Seriously, the national average of 39% of the film schedule is a lot!

Wanda gave you 10% of the film schedule, which is already very face-saving.

In the current film market, it is already very high for a film to reach 40% when it is released.

The brand effect of Feng Xiaogang's three words is enough to make many theaters and cinemas arrange the film schedule at 30% or even 40% when they haven't seen the film yet, which is understandable.

But from the perspective of attendance, "I Am Not Pan Jinlian" is not as high as imagined, on the day of the premiere, the attendance rate of the film was only about 23%, and Wanda's film schedule of about 10% is enough to digest such an attendance rate.

After all, this film is profitable, so in the face of personal grievances, the interests of the theater chain are the most important, so the scheduling of films has more to do with commercial judgments and regional differences.

Judging from the current market feedback, the film schedule of "Pan Jinlian" is the best.

But now the market as a whole is not hot, so no film can be dominant, and the market still focuses on multiple types of films and multiple types of films released together. Due to the limited subject matter, the audience of the film "Pan Jinlian" is limited, so it is normal that the attendance rate has not increased, after all, this is not a standard Feng comedy that the whole people love to watch.

I really don't understand 39.4% of the country's film arrangement, and what face is there to say that it is suppressed.

Many films can have 10.9% of the schedule snickering at home.

At the beginning, for the box office of "I Am Not Pan Jinlian", Feng directed radio and television appeals, hoping to reduce the number of competitors released at the same time.

Of course, there is no way to verify the authenticity of this matter, but the "Harry Potter" spin-off movie "Fantastic Beasts and Where to Find Them", which was originally scheduled to be launched on the same day as "I Am Not Pan Jinlian", has been postponed for a week to November 25.

Even, Director Feng also wanted to postpone the release of "Touching the Golden Captain".

It's a pity that Shen Lin didn't have a bird for him.

To put it bluntly, the reason why Shen Lin chose to release "Touching the Golden Captain" in November this time is to PK Feng Xiaogang positively!

……

As of November 20, "I Am Not Pan Jinlian" was released for three days, with a total box office of 184 million in the first week.

According to Maoyan data, it won 69.977 million on the premiere day, and 75.429 million and 36.95 million box office on Saturday and Sunday respectively.

In terms of attendance, scheduling rate, and box office proportion, the performance of "I Am Not Pan Jinlian" in the first weekend decreased slightly compared with Friday, but it still firmly occupied the top spot in the schedule.

Except for Sunday, because on Sunday "Touching the Golden Captain" was released!

won a box office score of 260 million on the first day, and directly killed "I Am Not Pan Jinlian", which was released for three days!

After Feng Xiaogang called out to President Wang, Wanda did not adjust the film schedule, but Sparkle Roll, who participated in the guaranteed distribution, spared no effort to support the film schedule.

That's right, "I Am Not Pan Jinlian" is guaranteed to be released with 500 million!

From this point of view, Director Feng himself is not very optimistic about "Pan Jinlian"!

I don't know where Sparkle Roll got the confidence to spare no effort to support a literary film!

That's right, "I Am Not Pan Jinlian" itself is not a commercial film with box office hits, it is a literary film.

Of course, Feng Xiaogang knew that his approach would definitely attract the disgust of many people, but he had to do so!

In November last year, Dongyang Mera Company, founded by Feng Dao, was acquired by Huayi - 1.05 billion yuan for 70% equity (valued at 1.5 billion).

But the strange thing is that Dongyang Mera Company, with a registered capital of only 5 million, was only established for 2 months when it was acquired, and the valuation premium was 30 times.

However, when signing the "Equity Transfer Agreement", Feng Xiaogang promised to create more than 100 million yuan of profits every year in the agreement, and increase by 15% year by year.

If Director Feng does not complete the promised profit of the year, he will have to pay out of his own pocket to make up for the unfinished performance within 30 working days after Huayi publishes the annual report...

However, in the first half of 2016, the net profit of Meila Media was only 35.35 million, which was far from the established goal. It's no wonder that seeing Wanda's film schedule was not as expected, she did not hesitate to pretend to be a weak woman and coquettish with Chairman Wang.

Wang Jianlin has a lot of opportunities, how can he have time to deal with Feng Xiaogang.

So Mr. Xiao Wang came forward and directly scolded Feng Xiaogang, bluntly saying that your "I Am Not Pan Jinlian" is not optimistic about Wanda, who will not get along with money, if your movie is awesome, we will definitely make up for it!

Many people who eat melons have listed various strange phenomena when Director Feng's movie was released: when "1942" was released, less than 10% of the IMX schedule of "Youth Pi" was squeezed; "Pan Jinlian" was released, "Fantastic Beasts and Where to Find Them" was moved to a week, and "Captain Sully" was completely postponed to next month!

If it weren't for Shen Lin's thick foundation, and it was announced early on that "Touching the Golden Captain" would be set for November 20th, it is estimated that "The Golden Captain" would have to be postponed!

'It is recommended that all theaters across the country only screen this one movie during the release period of "I Am Not Pan Jinlian", or they will bully Chinese directors and Chinese films!'

……

"The movie "I Am Not Pan Jinlian" was scolded before it became a tune. tearing and tearing, making the competition visible, and letting the gambling show up, also reflects the box office myth. is also a plea for the box office, Fang Li knelt down for "A Hundred Birds and a Phoenix" with many supporters, most of them have different feelings and different heights. The promotion of the movie has long been not "peach and plum do not speak", but it is always "taste speaks". The battlefield of a good director is in the studio, so you might as well have less mouth cannon and more word of mouth. ”

On the night of November 20th, the box office of "Touching the Golden Captain" was released, and on the day of the premiere, "The Golden Captain" directly won a box office score of 260 million with 33% of the country's film schedule, not only killing "I Am Not Pan Jinlian", but Shen Lin also forwarded the hype mode of "Minren Daily" about "I am not Pan Jinlian" by the way!

To be honest, the opinions in the circle on Feng Xiaogang's matter are mixed.

The most common saying: 'Among the works of domestic films with literary and artistic themes, such a film schedule is too good to be better, which is enough to see the intentions of the publicity team and the appeal of director Xiaogang!'

Wang Xiaoshuai's "Intruder" was less than one percent of the first day of filmmaking, and of course he complained, but unfortunately although these two people have 'Xiao' in their names, their popularity and appeal are not the same.

"I Am Not Pan Jinlian" was released for two days, and the box office broke 140 million, and Wanda's press releases were all 'good reputation wins good box office' or 'Wanda doesn't schedule films for "Pan Jinlian", but it can't resist the influence of good movies!'' "Wanda's 10% film schedule has 30% of the box office, should "I Am Not Pan Jinlian" increase the number of films?'

The has just been blown out, and "Touching the Golden Captain" is here.

On the first day of release, the number of films scheduled across the country was basically the same as that of "I Am Not Pan Jinlian", but the box office created was indeed nearly ten times that of the latter!