What is Hype?

Hype is the intention to attract media coverage by revealing some kind of plausible scandal or anomaly.

To put it more colloquially, it's okay to find something to do and use the media to detonate people's G, point.

The purpose of the hype is ostensibly popularity, that is, the attention of the masses, and fundamentally for fame and money.

Gu Zhi's unreasonable speech at the launch conference is, of course, hype, a sentence of "50 million", a sentence of "Ning Hao is the best director in the future of Huaguo", and the influence brought is even better than the propaganda that China Film spent a few days ago.

On the same night that the press conference ended, Gu Zhi's actions were broadcast on major TV stations in turn, whether it was the light or the TV station's own entertainment channel, there was almost no one who did not report the news.

"Classmate Gu threatened to surpass Feng Xiaogang in the first movie!"

"The arrogant freshman of Beijing Film claims to be one of the best directors in China!"

""Butterfly Effect" VS "A Sigh", the famous young writer Virgo is facing PK Feng Xiaogang."

"The first science fiction movie in China, vowing to surpass Hollywood? The intention of the adulterer. ”

"More than 50 million at the box office? Wake up! Juvenile. ”

···

There are countless headlines like this, and many reports completely distort the specific situation of the press conference, and almost all of them are written wrong.

But there is no way, the attributes of the media have long been not true, and any content that can arouse the emotions of the audience, regardless of whether you are true or not; Anything that can make normal content arouse the indignation of the people, it doesn't matter if you deliberately distort the facts.

True and false, how many are directing and acting, and how many are distorting right and wrong?

In short, Gu Zhi's purpose was achieved, and this wave of hype didn't cost a penny, so that the people of the whole country knew about the movie "Butterfly Effect".

And on the same day, some media ran non-stop to the crew of "A Sigh" and specially interviewed Feng Xiaogang about this matter.

"Gu Zhi? I know that his Infernal Affairs is so well written, if it weren't for the fact that the story style is not suitable for the mainland environment, I would really like to buy the rights and make a movie. I heard that he is going to enter our film and television industry recently, and he is not easy at a young age. ”

"Welcome! How could it not be welcome? Everyone is coming from newcomers, so we should be tolerant of them and give them more encouragement. ”

"What? 50 million! ”

"More than me?"

"Who is Ning Hao?"

"Ahh The best director in Huaguo! ”

“···”

"Young man, a little arrogant, a big heart, that's a good thing. But some young people in our country are too ... Tsk, how do you say that? Growing up in a privileged environment, I have never been frustrated, blindly arrogant, and I don't know it! When they fall and crawl out of the pit, they will be hit by the reality blows, and they should know how many pounds and taels they have. ”

This interview was then reported on the second day of the press conference, which once again detonated the hot spot, and Feng Xiaogang finally took the opportunity to promote his new movie.

He is a veteran who has been proficient in hype for decades, and the hot spot is sent to the door, how can the little steel cannon endure it and not rub it in.

At this time, Gu Zhi was filming with Ning Hao in the crew.

Ning Hao was a little angry about Gu Zhi's non-shocking hype yesterday, but in the end he still expressed a certain degree of understanding to Gu Zhi.

He can only be regarded as a newcomer in the film and television industry, and now he has been raised to such a high position by Gu Zhi all of a sudden, and he is shoulder to shoulder with Feng Xiaogang, which is equivalent to offending Director Feng Da and a large number of filmmakers for no reason.

How good that makes him be!

If "Butterfly Effect" is really as Gu Zhi said, the box office is a big hit, then Ning Hao can still brag in the circle. But if the box office fails miserably, then whoever dares to let him direct movies in the future will be offended.

"You can rest assured, you will be indispensable in the film and television industry in the future. And I'm telling the truth, you have to have some confidence in yourself. ”

"If this movie fails, I will write you another movie, and I promise to make you a director, and I will write it again until you become famous."

Putting aside the practical factors first, at least there is no doubt about the sincerity of Gu Zhi's words.

Ning Hao knew that everything Gu Zhi did was for the sake of the two of them's first movie, and when he heard him say this, he let go of the unhappiness in his heart.

For today's plan, only by filming "Butterfly Effect" well, all problems will be solved.

The filming of "The Butterfly Effect" is mainly divided into two parts, one is the college years as an adult, and the other is the various encounters in childhood.

Among them, because the hero's consciousness wants to go back to the past and change what happened in childhood, every scene in the childhood stage has to be filmed twice. Once it happens normally, and once it happens actively.

This virtually reduces a lot of filming workload, and the set up scenes can be used for two purposes at one time, but the performance methods are different, and the acting skills of young actors are relatively high.

In this way, the scenes of young actors are a little easier to shoot than those in adulthood, as long as they grasp the rhythm of the performance.

In the end, Ning Hao decided to shoot the adult scene first.

He likes to finish the difficult parts first, and then complete the easier parts, which is one of his styles.

officially started filming, the first shooting scene, in the hospital room, was the actor's appearance scene, and it was also Liu Ye's one-man show.

The scene crew in the room had already been set up and the lighting was ready, and Liu Ye was rehearsing the position of the scene in advance to determine his own position in this scene.

The gaffer determines the light position according to the predetermined position, the cameraman determines the camera position and trajectory, and the artist is also adjusting the set.

The crew stood in their positions one by one according to the process, and waited for Ning Hao to give orders.

China Film did not accompany Ning Hao as an assistant director, everything had to be done by himself, directing the film for the first time, facing a large crew of dozens of people, it was impossible not to be nervous.

Fortunately, Han Sanping had carefully instructed the crew before that they must go all out to make this movie, and specially sent Secretary Liu Qi to come to the town, otherwise Ning Hao might not be able to command this group of experienced old guys.

Looking at the crew members in place around him, Ning Hao nodded at Gu Zhi on the side, raised his head and shouted around: "Start work!" ”

Liu Ye, who was dressed in hospital patient clothes, returned to the beginning of the scene, took a deep breath, and instantly adjusted his mood and posture.

“Action！”

With the sound of the scene note playing the board, Liu Ye immediately entered the state of the role.

In the dimly lit room, through the frosted glass, a vague figure hunched over the pace slowly touched the front door of the front room.

After walking to the front of the main entrance, the figure observed for a second, then suddenly kicked the door open with a strong kick, and got into it at a very fast speed, and then quickly turned around with a violent gasp, closed the door, and locked it.

"Cards!"

The first five-second shot ends.

"Director, how's it going?"

Liu Ye was still panting, stretching his head and asking expectantly.

“OK！ One pass, ready for the next shot. ”

The camera begins to shift, pulling into the interior of the room, aiming at the position of the couch.

Liu Ye was facing the sofa, still bent over and ready to go.

A moment later, it's a nearly five-second shot where he needs to run to one end of the couch, push the couch against the door, and then get under his desk, while picking up the recording panel and starting to say his lines as he writes.

"Piece of cake."

Liu Ye thought to himself in his heart.