Wang/Xiaoling returned to the company before leaving work. Pen, fun, and www.biquge.info

When she saw Lu Chen, she was naturally very surprised, and complained that Lu Chen didn't bring his girlfriend over.

She is a fan of Chen Fei'er.

Gao He asked about the cooperation on the 7795 platform, and Wang/Xiaoling said that the contract had been signed, and when it was officially launched tomorrow, it would be possible to place advertisements on the 7795 website.

7795 claims to have 50 million+ registered members, with more than 10 million daily IP visits, although there must be moisture in the data, but the effect is still quite good on its platform.

Of course, advertising is not cheap.

"This time, I came here and brought money..."

In the evening, Gao He and his family invited Lu Chen to eat together, and after a few drinks in the box, Lu Chen said: "It should be able to arrive tomorrow, you don't just think about saving money, you have to spend what you should spend, and you have to invite those who should be invited!"

Gao He and Wang/Xiaoling looked at each other, Gao He scratched his head, and said embarrassedly: "Third child, you have already made an additional investment, and this time..."

Wang/Xiaoling hurriedly added: "Now our company's money is still enough. ”

It has been seven or eight months since the establishment of Happy Mutual Entertainment, and the monthly office rent, wages and salaries and other expenses are at least six or seven hundred thousand, plus the investment in various equipment, the original 5 million co-investment has long been burned out, and it is all up to Lu Chen to make an additional sum to maintain the situation.

Gao He and Wang/Xiaoling are both recent college graduates, with no experience in running a company, and they have paid a lot of "tuition" all the way to now, and then they have been burning money like this without any income, and the two of them will naturally not be at peace in their hearts.

And when Lu Chen made additional investments, he did not dilute half of the shares of the two, and still kept 10% unchanged, and now he wants to inject money again, which will bring great pressure to the two.

Lu Chen shook his head with a smile and said, "Enough, that's impossible!"

After a pause, he continued: "Happy Farm is a game, we have to invest at least 10 million in publicity costs, and we will continue to add it in the future, and then there will be the development of new projects. ”

10 million publicity expenses!

Gao He and Wang/Xiaoling are both dumbfounded, because [Happy Farm] is just a small game, which belongs to the category of casual virtual business in online games, and the production cost is very low.

Lu Chen actually wanted to invest tens of millions of publicity expenses in [Happy Farm], which was really beyond the imagination of the two, and they couldn't help asking: "With such a high investment, can you earn back the cost?"

The two knew that Lu Chen was rich, and he was very rich, and a song could sell for millions, but this kind of money-burning method made them feel heartache.

Wang/Xiaoling's original advertising budget for [Happy Farm] was only one million at most.

Lu Chen patiently explained: "I have confidence in Happy Farm, I believe that it can bring us ten times or even dozens of times the return, but we can't be satisfied with one or two small games, we should have bigger goals." ”

Memories from the dream world have given Lu Chen a steady stream of inspiration and creativity, and after [Happy Farm], Happy Mutual Entertainment can continue to make [Fruit Ninja], [Plants vs. Zombies], [Angry Birds] and other mobile games that have been very successful in the dream world.

But the development of these casual mobile games is just to lay the foundation for happy mutual entertainment, and Lu Chen's goal is even more ambitious.

"Do you know "Smiling Proud Jianghu"?"

Gao He nodded without hesitation and said, "I know, I also bought a hardcover version and put it at home, a wonderful martial arts novel, it's really well written!"

"Smiling Proud Jianghu" is currently a best-selling book in the domestic book market, and has also set off a wave of new martial arts craze, with many readers and rave reviews, and has a large number of fans.

Lu Chen said: "I have bought all the copyrights of "Smiling Proud Jianghu", and it is expected that the filming of the "Smiling Proud Jianghu" movie trilogy will start in the second half of the year. ”

"Really?"

Gao He's eyes suddenly widened, revealing a look of surprise: "That's great, you must play Linghu Chong, right?"

Lu Chen said with a smile: "I won't hide it from you when the time comes, the investment in these three "Smiling Proud Jianghu" will reach at least 200 million, and it will be the most important project I will operate this year." ”

Gao He said sincerely: "I will definitely succeed!"

And Wang/Xiaoling, who was sitting next to him, asked thoughtfully: "Lu Chen, are you also going to adapt "Smiling Proud Jianghu" into a mobile game?"

Compared with Gao He, who prefers to delve into technology, Wang/Xiaoling's mind is much more flexible, and after more than half a year of tempering, she has shown a certain natural ability in business, so she is keenly aware of Lu Chen's intentions.

"That's right!"

Lu Chen clapped his hands and said, "It's not just a mobile game, but also a real online game!"

If it is said that Happy Mutual Entertainment was established at the beginning, Lu Chen mainly wanted to help the two people in front of him, but now he has broadened his development ideas for Happy Mutual Entertainment too much.

Happy Interactive Entertainment can be fully integrated into his big IP plan, sharing the two major parts of IP adapted games and animation, especially games are a very important part of the plan.

A movie gets a billion box office in China, divided into three or four billion, after deducting costs and taxes, it will be about one or two hundred million when it arrives, but a well-made and powerful online game, with a monthly turnover of more than 100 million, is easy, as long as you don't mess around, it's simply a hen that lays golden eggs.

Of course, this industry is also extremely competitive, and Lu Chen's plan is to start with a small game like [Happy Farm], so that Happy Interactive Entertainment will continue to grow and move towards the highest goal.

"Happy Interactive Entertainment is too small now, and we will definitely move to a new place in the future, and we need to recruit more and more professional talents, animation design, game planning, development engineers, programmers, art designers..."

Lu Chen said eloquently: "So I said that the little money in the company's account is not enough at all, and it takes a process from the online operation of [Happy Farm] to achieve profitability, and we can't waste time here." ”

Gao He and Wang/Xiaoling had nothing to say, according to Lu Chen's goal assumption, it was not too much to smash tens of millions into it.

The online games of "Happy Farm" and "Smiling Proud Jianghu" include mobile games, which are completely different, and the latter requires too much manpower and material resources.

Thinking that the two will still have a 10% stake in the happy mutual entertainment in the future, it feels like a dream.

Lu Chen raised his glass and said with a smile: "Don't think about it now, come, let's toast to success!"

Tomorrow is the day when [Happy Farm] is officially launched.

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