CHAPTER XVIII

"Uh......" Xu Ning touched the bridge of his nose, "I took a look on the Internet, and the main profit point should be the album sales of its singers, the download of paid music sources, and the remuneration income given by those programs, the sharing of the artists' advertising revenue, and the sales of some celebrity idol peripheral goods...... " Seeing Jin Yuli nodded, Xu Ning continued: "If the company's artists have starred in TV series, In the case of movies, we should still get some share of their honorarium, oh, and some honorarium for commercial performances, and the rest, there should be none. ”

"You said most of the places where you make money, of course, there are other points, but those are just small fights, and they belong to the kind of mosquitoes that are small but also meat. Jin Yuli smiled, "Then what is your first impression of these profit points?"

"First impression?" Xu Ning touched the bridge of his nose again, as if he had thought about it carefully, "Is the profit point too small, too scattered, or something ......else" It seems that he doesn't know much about professional business vocabulary, and he doesn't know how to elaborate for a while, and he can't help but smile when he looks at it.

"That's half right. After taking over the conversation, Jin Yuli said: " But this is not a phenomenon unique to our company, at present, most of the entertainment brokerage companies in South Korea are facing these problems, the album income you mentioned, in fact, it would be good to be able to protect the capital, now it is not better than back then, the profit from the sale of physical albums has fallen sharply, and the copyright fees of those song writers have risen several times compared with the original, plus a large number of illegal pirated downloads, it is difficult to guarantee profits, in fact, in addition to the most die-hard fans, most young people do not have the habit of buying albums, even if they buy, they are only used to collect, and they may not listen to it once a year, this is not our main source of profit for a long time, uh, why do you remember thisοΌŸβ€

"I'm used to it, I'm sorry, senior, you continue. Xu Ning smiled awkwardly, and stuffed the small notepad and pen he had just taken out back into his jacket pocket.

"I can't see it, you still have this habit, this is a lot of readers, I'm talking about those scholars who are serious about learning, or some specialized senior administrative office staff can only have habits. Jin Yuli said with a smile.

"Where, because I have a bad memory, I have to rely on this to make up for it, and a good memory is not as good as a bad pen. Xu Ning said.

"Hmm. Jin Yuli nodded, "It seems that a long, long time ago, I also heard the teacher say this, the topic is too far, now let's talk about the honorarium of those programs, the honorarium of those programs is actually very low, especially if the artists sent out are newcomers, then a little honorarium, to put it mildly, is enough for them to eat a few days of boxed lunch." ”

Of course, if it is a well-known artist, especially as a regular actor in that kind of large-scale show, their remuneration will be higher, and of course the company's share will be more. Jin Yuli continued, "As for the remuneration sharing of TV series and movies, it is actually a similar situation, and the sharing ratio of the company and the artist is generally four or six, the artist takes sixty percent, and the company only takes forty percent, of course, in terms of the amount, it will be much more than those programs, but these all depend on opportunities, and sometimes they may not be able to be spread once a year." ”

"That's low. Xu Ning nodded, "What about paid audio downloads? I've seen on the Internet, many people say that our company's music sources have always been very good, so it must be an important source of income for us, right?"

"That's even less worth mentioning. Jin Yuli shook his head, "First of all, the music source download is very cheap, generally 500 won a song, half of which goes to a large music source website like melon, and the rest has to deduct the author's share, the singer's share and the band's share, and the real one in the hands of the company is almost negligible, even if the music source is popular, we can't share much money, it can only be said to be a beautiful piece of paper cake, which looks good but can't be eaten." ”

"Then advertising revenue should be the biggest piece, right?" Xu Ning unconsciously took out the notebook from his pocket again.

"If you can receive it, it is indeed the largest piece of income, but this is hard to find, some small advertisements are also chicken ribs, and some even damage the image of the artist, and that kind of company can't be accepted many times. Jin Yuli said.

"Damaging the image of the artist?" Xu Ning frowned slightly, "Is it the advertisement of health care products and medicines that can often be seen on TV recently? This is really annoying, and if these things are really conducive to health care, forget it, but the problem is that many times it is a false advertisement that sells dog meat on the head of a sheep, which is purely a fraud of money, and it will only deceive people......

"What you said is okay, but there are even worse, let me give you an example. Jin Yuli saw that Xu Ning was frowning and contemplative over there, so he said casually, "Looking at your age, you should know Gu Junye of the 'Cool Dragon' group, and he has also been on many shows such as 'Love Letter' and 'X-Man'...... Uh, you don't know?"

Jin Yuli talked endlessly, but Xu Ning was at a loss. "I'm sorry, senior, I really don't know. Seeing that Jin Yuli was a little embarrassed, Xu Ning immediately touched his nose and said, "Senior, did you talk about this Gu Junye, did you have something wrong with the advertisement later?

"No, it's not. Jin Yuli also borrowed the slope to get off the donkey and changed the topic: "His images and photos were used by some businesses that produce aphrodisiac drugs, which directly led to his personal image taking a high dive." ”

"Is it illegal use?" Xu Ning asked, "Isn't that the right to sue them?"

"The key is that this is legal use, and this is caused by not being careful enough to receive advertisements. Jin Yuli said: "At that time, when Gu Junye's agent received the advertisement, he didn't seriously consider what he was endorsing, thinking that it was just an ordinary health care product, and when the filming was over, he realized that it was such a 'child's inappropriate' thing, and it was too late to regret it. ”

"In this matter, is it possible that the agent and the advertiser teamed up to play that Mr. Gu Junye?" Xu Ning frowned and pondered and said, "Maybe the advertiser secretly gave the agent a high kickback?"

"Is this...... It's possible what you're saying, but that's not usually the case. Jin Yuli was caught off guard by Xu Ning's question, and was stunned for a moment and said: "After all, the interests of the agent and the interests of the artist are bound together, the image of the artist dives, and in the end, the overall income of the agent will also shrink." ”

"Oh. Xu Ning had a "so it is" expression, "This is also true, after all, if you do that, you will become fishing with all your might, killing chickens and taking eggs, and smart people will still choose to raise chickens to lay eggs." ”

"Raising chickens to lay eggs?" Jin Yuli laughed, "What you said is quite interesting, but this explanation is also very appropriate." ”

"In this case, advertising revenue is also an uncertain factor. Xu Ning touched his nose, "Well, in this way, in fact, the company's profit point is almost none." Xu Ning went through what Jin Yuli said before in his head, "It's unlikely." "Are you kidding, such a big company has no fixed profit point, so how did it get mixed up after so many years, shouldn't it have gone bankrupt a long time ago?

"How can it not be, what you said are profit points, but the profit of each profit point is actually very small, so in fact, don't look at our company's decoration is good, and it looks quite atmospheric outside, in fact, it is a real small business. Kim Woo-ri said, "How about it, I didn't expect it, right? Look at President Kim's style and the decoration of the office, does it look like the president?"

"I really didn't expect it. Xu Ning nodded, "President Jin's car, as well as the decoration of the office, don't look like entrepreneurs who run a small business, as for the president, I haven't seen what the president's office looks like, so I won't make an evaluation." ”

"That car was actually assigned to him by the M-net headquarters, and the decoration in it was all paid by the headquarters at the beginning, but President Kim's ambition is not small, and he keeps trying to eat the company's shares, so slowly the headquarters will not inject much capital into the company, so the current company is actually far from being compared with the beginning. Jin Yuli said.

"Ambition is not small, eat into the company's shares?" Xu Ning frowned, "Senior, you have something to say." ”

"It's complicated, and you'll find out later. Kim Woo-ri said: "Continuing with the previous topic, because our company, no, it should be said that most entertainment brokerage companies in South Korea do business with small capital, so many times they can pick a little bit and save a little bit." Saying that, Jin Yuli smiled "hehe".

"But President Jin asked the seniors to be in charge of this online store, which is not quite in line with the concept of small business you just said, right?" Xu Ning touched his nose and said: "It should be a lot of money to invite the TV station to shoot such a large team variety show to promote it." ”

"Actually, it didn't cost much. Jin Yuli shook his head, "I can't tell you the specific reason." ”

"Understood, understood, trade secrets. Xu Ning nodded with a slight smile.