"Yao Hongyi?"

Ouyang Xiu was puzzled and asked, "What are you looking for him for?"

Wen Yanbo nodded and said awe-inspiringly: "If you only have a budget plan, it is far from enough. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ”

"Oh?"

"After handing it over, Mo said that he was not sure whether the official family agreed, even if he agreed, the prime minister, the six ministries of the three provinces, and the civil and military officials each had their own plans, and the military department came out with a budget plan today, and the official department came out with a different one tomorrow, how can you guarantee that the official family will choose us?"

Everyone's expressions darkened, and they all felt that what Wen Yanbo said was reasonable.

Liu Xin asked him, "What can you do?"

"Of course. Wen Yanbo confidently said: "First of all, we need to target the target audience and accurately find the pain points of the target audience. ”

Ouyang Xiu, Sima Guang and Wang Anshi were all confused.

What is a "target audience"? Why are you looking for "pain points"? They are not Dr. Langzhong.

Only Liu Xin felt that Wen Yanbo's words were familiar. However, after a whole night of thinking and writing, it took him so much energy that he couldn't remember where he had heard it.

Wen Yanbo patiently explained: "The audience is the recipient. The people who can decide whether our plan will pass or not are the officials. Therefore, our target audience is the official family. ”

"What is the 'pain point' ......?" Wang Anshi asked.

"In the past, the way money was spent has caused difficulties for the officials. ”

After a pause, he added: "This is the most critical point - because the 'pain point' generates the 'demand'. As for the way the court used money and silver in the past, if the official did not think that there was anything wrong, he would not have the 'need' to change. He would not agree with what we say, then.

"Taking a step back, even if he thinks there is something wrong, if it is different from what we have guessed and what we think is inappropriate, and he thinks it is not necessary, it is a 'need' that is different from what we expected, and it is unlikely that the plan will be approved. ”

Everyone nodded.

Sima Guang followed this line of thought, pondered for a while, and said: "The 'pain point' of the official family is the lack of money - the lack of money caused by the excessive use of additional casting in the past. ”

Wen Yanbo nodded approvingly: "This is one of them." ”

"So what are the second and third ones?"

"That's one of the reasons why we're going to visit Yao Hongyi. ”

Ouyang Xiu suddenly praised: "Kuanfu is cautious, and after understanding the 'pain points' of the official family, he will definitely get twice the result with half the effort." ”

"No, no......" Wen Yanbo shook his head lightly: "It's not this step." ”

Ouyang Xiu moved his body on the seat and leaned forward, his expression curious and suspicious: "What do you owe?"

Wen Yanbo smiled unconsciously, he didn't answer Ouyang Xiu's question, but started to say something else: "Everyone, please treat this budget plan as a commodity for the time being. ”

"Merchandise?"

"Well, everything we've written tonight, whether it's the proposed implementation of the budget plan, or the budget plan itself, it's a commodity. What we have to do now is to sell this product to the government. ”

The thoughts in Wen Yanbo's mind became clearer and clearer as he spoke, and he involuntarily made various gestures with his hands, and said with great interest: "Just knowing what the official family needs, it is far from guaranteeing that the official family will buy our goods. ”

The other four gradually became fascinated by the listening.

Liu Xin asked him, "How can we do it?"

"In order to connect the 'needs' of the official family with our commodity, we must convince the official that this commodity can solve his dilemma. This point is the second reason why we have to go to Yao Hongyi - no one can know better than Hubu Shangshu how much money and silver was used in the Great Song Dynasty before!"

Sima Guang breathed a long sigh of relief and exclaimed: "In this way, there is hope for success." ”

"No, no, no!" Wen Yanbo still shook his head and denied: "It's not enough, it's still not enough." ”

"Not enough?"

Everyone was amazed. Such detailed and careful consideration, is it not enough?

Wen Yanbo explained: "If we can't make any other commodity? If I am not mistaken, once the government approves the implementation of the budget plan, the three provinces and six ministries will prepare different versions of the budget one after another, so as to ensure that the additional money and silver can be used for their own use." ”

Wang Anshi said: "If you are confused, the official family will not necessarily choose us." That's why Mr. Moon told us to leave the budget details and amounts blank, right?"

"Exactly," Wen Yanbo nodded with a smile: "And this is also the third reason for visiting Yao Hongyi - he knows the expenses of the six ministries in previous years. If we know what kind of products our opponents will make, we will be able to improve their weaknesses in a timely manner, and we will be invincible. ”

"Okay! good!" Ouyang Xiu applauded as he stroked his palm and said, "Everything is ready, you can plan a big plan!"

"No," Wen Yanbo shook his head again: "Although everything is ready, there is still a lack of east wind." ”

Ouyang Xiu: "What is the east wind?"

Wen Yanbo replied: "Yao Hongyi." ”

"Yao Hongyi?"

"Yes, our budget plan must be the best, how can we have the Hubu Shangshu who knows the most about the accounts of the imperial court? With him, the six of us are the 'golden team', and if the officials don't choose us, who else can we choose?"

"'Golden Team'......" Liu Xin muttered these four words repeatedly, frowning and thinking hard.

Wang Anshi also asked: "What is the 'golden team'?"

"The 'Gold Team' refers to ......"

Wen Yanbo was about to explain, when suddenly, he heard Liu Xin yelling: "Ma Qiu wine!"

Everyone was stunned and speechless, wondering why he was talking about such unrelated things.

Ouyang Xiu sat next to him, patted Liu Xin's shoulder, and quipped: "Brother Chong, if you want to drink to celebrate, you have to wait until the thing is done!"

Liu Xin didn't hear it, his eyes lit up, he stood up suddenly, patted the bookcase vigorously, and said: "I also said what you said, what is the 'target audience', what is the 'demand', what is the 'golden team', how is it so familiar......

He stretched out his right hand, pointed at Wen Yanbo, and laughed loudly: "Kuanfu, you, you, cunning, cunning!"

Wen Yanbo was slightly stunned, his face was slightly red, he deliberately turned his head, didn't look at Liu Xin, and said stiffly: "Is the pavilion too tired......?

"Hahahaha," Liu Xin laughed and said loudly: "Everyone, what he said was actually learned from Le Lang. ”

"Lelang?"

Everyone was shocked!

Sima Guang didn't believe it at first: "Ge Lao Mo wants to joke." ”

"The old man is not joking, what he just said is plagiarized from what 'business plan' Lelang made when he lobbied others to sell horse fur wine for him. ”

"What plagiarism!" Wen Yanbo retorted: "It's borrowing, borrowing!"

"Borrowing?"

Everyone was even more shocked, could this really be an idea from "Lelang"?

……