Chapter 87: Cooperation with L'Oréal
"Hello Mr. Qin, I am a reporter from Sports Weekly, and I asked if Youth Home intends to enter the sports industry in the future?
"Hehe, the Youth Home is a big family, since the fans like to watch football games, then we have to try our best to satisfy them, so there is no such thing as "marching", maybe in the next second, we will also broadcast the fashion show live, and the meaning of our Youth Home is to "share". "Words * love * first * hair " words * love * first * hair e?small ?say ?w?w?w?.?1?x?iao?s?h?u?o?.
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"Hello Mr. Qin, I am from Xinlang Sports, and now domestic companies have spent huge sums of money to acquire football clubs, I wonder if there are any plans for this in the future? ”
"Haha, just what you just said, I must give you a big red envelope. ”
Qin Jian's words provoked a burst of laughter from everyone at the scene.
"Okay, I'll be kidding you, our Youth Home doesn't have the strength in this area, even if we have it in the future, we won't make cross-border investments, we have a specialization in the art industry, and the Youth Home just wants to do a good job of ourselves~!
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"Mr. Qin, you are too modest, I am from Yahoo Sports, what I want to ask you is that the Youth Home spent a lot of money to plan this star games, and the title cost alone is as high as hundreds of millions of yuan, not to mention other sponsorship costs, do you think this sports meeting is "worth" the price?
"This journalist friend, first of all, let me tell you a little, the Youth Home will never let anyone down, as for what you said is nothing more than whether the high naming fee is worth it, first, I want to clarify that this title is an advertisement throughout the year, and the Star Games are divided into "spring, summer, autumn and winter" Four quarters, each quarter we have a corresponding subsidiary activities, so the title of the business advertising will always be accompanied by the year-round activities, and the purpose of our Youth Home to hold this sports meeting is to make it the trump card column of our platform, that is to say, as long as the Youth Home saves zài for one day, then the program will not be canceled, online online, double influence, do you think it is worth it?
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"The annual advertising fee is only 100 million, which is really cheap, you know, like some other variety shows, in just a few months, it is as high as tens of millions, or even hundreds of millions. ”
"That is, don't say 100 million, even 200 million is not a loss, you know, this is the "star" games, what is a star, that is the benefit, in reality, you ask a star to endorse, a year will be tens of millions, not to mention that this time is an all-star, just the free advertising of our media has made the company steal fun. ”
"This is the insider's doorway, the layman's look at the bustle, and the twists and turns in the business are not as simple as the surface. ”
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"Okay, that's all for today's interview, it's not too early, thank you for your support, here, on behalf of the Youth Home, I welcome you to come and visit us when you are free. ”
"Hehe, thank you, Mr. Qin, you must come to the door to disturb you when you have time. ”
"Mr. Qin, thank you for accepting our interview~
"You are the most personable boss I have ever met. ”
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After the interview, Qin Jian and Zhao Zihua drove away.
"Youth Home Makes Every Effort to Lay Out the Sports Industry" Sports Weekly
"Qin Jian showed his face for 15 seconds in the live broadcast of the Chinese game" Yahoo Sports
"Domineering Love, Youth Home Enters the Sports Industry, Just to Broadcast Football Matches to Fans" Football Newspaper
"He, humble and gentle, he, polite, the most personable young entrepreneur in China - Qin Jian" Xinlang Sports
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Early the next morning, Qin Jian and Ya'er came to the company, and there was still a while before work, and several girls at the front desk were in a circle, discussing something.
"Ahem~
When someone next to them saw the boss coming, he hurriedly pretended to cough and reminded them.
"Ah, Mr. Qin, Mr. Li, good morning~! Several girls hurriedly greeted each other in a panic and hid the things in their hands.
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"Why don't you talk about it, it's not time to go to work yet, don't be so nervous, Qin Jian said with a smile. ”
"Giggles~ Don't worry, Mr. Qin will not deduct your bonus, Ya'er said jokingly on the side. ”
"Hehe, what are you looking at, and share it with me and Mr. Li, Qin Jian stopped and prepared to chat with the employees for a while. ”
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"Mr. Qin, you are in the newspaper, they are all praising you, and the front desk called Nana saw that the big boss did not blame them, and immediately stepped forward excitedly with a newspaper and said. ”
"Oh, I'll see!
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An article titled "The Most Personable Young Entrepreneur in China - Qin Jian" attracted Qin Jian's attention, and saw that the payment was transferred from Xinlang Sports commentator Lin Ziwei, so familiar name, jacket, it turned out to be her, Qin Jian remembered a reporter who interviewed her yesterday, and he also made a joke about the other party, it seems that he should be a newcomer.
"Ah, our Mr. Qin has another reporter fan!" Ya'er teased Qin Jian on the side. ”
"Ah, we are always jealous."
"Hee-hee, we Li are always the most beautiful women in the world!
"That's it, if it were me, I would also fall in love with Mr. Li~!
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"I hate it, you dead girls, you know how to coax, go and prepare, go to work immediately, Ya'er said shyly. ”
"Giggle~
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"Knock knock~
"Please come in!
"Mr. Qin, Ms. Zhang Ziyan, Vice President of L'Oréal Greater China, is here, Mr. Li asked me to invite you over, and Secretary Li Sisi entered the door and said. ”
"Well, I'll be right over!
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L'Oreal is a world-famous beauty brand, headquartered in France, known to the Chinese people or its Paris? L'Oreal brand, this product has high popularity at home and abroad, is very popular with beauty-loving women, and it has also invited many big-name stars to endorse it. Li Bingbing and others, in addition to their high popularity, the ultimate reason for cooperating with Youth Home is that the positioning of Youth Home is very similar to L'Oreal, that is, both sides take the "people-friendly" route.
When she came to the reception room, Yaer was chatting with a woman with outstanding temperament and very beautiful beauty, presumably she was Zhang Ziyan, vice president of L'Oréal Greater China.
"Xiaojian, let me introduce you, this is Ms. Zhang Ziyan, Executive Vice President of L'Oréal Group Greater China. ”
"Mr. Zhang, this is the legal representative of our Youth Home, Mr. Qin Jian, Ya'er said with a little smugness. ”
"Hello, Mr. Zhang, welcome, I hope we can cooperate happily! Qin Jian politely stepped forward to shake hands with him.
"Giggle~ Hello, Mr. Qin, my name is like thunder, the latter said with a smile. ”
"Hehe, you've won the prize, it's just a nobody, it's not worth mentioning. ”
"You are really the same as the media reported, humble and gentle, polite, and give people a very comfortable feeling, Ya'er, you have a good eye, Zhang Ziyan stared at Qin Jian up and down, turned her head and said to Ya'er with a smile. ”
"Hee-hee~
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Everyone sat down and officially entered the theme, Qin Jian also had his own thoughts about the cooperation between the two sides.
"Mr. Qin, this is our L'Oreal advertising shooting plan, take a look, after Zhang Ziyan finished speaking, the secretary on the side handed the plan to Qin Jian.
Qin Jian opened it and looked at it, this time L'Oreal shot a group of street advertisements, the content seems to be a group of fashionable and gorgeous girls, drinking drinks in the open-air dining bar, at this time, suddenly a rich and handsome car stopped on the side of the road, holding roses to them, when this group of girls excitedly thought that Gao Fushuai was ready to confess to one of them, I didn't expect Gao Fushuai to just pass by them, and finally came to a waiter, although this girl is not as fashionable and beautiful as the girls on the side, but because of the use of L'Oreal products, this girl's skin is very fair and pink, and the whole person's temperament is fresh and refined, anyway, the story probably means this。
"Mr. Zhang, I probably understand the story of your advertising film, what I want to ask is, what does your company need our youth home to do?
"Our company needs 5 supporting actresses, one heroine, as for the male lead, we have already decided on the candidate, Zhang Ziyan said lightly, when it was time to talk about business, she immediately restored the cold female president Fan.
"Oh, do you mean all newcomers?
"Yes, now the company's strategic direction is to take the people-friendly route, so the big-name stars may not be suitable for the theme of this commercial. ”
"I have an idea, I don't know if you think it's okay?
"Mr. Qin, you say!
"I have no opinion on the selection of newcomers for the 5 supporting roles, but can the identity of this heroine enable a star anchor on our platform?
Qin Jian's idea is balance, always leave some opportunities for celebrity anchors, and can't make people feel that the platform is just using their influence to make money, but they have never considered their exhibition.
"I'm afraid this isn't very good, it's a bit out of our original intention of this theme film, Zhang Ziyan said embarrassedly. ”
"Mr. Zhang, I'm sorry to make you embarrassed, but what I said is not unreasonable, if you can match the old and the new, with the current influence of our platform, I think this effect should not be bad, right? Qin Jian put a little pressure on the other party, and also told the latter in disguise, don't ignore the influence that our platform will bring to your products.
"I can't decide, you wait for me, I'll give Mr. Yan a call, Zhang Ziyan thought for a while and said to Qin Jian, the influence of the Youth Home is indeed not negligible, but if she boldly changes the shooting plan, she can't be the master.
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Beijing, L'Oréal Greater China Headquarters, President's Office
"Jingle bell~
"Hey, who's that?
"Mr. Yan, I'm Zhang Ziyan!
"Well, has the Youth Home negotiated a shooting plan?
"That's right, Mr. Qin of the Youth Home proposed to change the shooting plan and replace the heroine with the star anchor of their platform???
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In the spacious, exquisite, and very feminine office, Yan Qinqin frowned after listening to Zhang Ziyan's report on the other end of the phone, was silent for a while, and did not speak. ”
Putting down the phone, Yan Qinqin got up and came to the floor-to-ceiling window, the perfect figure wrapped in professional attire made the latter full of charm, with her hands in her pockets, her eyes looking out of the window, and she said to herself: "I hope you won't let me down." ”
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Speaking of this Yan Qinqin, she is also a legend in the business world, this is a later story, and I will talk about it later.
(Thank you again for my love brother, today the second chapter is sent, and all the friends who join the group are also welcome, and the 10,000-word update is also sent to you~)