Now is the era of information explosion, the amount of information generated every day is immeasurable, news is becoming old news at a rapid rate, and the people's appetite for 'liking the new and hating the old' has never changed.

In order to make the public welfare micro-film more people's attention, play the best publicity role, and infect more people to devote themselves to the various charities initiated by the 'Ginkgo Foundation', Xiao Feng, including all the participants of the micro-film, racked their brains.

First of all, Xiao Feng revealed the relevant situation of the micro-film on the scarf, which attracted widespread attention from the public through the spread of his fans and media reports.

After all, Xiao Feng himself is a figure with great news value, and his every move has attracted much attention, not to mention that the 'Ginkgo Foundation', as the largest private equity charitable foundation in China, is itself a natural news generator.

During this time, the summer practice activities jointly held by the 'Ginkgo Foundation' and 200 colleges and universities across the country are in full swing, and the news has not stopped.

This time, Xiao Feng announced in a high-profile manner that he would shoot a public welfare publicity micro-film for the 'Ginkgo Foundation', which made the media and the public's attention focus on this charity.

Since its official establishment four years ago, the 'Ginkgo Foundation' has developed at a rapid pace, becoming the largest private equity charitable fund in China, and has a high reputation in the eyes of the public.

The Ginkgo Foundation, which has already carried out a lot of charitable activities in China, has a good reputation, so any news about it will be amplified by the media and the public and become well-known news.

The day after Xiao Feng's scarf was announced, local media in Beiping and the Haizhou offices of major media received invitations from director Xie Kui, inviting them to participate in the press conference of the 'Ginkgo Action' public welfare micro-film.

Looking at the content of the invitation letter, in addition to Director Xie Kui, there were also senior government officials such as Nie Chen, director of Huaxia TV, Ouyang of Mango Satellite TV, Liao Zhu, director of Haizhou Satellite TV, Zhang Jianliang, director of Haizhou Propaganda Department, and Mo Xiaofan, deputy director of Yunnan Satellite TV, of course. Mango Satellite TV's Iron Triangle, CCTV celebrities, and Haizhou big man Yao will all attend the press conference.

For media reporters, the various elements of this press conference are quite complete, there are government officials, entertainment stars, and quite hot topics, which is naturally very attractive.

In the list that appears on the invitation. Mo Xiaofan's name is slightly unfamiliar, but the deputy director of Yunnan Satellite TV is also a deputy department-level official, and he is already a senior cadre in Huaxia's officialdom system.

Of course, with the popularity and strength of Yunnan Satellite TV, Mo Xiaofan naturally cannot be compared with Ouyang and Liao Zhu, but he is a native of the 'Ginkgo Foundation' and has a natural advantage.

For the pervasive media, this time among the few people who attended the press conference. There are many people who have a great relationship with Xiao Feng and Jinghu Group, and they quickly opened up all the details.

Needless to say, Mango Satellite TV's iron triangle has extended their friendship with Xiao Feng to the first time Xiao Feng participated in the 'Happy Camp' 5 years ago, and has been deeply involved in many matters of the 'Ginkgo Foundation' and 'Jinghu Group' over the years.

In the past three years, 'Jinghu Group' and Mango Satellite TV have established a strategic partnership, and the stability of Ouyang's position depends to a considerable extent on the hundreds of millions of RMB advertising fees provided by 'Jinghu Milk'.

In Haizhou, because Xiao Feng once studied at Haizhou University of Technology. In addition, Haizhou is a quarter of the sales market of 'Jinghu Group', and has a considerable number of industries settled in Haizhou. The 'Jinghu Group' has invested quite a lot in Haizhou. Yao Da has established a good personal relationship with Xiao Feng, and now he has become the spokesperson of the 'Ginkgo Foundation' in the sports world, so it is reasonable for him to come forward in such a scene.

Among the CCTV attendees, Shou Dashan, deputy director of the comprehensive channel, has an inextricable relationship with Xiao Feng, and it is precisely because of Xiao Feng's strong support that Shou Dashan's "A Bite of China" has been a great success. It has become CCTV's trump card original program.

Shou Dashan, who was originally a veteran of Huaxia TV, has now been promoted to deputy director of the comprehensive channel, and he can be regarded as the middle-level backbone of the TV station, and the money is immeasurable.

In addition, Yang Baihe, a CCTV celebrity who presided over the press conference at the press conference, is Xiao Feng's hometown. She relied on reporting on the 'Jinghu Group' to make her fortune, and after three years at CCTV, she has been promoted to the ranks of celebrities!

After the invitation was released, all kinds of details were unearthed by some media, which attracted the public's attention to this press conference.

Therefore, when the press conference was held at the Haizhou International Conference Center on July 18, 300 reporters from more than 200 media outlets from all over the country poured into the press conference, including many overseas media reporters.

After all, any news related to Xiao Feng also has a considerable market in Europe and the United States, and now Xiao Feng not only has the title of 'the richest man in China', whether it is the owner of the 'Black Miracle' or the owner of the 'Newcastle Club', they have gilded Xiao Feng with a halo.

The 'Ginkgo Foundation' is a charity founded by Xiao Feng, and not long ago Xiao Feng held a fundraising auction for the 'Ginkgo Night' in the 'Dream Scenic Area', inviting the rich and celebrities from Europe and the United States to participate. This time, the 'Ginkgo Foundation' is going to shoot a public welfare micro-film in China, and I heard that Xiaobei and Victoria will participate in it, and these European and American media who smell the smell will naturally not miss the opportunity!

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"Welcome media friends to today's press conference, now there are leaders who participate in the press conference to sit down!" Standing on the hosting stage, Yang Baihe has faded from the youth of the year in Yaozhou, and her short hair looks extremely capable and intellectual.

After all, these leaders have tremendous energy in the domestic press and entertainment circles; as for those foreign reporters, when they saw that their Chinese counterparts were so enthusiastic, they also followed the local customs and joined in the fun.

After a routine introduction, Nie Chen, on behalf of the project team, announced the relevant situation of the public welfare micro-film activity jointly carried out by the 'Ginkgo Foundation' and the General Bureau of Radio.

"With the approval of the higher authorities, Huaxia TV will work with Huaxia Film Studio and other brother TV stations to jointly shoot a series of public welfare micro-films, in response to the cabinet's call to 'stress civilization, establish a new style, and promote righteousness', and make contributions to the country's spiritual civilization construction!"

Of course, it is still necessary to add some official clichés in the speech according to the convention, even if Nie Chen himself and others on the scene feel that it is high-sounding. And so it is.

This is the true portrayal of society!

"Here, I would like to thank the 'Jinghu Group' and the 'Ginkgo Foundation' for their strong support for this event, and they provided a total of 50 million RMB to ensure that the shooting can be shot from the best quality and effect!" Nie Chen continued: "In order to respond to the call of public welfare, the choreographers, actors and staff participating in this filming activity will only receive carriage and horse expenses and reimbursement of accommodation expenses, and no other remuneration will be taken!"

Nie Chen's speech won warm applause at the scene, after all, the mainstream of society is still 'positive', whether it is the donation of 'Jinghu Group' or the self-surrender remuneration of the writers and directors, it reflects the brilliance of human nature.

No matter what this event will look like in the end, just with the real money that the 'Jinghu Group' has taken out now, it is worth applauding!

After Nie Chen, all the leaders spoke. Including Xie Kui and others, they also introduced and explained the preparation and filming of the public welfare micro-film, and the reporters on the scene also had a deeper understanding of the content of the event.

The entire micro-film series will be divided into 6 films, each of which is not much related to each other, each reflecting the emotions of truth, goodness and beauty in the world, and will have top stars and Olympic champions from across the Taiwan Strait and three regions participating in the performance. After the filming of the micro-film, in addition to taking turns to broadcast it on Huaxia TV and various David TV, the copyright will also be sent to major video websites for free broadcast to increase the scope of the audience.

For the media. In addition to the social impact that the huge investment in the micro-film series will bring after shooting, it is also worth paying attention to the economic value that can be brought during the filming period.

Six micro-films. It will be in Qiannan, Longnan, Xichuan, Xiangxi, Xijiang and Ginkgo Village, in addition to Ginkgo Village, other places will also choose to carry out in the countryside with a certain tourism base, in order to help the local government develop local tourism resources.

Since the filming of the program "Where Are You Going, Dad" has been filmed for 3 years, it has driven the development of the tourism industry in many rural areas, allowing people to taste the great sweetness of the combination of entertainment and tourism.

This time, the original intention of the 'Ginkgo Foundation's public welfare micro-film is nothing more than to help children and vulnerable groups in poor areas in the central and western regions change their lives and destiny.

For the Chinese. "It is better to teach people to fish than to teach them to fish", if we can change the economic development trajectory of several places with the help of the filming of this micro-film, it will bring much more benefits than directly donating hundreds of millions of RMB.

As for the selection of 'Ginkgo Village' as the filming location for the micro-film, everyone knows that this is some selfishness of Xiao Feng and 'Jinghu Group', but they have not raised any objections.

After the leaders spoke. Mr. He, Yao Da and others also stood on their own positions to speak about the filming of the micro-film, and the whole scene was quite enthusiastic.

After the reporters at the scene obtained the relevant information, the staff arranged by the 'Jinghu Group' guided them to the nearby cooperative hotels to taste the 'ginkgo delicacies', and they were even more satisfied.

As a result, the news about the micro-film shoot immediately made the front pages of the major media that afternoon, and although it could not steal the headlines of the country's leaders, it was at least quite eye-catching.

For ordinary people, seeing such news will not delve into more details behind it, but care about where are the other 5 filming locations outside of 'Ginkgo Village'?

For this reason, some rural scenic spots in five provinces such as Xiangxi that are slightly eligible have been put on the list by the media, and then aroused heated discussions among netizens.

Everyone knows that once it can become a filming location for micro-films, the popularity of the scenic spot will skyrocket, and eventually it can rely on tourism development to embark on the road of poverty alleviation and prosperity.

Therefore, many local governments that consciously meet the conditions have contacted the project team and the director team through their connections to try to recommend themselves, but the final determination of these five locations is in the hands of Xiao Feng, and the rest only have the right to suggest.

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After the press conference, the celebrities and celebrities from across the Taiwan Strait who participated in the filming of the micro-film also announced that they would participate in the filming of the 'Ginkgo Biloba Operation' through their official scarves and brokerage companies, which also gave fans more after-dinner topics.

With the continuous disclosure of the list of participants, people have found that in addition to the current popular first-line stars, including some celebrities who have retired out of semi-retirement, will also re-emerge, which has evoked many memories of the post-60s and post-70s.

For a time, the 'Ginkgo Biloba Action' launched by the 'Ginkgo Foundation' and Huaxia TV and other departments became the hottest topic at the end of July, whether it was the Internet, print media or TV media, everyone was talking about it.

From a certain point of view, the public opinion guidance of 'Operation Ginkgo' is quite perfect, and if it is placed in the propaganda war of commercial films, it can be called a success.

However, considering that the Ginkgo Biloba Project is a public welfare project, the media will be more enthusiastic about it, and will not be as tied up as a commercial project, so there is not much comparison.

But no matter what, the 'Ginkgo Project' has won the attention of people all over the country since its inception, which is still quite beneficial to the 'Ginkgo Foundation'.

Since the launch of the 'Ginkgo Project', the teachers and students of colleges and universities who have carried out the 'Three Trips to the Countryside' in the countryside and the staff of the 'Ginkgo Foundation' have received greater support, and the work has been progressing quite smoothly.

Things in this world cannot always be viewed in isolation, and the 'Ginkgo Project' is in full swing, and other actions related to the 'Ginkgo Foundation' will also be beneficial, which is also what Xiao Feng is happy to see.

For Xiao Feng, it is actually a good thing that the 'Ginkgo Foundation's every move is focused on by the people across the country, which means that the charity actions of the 'Ginkgo Foundation' will not remain silent.

Philanthropy is never a matter of a person or an organization itself, it is the common responsibility of the whole society, and only when more people pay attention to it and more people participate in it, more people will be able to get help, and the whole society will become more harmonious and friendly!

People live a lifetime, and they always have to do some good things within their power to live this life in vain! (To be continued......

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