A few thanks to the book friends and the monthly pass of the Demon Dragon Emperor. One

Aunt Tang and her entourage had already left, but Fang Mingyuan and the three of them did not leave with them, but after sending them away, they returned to the mountain hall.

The conditions proposed by Vorma Group are too rich, so rich that both Sun Zhaolun and Lin Lian are a little unbelievable. The three of them looked at the minutes of the meeting recorded by Lin Lian repeatedly, wondering what the purpose of these conditions of the Woerma Group was.

"Uncle Sun, Sister Lian, I don't deny that these conditions of Woerma Group are still very sincere, but from a practical point of view, I don't think they will suffer!"

"Fang Shao, how do you say this?", Xiao Sun Zhaolun immediately asked.

"First, although these conditions of the Vorma Group seem to be very favorable, if we think that we can learn the business philosophy of the Vorma Group and put it into practice, it is pure pipe dream. Uncle Sun, Sister Lian, you must also know something about Woerma Group, in your opinion, what is the key to its success today? Fang Mingyuan asked rhetorically.

"What's the key? Sun Zhaolun pondered for a moment, and said with some uncertainty, "The products of Woerma Supermarket are complete, high-quality and cheap, and their service is thoughtful and careful, which has been sincerely recognized by customers."

"I think," Lin Lian said with some hesitation, "what is more important should be its ability to control the cost of goods." ”

Fang Mingyuan slapped his face and said: "Yes, Uncle Sun, although what you said is very important, if it is lacking, it is impossible for Woerma Group to develop to what it is today, but it is not the most critical place." Because of these. Other companies can also imitate and do the same. The key lies in the logistics and distribution system established by TIEMA Group in order to control the cost of goods. In my opinion, logistics and distribution can be said to be an indispensable and important part of the implementation of chain management by retail companies. Without the development of logistics and distribution, there can be no real chain operation. Therefore, the level of logistics and distribution of a company reflects and determines the operating level of the entire chain enterprise to a certain extent!"

Fang Mingyuan took out a few pages of information from the briefcase in Lin Lian's hand, handed it to Sun Zhaolun and said, "Uncle Sun, look at this paragraph," With the increase in the number of chain stores and the growth of sales, logistics and distribution have gradually become the bottleneck for the development of Vorma Group.

In order to meet the distribution needs of more than 3,000 chain stores in the United States, Vorma Group has set up 47 distribution centers in the United States, purchased nearly 30,000 large container trailers and nearly 6,000 large freight trucks, and worked around the clock for two hours a day. Last year, the total volume of transportation reached 6.3 billion boxes, and the total distance reached more than 500 million kilometers!"

"The distribution of goods on such a large scale involves all aspects of commodity procurement, inventory, logistics and sales management, which can be said to be very difficult to solve. In order to solve this problem, Vorma Group has established a special computer management system, satellite positioning system and TV dispatching system, which can be said to be the first-class advanced jishu among the retail companies in the whole Shijie. In order to meet the needs of Jishu support, the computer control center of the Vorma Group can be described as a behemoth, and its computer system is said to exceed the scale of the U.S. Department of Defense, and it has also cooperated with the U.S. Hughes Company to launch a special satellite for the transmission of information in stores around the world and the positioning and communication of transportation vehicles. The sales, ordering, and inventory status of more than 3,000 stores around the world can be called up and checked at any time. The company's nearly 6,000 large transport trucks are all equipped with satellite positioning systems, and the computer control center personnel are clear at a glance where each vehicle is located, what goods are loaded, and where the destination is. These can naturally arrange the volume and distance of these trucks, so as to maximize the transportation potential of the trucks, avoid waste, reduce costs, and improve delivery efficiency." Fang Mingyuan paused, looked at Sun Zhaolun and Lin Lian, and then continued, "We understand this truth, but even if the personnel we sent are trained and studied in the Taierma Group, will we be able to replicate the same results?"

In the previous life in China, people in the shopping mall who knew a little about Tidema Group knew that the low-cost strategy made the logistics cost of Battlema Group always remain the lowest in the same industry, which can be said to be the success of Tidema Group. In the process of logistics operation, it is the consistent business purpose of Woerma Group to reduce costs as much as possible and pass on the saved costs to consumers.

For those who know WOLMA Group, what impresses them the most is its complete set of advanced and efficient logistics and supply chain management systems. Tierma's distribution centers, chain stores, warehouses and cargo transport vehicles around the world, as well as its partners, such as suppliers, are centralized, effectively managed and optimized by this system, resulting in a flexible and efficient network of product production, distribution and sales. For this reason, the Vorma Group has even spared no expense in purchasing logistics satellites to ensure the transmission of information on this network. In the whole logistics process of Woerma Group, the most expensive part is the transportation part, so when setting up a new store, Vorma Group tries to use its existing distribution center as the starting point, and the stores are generally located around the distribution center to shorten the delivery time and reduce the delivery cost. The sails of the Vorma Group in logistics. It is allowed to set up six in a very concentrated distribution center with 1000 logistics distribution centers※

But these successful experiences have made it difficult for other companies in Shijie to emulate, let alone these emerging retail companies in Huaxia. The reason why in the previous life, those supermarket chain enterprises in China imitated the business model of the group and gave up the business model of the Woerma Group, which is the most important reason.

The cost of building such a set of management system is too much!

Not to mention the value of the large servers of the Warmar Group all over the world, and regardless of the commercial satellite as high as 400 million US dollars, it is difficult for the enterprises of China to follow suit the fact that every cargo transport vehicle of the Walloma Group has a satellite mobile computer system! Moreover, the investment and upgrade management costs of maintaining this huge network are not something that most enterprises can afford.

Moreover, even if some enterprises in Shijie countries are implementing and applying supply chain management systems later, the results are difficult to compare with Woerma Group. The reason is that some supply chain management software is more developed by Jishu personnel and programmers, while the management ideas and concepts that represent the advanced level of Shijie are difficult to imitate.

When building a nationwide supply chain management system, Huaxia enterprises will not only encounter difficulties in experience, personnel and funds, but also face many problems such as weak basic management of domestic enterprises, low overall informatization, numerous government taxes and fees, insufficient transportation system capacity, provincial localism and so on.

If nothing else, China and the United States are not comparable with the United States in road transportation alone. In the United States in the 90s, highways have begun to take shape, and the highways in the United States are basically free of charges. In Huaxia, the expressway has just started, and it will become a high-priced highway in the future. For this alone, the transportation cost of goods for Chinese enterprises is much higher than that of similar foreign enterprises. Not to mention, the oil price is not inferior even when compared with European and American countries.

Therefore, in the view of the management of the Volema Group, even if the company's various departments are opened to Carrefour Supermarket, the Carrefour Supermarket, which is underfunded, can only sigh in the end! At most, it can learn at most, and it cannot grasp the core essence at all. As for the other concepts that Carrefour supermarkets learned from them, they simply didn't care.

Sun Zhaolun and Lin Lian quickly understood what Fang Mingyuan was referring to, and after being silent for a long time, the two shook their heads one after another, it was too difficult for Jialege Supermarket to replicate the logistics system of Woerma Group in Huaxia. And even if Carrefour supermarket has this funding, the management can also make this heart, and the state will not allow a private enterprise to own a commercial satellite.

"On the surface, they did help us train our staff, but I'm afraid you all overlooked the fact that the American training style is very different from ours in China, and they are more interactive. That is to say, our employees, while receiving their training, are also constantly providing them with domestic information for the reference of the management of Woerma Group. The people who know the Chinese retail industry best are naturally those of us who are engaged in the Chinese retail industry, and from their mouths and their operations, they will reflect the specific situation of our domestic retail industry everywhere.

In this way, Vorma Group can have the greatest understanding of the current situation of the retail industry in China before entering China. At this point, they don't lose!"

"Second, it is true that we and the Volma Group are future competitors. But don't forget that our group is also a competitor! and Xukou Group and Tierma Group are even more competitors. Therefore, supporting the weakest of us will not affect their core interests for the Tidema Group, but can take this opportunity to create some trouble. It is better for us to learn the "group management method" holistically, which is more beneficial for the Vorma Group. In fact, there is another point, Fang Mingyuan thought of it but didn't say it. The market in China is too big, a large market with a land area equal to that of Europe and the United States, and a population greater than the sum of the two sides, is a behemoth that neither the Woerma Group nor the Mosotuan can swallow alone. Moreover, it is impossible for the Chinese government to allow the retail giants to occupy the domestic retail market, so the Chinese market will be "bound to be a situation of separation" for a long time. And the weakest local enterprises in China, in fact, have no ability to threaten the two groups. Their real opponents are just each other. In their eyes, there will only be each other.

This is just like the Soviet Union, the United States, and China during the Cold War, although China's military strength is very weak compared with the leading countries of the two major war organizations, but China will feel in danger when it reaches one side and the other, so the United States, which was weak at that time, will try its best to win over China. Nowadays, the two retail groups are almost evenly matched, but whoever can get the help of local Chinese companies is likely to have the upper hand in the process of occupying the Chinese market. Before defeating the other party, as the weakest party of the Carrefour supermarket, the Tide and Ma Group was naturally the main force. If you say that these people are no longer blind, they will purchase Carrefour supermarkets overseas

"Maybe the Volma Group has other considerations, we haven't thought of it for a while, but I think we don't have to think that the Volma Group is simply a living Lei Feng, in order to suppress China, the United States is not even able to rearm Japan, not to mention the little sweetness he gave. This is a win-win deal, the only frustrated is the Xu Tuan, as for who takes advantage of us and Tirama Group, time will tell. Fang Mingyuan said with a smile, "Uncle Sun, this matter will be handed over to you and Sister Lian, knock a bamboo shoulder well! Such an opportunity is not easy to get!"

Sun Zhaolun's old face was simply smiling, as Fang Mingyuan said, the opportunity to scrape off two taels of meat from a boss in the Shijie retail industry like Tierma Group is not something that can be obtained by an individual. In the future, I will also be one of the subjects of research for those business school students.

"Well, I have a few conditions or ideas, you should remember, when you negotiate with them, try to get them. Fang Mingyuan thought for a while and said, "I hope to be able to send people into their commodity inspection department to learn and train, it is best to be able to purchase a full set of equipment in the inspection department of the Tidema Group, which is different from many companies in the commercial field in China, although the US government has detailed regulations and inspection departments for the quality of goods, but Vorma Group still sets up its own commodity inspection department, using a variety of jishu means to strictly inspect the quality of all purchased goods." Random sampling of goods provided by credit haode suppliers, and focus on the inspection of goods brought in by new suppliers, so as to prevent counterfeit and shoddy goods from entering the supermarket and affecting the reputation of thousands of stores throughout the company. This method of inspecting the goods at the distribution center not only controls the source of the goods, but also solves the difficulty of standardizing the quality of the goods in each store due to the lack of sufficient jishu means.

Fang Mingyuan hopes that through this, he can control the purchase of goods in supermarkets, especially in food. Those counterfeit and shoddy products enter.

Regarding the quality of food in Huaxia, Fang Mingyuan, who has experienced his previous life, has deep feelings. There is almost nothing on the market that can be eaten with confidence, moldy rice containing aflatoxin that can quickly cause liver thinning, whitening agents in flour, highly toxic industrial alcohol methanol in liquor, gutter oil, cyanide and big-headed dolls in milk, fake drugs for killing, residues of various prohibited fish drugs in fish, Sudan dyes in eggs, bicarbonate fertilizer and ammonia that may cause weight in vermicelli for whitening, dichlorvos in ham, Pork water injection is all merciless, and almost all commodities on the market are more or less problematic.

Moreover, a number of well-known food production enterprises have been involved in the whirlpool of food safety crisis, and even KFC, Heinz horseradish sauce, Lipton black tea, Kraft's sandwich biscuits and other foreign foods that have always had a high reputation have also been involved in the Chinese market.

The relevant standards of Huaxia food production are composed of four levels: national standards, industry standards, local standards, and enterprise standards. In addition, a number of standards have been formulated, including standards for various types of food products, standards for food contaminants and pesticide residue limits, and food hygiene practices. In practice, however, many standards are not effectively enforced.

The original reason for the "difficult implementation" of the standard is complex. The main reason is that the standards are scattered and overlapping, and there is a lack of coordination mechanism. At present, all kinds of food standards are scattered in six or seven departments such as agriculture, quality supervision, and health, such as pollution-free agricultural products, green food, and organic agricultural products. system, etc., many standards in the market conflict, not only the majority of people are abandoned, even enterprises and experts are sometimes ignorant.

Since Huaxia has multiple management of food production, it has formed an embarrassing situation that anyone can manage it, but no one can ignore it. So when they took the money, everyone rushed up, but when something happened, it was a me, and the neck shrunk, which had nothing to do with it. It is the common people who are unlucky.

Even Woerma Group had to set up a new college after entering China

The members of the Academy are experienced fresh food experts in China and other countries, who regularly travel to all parts of China to provide fresh food training and support to the management and staff of the fresh food area of the supermarkets of the Warmar Group. Its courses cover the training of all fresh food parts in China, including fresh food hygiene knowledge, fresh food standards, how to judge the fresh food situation of suppliers, etc.

Fang Mingyuan in his previous life was helpless, after all, as an individual, it was impossible to have the energy and financial resources to inspect tens of thousands of foods on the market one by one to ensure his food safety. But in this life, as the owner of a retail enterprise, Fang Mingyuan feels that he should pay this responsibility, at least in the face of those overwhelming food crises in the future, he can calmly face the people and the media and say that Carrefour supermarket is a responsible enterprise, and we are doing our best to prevent those substandard food and goods from flowing into people's homes through our supermarket.

Fang Mingyuan said, Sun Zhaolun and Lin Lian hurriedly remembered"