Chapter 57: What the Hell Is Ma Zhen?

In order to celebrate the box office of "Monster Hunt" exceeding 2 billion, the official released a short video called "Huba on the Tip of the Tongue".

That is, various ways to eat Huba, which undoubtedly attracted a large number of Huba fans again.

On the day of the 29th, the box office of "Monster Hunt" grew against the clock, and it received 100 million on the same day!

It has been released for nearly two weeks, and many people are starting to get anxious about the ability to attract money with such a gold absorption.

In particular, the two dramas "Pancake Man" and "The Return of the Great Sage" are not bad at attracting money, and they have maintained a box office income of about 20 million in a single day.

Three movies occupy 90% of the market!

The newly released movies, including "Destined", "Otaku Detective Guixiang", "Taiping Wheel: The Other Side" and "Mystery City", can't squeeze into the market at all, and stage one-day theatrical tours one after another!

These four have star bonuses.

"Destined" Liao Fu, Tang Wei;

"Otaku Detective Guixiang" to Luo Dan and Zhou Yuming;

"Mystery City" Lin Lingdong's works, Gu Tianlin, Yu Wenle.

No eggs!

was full of expectations to join the box office competition, but unfortunately, it was only hastily offline.

It's really a big problem with these movies in terms of investment and quality themselves, and it's time to snicker if they can enter the theaters!

Finally on July 30th, a big movie known as an epic masterpiece was launched - "The Woman of the Dynasty, Yang Guifei"

……

How to seize the opportunity in the limited market and stink the opponent is a good strategy.

"Monster Hunt" has no black material from investors to directors, including the two leading actors.

Zhao Liying has a lot of black material, but they don't dare to risk the world's condemnation, just trying to pour out some so-called black history on the forum, and they were immediately scolded back by a bunch of netizens.

With the blessing of 80 million charitable donations, our Yingbao is temporarily the most dynamic existence in the entertainment industry.

For Hu Ge, people are serious about acting and being low-key, the only black material may be 'love history', but the special big honey is popular, if you forcibly black these two people, it is not a splash of dirty water, it is called sending an assist!

What to do?

It can only be for the movie itself!

"Monster Hunt" has no connotation, it is an entertainment film that conforms to the Hollywood industrial system.

This has become the biggest reason for the sailors!

Looking at the comments on "Monster Hunt", the most eye-catching one is undoubtedly this one: "The action is blunt and has no connotation! This film can have a box office of 2 billion? drunk!"

When do I go, when does the movie have to have a connotation?

"Taoist Priest Descending the Mountain" and "Wuji" are very connotative, and I haven't seen you praise it!

"Boring, contrived, pompous, not recommended for people over 10 years old!"

"I don't know where the laughter is in the whole process, this is a work of conscience?

When Shen Lin saw these smearing remarks, he was a little anxious about the other party's IQ.

I don't know what to do!

Now the biggest opponent of "Monster Hunt" is obviously the tap water of "The Return of the Great Sage"!

Every time the promotional manuscript of "Monster Hunt" comes out, there will always be a bunch of fans of "The Return of the Great Sage" who complain about their movies.

At the beginning, the "People's Daily" praised "Monster Hunt" by name, and a bunch of tap water of "The Great Sage" left messages at the bottom of the electronic version: "Why don't you praise us for "The Return of the Great Sage", is it because "Monster Hunt" has spent money? How much they spent, we crowdfunded!'

'Tap water' is a good word, Chinese films really need 'tap water' at such a stage, but if it can be interpreted too much, there will be problems.

When "The Return of the Great Sage" and "Monster Hunt" were released at the same time, the tap water of the former desperately belittled the latter, saying that "Monster Hunt" was a typical movie for children under the age of 12!

Many tap water voices grievances for "The Return of the Great Sage", and feel that the release of "Monster Hunt" has a great impact on "The Return of the Great Sage".

It does have an impact, and the overlap between the two movie-watching groups is very high.

But the investment of 40 million in "The Return of the Great Sage" has now exceeded 800 million at the box office, what do you want?

Although "Monster Hunt" has many shortcomings, it is the embodiment of the entire Chinese film industry, and it is normal to get a box office of 2 billion!

Compared with the return on investment of "The Return of the Great Sage", "Monster Hunt" won at least 10 billion box office, and the two could be tied.

Is it possible?

If you follow this line of thinking, there will definitely be many passers-by who will join the army of black "Monster Hunt", but unfortunately, the distributor of "Dynasty" does not understand marketing.

But it doesn't matter, although the publisher has no brains, they have a trump card in their hands - Bingbing Fan!

Who is Fan Ye? Marketing Queen!

Before the movie was released, Fan Ye didn't move?

It doesn't matter who the partner is, as long as the movie starring Fan Ye is listed, there will always be a bunch of news releases on the hot search.

This time is no exception, known as the strongest passion play - Ma Zhen!

And it was specially marked with 'Fan Ye dew point!'

This one-minute or so movie clip, the so-called 'Ma Zhen's passion play' quickly spread on the Internet, and in just 20 hours, it has nearly 10 million views.

After all, Fan Ye's charm is still very strong!

The publicity was very successful, and on the same day, 'Fan Ye Ma Zhen' topped the Weibo hot search list, and at the same time, the slogan of 'Tian Zhuangzhuang and Zhang Yimou's two generations of masters joined hands for the first time' also became a hot word for Du Niang.

Click to enter and take a look, sure enough, it is the movie "The Woman of the Dynasty - Yang Guifei"

It is known as Tian Zhuangzhuang and Zhang Yimou's 'co-directing' for six years, with an investment cost of more than 200 million!

Starring Fan Ye, Li Ming, Wu Bottle, Ning Jing.

All the big names, even before the release of the movie, the distributor specially invited the two directors Jiang Wen and Shen Lin to watch the advance scene.

Of course, Shen Lin refused, Jiang Wen praised with a clear conscience in the spirit of repaying his gratitude: "The expression of this film is very smooth, and there are many good rhythms, and there are also many key points for characters to collide. It's hard to do with a typical debut'.

By the way, the director of this movie is Shi Qing, the president of PCCW China!

Nima, who is engaged in science and technology, has also gone to be a director!

……

"Woman of the Dynasty" is menacing and targeted, judging from a series of marketing and publicity, it is obviously aimed at the box office.

"Shen Lin, should we do something?"

Jiang Zhiqiang and Xu Chengyi are a little anxious, in their opinion, Tian Xiangzhi and Zhang Yimou are already scary enough, the fourth and fifth generation masters!

Co-directed!

In addition, Fan Ye is beautiful all over the world, if they are allowed to publicize, "Monster Hunt" can be regarded as an opponent!

Fortunately, "Monster Hunt" has been released for two weeks, and it has already earned enough.

"No, the types of audiences we target are different, besides, I don't believe how good it will be if there is a movie starring Fan Bingbing!"

Shen Lin waved his hand, "Besides, the audience is not stupid, you look at this marketing work, it's just too bad, giving people a sense of immediacy of a big bad movie!"

"That's... Are we not going to do anything?"

"It's better to do nothing at all, lest someone take advantage of the hype!"