Chapter 1133: Sales Decline
Just put into the intense work, Ma Xuewen found a problem, although the domestic commercial plaza has been operating business is very good, but those have not yet been put into operation, but the opening of pre-sale shops seems to be declining, so he called the president of the headquarters, this person is more than forty years old, and he is also an old Wenting person, who knows a lot of things within the group, and is loyal and honest, can be regarded as a useful cadre, otherwise Ma Xuewen would not be able to entrust him with important tasks. Pen "Fun" Pavilion www.biquge.info
"Mr. Jiang, the pre-sale of our commercial plaza has always been very good, why has there been a decline recently, and I think this decline is still rising. Ma Xuewen looked at this report and was really puzzled, Jiang always said: "Ma Dong, I have counted these data, and I have asked the reason, it is not that our pre-sale sales are not good, but because there are too many commercial plazas that have been opened recently, which has dispersed our customer flow, and those merchants are more willing to choose the projects that are already in operation now." ”
"Although our commercial plaza has always been known for its supporting facilities and independent bustling areas, there are many imitators now, and they even buy or rent a building directly on the street of our project, and sell it in the commercial area with simple decoration, which is cheap and ready to operate immediately. Mr. Jiang told him about the actual situation, and he didn't reflect these things to Ma Xuewen, but Ma Xuewen was in the United States at that time, so he had no time to deal with it, so it was put on hold.
Ma Xuewen thought for a while, and then asked: "Is it that every one of our commercial plazas has encountered such a situation now? In your statistical report, is there an extension of the next two to three months, I want to make sure that when the project starts operation, whether all our shops can be rented out or sold." ”
When Mr. Jiang heard this, he and Ma Xuewen reported what he had counted, and also made some conjectures and statistics for the next two months and three months, Ma Xuewen frowned unnaturally after seeing this report, at this rate, the operation will not be able to recover the capital at all, although few businesses dare to say that the principal will be recovered before the operation, and they will not even be able to return the principal after a few years, but Ma Xuewen is such a model and concept.
The most important point is that when the commercial plaza is operating, if the shop is not satisfied, there are so many competitors on the side, it will only lead to less and less popularity of the commercial plaza, and even the last door can be crowded, now don't look at Wen Ting's big business, but Wen Ting Group has never suffered too much loss so far, and the project of the commercial plaza is the top priority, if it encounters such a crisis, it will be a great obstacle to Ma Xuewen's next development.
To put it bluntly, the reason why everyone is willing to spend money and rob Ma Xuewen's things is because they know that buying him is making money, but once Ma Xuewen loses this charm, then Wen Ting's performance will suddenly decline, and no one knows how much it will decline, but it will inevitably cause a lot of losses to the return of funds, and the project in Hong Kong has not yet opened.
Sometimes the bigger the project, the more troubles need to be dealt with, which is the same as the greater the ability, the greater the responsibility, sitting on the chair and thinking for a long time, Ma Xuewen said: "Think of a way, see how we can maintain a hot situation before the operation of our commercial plaza, at least not in the operation, even the most basic merchants are not satisfied, then we do commercial plaza is worthless, you must know that the cost of surrounding facilities is not lower than the square." ”
In fact, in addition to the influence of the company's reputation, Ma Xuewen's project also has a fatal weakness, that is, the surrounding public facilities and development costs are too high! It's even a lot more expensive than the square, so he must return to his capital before the operation, so that he has more funds to fill other places, and if something goes wrong in a certain link, the chain reaction caused is unimaginable, how could Jiang always not know this, so he is also a little anxious, but Ma Xuewen has too many things, and Wen Ting is currently fine, so he didn't reflect the matter in time before this, but he informed Ma Xuewen, and saw that the boss didn't react, and the person was not there, so he put it on hold.
In the past few days, Ma Xuewen came back to work, and Mr. Jiang put this report on Ma Xuewen's desk again, and attracted his attention, Mr. Jiang pondered for a moment and replied: "Ma Dong, we can only take promotion if we want to maintain popularity now, but once it is promoted, many people will see the signs of decline now, which has both advantages and disadvantages." ”
No matter what Wenting Group does, it will generally not be promoted and will become a hit, because everyone recognizes it, but once it enters the promotion link, it is equivalent to bowing to the market, which will definitely cause a lot of repercussions, and for those who have already bought it, there will also be a loss of interests.
Ma Xuewen's fingers tapped on the table, making a sound, but neither of the two continued to speak, and after waiting for a while, Ma Xuewen shook his head and said: "This is not good, we must think of individual ways to see how to attract everyone's attention, instead of relying on promotion, which has too much impact on the brand, and we have not reached that point at present, there are too many projects in the company now, once a link goes wrong, it will cause a chain reaction." ”
Mr. Jiang hurriedly agreed, of course he knew what Ma Xuewen's concerns were, the two discussed in the office for a long time without results, because there were too many things for each other and they did not continue to communicate, and when it was evening, Ma Xuewen suddenly received a call from Lin Shao, only to hear him speak: "Xuewen, I haven't been in touch for a long time, how is it lately?"
Ma Xuewen was a little surprised when he heard this, he didn't expect Lin Shao to call him, he and Lin Shao are still partners, but in fact, Lin Shao has only one veil left with him that has not been pierced, Lin Shao wanted to pass the pressure of Ma Xuewen's expert Sun Hai Ma Xuewen did not agree, this is considered to be a tie, and at present, Lin Shao has also earned the profits he should earn, and he has enough funds to do something else, so he is naturally separated from Ma Xuewen.
Of course, at the beginning, the two worked together together, but they just took what they needed, and there could be no friendship at all, because the two were not all the way.