On September 29, the premiere of "Smiling Proud Jianghu" was held at the Polyflor Grand Theater in Beijing. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In the evening of the same day, a number of mainstream media in China and a number of well-known figures in the industry published film review articles on their respective websites and blogs, all of which were praise!

Meng Shaotang of the Inspur blog ID "Teacher Meng", his film review article was released at midnight.

[Tonight, I experienced an adult fairy tale!]

This is the title of the blog post, in which the freelance journalist, who has millions of followers, wrote: "... Detached from the history of reality, the story background of the film is completely empty, in this fictional world, there are high-ranking sects, magical martial arts, exciting swords and swords, generous and tragic chivalrous heroes, ambitious conspirators, and beauties who captivate the country and the city..."

"This film contains thrilling fights, bizarre and unpredictable conspiracies, interesting romances, rich philosophies, and the most profound impact is undoubtedly the protagonist Ling Hu Chong, who regards fame and fortune very lightly, and is not moved by worldly thoughts, he is free and uninhibited by nature, he is hot-blooded and heroic, although he has gone through hardships but is indomitable!"

"I never thought that real martial arts movies are like this, I have seen several so-called martial arts movies before, with all due respect, they are just a bunch of raw garbage!"

"I think real martial arts should be like this, it is a fairy tale that belongs to us adults..."

Meng Shaotang's film review blog post is almost more than 2,000 words, different from his usual film reviews, this blog post is obviously in a hurry, so there is no elaborate decoration in the writing sentences, but the true feelings that permeate the lines are exactly his unique style.

Those who are familiar with "Teacher Meng" know that he is not confused, but he has always been a very romantic person in his bones, his film reviews speak freely and freely, write whatever he wants, laugh and scold freely, and never betray his integrity.

And Meng Shaotang's praise for "Smiling Proud Jianghu" can be said to have surpassed his highest evaluation of domestic films in the past, so much so that a small number of fans left questions in the comment area, "Mr. Meng, did you collect money".

It is actually very normal for such doubts to appear, and it is now a common practice for domestic blockbusters to hold premieres, inviting a large number of media and insiders to come to cheer, and then hello, hello, hello, everyone, rave reviews.

As the so-called sedan chair carries people, everyone is not surprised, some time ago, the propaganda offensive of "Smiling Proud Jianghu" was vigorous, and it is not surprising that it was not surprising to spend money to buy praise on the eve of the release.

Someone ridiculed Meng Shaotang in his blog, saying that he finally sold the festival he had accumulated for so long for a good price!

For such a vicious ridicule, Meng Shaotang did not defend himself in annoyance, he just posted screenshots of the online orders of three movie tickets on his blog, saying that after the official release of "Smiling Proud Jianghu", he would take his family to the theater to support it.

Some people were surprised, some questioned, some ridiculed, and some people inevitably took the opportunity to attack, but for the majority of Lu Chen's fans, these praise comments undoubtedly gave them a shot in the arm, and the atmosphere in the relevant post bars, forums, and Feixun groups became more enthusiastic.

By the evening of the 30th, the online pre-sale tickets of "Smiling Proud Jianghu" were closed, and the box office sales could reach 49.7 million, only 300,000 short of breaking the 50 million mark!

On October 1, "Smiling Proud Jianghu" was simultaneously released in more than 3,000 theaters in China, with a scheduling rate of 32.50%.

In China, the National Day file is ranked after the summer file and the Chinese New Year file, which is the third release schedule, so "Smiling Proud Jianghu" cannot stand out, and it will also face competition from many opponents.

Among the movies released at the same time, the biggest threat to "Smiling Proud Jianghu" is undoubtedly the action blockbuster "Ace Agent" produced by American Superstar Pictures, which was also released in China on October 1, with a scheduling rate of 43.77%, steadily crushing "Smiling Proud Jianghu".

Superstar Pictures is a well-known Hollywood film company with a long history and strong strength, and it is also one of the first American film companies to enter the domestic market.

This "Ace Agent" has an investment of 170 million US dollars, a strong starring lineup, and its male and female protagonists have considerable appeal in China, and they are not weak in publicity.

In fact, the film schedule of "Ace Agent" can exceed 30%, which is also the result of Chenfei Media's countless efforts, because the box office fiasco of several martial arts films in the summer file has made theaters feel uneasy.

That is, Lu Chen, Chen Fei'er, and Liu Gangsheng's coffee positions are high enough, plus the overwhelming publicity some time ago, otherwise it would be nothing strange to give a 10% film schedule under normal circumstances.

And whether it can maintain this scheduling rate depends on the performance of the film, once the audience's reputation is not good, then the theater will quickly readjust, and there is no favor to talk about.

In the face of box office interests, the theater chain is very realistic, which movie has more people, then more films will be scheduled.

In addition to "Smiling Proud Jianghu" and "Ace Agent", there is also a domestic comedy, a domestic urban romance film and a Xiangjiang police film to share the remaining share.

Compared with "Smiling Proud Jianghu" and "Ace Agent", these three movies are not big in terms of cast, investment scale or publicity, and if there are no accidents, the threat is not great.

The real contest has to watch "Smiling Proud Jianghu" and "Ace Agent"!

"You're not worried at all?"

In the capital, in the headquarters of Chenfei Media, in the general manager's office, Lu Xi looked at Lu Chen, who was playing "Plants vs. Zombies" with a tablet, and said angrily: "Many people are waiting to see your jokes!"

The box office war has begun, Lu Xi is sitting in the headquarters and paying attention to the release of "Smiling Proud Jianghu" all the time, and he has always been nervous, but Lu Chen is good, and he actually played the game leisurely at this time.

After laying down the new pea shooter and eliminating the last wave of zombies, Lu Chen put down the tablet in his hand and said with a smile: "There's nothing to worry about, we have done what should be done and what can be done, it's up to the audience to decide now." ”

"As for others who want to see the joke, let them look and see who can have the last laugh. ”

Lu Xi was convinced: "Your heart is really big enough..."

Lu Chen smiled but did not speak.

Today, he has obtained countless things that he once dreamed of, and even if he encounters failure, he does not need to have any fear.

Because he tried to do his best and has no regrets!

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