The Jem family had dinner and started watching TV. Pen "Fun" Pavilion www.biquge.info

Television stations in the United States are different from those in China, and they are accurately divided into two types: public stations and cable stations, and there are no paid stations, and what is charged refers to some paid programs or customized fees of cable stations.

Later, there were six major public television stations in the United States: CBS (CBS), ABC (American Broadcasting Corporation), NBC (National Broadcasting Corporation), FOX (Fox Broadcasting Company), CW (Columbia and Warner Bros. United Television Network), and PBS (American Public Television).

PBS is a public, non-commercial, non-advertising television program funded by federal and agency grants and donations from foundations. Of course, without the support of profits, there are not many good programs, and there are also not many viewers who watch them. Velvet couldn't get in, and he didn't want to.

Later American fans in China are familiar with only the five TV stations in front, all of which have recorded and broadcast some good American dramas.

FOX didn't have long to exist.

CM is a public television station that was established in 06 by merging WB TV and UPN.

It is slightly different from later generations, but there are also several public television stations.

The difference between them and cable TV stations is that the scale of broadcasting is relatively small, they do not charge the audience, they have a wide coverage, there are super many advertisements, and there are many sub-stations, such as CBS, NBC, ABC, which can have 200 sub-stations, except for the programs that must be broadcast on the main station during prime time, and the rest of the time, they can broadcast programs in their own regions, and they can also be used as satellite TV stations in various provinces in China......

The sub-station's program Rong Dirk will also not consider it, the audience is too small.

They are eyeing the prime-time hours of several public television stations.

The effect is good, and the money is good.

For this huge publicity, Li Mo cashed out some of the shares and exchanged them for more than 20 million US dollars, and more than 10 million US dollars were used as working capital for Rong Deke in the future. This money may not be enough, but with them, Rong Deke can borrow some money from the bank. After all, if you cash out now, it's not worth it, and you can borrow from the bank as much as possible......

The remaining 10 million was used to prepare for advertising.

This will compress the profits of Velvet Decker, and even this year will not be profitable, but the backbone of Velvet Deke thinks that it is worth it, and it must be publicized in this way, coupled with this product, the brand of Velvet Deke will stand up all of a sudden, and even next year, it will become a first-class toy company in the United States.

Li Mo is also more willing to do it, with the official production of Yile Company, Rong Deke Company will sell the old Rong Deke together, including all the factory buildings, and even more than ninety percent of Rong Deke products. It's a little unreasonable to sell it like this, but in Li Mo's hands, it's the most reasonable, is there a difference between the left hand and the right hand, or is there anything uneasy? In this way, the optimization of the company can be truly realized.

There are not many products that have been retained, but they have been retained, and it is not clear that these so-called high-quality products will still exist like chicken wedges in the future.

In addition, Limer sold the $3.7 million to the old Velvet Dirk Company and brought Brady to San Francisco, where most of it was used to build a beautiful headquarters, and he did not skimp on renting office space.

If you don't have money in hand, at least these subsidies can allow these backbones to buy an ordinary house in the suburbs, and if you want to buy a good house, then you have to pay for it again.

In fact, it is not these subsidies that leave these backbones, but mainly let them see the company's prospects...... As for the striking workers, one by one blindfolded, why were we sold again? Then protest, protest against the new owner, blame the former owner, but the new owner is not as good at talking as Li Mo, the protest is just right, we are thinking about laying off people......

In an interview with a media, Brady also deliberately said about it, and he was satisfied that the two funds acquired Rongdeke, in order to improve the company's efficiency, which increased the salary of the backbone and various technical personnel, and with good products, the company's efficiency is good, in order to increase the wages of all workers. But how do these workers do it? also had to raise salaries, and after the salary increase, it directly led to the old Rong Dirk company operating at a loss every month.

Don't say that we are unrighteous, you are ruthless, don't blame us for being unrighteous!

Could it be that these workers marched from Santa Clementi through Long Beach, Los Angeles, Santa Barbara, Fresno, and San Jose to San Francisco to protest? Oh, how far is that?

The propaganda film that caused a sensation in the United States is coming.

The Jem family continues to watch TV, with a lot of prime-time commercials, but it's also in prime time that the best ones are in prime time, with three strange dolls rowing on the big screen.

Jem said to his wife, "Honey, the commercials are annoying now, but the production is getting more and more sophisticated. ”

Jem's children immediately stared at the television with wide eyes and full attention.

It is the famous cartoon "Minions" in later generations, and in terms of the beginning alone, it can crown all cartoons.

Jem and his wife thought it was an advertisement, but the story had quickly entered the theme, explaining the origin of the Minions, the Tyrannosaurus rex was coming, the Tyrannosaurus rex was pitted, and seeing the Tyrannosaurus rex being resisted into the magma, the Jem family laughed.

There are also primordial giants, polar bears, Napoleon, vampires, and the Jem family laughing so much that they can't get up on the couch.

The story takes a sharp turn for the Minions when they are trapped in an ice cave and the Minions become more and more restless day by day, so Minions Stewart, Kevin, and Bob decide to step forward and go to the world of Flowers to find a master who can serve them again.

It's a bit long, two minutes longer than the original movie, but this is the beginning, and when it comes to the big animated movie, you have to consider a proportion issue.

At the beginning alone, Li Mo spent $3.7 million, which is still the friendship price received by Lucas and Jobs, otherwise more than $1 million would have to be added.

The money is spent, and the effect is top-notch.

Just as the Jem family was fascinated, there was suddenly no ...... Is this deadly? Jem immediately called ABC, but at this time he couldn't get in if he wanted to, and the calls of several public TV stations were all blown up by the audience.

There is also a background, the Hollywood movies of the 80s, and the TV series characters of various TV stations are similar to those in China, black and white, either good guys or bad guys.

Suddenly, there was a group of stupid cuteness in front of the TV, which stimulated the Americans.

The next day, almost all the media were talking about this group of cheap cute, and many reporters ran to the front of Rongdeke's new company to interview, and a female reporter directly protested, you don't bring such an appetizing, we want to know the story behind the Minions. A spokesman for Rondeck said that we haven't made up the rest yet...... The female reporter exclaimed, you're the bad guys.

The amazing hype isn't over yet.

New York, Los Angeles, Atlanta's seaside or riverside, there is no sea and river problem, at least there is an artificial lake, suddenly there is a big yellow duck, three Minions on it, that is, Minions Stewart, Kevin and Bob, Stewart and Bob are trying to pull the wings of the big yellow duck, Kevin is making a jump behind them, cheering for them.

There is also a big sign on the shore.

(Avatars of the three Minions): Big Yellow Duck, take us flying.

(Yellow duck's head): I can't fly.

(Stuart's head): You have wings, why can't you fly?

(Avatar of the Yellow Duck): ...... (Make a grievance).

(Kevin's avatar) said cleverly: It can't fly, it's because its wings can't be pulled, and if it is pulled away, it can fly with us and go to the bad guys.

(Stewart and Bob struggle to unleash the wings of the big yellow duck) while singing: Lalala, Lalala, Lala......

The tourists quickly gathered around, they thought of the plot on TV, and then looked at the three cheap and cute idiots, and the pitiful and small appearance of the big yellow duck, standing by the sign one by one, laughing and rolling again.

It was these two advertising ideas that moved Walton and signed a contract of intent with Rong Dirk on the spot, if it wasn't for the fact that the product was produced in China, even the official contract would have been signed that day.

The three big yellow ducks were displayed in three cities for three days and then flew to other cities.

There are also people chasing them, running from city to city, and everywhere they go, they can finally be described as empty alleys, and they went to see the little yellow duck and the three stupid minions.

At this time, some inflatable Minions were placed at the entrances of major shopping malls, and various portrait toy products in the Minion short films, as well as various toy products of the Yellow Duck, were put on the counter.

But as soon as you put it on, it will be gone.

As a result, various retailers and distributors waved money and placed orders for Rondek.

Rong Deke and Yile Company also sent people to investigate, and some people were slightly repulsed after seeing the three words made in China. However, this time from advertising to packaging, it is all from Li Mo's advanced memory, not only the advertising creativity is amazing, the packaging is very exquisite, and there are various test certificates, most customers can't understand it, but these institutions are all American institutions, as long as you see it, it will make people feel tall. The main thing is the price, which is not expensive, and even slightly cheaper compared to its American counterpart. Regardless of whether they are produced in China or not, at least with so many American institutions inspecting them, I believe the quality should be fine. The role of pro-people prices immediately emerged.

That's why this kind of sales are booming...... The more you can't buy it, the more eager customers are. Some customers scolded Rong Dirk, you used a short film to whet our appetite, forget it, buy a toy and rob it, you can't buy it, are you businessmen, don't you really consider the feelings of our customers?

Rong Dirk just called for a press conference, not to whet everyone's appetite, it is a big movie in itself, but the technology can't keep up, it can't be put on the big screen, even this short film, it cost nearly four million dollars, or the cost price charged by Pixar Studios, otherwise it would have to be five or six million dollars. However, Velvet is commissioning Studio Io to draw its comics, which will come out next year.

As for toys, if you want to be cheap and good, you can only place the production base in China, where the labor cost is relatively low, but if you want every toy to meet the quality inspection standards, the production speed will inevitably become very slow. But it doesn't matter, Yile has recruited more than 200 workers, and the production speed will gradually keep up. In addition, this propaganda campaign was originally intended to be postponed to Europe, Japan, South Korea, and other countries after a period of backwardness, but in consideration of the feelings and needs of the American people, we had no choice but to suppress advertising and sales to other countries, and everyone had to be aggrieved for the time being.

Someone asked if the two companies were Li Mo's.

From the New York Times, it reported that the campaign was the most amazing idea ever.

Why this idea, it came from one person. The script of the short film was written by Li Mo, and without the participation of people from Io Studio, the summer name was Li Mo.

Can't hide it.

This is brushing up on prestige, and Li Mo doesn't want to hide it.

Then the New York Times once again speculated about the wealth in Limer's hands and the companies he controlled or participated in.

Brady replied that these companies have many shareholders, not one person. But this is the employer's information, and we have no right to divulge it.

He didn't answer, but it was tantamount to acquiescing that Li Mo might have shares in the two companies, which was the relationship between more and less.

This has caused a lot of discussion in the American media, some popular science newspapers directly crowned Li Mo with the title of the strongest brain, and some gossip newspapers said that Li Mo is the best partner, smart and rich, not lacking a sense of humor, and it will be very pleasant to live with Li Mo.

Unexpectedly, this gossip newspaper was released, and it sold surprisingly, and then Li Mo received countless courtship letters from various shareholding companies in the United States, and even Microsoft's mailbox was full. Bill Gates called Li Mo and jokingly said that you had better not come to the United States during this time, otherwise you will be swallowed alive by many nymphomaniac girls.

Then, the Veldeaux company received many romantic requests from the French people, you can make fun of our Napoleonic Marshal, but you must not engage in discrimination, you must also bring this big yellow duck and the short film to France, otherwise we will also accuse you of engaging in regional discrimination. Brady had no choice but to send a big yellow duck to Paris, but thousands of people rushed to hear the news and welcomed it, which was comparable to a giant panda. Even at the end of the year, whenever the TV station broadcasts this advertisement, a group of cheap and stupid cute people still make the audience in front of the TV laugh breathlessly. There is also a group of more "cheap", some cable stations call Rong Deke company, we also want to put it, as long as you have half of the advertising cost...... Half of it is expensive, one-third is not good, one-fifth is not good, is it possible that you still want us to broadcast commercials for you for free? Well, let's take it, free is free.