At the end of October every year, the Los Angeles Auto Show will meet with car fans and car manufacturers around the world as scheduled, and it is also an important commercial vehicle exhibition in the United States and even in the world.

After the complete decline of Detroit, the Los Angeles Auto Show and the New York Auto Show became the two major auto shows in the United States, with a gap of half a year, presenting the beauty of the automobile industry to the people of this automobile kingdom.

Perhaps the Americans living on wheels could never have imagined 10 years ago that today's two major American auto shows have become a stage for European and Dongying automobile companies, and American car companies can only lick their wounds in the corner.

The misery of the American auto industry does not affect people's lives, and everyone has to drive to work, and still have to pay attention to the Los Angeles Auto Show and track the latest developments in automobiles.

So when the Los Angeles Auto Show began, the Los Angeles International Convention Center welcomed tens of thousands of visitors, journalists, and industry insiders.

More than 130 automakers and technology companies will be showcasing mature launch models, concept cars, the latest models to be mass-produced, and a variety of technology products.

As one of the top 10 auto shows in the world, the Los Angeles Auto Show has always attracted the attention of the media and industry insiders, so the media open day on October 28 attracted a large number of people.

For car manufacturers, the media open day is very important, because it is related to the layout and praise of their products in the media, which may have a huge impact on future sales.

Although the manufacturers must have communicated well with the media before, and the benefits that should be given have been negotiated, they should not be too sloppy.

Therefore, on the day of the media day, not only the CEOs of various car manufacturers will be present, but also the spokespersons who have spent a lot of money will appear.

Time. The media day of the auto show is full of stars!

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Xiao Feng began to upgrade from the image spokesperson of Greater China to the global image spokesperson this year, in addition to the change in name, it is mainly reflected in the remuneration.

Xiao Feng and Xu Mengyao's family only need to shoot one car commercial and two sets of print ads for Audi cars every year, and then combine two commercial activities to get 5 million euros in subsequent income.

Compared to internationally renowned sports stars and Hollywood superstars, such a price tag is already high. In addition, there are very few business activities that Xiao Feng needs to attend, and the cost performance is still extremely high.

Of course, it is basically impossible for other stars to get such a generous contract, after all, not everyone's influence can be compared to Xiao Feng.

Xiao Feng's next business event has also been arranged, and he will be the spokesperson of Audi to attend the Haizhou Auto Show in Haizhou on May 1 next year, which is his home stadium.

In order to convince Xiao Feng to become the global face of Audi cars, Audi needs to donate the same amount of money to the 'Ginkgo Foundation' in addition to paying endorsement fees and income taxes for Xiao Feng.

Such a price tag looks high. But Audi is not a fool, and naturally knows that hiring Xiao Feng as the image spokesperson will bring more benefits to the company.

Since Xiao Feng's advertising began to run in the Asia-Pacific region, Audi's sales have increased significantly, and a large number of young people, entrepreneurs and wealthy people who idolize Xiao Feng are willing to drive the same brand of vehicles as Xiao Feng.

At present, Audi's performance in the mid-to-high-end passenger car market in China is gradually surpassing Mercedes-Benz and BMW. Xiao Feng is naturally indispensable!

This Los Angeles Auto Show is also an important move for Audi to promote Xiaofeng internationally. Audi's top executives were also present!

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When Xiao Feng got off his Audi A8, he immediately attracted a large number of media reporters, this was the first time he attended the auto show, and the attention of the media was reasonable.

"Mr. Xiao, how did you arrange your itinerary for attending the Los Angeles Auto Show this time?"

"Mr. Xiao. What do you think of the upcoming Forbes Global Rich List?"

"Mr. Shaw, when will the Beverly Hills flagship store of 'Dream Restaurant' officially open?"

"Mr. Xiao, is it possible that the 'Dream Steak' will have an impact on Dongying Wagyu?"

"Mr Shaw, Newcastle United were eliminated in the FA Cup. It's only eighth in the league, which is clearly not in line with the investment you made this summer, do you have any plans to change the manager?"

Soon, a large number of questions came to Xiao Feng, in addition to the various businesses under the 'Jinghu Group', even many private lives were also in the ranks of reporters' concerns.

In the face of the enthusiasm of the reporters, Xiao Feng, who is the 'spokesperson of Audi today', could not be cold-faced, so he could only accept the interview with a smile.

Of course, Xiao Feng avoided all the parts about the 'Jinghu Group' and his private life, after all, this is an auto show, not a product launch conference of the 'Jinghu Group'.

Regarding the itinerary of this auto show, Xiao Feng will not keep it secret, it is nothing more than to participate in the event held by Audi on the day of the media day and entertain media reporters from all over the world.

Secondly, during the public day stage, Xiao Feng will also appear at the booth at the right time to introduce some production cars and concept cars launched by Audi to the audience, which has been criticized by a spokesperson.

Fortunately, this time it was at the Los Angeles Auto Show, and Xiao Feng didn't need to stay in a hotel, he only needed to go back and forth at the Convention and Exhibition Center and the 'Dream Manor'.

Although Xiao Feng's answer made the reporters a little dissatisfied, everyone also knew Xiao Feng's style, and it was enough to get some information from his mouth.

As for some other news, reporters can analyze and judge through Xiao Feng's clues, anyway, they only need to add 'speculation', 'possibility', 'according to informed sources' and so on.

For the media, taking words out of context and being ambiguous has always been a good thing!

In the case of Newcastle United, although Xiao Feng has never expressed any opinion in public, this does not prevent reporters from speculating.

For example, a few days ago, Xiao Feng was in the mood to go to the 'Dream Ranch' to participate in the beef test, inspect the ranch, and posted a photo of sharing food with his family on the scarf, which shows that Xiao Feng does not care about the situation of the Newcastle Club.

It's also normal. This time, the beef cattle slaughtered at Fantasy Ranch are as high as 250 million US dollars, equivalent to 150 million pounds, which is more than Newcastle FC has invested in this summer.

Xiao Feng and the 'Mirror Lake Group' do not survive by running clubs for profit, which is in stark contrast to the Glazer family in the United States.

Of course, Xiao Feng's non-statement could not extinguish the gossip of the media, especially when reporters asked Xiao Feng that the first choice for the head coach was Magic Bird instead of Shearer. There was a lot of buzz in the media.

Whether it is the gossip media or professionals, they all believe that Shearer, who has mediocre coaching ability, is not the best candidate for the head coach of Newcastle FC, but Xiao Feng made a compromise in order to stabilize the fan base and the club's military morale.

The media speculated that once Xiao Feng took full control of the club, it would be time for Shearer to leave class!

A three-year, £10 million contract is nothing to the deep-pocketed 'Mirror Lake Group', just selling 700 'dream beef cattle'!

For this reason, the global sports media are analysing which coach will be in charge of St James's Park next summer?

Xiao Feng wasn't the only star to appear at the media day. However, his special status still attracted a lot of media attention, which also made the Audi booth overcrowded!

Audi CEO Mr. Steder is also very happy to see this scene, although the hiring of Xiao Feng as Audi's global ambassador is expensive, but the effect is still very obvious.

'Cannibalism, Loyalty'

Although I am not used to the large number of flashing lights that are constantly shining, I can bring 10 million euros a year to the children of the country by considering that I am attending these events. The irritability in Xiao Feng's heart suddenly dissipated without a trace.

He cooperated and stood in front of the representative cars on the Audi booth and let the reporters take pictures. On the large LED screen on the wall, the TV commercials shot by Xiao Feng's family are also playing simultaneously.

After returning to Los Angeles in September, Xiao Feng and his family took time to shoot a series of TV commercials and print advertisements, in which Xiao Feng and his family took turns to perfectly interpret Audi's various models.

When the family goes shopping, the spacious and luxurious Audi A8 becomes the choice of the whole family. The ultra-high safety brought by the all-aluminum body is the patron saint of caring for the whole family.

When going out for a barbecue, the Q7, which has relatively strong off-road ability, makes its debut, showing superior performance in various terrains in the suburbs, and sharing the joy of family.

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In addition to shooting with your family. Xiao Feng also played the role of characters with different identities, using different Audi models to complete various challenges in life and work, and vividly expressed the concept of Audi 'breaking through technology and inspiring the future'!

In addition to marveling at the level of advertising shooting, media reporters also have a certain understanding of Xiao Feng's acting skills, but they didn't expect that Xiao Feng is also very tasteful whether he is playing an entrepreneur, a white-collar worker or an IT otaku.

Many local media in Los Angeles feel that if Xiao Feng enters Hollywood, he may be able to break through with his identity and topicality.

Of course, everyone knows that this kind of thinking is just whimsical, with Xiao Feng's current identity, it is impossible to appear in a movie for a small salary;

After working for most of the day, Xiao Feng ended his appearance on the media day, said goodbye to the senior management of Audi, and returned to the 'Dream Manor' in the convoy that had been waiting outside the convention and exhibition center.

Xiao Feng brought back a 1:8 full-size model carefully made by Audi for the children, which made the fish very happy, boys, born interested in vehicles, weapons and the like.

As for Nini, she would rather practice in the piano room than play with her brother on the carpet with a cart, perhaps in her opinion, this kind of behavior is low!

The two little babies didn't know that their dad had gone out to work all day today, and as long as someone held them, they could hear their happy laughter!

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Xiao Feng's appearance at the media day of the Los Angeles Auto Show became the focus of many media around the world that night, especially in China, countless people opened their mobile phones and computers in the morning at the first glance, and saw Xiao Feng's sought after picture at the auto show.

This time, Audi AG launched the R8 concept car based on pure electric drive and many existing models facelift, but whether it is the media or the public, most of the focus is on Xiao Feng.

In particular, some Chinese media have even played headlines such as '200 billion billionaires stand for Audi', attracting netizens to click and watch, which makes the news even hotter.

In addition to reporting on various new models and concept cars at the auto show, the media always talked about Xiao Feng without exception, discussing how much wealth he has now?

In the decades-long history of the Los Angeles Auto Show, there has never been a single star who has dominated the entire auto show, which has made the auto show receive unprecedented attention and at the same time, it is also embarrassing for the organizing committee!

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Regarding the boiling of the outside world, although Xiao Feng knows something about it through the Internet, he really doesn't have much interest in thinking about it, and he puts more of his mind on the 'Black Miracle' that is about to participate in the 'Breeder's Cup'.

Because the climate of the 'Neverland' in California is better, and the pony farm can also meet the training needs of 'Black Miracle' to maintain his usual condition, Xiao Feng decided to set up the new home of 'Black Miracle' in 'Neverland'.

Of course, if there is a chance, Xiao Feng will also bring the 'Black Miracle' into the 'Purple Bamboo Space' and let him run wild!

In Xiao Feng's view, the 'Black Miracle' is an important contributor to the successful integration of the Xiao family into the United States, no matter how preferential treatment it is, it is also reasonable.

Black Miracle has raced 15 races including three major races over the past racing season and will be the end of the season with the Breeders' Cup on 2nd November!

Once it continues to win the championship, it will create a miracle of 16 consecutive wins, and it will also bring Xiao Feng more than 10 million prize money and 20 million US dollars in advertising revenue!

Some media joked that the 'Black Miracle' is simply a running money printing machine, and he can bring $100,000 to the horse owner Xiao Feng almost every day, which is not amazing!

Now, Black Wonder has received an invitation from the Middle East to compete in the 'Horse Racing World Cup' in Dubai at the end of March next year, which is a super race with a total prize pool of more than $20 million!

The rich oil tycoons offered the championship prize money of up to 10 million US dollars for the champion horse, and no matter how far away the road is, Xiao Feng also feels that it is not to be missed!

So, after the 'Breeders' Cup', 'Black Miracle' will be returning to 'Neverland' to recuperate and await the arrival of the 'Dubai Racing World Cup'!

Using a one-day competition to compete for the championship prize of 10 million US dollars, Xiao Feng is very exciting even if he is worth tens of billions of dollars! (To be continued......

PS: PS: There are only two monthly passes today, so pitiful!