Chapter 624: Brand Strategy

"Why are you here if you don't accompany the chiefs?" Xiao Chubei shook his head and asked, the water droplets on his head were thrown all over the ground. Pen ~ fun ~ pavilion www.biquge.info

The training base came to visit the principal or deputy heads of the major military regions, so Feng Conghu was arranged to receive the work. Xiao Chubei didn't care who came to visit, but he was supervising the training.

They were amazed by the process of visiting, and they were praised for the brutal training and scientific and flexible tactics.

The arrival of the leaders makes the new players who are training excited and proud to be one of them. The opportunity to show their faces at the leaders made them show themselves vigorously.

"Anyway, I'm also the vice captain, why do you let me do the reception work. Feng Conghu said dissatisfiedly.

"Who is the most suitable person for your base? Who has a high position, a strong background, and a strong backer, and who do you not receive? Xiao Chubei said as if you don't go to hell who will go to hell, and said in a reassuring tone, "Just send them away tomorrow." ”

"Knowing I'm working hard. The wind slipped away from the tiger's eyes, and said shamelessly, "You have to make it up for me!"

"Where's the face, do you still want to have a face!" Xiao Chubei shook his head and looked at him with a smile.

"What do you want to do with your face?" the wind beckoned from the tiger, "hurry up." ”

Xiao Chubei opened the locker, took out a plate and said, "Beef jerky has to be eaten sparingly." ”

Feng Conghu sniffed, and his eyes glowed green, "That's the smell." ”

"Look at you're useless. Xiao Chubei twisted a piece of his hand and put it in his mouth, it was really delicious and could swallow his tongue.

"Don't talk about me, didn't I give you the things my daughter-in-law sent?" Feng Conghu twisted another piece and threw it into his mouth, chewing.

"Your daughter-in-law bought them, can you compare them with my daughter-in-law's?" Xiao Chubei muttered quietly.

"So, now you know why I'm greedy!" said Feng Conghu immediately.

"You're justified. Xiao Chubei was annoyed by his 'brazenness' and changed his words, "Hey, get down to business, are there any new instructions on it?"

"They're not leaving. Feng Conghu frowned and said, "The leaders have no intention of going back, listening to that, they plan to hold a meeting, and the topic is how to set up and build special forces in various military regions and services." You won't be able to run, so get ready, how can you speak when you pour?" reminded him.

"Hmm!" Xiao Chubei nodded.

"If only there was wine. Feng Conghu slammed his mouth and said, "I really feel that there is something missing without wine?"

"You are not allowed to drink alcohol in the base, you should be content! Xiao Chubei said and picked up the plate.

"Hey!" Feng Conghu said gratefully, "I just said that, and I didn't really want to drink." Then he took out a cigarette from his pocket and said, "Then it's okay to smoke!" From the cigarette case, he knocked out a cigarette and threw it to him, and he put another cigarette in his mouth, and took out a match from his pocket, and lit it for him and himself.

Eating and chatting, a plate of beef jerky was eaten after a while.

Xiao Chubei snuffed out the cigarette butt in his hand in the ashtray, "After eating, don't leave quickly, wait for me to send you!"

"Yes, yes, I won't delay you. Feng Conghu got up and left, satisfied, and made up his mind that Ming'er would follow.

Sending away Feng Conghu, Xiao Chubei opened the window, and the warm wind blew in, blowing away the smell of smoke and cheering his mind.

Lying on the desk to write a reply to his daughter-in-law, it is estimated that in a few days he will set off for southern Yunnan for field training, and it will be difficult to receive the letter at that time, and the letter tells her not to write a letter for the time being, and not to mail things.

Like a lazy woman's footcloth, the letter was written stinky and long, and the nagging was endless, and I put away my pen, and I had already written seven or eight pages of manuscript paper.

After writing the letter, I picked up the foreign military magazines and the latest international military newspapers that were sent along with the beef jerky.

Although he is in a closed training base, he is not blind to the outside world, but prompts him to make the most sober observation of the outside world.

&*&

After dinner, everything was cleaned up.

Xiao Shaoheng pulled Xia Jingshu and knocked on the door of Hua Junyao's study.

"Come on, let my aunt hug me. Xia Jingshu clapped her hands and hugged the little girl from Hua Junyao's arms, put it on the ground, and began to walk with the bookshelf in the study.

The little girl, who is almost a year old, can already fly all over the field in the walker, rampage like a cannonball.

Placed next to the bookshelf, she could only walk around the bookshelf, and now she didn't dare to throw away the things she was holding.

It's much more honest here, but the books on the shelves, all the shelves underneath, were torn up by the king of destruction.

"Auntie, I have a plan in mind?" Xiao Shaoheng looked at Hua Junyao and nodded, "It's that this business can go on for a long time." There are very few children's products on the market now, so to speak, there is a blank. There are also overseas Chinese stores, and there are almost no local ones. After a pause, he said, "You can make a children's brand that you wear, play, and use." Open a children's goods store. ”

"Uh-huh!" Hua Junyao nodded and said, "Clothes are the first place in clothing, food, housing and transportation, and baby clothes include underwear, coats, shoes, baby socks and so on. ”

"And children's clothes!But there is a very real problem?" Xiao Shaoheng said with a frown.

"What?" Hua Junyao asked with an eyebrow raised.

"The raw materials are fabrics! The textile factories are all state-run, how can private individuals buy them in large quantities!" Xiao Shaoheng said distressedly, "Until now, the cloth tickets of the common people have not been cancelled! There is no cloth to make children's clothes." I also considered importing fabrics, but the cost was too high, so I had to give up!"

"It's Labor Day soon, Shao Heng, didn't you notice that the notice posted on the mall does not accept cloth tickets for big promotions. Xia Jingshu continued, "Maybe one day this cloth ticket will be canceled." ”

Hua Junyao said unhurriedly, "In the early days of the founding of New China, there was a shortage of living materials, and the contradiction between supply and demand of textiles was prominent. In order to ensure the basic needs of the people for textiles, in September 1954, the state began to implement a voucher supply system for major textiles. At that time, according to the different climates in the north and south and the difference in the size of the towns, different quantitative standards for distribution tickets were formulated. For example, in the capital city, each person is issued with 17 feet 3 inches of cloth per year, which is just enough for adults to make a set of uniforms, in the cold northeast, each person can make a set of cotton clothes with 24 feet of cloth per year, while in the cities and towns in the south there is only 7 feet and 4 inches of cloth per person per year. That's why there are three years of new, three years of old, and another three years of sewing and mending. The cloth ticket is a voucher for shopping, which does not contain value in itself and is not allowed to be bought and sold. In the past two years, with the rapid development of the textile industry, the supply of materials has gradually been enriched, and the textile market has gradually been liberalized, and the function and role of the cloth ticket will slowly shrink. ”

He smiled and said, "Because we have been using cloth tickets to limit consumption, maybe there will be a compensatory consumption period in the next few years, that is, the consumption of a large number of fabrics, especially ready-to-wear clothes, will reach an astonishing number." Because I had a hard life when I was a child, I would never let my children suffer like me, so I was even more willing to give my children parents. ”

Xiao Shaoheng said enthusiastically when he heard this, "I want children to wear clothes made of our trademark, and I want to build a brand." If the garment industry starts the brand, the profit margin between the cost and the selling price is definitely only two words to describe the profiteering!"

"After talking for a long time, what is your brand?" Xia Jingshu asked.

"Brand?" Xiao Shaoheng scratched his head and said, "I'm not good at this, and I really don't know what to call it." ”

"How about calling a baby?" Xia Jingshu suggested.

"It's not good, it's cheesy. Xiao Shaoheng shook his head in disapproval.

"Then why don't you call it Baby, Beibei......" Xia Jingshu said.

"Poof...... Haha......" Hua Junyao covered her stomach with a smile, this is really funny.

"Auntie, I'm going to give you a proper name. Xiao Shaoheng couldn't laugh or cry.

"It's easy to remember, it's close to life, isn't it?" Xia Jingshu didn't think that her name was bad, "You choose an elegant, tongue-twisting one, isn't it?"

"I want to take one that the kids know. Xiao Shaoheng scratched his chin and said.

For a while, the three of them buried their heads in meditation, "How is it?" Hua Junyao said suddenly.

Hearing this, the little girl said excitedly, "Horn...... Horn ......"

The little horn began to broadcast. Xia Jingshu smiled, "Our little girl also likes to listen." ”

"Da Di Da, Da Di Da, Da Di Da - Da Di - Di - Kid, the little horn program has started broadcasting!" Xiao Shaoheng sang, his eyes lit up, "Just use Da Di Da, even our little boy knows it." ”

This melody is, to some extent, even a symbol of children's childhood memories. Hua Junyao smiled slightly.

Little Speaker is a well-known children's program of the Central People's Radio. The Little Speaker program was launched on September 4, 1956, and has been broadcasting, with the growth of nearly three generations, and for a period of time it was even the only children's radio program in Chinese mainland, so it was once the most extensive and influential children's program in Chinese mainland. With the rise of new media such as television and the Internet and the overall decline of wireless broadcasting, the influence of small speakers among children is declining, but for many Chinese born before the mid-1980s, small speakers are still an important part of childhood memories.

"I'm going to register the trademark. Xiao Shaoheng rubbed his hands happily.

"You've got your logo design in mind. Xia Jingshu reminded him, "By the way, has the Trademark Law been promulgated?

"Yo! This trademark law has not yet been promulgated! But I heard that there are temporary regulations, so let's go and file them first. Xiao Shaoheng scratched his chin and looked up at Hua Junyao and said, "Auntie, your painting skills are good, think about giving a logo design." ”

Hua Junyao picked up the paper and pencil, scratched the end of the pen lightly on her head twice, and then quickly drew a pattern on the paper.