Chapter 566: Mobile Phone (II)
Jobs snapped his fingers, and the projector projected a book on the big screen, which was the first "Jurassic Park" to be published.
He flipped through the book, quickly flipped to an illustration, and stopped.
On this illustration, Li Mo clearly drew a 2G mobile phone. But then Motorola Big Brother came out, and many people thought that the mobile phone Li Mo was talking about was Big Brother. Bantam may have taken some more benefits from Motorola and changed this phone to Big Brother.
Jobs said: "As early as 80 years, Li conceived this product, and later Motorola developed the first generation of mobile phones, but this is not the mobile phone in Li's heart, until today, with the efforts of all the staff of Yihua, his vision has been realized, these ...... It's a real phone. ”
Ten long tables with ten mobile phones, four flip phones, three straight phones, and three skateboard phones.
Each phone has more than seven or eight colors, and the few have five or six colors.
As for the style, there is no need to doubt it, this is the ten best-looking styles that Jobs selected from the dozens of shape patents painted by Li Mo, and sent someone to make careful modifications.
Just in terms of appearance, it can be said that in the next ten years, they are the best in 2G machines.
Yihua invited these reporters to come over, and more than ninety percent of the reporters guessed that it might be related to mobile phones, but in their minds, Yihua's products are still big brothers, and at most the appearance is slightly different.
Even some media received an invitation letter from Yihua, but they didn't send anyone over.
So when the red silk was rolled up, the mobile phones were like beautiful girls showing in front of everyone, so there was an exclamation from the audience.
With these beautiful appearances alone, it is worth coming from all over the world to interview.
Jobs also introduced the functions of various mobile phones.
The batteries used in these mobile phones are the second-generation lithium batteries of China Power Fang, so each mobile phone has a standby time of about 100 hours, and the talk time can also be maintained for 200 minutes.
And each mobile phone weighs about 200-300 grams, and the heaviest one does not exceed 300 grams, which is far from being possible for Big Brother at the moment. Although the new batteries used by the big brother are still more than 500 grams, they are still very inconvenient to carry.
That is, from now on, mobile phones will truly become convenient and practical mobile phones.
In addition to the call function, there is also a keypad lock function, 5-8 ringtone options, ringtone volume selection, speed dial function, mobile phone password function, and up to 188 phone numbers can be stored.
Foreigners are not very good at math, so they also have a calculator function, in addition to a clock and a calendar function.
You can also send text messages.
In addition, there are five mini-games such as Tetris, Snake, and Pac-Man.
"Oh, oh, oh."
Every time Jobs introduced a function, it caused the group of reporters in the audience to scream.
Looking at the fanatical expressions of these reporters, Li Mo wanted to cover his face.
The simplest is an external antenna and a black and white screen. So far, Yihua has not solved the embedded antenna, color screen and camera function, of course, this is not in a hurry, it is already very leading, keep it for future upgrades.
However, it is not easy for IH mobile phones to go all the way, first of all, memory and processor technology must be solved, secondly, battery technology must be solved, and finally, 2G communication technology must be solved. If it weren't for Li Mo's foresight, who would have imagined it.
Therefore, in Li Mo's previous life, it was not until GSM came out for several years that 2G mobile phones appeared one after another, and it was impossible for any company to develop them synchronously with 2G communication technology.
They appeared on January 1, '92, as amazing as they were.
Jobs didn't count, and he invited the reporters to the stage to try it out.
In front of the ten long tables, they were surrounded in the blink of an eye.
Li Mo and Jobs, as well as several important staff members of Yihua, walked backstage, and Li Mo slapped Jobs fiercely.
Through the crazy performance of these journalists, they also know that the phone succeeds.
Before that, Li Mo and Jobs became the targets of ridicule. For Li Mo, the reason why everyone laughs at it is that there are many people who are stupid, you buy these patents, or buy patent licensing, you spend so much money, how many products do you have to sell to recover the cost? And before you can recoup the cost, the technologies will be obsolete long ago. For Jobs, the media spoke more sharply, directly saying that Jobs, as a loser, bewitched Li Mo, and a few years later, Li Mo must have felt deep regret because of Jobs.
But the truth is the opposite, if it weren't for Jobs's excellence, even if 2G mobile phones came out, they wouldn't be so advanced.
From today, the two are officially named!
After three hours, basically all the reporters also tried the game, and the continuous trial of three hours is also equivalent to a good test, detecting whether the mobile phone will heat up because of such a long time of large-scale operation, and the power consumption of the battery...... Wait a minute.
Jobs walked out.
These fanatical journalists asked, "Price, price." ”
Jobs began to announce the price of each phone.
There are ten models in total, but each one is divided into a deluxe version and a regular version.
The Deluxe Edition is between $1,599-$1,799 per phone, which is inevitable, and the price of a straight board and a skateboard phone is definitely the same.
The regular version is between $1099-$1299 per phone.
The deluxe version is more expensive, of course, it has a reason to be expensive, the configuration is relatively high, and the metal shell is the kind of mobile phone that Li Mo gave to his third cousin and a few little girls.
The regular version is cheaper and almost identical to Big Brother.
In addition, there is also the price in China.
The Deluxe Edition is between 9888-12888 and the regular Edition is between 6588-7888.
If it is based on the official exchange rate, it is slightly more expensive than abroad, but the official exchange rate is ...... Who recognizes this official exchange rate? If it is based on the black market exchange rate, it is much cheaper than foreign ones. At least the price in China is almost the same as that of Big Brother, and the ordinary version of the mobile phone is even much cheaper than Big Brother.
There is also a reason for this, whether it is Motorola or the big brother of other companies, it is produced abroad, whether it is through official channels or smuggled over, the domestic one will inevitably be more expensive than the foreign one.
However, most of the components of the IH mobile phone are produced in Xiangjiang and China, and all of them are assembled in Baohua, so with Big Brother as a reference, its price in China is much cheaper.
In fact, the price of IH mobile phones in China is also very cheap, if it is compared with its domestic and foreign prices, it is only one dollar for six dollars, and the real exchange rate of one dollar is only six yuan? If this is the exchange rate, how can those who buy foreign exchange coupons feel embarrassed?
But there is only one battery, and the giveaway has only one charger. If you want to configure a second battery, you have to buy it with money, each mobile phone battery is $59, and the price given to Yihua by CLP Square is $29, which doesn't matter. In China, each battery is 258 yuan, which is much cheaper.
Jobs finished talking about the prices one by one, and various reporters also thought that this price was not expensive, and people didn't know how many times more advanced than Big Brother, only a little bit more expensive, isn't it normal?
Finally, Jobs said: "Because it is more stringent in terms of technical requirements, the production is limited today, and the production capacity is not high, so the total number of mobile phones shipped in the first batch is only one million units." ”
There is no such thing as hunger marketing yet, but many journalists have listened to it with a tight grip.
Now the sales volume of Big Brother is actually not high, just like the price of this mobile phone, if it is based on purchasing power, it is equivalent to more than 3,000 to 4,000 US dollars in 10 years, so including Motorola, the total shipments are only a few million units today, and it must be less than 10 million units.
One million units, the number is not small, but for these ten advanced mobile phones, and they are sold worldwide, the actual number is not much, if you grab it late, you can't buy it if you don't get it.
Listening to the reporter's discussion, Li Mo lowered his head again.
Actually, this is not the case...... GSM technology is maturing, and has been recognized by the European Standards Committee, almost half a year ahead of schedule, in Europe and the world, mobile phone technology has also matured, then it is time for Yihua to negotiate the price of components with various companies.
Jacobs directly said that I burned how much money was burned in R&D, so I can't look at my production costs, but also at R&D costs.
Your mobile phone will be unique when it comes out, it will definitely be very expensive, you eat meat, we Qualcomm also want to drink a little soup.
He took the lead in raising prices, and TSMC followed suit.
Sun Hongqi was anxious and said, boss, you are Chinese, our Baohua is more or less an enterprise with some technical content, and the construction cost is huge, and we must have our own R & D center in the future, how much we have to keep some profits.
As a result, Li Mo's various companies that produce parts have raised prices, and Shengsheng has raised the cost of a mobile phone to 600-800 US dollars, as well as taxes, but in fact, its net profit is only about 30%. Including Yibao, Yihua must pay 10 US dollars to Yibao for each mobile phone and game, and if 5 mobile games are selected, then Yibao must pay 50 US dollars for each mobile phone produced. Yibao people also have their own reasons, how much R&D cost did we spend in order to turn the game into a mobile phone?
Jobs said helplessly, you are all a bunch of vampires.
But this is also necessary, each company has profits, only to have more costs for related technology research and development, the main parts can be produced by themselves, will not be controlled by others.
After all, Yihua and Li Mo's previous life and later apples are different, and when they get into Li Mo's shares, they can't explain it in many aspects.
For Li Mo, it's all the same, this is the real meat rotting in the pot, and in terms of funds, Li Mo is gradually relieved, at least by the end of this year, there will be no need for him to transfuse blood for these companies.
At the end of the press conference, the huge promotional activities began, including the next day's activities.
From January 2nd to February 6th, the third day of the first lunar month of the Chinese New Year, Yihua held a 35-day New Year Food Festival in Griffith Park, Los Angeles.
There are a total of 10,000 seats, each priced at $10,000, and then come to dine with a certificate issued by the organizing committee. If you don't have time, you can transfer this certificate to someone else and let someone else come to eat.
That's three hundred dollars a day to eat...... But it's not very expensive, because this time Li Mo has invited countless top chefs from China, and he will cook more than a dozen of the most typical Chinese cuisines in these 35 days, a total of 10,000 dishes, and 10,000 kinds of snacks.
Poor Lao Mei is stupid to listen to, 10,000 kinds of dishes, 10,000 kinds of snacks...... What do we usually eat?
Mr. Limer auctioned the rights to several major public television stations, and CBS finally bought the rights for $40 million.
Other TV stations ridiculed CBS for making a loss-making deal, and as a result, CBS made every snack and dish into a program, and broadcast or rebroadcast more than a dozen dishes and snacks every day, which was broadcast for nearly six years, and the ratings were actually good, and it became a must-watch program for many housewives in North America. Not only did they broadcast live on TV, but they also compiled a book of 100 copies of these dishes and snacks, which also sold well.
In the end, CBS not only made money this time, but also made a big profit.
But Li Mo doesn't care whether they make or lose, that is, he gets a total of 140 million US dollars, and all this money will be used to help the poor people in Africa. Isn't it that I don't help Africans, but now that I'm helping them, it will also help support Yihua's international charity image, and it is also a kind of publicity for the release of new mobile phones.
The admission ticket is 10,000 US dollars, and if you bring a female companion, children or other family members, you have to ask for 20,000 or 30,000 US dollars, and those who can get this money are all people with status, but they are also shocked by 10,000 kinds of dishes and 10,000 kinds of snacks.
They are all people with status, so three days ago, Li Mo took girls and girls to greet them one by one...... You can also bring a female companion, but whoever you bring over, it is difficult to bring the six girls who have a relationship with him together, what will be the consequences of that, there are many old-fashioned people in the United States, otherwise "Instinct" would not have attracted so much criticism, and it would be self-defeating when the time comes. But these five girls have nothing to do with each other, two and a half sisters, and two artists who are relatively close. No matter how conservative your thinking is, it will not produce the slightest pickiness.
Of course, this is also a kind of cultivation in disguise.
But Li Mo's unintentional move this time unexpectedly made Chinese food further popular in Europe and the United States, and even the people who went abroad to open restaurants with his sponsorship also became better. In addition, this food festival also completely justified the name of Chinese food, you must know that not every foreigner thinks that Chinese food is delicious, like sweet and run to Sichuan Province, Hunan Province, can you find delicious food, like to eat spicy, ran to Suzhou Province, the magic capital, and ordered Suyang cuisine, Shanghai cuisine, what is the feeling?
It was not until the holding of this food festival that foreigners knew that there were so many differences in Chinese cuisine, so many tastes, including all the sweet, sour, bitter, spicy and salty, and so many methods, at least in the eyes of the people of California, Chinese cuisine surpassed French cuisine and became the most delicious dish in the world. Look, charity, advertising, and cultural promotion are all included in just one event. The Chinese envoys stationed in the United States praised Li Mo's wisdom, at least Li Mo made a lot of contributions to easing the deteriorating relations between China and the United States.
However, Yihua has also spent a lot of money on this publicity campaign. There are more than 1,000 celebrity chefs and waiters from Japan alone.
It is also necessary to prepare all kinds of ingredients, including some precious ingredients, 10,000 people a day, in fact, more than that, although some people may not come, at least not every day, but in addition to the 10,000 admission tickets, Li Mo also invited some officials from the United States, well-known media, people who have contributed to philanthropy, some well-known people, and diplomats from China and some African countries in the United States to come to dinner. They are absolutely free...... In other words, the actual number of people who come to eat every day exceeds 10,000, which means that a lot of ingredients are consumed every day.
Dozens of long rows of windshields were built to block the wind and rain and shade the sun.
But it doesn't matter if you think of it as a successful advertisement. Maybe spending tens of millions of advertising dollars may not be as good as this publicity campaign.
Li Mo took a few girls, and Jobs took important employees to greet them one by one.
Of course, the media also eulogized Li Mo, and now that Li Mo is rich, he is also giving back to the society. There are many charity activities not only in the United States, but also in China, and which is the largest orphanage in the world.
Although Li Mo was confused for a while, planned "Instinct", and seemed to be very emotionally attentive, but in other aspects, he was still very good, and he was indeed an oriental-style gentleman. The biggest talk about it is still mobile phones!