Zheng Xingle didn't expect his boss to be so happy, he said that the salary would be raised, with his current salary level, it was already a high income in Los Angeles, and the job he did before had a basic salary of more than 1,000, and the commission was very unfixed, and sometimes he had to be deducted by the boss. Pen, fun, pavilion www. biquge。 info And now he gets five thousand straight from his salary. This was something he had never dared to think of before. It's been almost two years since he finished college, he only has less than 10,000 yuan in savings, and he still wants to buy a house in Los Angeles to settle down, but everything is empty without money.

Now Yan Tao has given him hope, so he has secretly decided in his heart that he must work hard to do a good job in this pharmaceutical factory, because it is related to his future life.

However, he still has some opinions on the production of only one kind of plaster, and he also considers the development of the company, because he does not understand the so-called plaster of Yan Tao, and it is difficult for him to believe that this plaster alone can make the pharmaceutical factory profitable.

But at this time, he also knew that the boss was on the rise, and he couldn't blindly pour cold water, otherwise it would make the boss unhappy, the boss could give himself a thousand salary increases, and let himself be responsible for marketing, he was worthy of himself, although he started from the interests of the company, but he also understood that he should also pay attention to the timing and occasion when speaking, so he could only hide the words in his stomach at the moment, and was ready to go back and write a detailed analysis report to the boss.

Yan Tao spoke in front of everyone for the first time, and he was still a little unaccustomed, there were about 30 people standing in front of him, there were men and women, the older ones were in their forties, and the younger ones were in their teens.

"Everyone, welcome to our Jiuding Pharmaceutical Factory. I believe that you are here because of the high wages we offer. As soon as Yan Tao opened his mouth to say such words, it caused a low laugh from the people below.

Yes, this pharmaceutical factory is newly established, everything is new, not a big manufacturer, and after training they also know that the plaster they want to produce is not a well-known Chinese medicine, it is a plaster that has not even heard of the name, and the plaster is a bit like a trick in the hearts of many people, so it is also called dog skin plaster, so it seems that there is little difference between sticking and not sticking, in the eyes of some people, this is a kind of psychological comfort.

Therefore, Yan Tao's opening sentence pointed out the psychology of most people at once, yes, the reason why they came to his pharmaceutical factory was for money. The wages offered to them by Yan Tao are not low, five or six hundred yuan higher than the average salary of workers in Los Angeles.

"However, this is just the beginning, as our pharmaceutical factory grows, your wages are getting higher and higher. I know that a large part of you may not believe this, because we are a newly established company, a newly established pharmaceutical factory, no fame, no market, want to do it all at once, it seems difficult, but I want to tell you, in fact, it is not difficult, our drugs are unique, others can not imitate, can not be superb, this needs to be tested by the market, and what you have to do is to strictly control the quality, achieve high quality, strict requirements, and make our plaster paste the best looking, the best to use, and the most value-added plaster. This is the only thing I ask you to do, as long as you do this, you will have a high salary to pay, and it will get higher and higher......" Yan Tao talked eloquently, a passionate speech, and spoke for more than half an hour, but some people seemed to be a little moved, as if they really saw the prospects described by Yan Tao.

"Okay, today we are going to have a trial production, and everyone is working hard to make a batch of high-quality products first. Today, I will give you some benefits, 200 red envelopes per person. Yan Tao said that he also wanted to make some expressions to encourage morale in today's trial production.

When all the people heard that there was money to be taken, they all rejoiced. No matter what the future of the pharmaceutical factory is, at least the boss is not stingy, they like this very much, so they are also very motivated, Huo Lei said a few more words, and everyone rushed into the workshop to start the first production.

"Huo Lei, in a few days, I'm leaving Los Angeles, and the pharmaceutical factory will be handed over to you. Strictly control the quality in production, there can be no problems, let Zheng Xingle do it in marketing, of course, you have time to help him more. If you have any questions, you can call me. Yan Tao watched that the workers were all arranged to their respective positions to start production, so he explained a few words to Huo Lei.

Before leaving, Yan Tao called Zheng Xingle to his side again and told him his preliminary plan.

Although the marketing plan is written in detail, Yan Tao also has to personally give a few instructions.

Yan Tao's plan, the name is quite vulgar, and it is also quite alternative, it is called caring for the bone health of the elderly and making the bones fly.

He plans to spend a month to carry out a plaster gift activity, focusing on some communities, nursing homes to carry out a love giveaway, giving away free plaster stickers.

Don't look at the ads, just look at the efficacy.

He is well aware of the miraculous effect of his plaster, and is not afraid that others will disagree, as long as they use it, they will experience its miraculous effect.

The reason why the elderly are the main objects of the activity, Yan Tao also has his own considerations, because the elderly bone diseases are more common, as soon as people get older, various bone diseases begin to occur, what rheumatoid, arthritis, some elderly people suffer for it, spend a lot of money every year to treat the disease, but this disease is actually a geriatric disease, which occurs with the deterioration of physiological functions.

Most of the medicines on the market only relieve the pain, but there is no complete cure.

But Yan Tao's plaster is different, an absolute miracle medicine.

Therefore, after Yan Tao finished telling Zheng Xingle about the plan, he repeatedly told him to do a good job in this promotion, as long as it is promoted among the elderly, Yan Tao is not worried that there is no market for this plaster.

Of course, this is only the first step in his promotion plan, giving away plasters for people to try and experience their miracles.

Then the second step is to run a lot of ads.

Yan Tao decided to take the single-city route, he wanted to do the market share of Los Angeles and the surrounding counties and cities first, so the scope of advertising was mainly concentrated in Los Angeles TV station, radio station, as well as outdoor advertising and bus advertising.

Yan Tao is going to hand over this advertising matter to Xu Jing to do.

Xu Jing is now following Zheng Hui to take charge of the hotel's work, and the hotel's early publicity planning focus has also been handed over to Xu Jing, so Yan Tao decided to let Xu Jing take care of the advertising of the two projects by Xu Jing, if she can do a good job, the company will separate a separate planning department in the future, and Xu Jing is in charge.

The placement of advertisements will bring about a rapid improvement of the brand, combined with the early giveaway activities, so that people can fully realize the value of plasters.

The third step is where the real sales begin, the channel and the franchise.

As an unknown brand, Yan Tao knows that it is very difficult to sell his plaster stickers in major pharmacies, which may cost a lot of manpower and material resources, and require a large number of business personnel to promote public relations.

Therefore, of course, the channel sales of Yantao's plan must also cooperate with major pharmacies, but it will only be carried out after the first two steps of the promotion plan are carried out to a certain extent, and the popularity and recognition of the plaster post are completely opened.

Another way to sell is to do franchises.

Anyway, what he has in his hand now is money, so he plans to buy two or three small and medium-sized pharmacies, focusing on the sales of plasters and stickers, as the sales terminal of plasters.

Yan Tao said these plans in a more general way, but Zheng Xingle listened to it and couldn't help nodding. He studied pharmaceutical marketing, and Yan Tao's plans are very professional. Step by step, interlocking, all aspects of the market are considered very thoughtfully.

It's just that the only thing Zheng Xingle doubts now is whether the plaster stickers they are producing now are really as magical as Yan Tao said.

"Boss, boss, the plaster has been produced. Huo Lei suddenly ran out of the workshop, holding a stack of plasters with a strong medicinal fragrance in his hand.

"Well, it looks good, and the packaging can't be sloppy, it must be exquisite, isn't the name already decided?"

"Yes, it's what you mean, it's called the golden medicine. I have already called, and the OEM factory we contacted has produced 200,000 sets of outer packaging skins, which will be shipped to our factory immediately. I'll call the workers to start packing in a moment. ”

"Good. By the way, Xingle, you take these pairs of medicine stickers home, if there are any bone diseases in the elderly, you can let him try them, and you can also feel the effect of our medicine stickers more intuitively. Yan Tao saw Zheng Xingle's suspicions, so he took all the pairs of medicine sheets from Huo Lei's hand and handed them to Zheng Xingle.

"That's embarrassing. Zheng Xingle hurriedly excused himself.

"I'm asking you to go back and try it, this is also a kind of promotion, don't be embarrassed to take it. Yan Tao said.

When Zheng Xingle heard this, he happily accepted it. (To be continued.) )