【Chapter 567】 New Year's Market (Ask for Subscription!)
As the Spring Festival approaches, the reception volume of the 'Jinghu Scenic Area' continues to decline, and it is close to the lowest point of the year, with only a few hundred tourists per day.
Some shops on the food night market street have also begun to shrink their operations and prepare for the holiday before the Spring Festival. After a busy year, the owners of these shops have worked a little hard, but they have also made a lot of money, and there will always be a harvest for their efforts.
In the past year, the 'Mirror Lake Scenic Area' has received a total of 1.2 million visitors, and most of these tourists have stayed in the scenic area for more than two days. Millions of tourists and more than 50,000 permanent residents of the 'Ginkgo New District' bring enough traffic to the more than 100 shops in the Gourmet Night Market Street, and there are long queues almost every day.
According to incomplete statistics, in 2011, the food night market street set a revenue record of 200 million, and the average turnover of each store reached the level of one million, creating a small business miracle.
In fact, when the 'Jinghu Company' first developed the food night market street project, many people, including the media, felt that it was unrealistic, after all, Ginkgo Village is located in a remote area, and it is difficult to welcome enough passenger flow.
I never thought that in two years, the rapid development of 'Jinghu Scenic Area' and 'Jinghu Group' surprised everyone, and the success of the gourmet night market street was unexpected and reasonable.
Nowadays, many food brands and shops want to settle in the 'Ginkgo New District' food night market street, but it is not so easy, after all, the number of shops is limited, and the threshold has been raised accordingly. In addition, the 'Jinghu Company' and its original partners have signed a protective agreement, and in order to avoid excessive competition, the total number of shops on the gourmet night market street will not exceed 200, except for the pù stores opened in the 'Ginkgo New District' and even Ginkgo Village.
Anyone who knows anything about the trajectory of the 'Mirror Lake Scenic Area' knows that 2011 was just an appetizer, and the explosive growth of the scenic spot will occur in 2012. The influence of the 'Jinghu Scenic Area' to be promoted to a 5* level scenic spot and a national nature reserve will continue to ferment and finally explode in 2012, which is a huge positive news for all owners.
According to the predictions of some media, in 2012, the number of tourists in the 'Jinghu Scenic Area' will continue to grow, and is expected to reach more than 1.5 million people!
Taking advantage of the decrease in tourists on the eve of the Spring Festival, these operators naturally need to take a break or upgrade their shops accordingly, or wait until the third day of the Lunar New Year to start welcoming tourists from the nearby self-driving tours.
If you are engaged in the service industry, you will be different from other industries, people are busy when they are resting, and they can choose to rest when they are working.
Everyone is used to this rhythm of life, but they are also used to it!
As a result, when the number of tourists is getting smaller and smaller, almost the entire gourmet night market street is closed, and most of the shops are being upgraded, making it a busy scene.
In order to complete various upgrades smoothly, 'Jinghu Company' and the Management Committee of Ginkgo New Area also provided corresponding support to each store, and the services were in place.
From the current point of view, the 'Jinghu Scenic Area' does not have all kinds of undesirable phenomena like many well-known scenic spots, and everyone is concentrating on doing a good job.
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This year, because the Spring Festival came very early, the school was closed on the 15th, and Xiao Xiao returned home immediately after returning to school to take the exam, and personally sat in the last promotional event of the year.
It takes at least 10 hours to drive back to Ginkgo Village from Spring City, and the car is basically useless to drive back, so Xiao Xiao simply put the car in Spring City. Besides, when you go home and want to go to the city, are you afraid that you won't have a good car?
In the past 2011, 'Ginkgo Biloba Specialty' has successfully become the largest online store for agricultural and sideline products on Taobei with total sales of 500 million yuan and more than 500,000 orders processed!
After removing the cost of goods, the gross profit of the 'Ginkgo Biloba Specialty' online store reached 200 million, and the net profit was 150 million RMB, successfully becoming the leader of the Internet agricultural and sideline products sales industry!
In fact, not only in the field of online sales, among domestic agricultural enterprises, there are not many enterprises with an annual profit of more than 100 million, and the table of 'ginkgo specialty' is quite eye-catching.
Compared to last year, the 'Ginkgo Specialty' online store has doubled its sales, profits, and order processing capacity, and the growth is amazing!
In the past two years, 'Ginkgo Biloba Specialties' have been very popular in the online New Year's goods market in the past year, and the 'New Year's Gift Package' launched by the online store has been well received by customers.
This year, the special New Year's gift package of 'Ginkgo Biloba Specialty' has been divided into several grades, meeting the needs of consumers at different levels, and has also become an important reason for online store orders to fly like snowflakes.
Among them, the highest-grade 'New Year's gift package' includes two bottles of Xiao's wine, a Xiao family ham, two Xiao family ducks, roast chicken, a dried mushroom, a number of bacon sausages, two kilograms of vacuum-packed refrigerated beef, and so on. In order to give back to some old customers, the VIP membership price of this top New Year's gift package is only 19,998 yuan, which can be regarded as a tearful sale.
As soon as this package was launched, it immediately caused a crazy rush from old customers, and 2,000 copies were sold in just three days, and it is expected to sell at least 5,000 copies before the Chinese New Year, making a good start for sales in 2012!
According to the future development plan of 'Ginkgo Biloba Specialty', the pre-order sales in 2012 will be 800 million yuan, and if the sales can exceed 100 million yuan in the annual goods market, it will not be a problem to achieve the target.
For this reason, Xiao Xiao attaches great importance to this New Year's promotion action, from planning, advertising plan to final pricing strategy, she is doing her best to follow up!
Because of the excellent performance of 'Ginkgo Biloba Specialty', Xiao Xiao, a young girl who is still in her third year of college, has been regarded by many financial media as the new female leader of the Chinese business world, and has been selected into the Forbes Celebrity List.
Although the success of 'Ginkgo Biloba Specialty' is more due to the high-quality ingredients and top-notch food in the Jinghu area, the management of the Women's Army led by Xiao Xiao still has made great contributions. Especially Xiao Xiao, many promotional activities and publicity strategies in the online store are handled by her personally, and her performance is quite eye-catching.
I have to say that in the past two years of studying at the School of Management of Yunnan University, Xiao Xiao's progress is extremely obvious, especially that she can often apply theoretical knowledge well in practice, which is even more valuable!
Moreover, Xiao Xiao, as an important member of the Xiao family, has a lot of shares in the 'Jinghu Group' under her name, and the media has estimated her net worth of 500 million. If there is no Xiao Feng in front of him to attract the attention of the media and the public, the billionaire female billionaire who is only 22 years old will still attract attention.
Rao is like this, Xiao Xiao would receive media interview requests from time to time when she was in school, but Xiao Xiao adhered to the style of her ninth uncle Xiao Feng and rarely accepted media interviews, which made more media and people have more expectations for this beautiful girl and rich man.
Because of the suspension of express delivery during the Spring Festival, the 'Ginkgo Biloba Specialty' online store needs to process all the orders of the previous year before the 25th of the lunar month, so as soon as Xiao Xiao went home from the holiday, she was immediately busy. In order to cope with this wave of peak orders, the online store even temporarily hired a lot of group employees who were on leave to help with packaging, delivery, etc.
Others think that a young rich man like Xiao Xiao should spend his usual life in the leisure time of shopping, afternoon tea, and coffee, but he doesn't know that behind the success is hard work and hard work!
In fact, people who are familiar with the Xiao family know that the billionaires of the Xiao family are not much different from ordinary people, they put most of their time and energy on work, and they have no time to enjoy it at all.
Take Yang Hao as an example, he bought the Ferrari 458, but he spent most of his time flying around the country, and the car had to be thrown in the parking lot. As for Ruan Lingling, she is a homebody, she writes manuscripts at home all day long, even if she has time, she takes a walk by the lake, or she sits at the flagship store of Colorful Sunshine, and she rarely uses a car.
Today's 'Jinghu Group' is in a stage of rapid growth, and most entrepreneurs have no intention of enjoying themselves, and slowly formed the group's corporate culture and has a better atmosphere.
For the atmosphere in the group, the most satisfied is the older generation such as Mrs. Xiao, who are accustomed to hard work, diligence and thrift, and naturally do not want their juniors to become losers.
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'Ginkgo Biloba Specialty' is still in full swing for the last sale of the year, and the vast majority of enterprises and projects in Jinghu Group and even Ginkgo Village have begun to be in a semi-halted state after entering the middle of the lunar month.
Except for the poultry project and vegetable greenhouse project of Xiaojia Farm, which still need to provide products to customers before the Spring Festival, most of the employees no longer have to go to work, and return home to clean up the house, prepare New Year's goods, and wait for the New Year.
For the employees of 'Jinghu Group', this year can be a good year, because the generous year-end bonus and New Year's gift package make them feel the strong care of the group's senior management.
According to the figures of the Human Resources Department of the 'Mirror Lake Group', not a single employee of the entire group resigned before the year, which is enough to prove the attractiveness of the group to employees. Not only that, 200 new positions were released a year ago, attracting more than 20,000 resumes, and the history of 'Jinghu Group's low attraction to high-quality talents is gone forever!
The rapid development of 'Jinghu Group' is inseparable from the addition of fresh blood, and the group's fame is getting bigger and bigger, which also makes the crux of Xiao Feng's constant worry gradually disappear.
As for the villagers of Ginkgo Village, in addition to preparing for the New Year, they are more concerned about the upcoming year-end dividend plan of Ginkgo Village, although everyone is not short of money, but it is also a good thing to have more income at home!R1152