Chapter 11 The Red Sea and the Blue Sea

Chai Jue couldn't say why he was so curious. Pen ~ fun ~ pavilion www.biquge.info

It's just that......

What "Le Lang" said reminded him of the quarrel between his father and several important ministers that he accidentally saw in the Wende Hall that day.

The majestic and steady father on weekdays, his face turned red, and he said faintly angrily: "If you don't change, the disadvantages are getting worse day by day, and I want to do more bad things in the world, why not!"

Among the people, the oldest is the prime minister Pang Ji, who is known as "Panshi Gong", he was not frightened by the emperor's anger, raised his white and long eyebrows, and said indifferently: "There are no drawbacks in the new law? Once there is a change, it is difficult to return to hate, and the ministers are afraid that they will have no face for the first emperor. ”

Liu Xin, the governor on the side, also advised: "Officials, as the so-called speed, you can't reach it." The times don't wait, why not follow the rules?"

There are a few next to him, and no one dares to agree.

The emperor was helpless, and even more helpless, after all, he calmed down and said coldly: "That's it, that's it." Xiao Gui Cao followed, and there was nothing to do, just step down. ”

The matter of changing the law, the prime minister denied it, and did not participate in the governor's seconding of the political affairs, and it was meaningless to argue and discuss again.

Chai Jue didn't know what they were talking about, but he had heard the emperor's brother say that his father's desire to reform had been accumulating disadvantages for a long time, and now that he was vetoed by everyone, he still had to be strong and calm, Chai Jue was very unbearable.

Hearing the word "Lelang" today, I can't help but have mixed feelings.

- "Shopkeeper Zheng, is there a profitable deal in this world?"

- "The loss of Babaolou for a long time is enough to prove that the old law cannot be done. Strive to change, there is still a glimmer of life, no matter how bad it is, that is, it will continue to lose money, and it will not be worse. ”

Such a simple truth, even the young man in front of him understood, but the father and those loyal and virtuous people stopped moving.

=================================================

"How did you plan it? What are you talking about about a 'propaganda offensive'?" In a blink of an eye, Chai Jue sorted out his thoughts and asked humbly.

Le Lin didn't want to tell it, but the person in front of him was the royal family, and no matter whether he was favored in the palace or not, he was definitely not something he could offend.

I had to pretend to talk and laugh freely: "Back to the Third Highness, it's like this, originally Babaolou took the high-end route, but I decided to do the opposite." ”

"High-end route?" Chai Jue was puzzled, is this a slang term in the market?

Le Lin was not in a hurry, and analyzed carefully: "It means... Palatial and exquisite, but expensive. ”

"Most of the time-honored brands like Babaolou are operated like this, so why do they do the opposite?"

Chai Jue is quite unimpressed, this eight treasure building is a few time-honored brands in Bianjing City, which was founded by Leshan at the beginning of the founding of the country. Among them, there are eight famous dishes, each of which is the price of several dollars, which is equivalent to the price of a table of dishes in other restaurants.

With that sweet and sour tenderloin, there will be many distinguished customers who will come to sell it for ten or eight times.

Zheng Youliang also deeply believes that if the young proprietors want to revive the Eight Treasure Building, the first choice should be to regain the favor of dignitaries and nobles with delicacies.

Looking at the puzzled and confused expressions of the two, Le Lin was stunned.

It is really difficult for people of this era to understand the "blue ocean strategy" and "long-tail theory" in modern business.

What's more, with a few words at this time, it is even more difficult to explain.

For a moment, she became more and more uncertain about her plan.

Perhaps, according to the method of Zheng shopkeeper, it is safer to launch new dishes and make a high-end banquet?

Thinking about it again, it is precisely because no one has made such an attempt in this dynasty, so it is even more of a business opportunity.

She remembered the story of "Chicken Soup for the Soul" on the rotten street in later life: two salesmen went to Africa to sell shirts, and A saw that no one was wearing shirts in Africa, so he called home, but B called back and asked for more goods, because all the people here were potential customers.

Well, of course she's going to be that salesman B!

Is the water in the cup half full or half empty?

Success or failure often depends on the line.

How can I be so easily discouraged!

"Your Highness, this is not the same as it used to be. ”

Summoning up the courage, Le Lin silently sorted out her thoughts and said calmly: "On this Suzaku Street alone, there is a Yunlai Pavilion, not to mention the Xufuju and Hexianglou on Qinglong Street, which are all restaurants that also take the high-end route. ”

Speaking of Yunlai Pavilion, Zheng You's conscience palpitated.

In last year's battle, Yunlai Pavilion poached the chefs of Babaolou and many ancestral recipes, and until now, Babaolou is still very angry. Although he is not the shopkeeper of Babaolou, he often hears the shopkeepers of other businesses talk about it, and he has a lot of affection.

Therefore, although Zheng Youliang does not agree with Le Lin's plan, he is also very considerate.

Chai Jue didn't think so, he pursed his lips and said, "So avoid its edge?"

I couldn't help but be very disappointed, seeing that "he" was confident, and thought that there was some clever plan, who knew that it was such a cowardly move.

"It's to avoid its edge, but also to avoid my shortcomings. ”

Le Lin was not annoyed, she walked to the window, pushed open the window, and the window was facing the East Market, and the voices of people were crowded, shouting and selling, so it was not lively.

"Your Royal Highness must have patronized Yunlai Pavilion, I wonder how the scenery outside its window compares to the Eight Treasure Towers?" asked Le Lin with a calm smile.

When discussing with Zheng Youliang today, Le Lin learned that although Yunlai Pavilion and Babaolou are on the same Zhuque Street, because they are at the west end, they are leaning against the Bianhe River, and when they push the window and look at it, they are beautiful scenery by the riverside.

High-end restaurants have always paid the most attention to the quiet environment, and Babaolou lost to Yunlai Pavilion in terms of geographical location.

Chai Jue naturally figured out this truth, and couldn't refute it, so he had to be silent.

Seeing that Chai Jue was persuaded, Le Lin decided to take advantage of the victory to pursue and completely convince the two in front of her, she blinked her eyes and continued: "The total number of rich people in Bianjing City who can patronize Yunlai Pavilion and Xufuju is only two hundred. Even if they like a certain restaurant no matter how much they don't eat three meals a day, let the three of them divide up, and there will be nothing left. ”

After that, she took a sip of tea, moistened her throat, and pointed to the East Market outside the window, and smiled: "And this outside is the real blue ocean!"

"Blue Ocean?" Chai Jue and Zheng Youliang didn't quite understand.

The difference is that Chai Jue thought to himself, what kind of civilian dialect is this?

And Zheng Youliang was thinking, is this the term of some strategy of the old club?

Le Lin didn't care how much they understood, and looked down at the East Market outside the window.

There are tea shops, foot shops, butcher shops, noodle stalls, free doctors and medicines, fortune tellers, face trimming and plastic surgery, all walks of life, everything.

There are businessmen doing business, gentry watching the street scene, officials on horseback, hawkers, family members in sedan chairs, monks with walking feet carrying baskets, and tourists from other places asking for directions......

These are her blue oceans!

"Yunlai Pavilion and Xufuju are just foraging in small ponds, for a few small fish and shrimp, robbing you to the death, but they don't care about the lobster shark fin of this big ocean. And I, I ......"

Speaking of which, Le Lin's eyes lit up, she patted Zheng Youliang's shoulder hard, and said loudly: "I want to lead you to break into this sea!"

Zheng Youliang nodded heavily, wiped the corners of his eyes without a trace, and responded: "Okay!

Since the old marquis went to travel all over the world, Zheng Youliang has not felt this kind of excitement for a long time. Unexpectedly, today in the Shaodong family, I found the long-lost passion and the momentum that has been lurking.

And Chai Jue was even more stunned.

He didn't know what the blue ocean was, and he didn't know what "Lelang" was going to do.

What dazzled him was the fire in the heart of "Lelang" and the light in his eyes.

This was something he had never seen in the lifeless palace.

In the palace, there is solemnity, stability, and order.

Everyone knows what they should do and what they want to do, walking on thin ice, never making mistakes, but only such a fire is missing.

He had quietly gazed at many people, and there were all kinds of lights in their eyes.

People who have just entered the officialdom have the brightest light in their eyes, and they may have ambition, ambition, benevolence, and righteousness.

And the longer you stay in the palace, the dimmer the light becomes.

A veteran of the Three Dynasties like Prime Minister Pang Cheng, or a person like his father who grew up in the deep palace since childhood, has long been unable to see a trace of fire in his eyes, no matter how strong his emotions are, he can't see clearly through the thick fog, and he can't figure it out.

Like "Le Lang", which is full of hope and longing, as fierce as a raging fire, and does not hide the fire, he saw it for the first time, and he was so amazed that his heart palpitated.