
"I'll tell you the truth, arranging "A Sigh" and "Mission Impossible" to be released at the same time is what it means, I hope that domestic films can compare with American blockbusters."
"Could it be that our movies are also favored by the top, and we want to fight against American blockbusters together?"
Han Sanping smiled bitterly and shook his head.
"Not really. This is not a beautiful errand, Feng Xiaogang is so shrewd, and with Hua Yi's support behind him, how can he easily agree. He also put forward a condition at that time, asking "Butterfly Effect" to be released at the same time, so that he was willing to nod. ”
"Because "Butterfly Effect" is a popular movie in the factory now, follow-up publicity must be indispensable. Feng Xiaogang was worried that if the release time of "Butterfly Effect" was staggered, it might really exceed his box office, so he put forward this condition. ”
Hearing this explanation, Gu Zhi and Ning Hao couldn't say a word.
Director Feng, you are too calculating!
"Don't think about it too much, as long as the movie is of good quality, the audience will definitely buy it. At this stage, the promotion of the film is a very important thing, and the factory will continue to follow up the promotion of "Butterfly Effect". ”
"But..."
Han Sanping paused suddenly, and his expression became a little playful.
"Mission Impossible" is exclusively introduced by the factory, and it also needs a certain amount of publicity resources. A few days ago, the factory organized an internal film viewing meeting, and the evaluation of "Impossible Mission" was relatively average. ”
"After the production of "Butterfly Effect" is completed, the factory will also organize a viewing party, and then the quality of the two films will be compared, and then decide how to allocate publicity resources."
"You have to be mentally prepared to complete the film as soon as possible, and the factory is still waiting for your viewing party."
After Han Sanping finished speaking, he patted the shoulders of the two of them encouragingly.
"Got it... The third master..."
Now their hearts are full of hesitation, and they are a little weak to speak.