Shen Lin did not sit back and relax because he had signed a guaranteed contract of 800 million, and he still worked hard to promote the movie!

This time, the publisher's strategy is to screen three rounds in advance plus regional publicity and distribution!

The National Day file is only seven days, by the way, this year's National Day file is very special, there are eight days. Pen ~ fun ~ pavilion www.biquge.info

However, the film market has always been colder in September, which is the difficulty of the release of National Day films.

And in September this year, the downturn in the market exceeded the imagination of all filmmakers, two blockbusters released at the end of August, "Batman" and "Spider-Man", the box office did not exceed 350 million, and even the box office of "The Expendables 2" released in early September was only 330 million, you must know that the box office of "The Expendables 1" released two years ago has reached 240 million!

It's really a bit unworthy of the high investment in these three movies!

It is probably the release of serial blockbusters in July and August that consumes all the energy of the market, and if there is no good publicity, even Shen Lin is at risk of failure in the face of such a National Day file.

The audience doesn't have the idea of going into the cinema, and it's useless how good the movie is!

Therefore, the three rounds of screenings in advance are to push up the warm-up degree of the market and detonate the audience's enthusiasm for watching movies.

Shen Lin firmly believes that his version of "My Girlhood" is definitely more in line with the local color!

As long as the word-of-mouth spreads, the phenomenon can definitely detonate the movie-watching trend of fans with Shen Lin's box office appeal!

The first round of screenings was 300 screenings, the second round was 1,000, and the third round was a limited-time screening in theaters across the country!

Pretty typical hunger marketing!

This publicity is concentrated in third- and fourth-tier cities, and the awareness of Shen Lin in first- and second-tier cities is already very high, as long as it is his fans, they will pay attention to this movie, and too much guidance is meaningless.

If you want the film to have a high box office performance, you must make the audience in third- and fourth-tier cities look forward to the film, so as to really heat up the market.

The roadshow arrangement of "My Girlhood" this time focuses on the main actors to go to second- and third-tier cities, and Lin Gengxing and Huang Xuan mostly go to Gusu, Zhengzhou, and Shengjing, which are not box offices, but can contribute a lot of box office.

The first-tier cities, the capital and the magic capital are led by the combination of Zhao Liying and Sedum.

The launch of hard advertising and spray painting is also more focused on the third and fourth tier cities, such as Wu, Xi, Chang, Zhou, Da, Lian, Qingdao, Island and other cities have made great efforts, rather than completely according to the city's box office proportion of hard advertising.

In fact, the online pre-sales of "My Girlhood" have reached more than 100 million box office, surpassing the original popular "Chinatown Veteran", and many laymen have commented on this movie, and another movie with more than 2 billion is about to be born!

Shen Lin was just hehe.

Nima, the box office of this thing is two billion, and I can reach one billion, thank God!

In addition to the roadshow, Wanda contacted Wanda in terms of online publicity and put the trailer on major video websites on a large scale.

In fact, since the advent of "Little Lucky", countless netizens have paid attention to the movie "My Girlhood", which is the most important reason why the online pre-sale can exceed 100 million!

The rest is the all-important propaganda in the television media.

This issue of "Happy Camp" will be broadcast on September 29, and it will definitely play a good role in publicity.

This is the propaganda plan that was formulated at the beginning.

However, what happened on the day of the recording even exceeded the topic of the promotion of the movie itself "My Girlhood" itself!

The whole topic was completely taken away by 'Fairy Liu's favorite Shen Lin and confessed on the spot?'!

……

Shen Lin, Huang Xuan, and Lin Gengxing, the three of them can be regarded as absolute male gods, representing the team of "My Girlhood".

It's quite embarrassing, it's obviously 'Girls' Generation', but it's three pure gentlemen.

Liu Yifei, Yi Nengjing, and Su Youpeng, on behalf of the crew of "Tongquetai", also appeared on the "Base Camp" to promote.

In other words, this year's National Day file is very fierce, and six movies have been released together, including "Tai Chi 1", "Tongquetai", "Dangerous Relationship", "Second Exposure", "Ring Messenger" and Shen Lin's "My Girlhood".

In 2012, the National Day and the Mid-Autumn Festival were just one day apart, so there was an extra day of holiday.

is an absolute prime time, and every movie is optimistic about this schedule, so it is understandable that it will be released together.

In other words, movies released on holidays are definitely the world of Shen Lin!

With his fan base of nearly 40 million, this movie can definitely occupy more than 40% of the film schedule, and the same is true of the facts, Wanda directly gave nearly 50% of the film schedule, if it weren't for Huayifang's constant protest, it is estimated that the number of films in "Tai Chi 1" may also be cut.

Playing historical dramas these days, waiting to lose money, plus the director is also a newcomer Zhao Linshan, who has never made a feature film, can actually give him a production cost of 130 million!

is really rich, even if it is the movies that Shen Lin has shot so far, the cost is not higher than 100 million.

Could it be that because the name has Lin, it gives the investor great courage?

What's even more surprising is that Guangguang is also one of the investors!

"Teacher He, please take care of Huang Xuan at that time. ”

Backstage of the base camp, Shen Lin was staying in the dressing room to make up, He Jiong nodded, Xie Na, Li Weijia, Wu Xin, and Du Haitao walked in.

"Don't worry, many of the people on our show are guests who don't have a sense of variety shows, and we know how to do it. ”

This is said as if you yourself have a sense of variety shows!

"Teacher He, meet again!"

Lin Gengxing came over.

"Hello, Mr. He. ”

Such a nutritious greeting must have come from Brother Xuan himself!

There was a pleasantry of pleasantries, and then the five of them said goodbye and left.

After all, there are guests next door who need to be greeted.

In other words, the crew of "Tongquetai" is really generous, not only invited Fa Ge to play the starring role, but also found Liu Yifei to be responsible for selling beauty.

It's a pity that the movie is too bad, and the gods can't save it!

The films that Fa Ge has taken over in recent years have given people a very magical feeling - how did the fairy hair become like this?

However, his international influence still exists, for many investors, they chose Fa Ge because he is still a gold mine in selling films in other cities, and many Southeast Asian filmmakers saw that the starring role was Zhou Yunfa and immediately paid to buy it out!

"Director Shen, let's go, it's time to start recording!"

Lin Gengxing was a little excited and pulled up Shen Lin, who was sitting on the chair and pondering.

He can't wait to get on the stage of "Happy Camp", if nothing else, just to feel his skyrocketing popularity!

Back then, that is, last year, "Step by Step" was launched, and the crew promoted it in "Base Camp", Lin Gengxing's attention was very low, and his attention was still not high last time "Veteran" was promoted!

This time it's different, Lao Tzu is on fire!

After playing Zhao Taiwu, Lin Gengxing is indeed very popular, which can be seen from the crowd who picked up the airport today.

Let's put it this way, it is not inferior to Wu Yifan who finished "Old Cannon"!