On the eve of the opening of the 'Jinghu Wine Festival', the Asian edition of Forbes magazine in Haizhou officially announced the 2012 China Mainland Rich List, which immediately attracted great attention from the media and the public.

In fact, half a month ago, the Hurun Research Institute had announced the 'China Rich List', which basically included the rich people with names and surnames in mainland China.

Of course, in the eyes of the professional media and the public, Forbes magazine is more professional and authoritative, so the expectations for the 'Forbes Rich List' are even greater.

Compared with other old faces, the public is more curious about the position of Xiao Feng and the Xiao family on the rich list, after all, they have only been rising for three years!

In the past three years, the national financial media and ordinary people have witnessed the rapid rise of Xiao Feng and the Xiao family at the grassroots, and they all feel that this is a miracle history!

Last year, Xiao Feng ranked among the top 10 of the mainland's richest people for the first time with assets of 30 billion, which already amazed everyone.

However, when the 2012 list was freshly released, the total assets and rankings of the Xiao Feng and Xiao families still surprised everyone!

After the reorganization, the various enterprises and resources under the 'Jinghu Group' have been integrated, and the distribution of equity within the group is quite clear, which is helpful for the outside world to understand the details.

Taking Xiao Xiao as an example, although she does not own an equity in the 'Jinghu Group', she said that the equity of the 'Ginkgo Specialty' online store is worth a lot.

In the first three quarters of 2012, the cumulative sales revenue of 'Ginkgo Biloba Specialty' was 800 million RBM, and the annual breakthrough was 1 billion yuan. According to the profit of 200 million yuan and the price-earnings ratio of 15 times, the value of the 20 shares owned by Xiao Xiao exceeds 600 million RMB.

Although such wealth cannot be ranked in the TOP400 of the Chinese rich list, Xiao Xiao, who is only 23 years old, still has a lot of special aura with the backing of the 'Jinghu Group'!

In fact, in addition to Xiao Xiao, many young people of the Xiao family were also treated differently by the "Forbes Rich List" because of their very young age and billionaire net worth, and a special list was made to rank these billionaires under the age of 35, and it was unexpectedly found that because of the "Jinghu Group", many young rich people were derived.

Xiao Tao, Xiao Qiang, Xiao Dazhi, Yang Hao, Xiao Xiao and Yang Yuanhang and others, because they own the equity of different enterprises under the 'Jinghu Group', have a net worth of hundreds of millions, and their common characteristics are all post-80s!

Although Yang Yuanhang is only the executive president of 'Jinghu Company', as an entrepreneurial veteran, he also has the option of 'Jinghu Scenic Area'5. Although these shares cannot be cashed out, transferred and sold, Forbes magazine still has a stock price of 300 million for these shares, which is amazing!

Not to mention Xiao Tao and others, they own about 10 shares of 'Xiaojia Farm', an important pillar enterprise of 'Jinghu Group', with a net worth of more than 2 billion RMB, which is infinitely close to the TOP400 list!

In fact, when the professional financial media conducted a detailed analysis of the 'Jinghu Group', they found that the small Ginkgo Village actually created more than 20 billionaires. Without exception, these billionaires hold senior positions in the companies under the 'Jinghu Group' and own corresponding shares, and most of them are from the Xiao clan.

As the CEO of 'Jinghu Ranch', Ma Wanli can not only get tens of millions of salaries and bonuses every year, but also has an option value of more than 1 billion RMB, becoming the richest person outside the Xiao family!

In addition to these billionaires, the ultra-high salary system of the 'Jinghu Group' has also created hundreds of multimillionaires and thousands of millionaires, making the 'Ginkgo New District' a gathering place for the emerging rich.

It is hard for the outside world to imagine that four years ago, Ginkgo Village was only a poor mountainous area with a per capita annual income of less than 3,000 yuan, but now the per capita net income of the villagers of Ginkgo Village and the 'Jinghu Group' is no less than 100,000 yuan.

Walking on the streets of the 'Ginkgo New District', you can see all kinds of brand-name clothing stores everywhere, and luxury sports cars parked on the roadside abound, making people feel like they have come to a super city such as Beiping and Haizhou.

In the past, this situation was only seen in the resource-rich provinces of western Shanxi, where the outbreak of coal mine owners was unusually generous in spending on luxury goods such as brand-name bags and luxury cars. However, in the Jinghu area, people who have made their fortunes from green agriculture and eco-tourism have also become the richest group of people in the country!

This huge contrast has attracted the attention of the media, and many reporters have been stationed in Ginkgo New District to study the changes in the living patterns of villagers and employees after the outbreak!

Of course, the billionaires and multimillionaires who continue to emerge in the Jinghu area are a little dwarfed in front of the Xiao family.

According to the financial announcement of the 'Jinghu Group', the 'Xiao Family Asset Management Committee' owns the equity of many enterprises under the 'Jinghu Group', and the assets are expanding rapidly.

The Xiao family owns half of the equity of all industries except 'Jinghu Ranch', 'Xiao's Winery' and 'Jinghu Dairy', with a total value of more than 15 billion RMB, plus 20 shares of 'Xiao's Winery', making the total assets of the Xiao family reach 20 billion RMB!

The assets of the 'Assets Committee' and the wealth in the hands of the Xiao family make the total assets of the Xiao family exceed 30 billion, which is comparable to Xiao Feng's personal assets last year. And this figure was only 10 billion RMB in 2011, which is a huge leap!

The assets of the Xiao family are only 800 million RMB less than that of Yangcheng real estate tycoon Xu Yin, ranking ninth on the list of the richest people in the mainland, surpassing Yang Yanhui, another super-rich person born in the 80s, and entering the top ten!

The soaring assets of the Xiao family are mainly due to the good sales expectations of 'Xiao Family Farm' and 'Xiao Winery', which have become an important part of the assets.

In the first three quarters, Xiaojia Farm achieved a total sales revenue of 4 billion RMB, which does not include the 'Jinghu Hairy Crab', which was only sold around the National Day. The financial media estimated the sales of 8 billion yuan for 'Xiaojia Farm' in 2012, and the total profit was not less than 2 billion RMB, which also means that the total assets of 'Xiaojia Farm' will not be less than 20 billion!

In 2012, the number of tourists received by the 'Jinghu Scenic Area' is expected to exceed 2 million, the operating income will exceed 1 billion, and the profit will be 200 million!

The Xiao family owns half of the equity of the 'Jinghu Scenic Area', which alone is 1 billion RMB, and continues to contribute to the total assets.

In addition, among the assets owned by the Xiao family, the equity of 'Xiao Winery' 20 is even more important, and it has become the key to the assets.

In the past nine months, 'Xiao's Winery' has shipped a total of 150,000 'Xiao's wines', and the annual sales revenue is expected to be 200 million euros, becoming another pillar industry of 'Jinghu Group'.

In fact, the 'Xiao Winery', which has an annual output of 1 million 'Xiao's wines', is the most valuable place for the entire 'Jinghu Group'.

Forbes magazine said that the share price of "Xiao's Winery" is 50 billion RMB, which is actually underestimating the value of the winery, Rao is so, the 20 shares owned by the Xiao family are also worth tens of billions!

Lin Lin has finally come down, in the mountainous areas of northwest Yunnan, the Xiao family, which has been inherited for a hundred years, has reached the peak of wealth in the Chinese continent today!

Of course, the total assets of the Xiao family are just an appetizer, and among the last announced figures, Xiao Feng's rising assets are what make everyone stunned!

Aside from the assets such as 'Colorful Sunshine' and Yu'er Baby's 'Colorful Fruits' and 'Jinghu Agricultural Products', Xiao Feng's personal assets are mainly concentrated in the three enterprises of 'Jinghu Ranch', 'Jinghu Dairy' and 'Xiao's Winery'!

Among them, Xiao Feng owns 80% of the equity of the winery, with a value of 40 billion RMB, which alone is enough to make him enter the top five of the rich list in mainland China!

In addition, 'Jinghu Dairy' achieved an explosion of sales and profits in 2012, and the total assets of Xiaofeng, which owns all shares, are naturally rising!

In 2012, 'Jinghu Milk Powder' will achieve the sales target of 70 million cans, with a sales revenue of 30 billion RMB, plus 120 million pieces of liquid milk, the sales volume of the entire 'Jinghu Dairy' will not be less than 40 billion, and the profit level will reach 10 billion RMB.

Even if Forbes magazine compresses Xiao Feng's asset space as much as possible, the assets of 'Jinghu Dairy' have reached an astonishing 100 billion!

In the end, Xiao Feng's total personal assets reached a staggering 150 billion, or about 24 billion US dollars, and entered the top of the global rich list, ranking fifteenth!

Of course, the number of Xiao Feng's personal assets is more from the professional appraisal of financial institutions, which does not mean that he has so much cash, not to mention, whether it is 'Jinghu Ranch' or 'Xiao's Winery', it is not realistic to sell and cash out!

Therefore, when Forbes magazine released the rankings, it also made a corresponding explanation in Xiao Feng's details, believing that Xiao Feng's wealth base comes from the hot sales of 'Jinghu Group' products, and if 'Jinghu Group' cannot maintain such a momentum of development, Xiao Feng's huge wealth is just a flower in the mirror and a moon in the water!

Rao is like this, Xiao Feng, who was born in December 1986, climbed to the position of the richest man in mainland China in only four years, which still makes many people dizzy!

When the news that Xiao Feng became the richest man was announced, the eyes of the people across the country were focused on Ginkgo Village and the 'Jinghu Company'!

Many people can't figure it out, just with an emerging agricultural enterprise like 'Jinghu Group', how can Xiao Feng be able to sit in the position of the richest man? If this development momentum continues, Xiao Feng is very likely to replace Li Chaoren next year and enter the top ten of the world's richest list and become the richest Chinese!

The success of Jinghu Group in the green agriculture industry has completely subverted people's established impression of agriculture, and it has also made more people realize that the field of high-end food ingredients has staggering profit margins and development potential!

Taking advantage of Forbes magazine's rich list, the "Mirror Lake Wine Festival" has successfully attracted the attention of many media across the country and even around the world. Everyone arrived in Ginkgo Village, in addition to interviewing the wine festival, they were also trying their luck, hoping to interview Xiao Feng, the freshly baked richest man! R1152