Liu Wanruo chartered the scene with five people. Pen "Fun" Pavilion www.biquge.info

In fact, the premiere box office of this movie was out of the expectations of Xinxian and Li Mo.

Although Li Mo has made many modifications, including some plausible insinuations in it, to improve the compulsion. Including the glamorous shot at the beginning...... As well as increasing investment, so that each frame picture is perfect, the props are more realistic, and the scene is larger.

But overall, films assigned to NC-17 not only lost teenage audiences, but also were sentenced to death in the market because of their blanket bans. For the sake of commercial interests, few studios are willing to release an NC-17 rated film, and the box office will not be high.

Therefore, the NC-17 movies that many Chinese audiences are familiar with in later generations often only have a few hundred thousand dollars at the North American box office.

However, the fatal bend is just a plasma film, not a banned film with a literary and artistic name, but the actual three views are seriously wrong, and the audience is not too small.

Neither Li Mo nor the new line overestimated its box office before, but in addition to the box office, its video revenue should not be low, and there are some derivatives, such as Halloween next month, when the theater is gradually decreasing, but the impact is still there, so you can sell mountain man hoods and various fake props to the audience.

Because it was not optimistic about its box office, the new line brought it forward to mid-November. After all, in the next month, many blockbusters will be released, including the two blockbusters planned by Li Mo.

However, the result turned out to be as expected by Limer and the new line.

The promotional slogan for the new line was Lee's first NC-17 film.

In the past, Li Mo participated in or planned movies, except for three novels adapted from movies, the rest were either light-hearted and funny, such as a ghost in charge, a strange masterpiece in disguise, or a warm vein, such as a ghost in love, Edward Scissorhands, the wife of a time traveler directed by himself, or full of humanistic ideas, such as Dances with Wolves, a railroad man directed by himself. In short, the three views are very positive.

As Li Mo himself, at least in North America, many people also think that Li Mo's three views are more correct, although entering the risk financial market, it is to make money with wisdom, and it has little to do with conscience, on the whole, Li Mo is a talented and philanthropic genius.

How did an NC-17 movie come out of nowhere?

This caused many viewers to be curious, and the more controversial the media, the more curious people became, and as a result, the film grossed $82 million in North America and more than $95 million worldwide, almost breaking $100 million.

The box office has nothing to do with these models, and Milena is pure prank.

The movie begins.

At the beginning, there are several sets of unrestrained large-scale shots.

The models in Angel Economy are not very old, and there are a very small number of models who have not gone through personnel so far.

Looking at these shots, many small young molds are red-faced.

Liu Wanruo and Wei Suping looked at each other and smiled, this also cut out more than half, if it was the original sample, the scale would be even larger.

The audience at the other theaters was dumbfounded, and some of the young men watched with their blood in their heads...... Then these models were really successful, although they were not promoted to first-class stars, but they were also able to mix into third-rate stars, and occasionally took on some small-scale movies in the future, and also participated in some TV series one after another.

These Li Mo didn't care, they left, they actually had nothing to do with Li Mo, and he gave them another handful, which is equivalent to a dog-headed worship who will not turn his eyes into hatred, of course, he also more or less bought the hearts of other models of Angel Economic Company. In fact, it was also before, with the great business of Li Mo's family, some of the previous practices gradually became less necessary.

Several sets of fragrant shots ended, and the torture began.

In just a few moments, many models ran to the bathroom and vomited. At the end of the movie, most of the models walked out of the cinema with pale faces, and they didn't complain about Milena, can Milena know what movie the boss was planning?

However, after returning to the company, these models immediately discussed why Li Mo planned such a bloody movie.

The next day, the entire North American media was in an uproar.

Li Mo began to deteriorate, otherwise it would be impossible to plan such a bloody movie, in terms of bloodiness, the new line of "Ghost Street" is weak in front of it.

So much so that many film critics were silent.

It is certainly a cult movie, where evil triumphs over justice, and no good person survives, simply subverting the three views of most audiences.

But the problem is that there are two very important sentences in the movie.

The town used to be prosperous.

There used to be an evil family that ruled the town.

Why is it that when an evil family rules a small town, the town prospers?

What does this evil family have to do with these murderous mountain people?

If this question is not clarified, it is impossible to give the film a definitive conclusion.

Even if China starts to import American films, the fatal bend is unlikely to be released in China, but there is no problem with the Bess Reel commercial.

This advertising blockbuster caused a lot of sensation in the industry, in fact, it was not only Yili's flower fairy advertisement and this scroll advertisement, Li Mo also shamelessly snatched some excellent advertising ideas from Procter & Gamble and gave them to Yimei to use. However, the creativity of these two fashion advertising blockbusters all came from Li Mo, and it had nothing to do with plagiarism. But on the whole, Li Mo's advertisements may bring a little inspiration to some enterprises, but various state-owned enterprises are still very backward in terms of marketing methods.

The industry's opinion may be a little more expert, as for the ordinary audience, it is just lively.

Most viewers watched the beauty of the various spokespersons, and a few people noticed the costumes.

Of course, it is impossible for someone to go all over the world looking for Bess clothes because of an advertisement, but soon someone will see it and ......

At the end of the 90s, China gradually came out of the shadow of the price barrier.

Yili's red card does not sell much in China, but the blue card sells a lot.

In the 90s, there are still many foreigners who come to China to buy a large number of Yili clothes to bring back to their countries.

However, this situation may not hurt the interests of Yili's parent company so much.

Taylor and Peng Jiutian have repeatedly discussed this issue.

After some research, they found that at least 70% of customers buy when they see that there is a bargain. There is no bargain to take advantage of, they will not buy Yili clothing in China, nor will they buy Yili clothing in foreign countries. Although it may cause Yili's parent company to lose three or four percent of the customer's sales, it is also equivalent to increasing the recognition of Yili's customers in some aspects.

This has not yet entered the Internet era, once it enters the Internet era, Yili can also say that we are like the old godmother, we are one of the few companies in China, the domestic price is cheaper than the foreign price, and it can also increase the recognition of Chinese customers.

The stakes, including Li Mo, are not clear. But this must be well controlled. At the end of the year, the RMB exchange rate has been lowered twice, and now it has been lowered for the first time, the RMB exchange rate has been lowered and depreciated, and Yili subsidiaries have to increase the price of domestic Yili clothing partially. In fact, with the black market exchange rate, there is still a huge price difference between the two sides, but Yili also has to consider the sales ability of domestic customers.

This wave of price increases has received unexpected results, the mentality of many domestic customers is to buy up or not buy down, after Yili clothing came on the market, its high price will be stunned by the domestic people, but in recent years, its price has not only not fallen, but has been rising, at least one thing, it is good, if it is not good, can it be so?

After this price increase, more people have purchased Yili VIP cards, and of course, many people use it as gifts...... This makes many domestic enterprises unable to understand the call.

But after most Chinese people take these two kinds of VIP cards to enter the Yili outlet store, they are not buying Alice clothing, which is too expensive. However, as long as you go to the Yili outlet store with a VIP card, you will inevitably go to the Alice area on the top floor to take a stroll, in a sense, I can say that I have money, so I have some privileges, you can't get in, I can go in, I can go above you, you can only watch below, you drink Coke, we drink high-end coffee...... Not only Malaysians, but also many foreigners have this mentality.

Some business schools in the United States also deliberately put Yili's trick in the classroom analysis, saying that since ancient times, there has always been an unequal class, and most people have vanity, Yili is using these two to rapidly expand the brand's well-known books and increase sales.

Including Zhang Xiaoyu.

Her family situation is okay, and she also bought an Yili blue card, but she didn't buy it alone, but bought it in partnership with more than a dozen girls.

Even if she bought a blue card, she was reluctant to buy Alice's clothes. However, as a girl, I have a love for beauty, and every time I go to Yili, I will go to the Alice area for a visit. Occasionally, I would take other women and lend them blue cards, so that they could go up and go around and come down.

Some girls are thick-skinned, don't buy anything, and will go downstairs with a cup of coffee.

Yili doesn't ask about this, after all, there are very few such cases, and as long as you buy a Yili costume, not an Alice costume, its profit is enough to pay for more than ten cups of coffee.

The cost of coffee is not small, but it can greatly cater to the vanity of customers with VIP cards, and they are respected by Yili, so they must consume a little.

On Sunday, Zhang Xiaoyu and a group of girls went to the city to hang out again, and also went to the Yili outlet...... We can't afford it, but it's always okay to take a look, and besides, we still have a blue card.

Subsequently, Zhang Xiaoyu was also dumbfounded.

On Monday, Li Mo continued to go to school, and when he arrived at the class, Zhang Xiaoyu couldn't help asking: "Li Mo, why are Yili clothes sold so expensive?"

"Are Yili clothes expensive?"

At least much cheaper than Alice and Bez.

"It's that new brand, Bisi, B, I, S, S, do you know how much a piece of Bisi costs, more than 30,000 yuan!"

It's not more than 30,000 yuan, Bess has pajamas, but not bras and panties, which has to be left to a French brand acquired in the future, so each piece of clothing uses a lot of fabric. But it also depends on the situation, there are cheap ones, only two or three thousand yuan, and the top fabrics and top workmanship will reach more than 10,000 yuan, more than 20,000 yuan, and a few pieces of clothing are sold for more than 30,000 yuan. However, there are very few tens of thousands of yuan of clothing, seventy percent are below five thousand yuan, and ninety and a half percent. Under 10,000 dollars

This price is placed abroad, if you agree that it is not too expensive, not to mention the fabric, just look at these complex embroidery, you can imagine how much labor is needed. However, in China, almost everyone was scared, and one by one they wondered, is it made of gold, even if it is all made of gold, it is not so expensive.

"Senior class leader, I know a little bit about this. Bisi sells expensive, mainly for two reasons, the first is handmade, some patterns are complex and exquisite clothing, if you let a female worker to embroider, it will take hundreds of days to complete, how much does it cost? Second, the silk used in Bisi is the lowest 3A grade, the best minimum is the 4A grade silk, and even more than 40% is 5A6A grade silk, these silk materials are not available in China, must be imported from abroad, how much does it cost?

For the time being, there is really no 3A-level mulberry silk in China, and only a very small number of silk squeezing barely reaches the 3A level.

However, Yili is hiring experts from various universities to cultivate new mulberry trees and silkworm seeds, don't think about 6A-level mulberry, but if it can be successfully cultivated in the future, it will also make the real 3A-level and 4A-grade mulberry appear in China.

The difference between this, Yili outlet store screen has been explained for a long time, Li Mo did not explain much, and continued: "This is domestic, foreign, the price of Bisi is more expensive, an ordinary Bisi clothing is at least seven or eight hundred US dollars, the few sets of more than 30,000 yuan you said, can reach tens of thousands of dollars, converted into RMB, how much is it?"

According to the official exchange rate, the foreign ones are also much more expensive than the domestic ones, and if they are based on the black market exchange rate, they can be as high as nearly three times!

But there are reasons why it's expensive.

The cost of clothing that costs two or three thousand yuan is not tax, and the pure cost alone can reach seven or eight hundred yuan, and the cost of thirty or forty thousand yuan can reach nearly 10,000 yuan. Yes, it is according to the selling price of the dollar, and the exchange of the selling price of the dollar for the yuan is its pure cost.

Of course, even at this cost, it is very profitable. The problem is that this is a pure cost, and there are taxes to be paid, to pay for the individual designers, and at the same time to pay a much larger publicity expense. In fact, just counting Bess may not be profitable in the next two or three years. Just to pay Brooke Shield's endorsement fee, I don't know how many pieces of Bethese clothing have to be sold to recover this cost. If you want to recover the cost, you must sell more Bisi clothing, and if you want to sell more Bisi clothing, in addition to careful design, you must also invest in greater publicity, and the higher the cost.

It's actually very difficult to make a top clothing brand.

Zhang Xiaoyu definitely can't understand, although she also studied business. She said curtly, "Li Mo, how do you know so clearly?"

"Bess's high price has alarmed you, and it has alarmed me, so I made a phone call and asked. Don't look at how expensive people sell, just from the Bess brand, in the next few years, Bess will lose money. ”

"Can you still lose money?"

"Don't you understand this, what kind of knowledge have you learned?"

"What's the truth?"

"First of all, it's expensive, and secondly, there's design cost, tax cost, and even more publicity cost. It's better not to support this brand, and if you support it, Yili will inevitably lose money in the next few years because it will continue to burn money. ”

"Loss...... Why do you have to run at a loss?"

"Think for yourself. ”

Zhang Xiaoyu thought for a long time before he could barely come up with a point: "...... drive Yili's sales?"

It can not only boost Yili's sales, but also improve Yili's compulsion, so that top brands can attract more designers to join Yili, and can also attract big brands to endorse Yili. For Mattel, another shareholder of Yili, it has also solved the problem of its embarrassing Barbie clothes.

But Li Mo's attitude is neither against nor supportive, in his thinking, he still adheres to the business strategy of rapidly expanding direct sales stores, and even if customers recognize the brand of Bes, because the price is too expensive, do not expect much sales. In Europe and the United States, for ordinary people, the price of Bess is also very high. Li Mo didn't need to say it, and nodded slightly.

"Li Mo ......"